Thursday, November 7, 2024

Champion and Harley-Davidson Unite for a Bold New Collection

Champion and Harley-Davidson Unite for a Bold New Collection

Harley-Davidson® and Champion® are two legendary names in their fields, with Harley representing the freedom of the open road and Champion standing for quality athleticwear. This powerhouse duo has teamed up once again, combining their expertise to launch a limited-edition capsule collection that brings together Champion's athletic comfort and Harley’s iconic moto style. This collection is a tribute to those who live life with an all-in mindset, those who hustle, play, and live boldly—whether they're riding down a highway or hitting the city streets.


Champion and Harley-Davidson Unite for a Bold New Collection

Celebrating a partnership that began back in the 1940s, this collection introduces fresh takes on timeless fan-favorite styles with modern cuts, oversized graphics, and signature features. Let’s take a closer look at what makes this collaboration so exciting and why this collection is a must-have for Harley and Champion fans alike.

Uniting Two Icons: A Legacy of Style and Quality

Champion and Harley-Davidson are both brands with over a century of dedication to their crafts. Harley-Davidson is known for creating motorcycles that embody freedom and rebellion, while Champion has become synonymous with reliable, comfortable athleticwear. The brands’ shared commitment to quality and authenticity shines through in this latest capsule collection, which blends athletic and moto styles in an entirely new way.

As Erica Bullard, Senior Vice President at Harley-Davidson, explains, "This collaboration captures the best of both worlds, blending Harley's rebellious spirit with Champion's athleticwear heritage. It's a collection built for those who live boldly." Each piece in this collection celebrates the best of what these brands offer, making it perfect for fans who appreciate both Champion’s relaxed fit and Harley’s rugged, adventurous style. This collection truly embodies a lifestyle—one of freedom, authenticity, and self-expression.

Signature Pieces: Style That Goes Beyond the Ordinary

The Champion x Harley-Davidson Capsule Collection includes some standout pieces that reflect the essence of both brands. Each item in this collection combines durability with style, allowing fans to show their love for Harley and Champion in a fresh, fashionable way.

  • Champion x Harley-Davidson Fanatic Crew Neck Sweatshirt
    This premium sweatshirt is crafted from heavyweight fleece, featuring Champion’s classic double-needle stitching and rib-knit side panels. The relaxed fit offers ultimate comfort, while the bold, embroidered graphics bring a touch of Harley's fearless attitude. It’s the perfect layering piece, versatile enough to wear casually or under riding gear for that classic moto look.

  • Champion x Harley-Davidson Fanatic Tee
    This relaxed unisex tee is made from heavyweight cotton, crafted with a higher stitch count for durability. It also has a ribbed collar and reinforced shoulder seams, making it tough yet comfortable for everyday wear. Embroidered graphics give it an elevated look that’s ideal for anyone who wants to blend a sporty feel with a touch of moto flair.

  • Champion x Harley-Davidson Adjustable Baseball Cap
    The unisex baseball cap is a timeless addition to this collection, made from brushed cotton twill for a soft yet sturdy feel. With its adjustable leather strap and pre-curved bill, this cap offers a perfect custom fit. Embroidered branding adds a final touch of authenticity, making it a must-have for fans of both brands.

With these pieces, Harley and Champion have created a collection that feels as good as it looks, blending rugged durability with the comfort and style of your favorite athletic gear.

An Ode to Individuality: A Collection Built for Trailblazers

Both Harley-Davidson and Champion have long celebrated individuality, and this collection reflects that shared value. With oversized graphics, premium fabrics, and a fusion of athletic and moto styles, the capsule collection is built for those who aren’t afraid to stand out. This collaboration also highlights both brands’ commitment to empowering people to be authentic and true to themselves, whether they’re on the road or simply expressing their unique style.

Shelley Peters, Vice President of Licensing at Champion, explains it best: "This partnership with Harley-Davidson is the culmination of two heritage brands celebrating their commitment to authenticity and honoring those who forge their own path." Through thoughtfully designed apparel, this collection is a reminder that the journey is about forging ahead, embracing who you are, and creating your own story.

Final Thoughts

The Champion x Harley-Davidson Capsule Collection is more than just apparel; it’s a celebration of two iconic brands that share a commitment to quality, individuality, and authenticity. For those who live life with passion and dedication, this collection is a perfect fit, offering both comfort and style in every piece. By combining athleticwear with moto heritage, Champion and Harley-Davidson have created a collection for the bold, the fearless, and the authentic.

Whether you’re a lifelong Harley fan, a Champion enthusiast, or simply someone who values quality and style, this collection offers something truly unique. It’s an invitation to live boldly, celebrate individuality, and enjoy the comfort of premium athleticwear with the attitude of Harley-Davidson’s iconic moto culture.

About Harley-Davidson
Harley-Davidson, Inc. is the parent company of Harley-Davidson Motor Company and Harley-Davidson Financial Services. Our vision: Building our legend and leading our industry through innovation, evolution and emotion. Our mission: More than building machines, we stand for the timeless pursuit of adventure. Freedom for the soul. Since 1903, Harley-Davidson has defined motorcycle culture with an expanding range of leading-edge, distinctive and customizable motorcycles in addition to riding experiences and exceptional motorcycle accessories, riding gear and apparel. Harley-Davidson Financial Services provides financing, insurance and other programs to help get Harley-Davidson riders on the road.

About Champion® Athleticwear
Since 1919, Champion has offered a full line of innovative athletic apparel for men and women, including activewear, sweats, tees, sports bras, team uniforms, footwear and accessories. Today, as a lifestyle brand born from sport, Champion uses innovative design and state-of-the-art product testing to ensure uncompromised quality and innovative apparel for consumers. Beyond its products, the brand's mission is to provide every Champion a canvas to live their true purpose; rooted in the belief that champions are defined not by what they make, but by what they do with it. Champion wants to inspire others to not just win, but to Champion a better tomorrow, and is dedicated to supporting creators by giving them a platform to tell their stories, support their values, and communities.

Champion apparel can be purchased at department stores, sporting goods, specialty retailers, and at Champion.com. Champion is a brand of HanesBrands (NYSE:HBI).

Score Big on Black Friday with PINSPARK’s Holiday Deals

Score Big on Black Friday with PINSPARK’s Holiday Deals

As the holiday season approaches, PINSPARK is ready to make your gift-giving dreams come true with its festive campaign, “PINSPARK Fulfills Your Wishlist.” Known for stylish, functional activewear, PINSPARK’s latest Black Friday event promises incredible deals on popular items for everyone. Whether you’re shopping for the fitness enthusiast, the style-conscious loved one, or treating yourself, PINSPARK’s diverse selection has something special for everyone. The best part? This promotion spans from Black Friday through the end of the year, so you have plenty of time to explore, discover, and gift thoughtfully.



Shop Black Friday Deals with Unbeatable Discounts

To make holiday shopping even more exciting, PINSPARK’s “Wishlist” campaign kicks off on Amazon and its official website starting November 21. During this promotional period, you can snag up to 25% off on selected items on Amazon through December 2, while the website will feature the most substantial discounts of the season. It’s the perfect chance to revamp your activewear wardrobe or pick up stylish gifts for family and friends. With a wide range of products, from cozy sweatsuits and trendy skorts to sophisticated men’s golf apparel, there’s a standout piece for everyone.

PINSPARK’s Amazon store provides a convenient shopping experience, especially for those already planning to take advantage of holiday sales on the platform. If you’re looking for a broader selection, head over to the PINSPARK website to explore exclusive deals and product releases that aren’t available anywhere else. This holiday season, PINSPARK makes it easy to find quality, fashionable pieces at a fraction of the price.

Women’s Sweatsuits: Style and Comfort Combined

One of the stars of this holiday collection is the PINSPARK women’s two-piece sweatsuit set. With a variety of colors to choose from, these sets are crafted from breathable and stretchy fabrics that adapt to all kinds of activities. Whether you’re hitting the gym, going for a run, or simply lounging around, these sweatsuits have you covered. Designed for ultimate comfort, the fabric feels soft against the skin and offers the flexibility needed for everything from yoga poses to weekend errands.

These sweatsuits are more than just workout clothes; they’re a style statement. With their chic design and comfortable fit, they can be worn as athleisure during the day and look stylish enough to grab coffee with friends after a workout. PINSPARK’s focus on high-quality materials and thoughtful design ensures that each piece in the collection is both durable and stylish, making it the perfect gift for yourself or any active women in your life.

Men's Golf Apparel: Style that Scores On and Off the Course

PINSPARK’s holiday promotion isn’t just for women—men’s golf apparel is also on the list. This line combines functionality with a touch of sophistication, appealing to golf enthusiasts who want to look sharp both on the course and off. The collection includes a range of stylish golf polos, trousers, and more, all designed to offer maximum comfort and movement during a game. Featuring classic cuts and sleek, modern designs, these pieces look just as great at a family gathering as they do during a day on the green.

PINSPARK has prioritized quality and comfort with this collection, making it an excellent choice for holiday gifting. Each piece is crafted with attention to detail, ensuring that it not only performs well during sports but also stands out as a stylish option for casual events. So, if you have a golf lover in your life, consider adding a few of these stylish essentials to your shopping cart.

More Festive Favorites: Skorts, Sweatshirts, and Fleece-Lined Pants

In addition to the standout sweatsuits and men’s golf apparel, PINSPARK offers a variety of other items that make perfect holiday gifts. From cozy, fleece-lined sweatpants to fashionable skorts and sweatshirts, each piece in the collection is crafted to balance style with comfort. The skorts, for example, are a great addition to any wardrobe, offering a sporty yet fashionable look that’s ideal for everything from casual outings to active pursuits.

The collection’s sweatshirts and fleece-lined pants are perfect for those chilly winter days, providing warmth and comfort while maintaining a trendy, relaxed vibe. With their versatile design, they pair effortlessly with everything from jeans to workout leggings, allowing for easy styling no matter the occasion. PINSPARK has made sure that every item is not only functional but also fashion-forward, catering to those who want to look good and feel comfortable. For anyone looking to add a few cozy essentials to their holiday wardrobe, this collection has something for every style.

Final Thoughts

PINSPARK’s Black Friday promotion is the ideal opportunity to get quality activewear that seamlessly combines style and functionality. Whether you’re shopping for a fitness enthusiast, a golf lover, or simply looking for comfortable yet trendy pieces to add to your own collection, PINSPARK’s holiday lineup has something for everyone. From exclusive deals on Amazon to the biggest discounts of the year on their official website, this campaign brings holiday cheer straight to your wardrobe. Don’t miss out on this chance to gift thoughtfully and elevate your seasonal style.

About PINSPARK

Known for its stylish, functional, and high-performance clothing, PINSPARK has a diverse collection that includes everything from running shorts to tennis skirts. Whether you're hitting the gym, running a marathon, or playing golf, its popular pieces are designed to cater to all of your athletic needs.

Shine Bright this Holiday with Cupshe x JoJo Fletcher Collection

Shine Bright this Holiday with Cupshe x JoJo Fletcher Collection

The holiday season just got a major style upgrade with Cupshe’s latest collaboration: the Cupshe x JoJo Fletcher Party Collection. Following a successful swimwear collection with JoJo earlier this year, Cupshe has teamed up once again with the television star, this time bringing her effortless style to an apparel line perfect for the festive season. Featuring holiday-ready looks in two distinct styles, this collection offers something for every celebration—from cozy daytime gatherings to glamorous evening parties. Designed with JoJo Fletcher’s creative touch, this line embodies the magic of the holidays in every piece, with prices as friendly as the festive vibes it brings.


Shine Bright this Holiday with Cupshe x JoJo Fletcher Collection

JoJo Fletcher x Cupshe: The Ultimate Holiday Partnership

Cupshe has a knack for delivering stylish, high-quality pieces, and this collection is no exception. With JoJo Fletcher as the face of their 2024 campaigns, Cupshe knew they had a winning formula in their hands. JoJo brought her sense of fun and warmth into every piece, working closely with the Cupshe team to create outfits that radiate festive cheer. From fabric selection to fittings, JoJo played an integral role in designing the collection, which features 23 unique looks. “It’s been such a fun year working so closely with the Cupshe team! I was thrilled and honored to design their first-ever co-designed apparel collection,” Fletcher shared. This collaboration marks a new direction for Cupshe, making it clear that their partnership with JoJo Fletcher is a match made in holiday heaven.

Festive Dressy Casual: Daytime Style with a Touch of Glam

The Festive Dressy Casual line within the Cupshe x JoJo Fletcher collection is all about comfort with a hint of sparkle. From cozy sweaters and chic dresses to tailored trousers and eye-catching sequined skirts, this collection captures the relaxed yet stylish spirit of the season. Neutral tones and soft textures create an inviting look, while pops of red and metallic accents add a festive twist. Whether you’re sipping cocoa by the fireplace or heading out to brunch with friends, these pieces make it easy to stay chic and comfortable all day long. Ideal for everything from family gatherings to office holiday parties, the Festive Dressy Casual line strikes the perfect balance between laid-back and luxe.

Holiday Evening Party: Glamour for Your Night Out

For those who want to take their holiday style to the next level, the Holiday Evening Party collection is here to deliver. Featuring luxurious fabrics like velvet, satin, and metallics, this line is all about making a statement. Rich colors—think deep reds, emerald greens, and jewel tones—create a bold, festive look that’s perfect for evening events. Dresses and jumpsuits in this line are designed to make you stand out, whether you’re hitting a holiday party, a date night, or a New Year’s Eve celebration. With its glamorous vibes and impeccable design, the Holiday Evening Party collection lets you embrace the magic of the season in style.

Bringing the Festive Spirit to All

One of the standout features of the Cupshe x JoJo Fletcher Party Collection is its versatility and accessibility. With sizes ranging from XS to XL and prices between $23.99 and $99.99, this collection is designed to include everyone. JoJo was passionate about creating pieces that allow each person to shine in their own way. “Since the holidays are all about spending time with the ones you love the most, I wanted to make sure there was something for everyone,” JoJo says. Each piece was thoughtfully crafted to blend cozy comfort with festive glamour, ensuring that you’ll find the perfect look for any occasion.

Final Thoughts

With the Cupshe x JoJo Fletcher Party Collection, holiday fashion has never been more accessible, stylish, or fun. From cozy daytime styles to show-stopping evening outfits, this collection has a little something for everyone. The collaboration not only showcases JoJo Fletcher’s impeccable taste but also Cupshe’s commitment to creating fashionable, high-quality pieces that are affordable for all. So, whether you’re dressing up for a holiday dinner, enjoying a casual family gathering, or planning to dance the night away, Cupshe x JoJo Fletcher has got you covered. Get ready to celebrate the season in style with pieces that capture the essence of holiday magic.

About Cupshe:
Founded in 2015, Cupshe is the No.1 vacation fashion brand dedicated to offering swimwear and apparel inspired by and created for vibrant and fearless women all over the world. Cupshe is committed to staying true to its mission of empowering women everywhere to look and feel their best in quality, elevated and accessible swimwear. Celebrity fans include Kendall Jenner, Kylie Jenner, Kim Kardashian, and Hilary Duff.

Tuesday, September 24, 2024

A’ja Wilson’s Nike T-Shirt: The Ultimate MVP Gear

A’ja Wilson’s Nike T-Shirt: The Ultimate MVP Gear

When it comes to iconic sports moments, A'ja Wilson is no stranger to shining in the spotlight. Fresh off her third MVP title in the WNBA, Wilson isn’t just making waves on the court—she’s also taking over the fashion scene with a brand-new Nike t-shirt that celebrates her incredible career. This limited-edition MVP shirt has fans buzzing, and it’s quickly becoming a must-have for anyone who follows Wilson's journey in basketball.

A'ja Wilson's Nike MVP T-Shirt Makes a Statement

A Celebration of Greatness
A'ja Wilson wrapped up her season with a bang—securing her third MVP title and a fresh Nike t-shirt that’s as fiery as her basketball career. The black Nike shirt isn't just any piece of fan gear; it celebrates Wilson’s incredible journey and achievements in the WNBA, showcasing her as the true basketball queen she is.

The Iconic Design
The front of the shirt features a bold graphic of Wilson, taken from her viral red carpet moment at the 2024 All-Star Weekend. It highlights her signature grills and sparkling earrings, making it as stylish as it is iconic. Of course, no MVP t-shirt would be complete without Wilson’s star logo and Nike's famous Swoosh, reminding us all of the greatness behind the brand and the athlete.

Honoring Wilson’s Achievements
On the back, Nike proudly lists Wilson’s impressive WNBA accolades, from her Rookie of the Year award to her six WNBA All-Star appearances. This t-shirt is more than just apparel—it’s a wearable trophy case that honors her hard work, dedication, and domination on the court. It’s the kind of merch every basketball fan dreams of owning.

More Than Just a Shirt: The A’ja Wilson Collection
This isn’t the first time Wilson has inspired killer Nike gear. Earlier this year, she became Nike’s latest signature athlete, teasing her upcoming A’One sneaker collection. While the shoes won’t drop until 2025, the buzz around them is already electric. Fans are eager to get their hands on the full family-sized sneaker lineup, but until then, they can rock the MVP t-shirt and represent their favorite WNBA star in style.

Final Thoughts: Get It While You Can
A’ja Wilson’s Nike MVP t-shirt is more than just merch—it’s a celebration of her greatness. With a price tag currently at $40, this viral must-cop piece is the perfect way for fans to show their love for one of the WNBA’s biggest stars. If you want to rep A’ja and be part of the excitement, don’t wait too long—these shirts are flying fast. Make sure to sign up on Nike’s site and grab yours before it's gone!

Trashie Partners With Steve Madden On Recycling Program

Trashie Partners With Steve Madden On Recycling Program

Trashie, the recycling and rewards platform, announced today that it has partnered with Steve Madden, the renowned footwear, accessories and apparel company, to bring Trashie's Take Back Bag and recycling infrastructure to Steve Madden customers. The partnership is indicative of how circularity and sustainable behavior are becoming more and more mainstream across the United States.

Trashie Partners With Steve Madden On Recycling Program
Steve Madden customers can now purchase Trashie's Take Back Bag for $20 from stevemadden.com, fill it with the old clothes and shoes cluttering their closets, and send it back to Trashie's recycling facility using a pre-paid shipping label. In exchange, customers will receive $25 off their next Steve Madden online purchase.

"I'm incredibly excited to announce our partnership with Trashie, which marks a key step in our efforts to support end-of-life management for our products," said Gregg Meyer, Chief Sustainability Officer, Steven Madden, Ltd. "As we look to 2024 and beyond, a key part of our sustainability journey involves creating a holistic, circular approach to fashion across our supply chain. Trashie's innovative platform aligns perfectly with this vision, allowing us to offer our customers an opportunity to responsibly and easily give new life to their used fashion and footwear. We're eager to see how this partnership will empower our customers and drive positive change in the years to come," he continued.

Everything sent to Trashie's recycling facility is assigned to one of 253 grades with a specific category, size, quality, and fabrication to ensure each item finds its next best home, whether via re-use, downcycling, or fiber-to-fiber recycling. Up to 95% of collected items are kept out of landfills.

"It is wonderful to see a mainstream brand like Steve Madden making such a meaningful commitment to circularity," said Kristy Caylor, founder & CEO of Trashie. "We are proud to partner with the Steve Madden team to deliver a fun and inspiring way for their customers to engage with recycling. Our goal is to ease our partners' transition to a more circular future by leveraging our proven consumer model and back-end recycling logistics to drive measurable and lasting impact for the brand."

Trashie, which recently announced that its Take Back Bag sales surpassed 500K over the past 12 months, meaning they diverted 8.4 million items totaling 4.3 million lbs from landfills, works with partners small and large, including ThirdLove, Bombas, Marine Layer, and Walmart.

About Trashie
Trashie gives people an easy and convenient way to recycle unwanted clothing, shoes, accessories, linens, and more, keeping waste out of landfills for as long as possible and helping drive impact. Its iconic Take Back Bag can be filled with items in almost any condition and sent back via mail in exchange for TrashieCash, which can be redeemed for rewards to use at a wide range of retailers across dining, travel, clothing, beauty, wellness, home goods and more. Trashie is the latest innovation from the team behind For Days, which was founded in 2018. For more information, visit www.trashie.io and follow @trashie on Instagram and TikTok.

Source Trashie

BRUNT Workwear Introduces the USA Marin Welted Work Boot

BRUNT Workwear Introduces the USA Marin Welted Work Boot

BRUNT Workwear, the fast-growing workwear brand known for its innovative and durable boots and apparel, today introduces the USA Marin Welted - BRUNT's first ever work boot Built in the USA. The USA Marin Welted is assembled in San Antonio, Texas with domestic and global components from best-in-class suppliers around the world, including waterproof leathers sourced from American cattle. The durable Goodyear welt construction and BRUNT's signature comfort system make the USA Marin Welted a great option for trade workers on the most demanding job sites who value Built in the USA products.




"Ever since the launch of BRUNT, our team has been working towards including Built in the USA products in our assortment," said Eric Girouard, founder and CEO at BRUNT Workwear. "We've finally taken an important first step with the launch of the USA Marin Welted. We'll also be adding additional Built in the USA work boots to our product line starting next year, and remain committed to bringing the right mix of products to the hard working men and women across the country who get up and grind every day to build this country."

In addition to its heavy-duty welted construction that provides enhanced stability on the job, the USA Marin Welted comes equipped with a fully waterproof build, soft and nano composite safety toe options, and an innovative slip, oil, and high heat-resistant outsole that protects up to 572º F.

BRUNT's best-selling Marin product line is named after Matt Marin - a union drywall superintendent and childhood friend of founder and CEO, Eric Girouard. Based on Matt's experience and BRUNT's expertise, together they created a boot that is affordable, comfortable, and equipped with the features trade workers need to be safe and compliant at work.

The USA Marin Welted is available on BRUNT's website beginning today - and launches in a classic dark brown colorway, with additional limited-edition and in-line colors to follow.

  • The USA Marin Welted Soft Toe Version will be available in sizes 7-16 for $259.00
  • The USA Marin Welted Comp Toe Version will be available in sizes 7-16 for $269.00


About BRUNT
Launched in 2020, BRUNT Workwear is retooling the way the workwear industry works by collaborating with trade workers to develop boots and apparel that provide the best performance, durability and comfort hard-earned money can buy. BRUNT products are developed to provide solutions that make real workers' lives easier, a mission brought to life by the fact that each signature product is named after a real worker who inspired the design. In addition to the bestselling The Marin boot, BRUNT's lineup includes a range of waterproof, comp toe, soft toe, and job site-approved work boots for every worker, as well as a selection of apparel and accessories.

SOURCE BRUNT Workwear

Sunday, September 22, 2024

National Football League announces New Era Cap as official outfitter of NFL Scouting Combine

National Football League announces New Era Cap as official outfitter of NFL Scouting Combine

The National Football League and New Era Cap, LLC, the international sports and lifestyle brand, today announced a multiyear agreement making New Era the Official Outfitter of the NFL Scouting Combine beginning in 2025.

New Era will provide all performance apparel and headwear used by NFL Combine participants including outerwear, baselayer, compression wear, fleece, pants, shorts, caps, knits, headbands, socks and more.

National Football League announces New Era Cap as official outfitter of NFL Scouting Combine

The agreement expands the NFL's partnership with New Era, which has been the league's official on-field cap provider since 2012. In addition to designing and producing the NFL's high-profile Sidelines Collection, New Era also creates unique cap collections for several league initiatives and moments including Crucial Catch, Salute to Service, Inspire Change, NFL Draft and Super Bowl Championship celebrations.

"New Era was born in Buffalo – a football town through and through. This game is proudly part of our hometown's identity, and we couldn't be more excited to deepen our relationship with the NFL," said Chris Koch, 4th generation CEO of New Era. "For more than a decade, New Era Cap has been at the center of some of the biggest moments in NFL athletes' careers – from the caps they wear when their name is called on Draft Day to the ones that top off a Super Bowl Championship. We're excited to now have the opportunity to outfit the NFL Combine and play a part in another key milestone during athletes' NFL journeys."

As part of the agreement, New Era will hold retail rights to a variety of NFL Scouting Combine products. Next year, fans will be able to shop the look the athletes will wear along with NFL Combine collections in team colors and designs including t-shirts, hoodies, shorts and polo shirts.

The 2025 NFL Scouting Combine, which will be held Feb. 24 through March 3, brings together more than 300 of the best college football players who are invited to participate in four days of training at Lucas Oil Stadium in Indianapolis, Indiana, for evaluation by all 32 NFL teams in advance of the NFL Draft.

"New Era Cap has been a key longtime partner of the NFL, and we are excited to expand the partnership by designating them as our official NFL Scouting Combine outfitter," said Joe Ruggiero, senior vice president of consumer products at the NFL. "The Combine marks a transformative moment in a prospect's football career. New Era will now be integral to that experience, offering high-performance apparel, helping to enable prospects to perform at their full potential."

Official Combine products will be available to fans beginning in April 2025 with team-specific offerings on sale in June 2025, just in time for training camps. Fans can follow New Era social media channels for the latest updates.

About New Era Cap
Since 1920, New Era has been hand-crafting the finest headwear in the world. Today, with an expansive portfolio of global licenses, the addition of apparel and accessories lines, and 1,000+ worldwide retail store network, the brand is a market leader rooted in sports and an influencer of street and lifestyle culture around the world. The Company is headquartered in Buffalo, N.Y., and its products are sold in 110+ countries.

Source New Era Cap LLC

Friday, September 20, 2024

matty m.™ Rebrands with Evolved Product and Vision

matty m.™ Rebrands with Evolved Product and Vision

matty m.™, the woman-founded, Los Angeles-based clothing brand inspired by the beauty of elevated style, announces a new brand direction honoring its legacy of intentional design while taking the next steps in crafting increasingly eco-friendly apparel.



It all started in the 1990s with four thousand dollars and a vision. Since then, loyal customers have loved the brand for its consistently great fits and exclusive novelty fabrics, allowing them to worry less when making fashion choices each season. Despite decades of recognition as a high quality fashion line, the company introduced matty m. as a direct-to-consumer brand for the first time earlier this year, and has seen exciting growth in its expansion into specialty boutiques.

matty m. is dedicated to producing compelling collections designed to be fashionable season after season, as women build out more responsible and thoughtful wardrobes. The brand is also committed to a long-term, modernizing transformation of its chain-of-custody processes.

"Fashion doesn't have to be bad for the planet. At matty m., we take our responsibility seriously," said CEO Eleanor Sanchez Meyer. "Now more than ever we're focusing on the future of our customers' lives by crafting our line with mindful materials and efficient production practices, so everyone feels complete confidence adding matty m. styles to their wardrobes."

While high quality materials and effortless designs are the foundation of the brand, Sanchez Meyer and her team are now setting their sights on growth. With a renewed vision of the brand's identity and aesthetic, matty m. is poised to reintroduce itself as a leader in conscious dressing to an increasingly sophisticated customer.

  • New Brand Aesthetic: A refreshed identity that embodies the brand's new slow fashion vision, blending matty m.'s modern sensibility with stylish go-to pieces.
  • Enhanced Product Line: The line is fashionable, elevated, and dedicated to offering versatile and creative solutions to the customer's evolving wardrobe needs while delivering luxurious quality and trend-relevant products at an affordable price point.
  • Responsible Craftsmanship: A proven commitment to incorporating more eco-friendly practices, including the use of sustainable fabrics and prints, and an increased supply chain transparency. matty m. is Global Recycling Standard (GRS) certified, which means its entire supply chain – from material sourcing to manufacturing and delivery – meets the industry's highest recycling standards.
    • Materials: matty m. believes in taking less and giving more, for a greener planet and happier customers, using eco-materials like:
      • ECOVERO™, the superhero of responsible viscose fibers in the fashion world.
      • Recycled polyester and nylons.
      • Modal, a semi-synthetic form of rayon, another plant-based textile, made from beech tree pulp.
      • Water-based dyes.
      • Forest Stewardship Council-certified recyclable hang tags, garment labels. Even the twine that fastens the tag to the garment is made from recycled materials.
    • Packaging: matty m. broke up with single-use plastic, opting instead for 100% recycled and recyclable options, from new eco-friendly shipping boxes and poly bags, to packing tape that contains no fiberglass material. In 2025, the brand will further its commitment to the planet, launching a new 100% compostable poly bag that leaves no trace of detectable microplastics.
    • Factories: matty m. primarily partners with advanced factories and vendors that are GRS certified, share its love for the environment, and take care of their employees.
    • Brand Headquarters: In 2020, the matty m. team reflected on their personal and professional values, and took its first steps in evolving through a total renovation of their headquarters to align with the earth-friendly goals that the company holds dear. Upgrades include a closed water recycling system and the use of sugar cane-based paper for printing office materials, among other environmentally conscious advancements.


"We're proud to be doing our part, aligning the looks and quality of matty m. fashion with our values, and transforming the company for the better, connecting with women beyond the clothing," said Sanchez Meyer.

By taking these steps towards sustainability, matty m. is committed to advancing its sustainability practices even further, and poised to remain a leader in women's ready-to-wear market for years to come.

ABOUT MATTY M.™:

matty m.™ believes that a great garment can change a woman's life. With deliberate yet effortless designs, matty m. makes getting dressed easier by meticulously crafting each piece for versatility, timelessness, and ethical style.

Source matty m.

Wednesday, September 18, 2024

Popilush Launches the Redtag Collection with Body-Warming Technology

Popilush Launches the Redtag Collection with Body-Warming Technology

Popilush, a pioneer in shapewear apparel, is thrilled to unveil the Redtag Collection, an innovation that seamlessly blends warmth, sustainability, and modern design. This collection features a unique line of body-shaping garments designed with recycled coffee ground fibers. By combining advanced technology with eco-friendly materials, the RedTag collection offers comfort and style while delivering enhanced protection against the cold.

 


The secret of the Redtag Collection lies in its WARM-TECH technology, an eco-conscious innovation that uses coffee charcoal-infused fibers to absorb far-infrared rays, generating a warming effect that interacts with the body's cells. This creates a lightweight fabric with exceptional thermal performance, natural antimicrobial properties to reduce odor and maintain lasting freshness, and a soft, skin-friendly texture. With up to 48% elastic yarn, the fabric also offers excellent tensile strength, making it perfect for body-shaping garments. The Redtag Collection not only ensures warmth and comfort but also provides a tailored fit that accentuates the body's natural shape, delivering all-day coziness without compromising on style.

Designed for cold winter days, the RedTag Collection's fabric features innovative temperature-locking technology that effectively traps heat, creating a stylish barrier against the winter chill. Despite its added warmth, the fabric remains breathable and flexible, allowing for unrestricted movement, while its anti-static properties ensure a smoother, more comfortable wearing experience.

Debuting with a versatile range of garments, including a Mock Neck Midi Dress, a Sweetheart Mini Dress, and a Tummy Control Bodysuit, the Redtag Collection is available in a sophisticated palette of black, dark red, beige, and dark brown or caramel color. On a snowy winter's day, the dark red bodysuit can be paired with jeans, boots, and a jacket, creating a striking contrast against the winter landscape. Alternatively, the dark brown or caramel color bodysuit can be matched with wide-legged trousers and a blazer, providing inner warmth and support for the working woman during the colder months.

The Redtag collection is now available at Popilush.com.

About Popilush

Popilush is a pioneer of apparel with built-in shapewear that empowers women of all shapes and sizes to look as good as they feel, every day. They design shapewear apparel that includes garments innovated with built-in lifting, smoothing, and shaping, for everyday support. Their mission is to uplift all women so they can feel their best, and have the freedom and confidence to be themselves. Their high-quality apparel is available in a diverse range of sizes at an affordable price. With Popilush, you can confidently express your unique style while enjoying the benefits of premium apparel.

Source POPILUSH LLC

Wednesday, September 11, 2024

Old Navy Celebrates 30 Years of Inviting Everyone to Play with Style

Old Navy Celebrates 30 Years of Inviting Everyone to Play with Style

For 30 years, Old Navy has been woven into the fabric of America, uniting generations with iconic products and memorable fashion moments. In celebration of the brand's anniversary, we're  inviting everyone to come play with style by bringing back and modernizing some of our greatest hits from the '90s, reconnecting with longtime fans, and welcoming new tastemakers into the brand.


Old Navy has cemented itself as an iconic American brand, famous for the democratization of fashion and an irreverent take on style, inviting everyone from Carrie Donovan to RuPaul into the brand over its 30 year history. Today, Old Navy is one of North America's largest apparel brands, with more than 1,200 company-owned and franchise stores.

"To mark our 30th year, we're celebrating our heritage while creating new history and reasserting our place in culture," said Haio Barbeito, CEO of Old Navy. "It's such an iconic American brand, that it's hard to find someone who has not bought something from Old Navy. As we head into our next chapter, we're focused on inviting customers to play with style by delivering amazing experiences and products that meet them where they are." 

"At Old Navy it's not just about the fashion, but the joy we experience in it," said Zac Posen, Chief Creative Officer, Old Navy. "If we look back at the '90s, it was a moment of moving from possibilities to reality, the juxtaposition of pop culture meeting indie culture, meeting hip hop. It was a time that allowed people to express themselves and their self identity – and that's what the team has re-created with the '94 Reissue collection. Come play and reimagine style with us."

Timed to its 30th anniversary celebration, the brand is unlocking core memories and reconnecting with longtime fans, as well as welcoming new friends into the brand by:

LAUNCHING A LIMITED EDITION COLLECTION that brings it back to 1994.
From deep in the vault: the '94 Reissue is a feel-good, limited-edition collection that brings NOWstalgia to life by modernizing Old Navy's iconic '90s designs while staying true to the brand's heritage as an iconic American retailer.

The nostalgic collection revives Old Navy's most iconic pieces from the brand's golden era: from baby tees, baggy jeans and cargos, to matching tracksuits, bucket hats and the beloved Performance Fleece.

The collection, which launches Friday, September 13 offers nearly 200 styles for the entire family (across men's, women's, kids, toddler, and baby) and will be available on oldnavy com and select Old Navy stores.

CELEBRATING IN STYLE, OLD NAVY AND THE CUT HOST 90S THROWBACK PARTY
Hosted by Zac Posen, Chief Creative Officer of Old Navy, and Lindsay Peoples, Editor-in-Chief of The Cut, Old Navy and The Cut will celebrate the 30th anniversary of Old Navy and The Cut's Fall Fashion issue with a '90s throwback party. The New York Fashion Week event, held at Webster Hall, will showcase the '94 Reissue collection and will also include special performances by Ja Rule, En Vogue and HANSON!

REINVIGORATING THE BRAND WITH THE "ONCE MORE '94" CAMPAIGN
A feel-good celebration across all consumer touch points including in-store, and out of home placements in New York City,  digital media, social, and Old Navy brand channels. Additionally, a limited-edition, '90s-inspired "zine" will be available both digitally at OldNavy.com, and printed in stores for consumers to further experience the collection.

 

Wednesday, September 4, 2024

MANTRA Launches the Scottish Highlands Collection: A Tribute to Golf's Birthplace

MANTRA Launches the Scottish Highlands Collection: A Tribute to Golf's Birthplace

MANTRA, the premium golf apparel brand known for blending contemporary style with sustainability, is excited to announce the launch of its latest drop, the Scottish Highlands Collection. This new drop draws inspiration from Scotland, the birthplace of golf, and celebrates the breathtaking landscapes and rich history of the Scottish Highlands.

The Scottish Highlands Collection showcases a range of golf polos designed for the modern player who appreciates the heritage of the sport. Each piece in the collection features colors and patterns reminiscent of Scotland's rugged terrain, misty moors, and rolling green hills. Deep greens, rich reds, and earthy tones dominate the palette, complemented by plaid patterns that echo the iconic tartans of the region.

"We wanted to create a collection that not only honors the roots of golf but also connects our community to the incredible landscapes of the Scottish Highlands," said Dominic Natalizio, Founder and CEO of MANTRA. "Every piece in this collection is designed to evoke the spirit of Scotland, while also providing the modern golfer with the performance and style they expect from MANTRA."

Each item is designed to be worn on and off the course, keeping true to the office, links, and drinks versatility that the brand is known for.

The Scottish Highlands Collection is now available on madebymantra•co and in select retail locations.

About MANTRA


MANTRA is a premier golf apparel brand on a mission to make Planet Positive Performance Apparel. Known for its cutting-edge designs and commitment to sustainability, MANTRA aims to inspire golfers around the world to elevate their game and embrace the spirit of adventure.

Source MANTRA

 

Torrid Announces Winner Of 2024 Nationwide Model Casting Call

Torrid Announces Winner Of 2024 Nationwide Model Casting Call

Torrid Holdings Inc. ("Torrid" or the "Company") (NYSE: CURV), a direct-to-consumer apparel, intimates, and accessories brand in North America for women sizes 10 to 30, announced Essence Sugar, a 29-year-old mechanical engineer from Jacksonville, Fla., as the grand prize winner of the 2024 Torrid Model Casting Call. This was the brand's largest ever nationwide model search with more than 11,000 applicants across U.S. and Canada.

"Essence impressed us all from the minute we met her at the Los Angeles Casting Event. Even with zero modeling experience, she is so natural and comfortable in front of the camera—and more importantly her vibrancy and authenticity really emulate the core values of Torrid," said Vivian Alhorn, Chief Marketing Officer. "We are absolutely thrilled to introduce her to the world as the newest member of the Torrid family."

The casting call lasted six months with in-store events at over 100 various mall locations nationwide and a selective review process. Initially narrowed down to a top 30, candidates were publicly voted to the top 10. The finalists traveled to Los Angeles last month for a professional model boot camp featuring a full day modeling mentorship and content creation workshop, where Sugar showcased her modeling abilities and secured the winning spot.

"I feel so overwhelmed with joy and excitement," said Essence Sugar, 2024 Torrid Model Casting Call winner, "to have this opportunity to continue to work with Torrid—and create spaces where I see people that look like me. There's this rare feeling you get when you are able to be comfortable and confident in yourself. If I can contribute to other people feeling this way, what more can I do with my life? I am just so grateful."

Sugar will be featured in a Torrid 2025 campaign photoshoot, receive a $2,000 cash prize and a full year's wardrobe from Torrid (valued at $15,000). She also has the opportunity to be signed with a global talent management agency. To learn more about Sugar and the 2024 Torrid Model Casting Call, please visit Torrid•com/CastingCall2024.

"We can't wait to work with Essence and continue to highlight the other finalists in our marketing. This has been such an amazing experience for all of us here at Torrid," said CMO Vivian Alhorn. "The positive feedback we've received from the Casting Call has been incredible, and we're already looking ahead to 2025…so stay tuned!"

About Torrid

Torrid is a direct-to-consumer brand of apparel, intimates and accessories in North America aimed at fashionable women who are curvy and wear sizes 10 to 30. Torrid is focused on fit and offers high quality products across a broad assortment that includes tops, bottoms, denim, dresses, intimates, activewear, footwear, and accessories.

Source Torrid

Stonyfield Organic Drops a SWEET THREADS Back-to-School Apparel Collection

Stonyfield Organic Drops a SWEET THREADS Back-to-School Apparel Collection

Stonyfield Organic Drops a SWEET THREADS Back-to-School Apparel Collection Made of... Sugarcane as they Celebrate First-Ever Kid's Zero Grams of Sugar Added Dairy Yogurt Pouch Offered in the Industry.


Stonyfield Organic, the country's leading organic yogurt maker, is launching Stonyfield Kids ZEROg Sugar Added Pouches just in time for back-to-school season. With the launch of their new Kids ZEROg Sugar Added Pouches, the only Kids' dairy yogurt pouch with zero grams of added sugar on the market, Stonyfield is releasing Sweet Threads, a limited-edition clothing collection made from sugarcane textile to emphasize that while your kid's back-to-school wardrobe may be made of sugarcane, your kids' lunch shouldn't be.

Stonyfield's Sweet Threads collection features four thoughtfully designed pieces for parents and kids made of 100% sugarcane textiles. The collection includes three kid's short sleeve tee shirts printed with colorful graphic designs and playful text, and an adult long sleeve tee shirt perfect to wear to school drop off. All pieces are created using sugarcane textile which is derived from sugarcane plants.

The limited-edition clothing collection is made of 100% polylactic acid (PLA), a plant-based bioplastic that can be made from renewable materials like sugarcane plants. The production process involves extracting cellulose from sugarcane stalks, which is then spun into fibers and woven into fabric, offering a sustainable alternative to traditional polyester.

Stonyfield's brand-new Kids' ZEROg Added Sugar Yogurt Pouches are a convenient, affordable, and nutritious option this back-to-school season. Perfect for on-the-go breakfasts, lunch boxes, or after-school snacks, parents can feel confident they are providing kids with a nutritious, organic yogurt without sacrificing taste, so even the pickiest of eaters will enjoy. The organic ZEROg Added Sugar Yogurt Pouches come in delicious flavors like Blueberry Apple Carrot and Banilla (Banana and Vanilla) and are available now at select grocery stores nationwide for $1.99 (single serve) and $6.99 (4-count pack).

"When August rolls around, you can expect to find Stonyfield pouches in kids' lunchboxes but this year, and we want to be an even bigger part of your back-to-school routines," said Elizabeth Conover, Stonyfield Brand Director. "With the launch of Sweet Threads, Stonyfield is calling attention to the importance of our nutritious, ZEROg Added Sugar offering in a fun, interactive way that both parents and kids can enjoy. Parents shouldn't have to worry about how much sugar is in their kid's yogurt. So, we put sugarcane in their clothes instead as a fun way to remind parents about our new zero grams of sugar added offering."

About Stonyfield Organic

As the country's leading organic yogurt maker, Stonyfield believes that taking care of organic farmers, cows, and their life's work will produce healthy food, healthy businesses, and a healthy planet. Stonyfield, a Certified B-Corp, is also making a difference by helping to protect and preserve the next generation of farmers and families through programs like its Direct Milk Supply and Wolfe's Neck Organic Training Program as well as #PlayFree, a nationwide, multi-year initiative to help keep families free from toxic persistent pesticides in outdoor spaces across the country.

Source Stonyfield Organic

Lafc And Pacsun Announce Second Collaborative Collection

Lafc And Pacsun Announce Second Collaborative Collection

The Los Angeles Football Club (LAFC) and California-based youth lifestyle retailer Pacsun will drop their second collaborative apparel collection on Wednesday, July 3.

The new four-piece unisex collection features a hoodie and three new T-shirt designs combining L.A. Streetwear and soccer culture. The pieces each feature fresh designs interweaving LAFC's crest and iconic black & gold colors.


The complete collection will be available to purchase online at pacsun.com and select Pacsun retail locations nationwide on July 3. Pricing ranges from $25 – $60 and the collection offers a gender-neutral fit in small – X-large sizes.

LAFC fans will be able to purchase the new collection at the July 4 rivalry matchup vs. the Galaxy at the historic Rose Bowl Stadium, including a special edition tee designed exclusively for the game.

"LAFC and Pacsun are both known for delivering authentic styles that merge culture, lifestyle and sport," said LAFC Co-President & CBO Larry Freedman. "We are excited to continue inspiring our community and the next generation of youth together and I can't wait to see the new LAFC x Pacsun collaborative collection on fans and creators nationwide."

Fans will also be able to shop the collection at LAFC HQ at BMO Stadium starting July 13.

Pacsun also plans to host an LAFC player appearance on July 14 at the Glendale Pacsun store.

Building on the success of the partnership in 2023, LAFC and Pacsun officially announced the continuation of their community outreach partnership last month. Reinforcing the joint commitment to community engagement, the partners will continue their support of the Bresee Youth Center, providing Los Angeles students with necessary apparel and school supplies. Pacsun will also participate in LAFC's pre-game Fan Fest activations, starting at the game vs Columbus Crew on July 13.

"Our collaboration with LAFC perfectly mixes Los Angeles streetwear and soccer culture. This collection, especially the special edition tee featuring roses for the July 4th match at the Rose Bowl, highlights our dedication to providing unique and meaningful apparel fans want to wear. We're excited to give our communities new styles to represent their favorite team," said Richard Cox, VP of Men's and Global Partnerships at Pacsun.

LOS ANGELES FOOTBALL CLUB (LAFC)


The 2022 MLS Cup Champion Los Angeles Football Club has represented the greater Los Angeles area in Major League Soccer since 2018. The two-time Supporters' Shield Champions, LAFC is dedicated to building a world-class soccer Club that represents the diversity of Los Angeles and is committed to delivering an unrivaled experience for fans. LAFC's ownership group comprises local leaders and industry innovators with intellectual capital, financial prowess, operations expertise, and success in entertainment, sports, technology, and media. LAFC is invested in the world's game and Los Angeles, constructing, and developing the 22,000-seat BMO Stadium and a top-flight training center on the campus of Cal State Los Angeles.

ABOUT PACSUN


Pacsun is a purpose-driven, leading specialty retailer offering a cross section of emerging brands and trending fashion through the lens of youth culture. Delivering the latest contemporary, streetwear, and activewear, Pacsun partners with the best brands at the intersection of fashion, music, art, and sport to offer curated collections, rare and exclusive products, and creative collaborations on every level to inspire the next generation. Founded in 1980 in Newport, CA, Pacsun is now co-created in Los Angeles.

Source Pacsun

Tuesday, September 3, 2024

New Era Cap Joins Team Usa And La28 With Multi-Year Official Product Agreement

New Era Cap Joins Team Usa And La28 With Multi-Year Official Product Agreement

New Era Cap, LLC, the international sports and lifestyle brand, announced a multi-year "Official Product" agreement with the U.S. Olympic and Paralympic Teams, joining an elite group of licensees in creating exclusive sportswear for Team USA for the Olympic & Paralympic Games Paris 2024, Olympic & Paralympic Winter Games Milan 2026 and the LA28 Games including LA28 Games product.

New Era will provide exclusive headwear to U.S. Olympians and Paralympians, beginning with the moment they make the U.S. Olympic and Paralympic Teams through their experiences in Paris. This new agreement with New Era Cap represents Team USA's first-ever official product deal with a headwear-focused brand.

"We are excited to be expanding our relationship with Team USA, reflecting not only New Era's legacy in the American sporting scene, but our brand's global influence on fashion and culture," said Todd Sokolowski, Director of Licensed Products at New Era Cap. "The honor of earning the title 'Olympian' or 'Paralympian' is a moment fit for glory, and New Era is proud to equip the inspiring U.S. team with headwear and apparel as they chase the podium in Paris."

Throughout the spring and into the summer, athletes have received special Team USA-branded New Era caps with the phrase "Made It" embroidered on the underside of the visor upon making the Olympic and Paralympic teams.

At the Team USA Welcome Experience at the Paris Games, athletes will receive three additional New Era caps – a bucket hat, a beret, and a trucker-style cap – that are exclusive to Olympians and Paralympians.

"The athletes have been waiting their entire lives for this moment and we don't take that lightly," said Peter Zeytoonjian, SVP, Consumer Products of the U.S. Olympic & Paralympic Properties (USOPP) and LA28. "It is our responsibility to make the experience as special as possible with the best brands, like New Era, to help us support them achieve their dreams."

New Era's collaboration with LA28 will bring a fresh look to the first summer Olympic and Paralympic Games held in the United States in more than three decades when the Games arrive in Los Angeles in 2028.

New Era also announced its six brand ambassadors for the 2024 Paris Olympics: Claire Curzan (Swimming), Shawnti Jackson (Track and Field), Ilona Maher (Rugby), Gerek Meinhardt (Fencing), Fred Richard (Gymnastics) and Jayson Tatum (Basketball).

Fans can secure their own Team USA limited edition caps and apparel from New Era. The cap collection features a wide array of silhouettes including the 59FIFTY, 39THIRTY, 9FIFTY Snapback, 9FIFTY Trucker, 9FORTY, 9TWENTY adjustable, 9SEVENTY stretch, 9SEVENTY trucker, 39THIRTY stretch and bucket caps. The apparel collection includes Team USA T-shirts and hoodies.


ABOUT NEW ERA CAP

Since 1920, New Era has been hand-crafting the finest headwear in the world. Today, with an expansive portfolio of global licenses, the addition of apparel and accessories lines, and 1,000+ worldwide retail store network, the brand is a market leader rooted in sports and an influencer of street and lifestyle culture around the world. The Company is headquartered in Buffalo, N.Y., and its products are sold in more than 125 countries.

About LA28 Olympic and Paralympic Games

The LA28 Games will mark Los Angeles' third time to host the Olympic Games, previously hosted in 1984 and 1932, and first time to host the Paralympic Games. Los Angeles will host the world's most elite athletes in 2028 as it welcomes Paralympians and Olympians from around the world to compete on the biggest stage in sports. The LA28 Games are independently operated by a privately funded, non-profit organization with revenue from corporate partners, licensing agreements, hospitality and ticketing programs and a significant contribution from the International Olympic Committee.

About USOPC

Founded in 1894 and headquartered in Colorado Springs, Colorado, the United States Olympic and Paralympic Committee serves as both the National Olympic Committee and National Paralympic Committee for the United States. The USOPC is focused on protecting, supporting and empowering America's athletes, and is responsible for fielding U.S. teams for the Olympic, Paralympic, Youth Olympic, Pan American and Parapan American Games, and serving as the steward of the Olympic and Paralympic movements in the U.S. For more information, visit TeamUSA.org.

Source New Era Cap LLC

Pickleball Clothing Company, Stack Athletics, Launches New Summer 2024 Collection

Pickleball Clothing Company, Stack Athletics, Launches New Summer 2024 Collection

Stack Athletics, the industry leader in pickleball-specific performance apparel, launched their summer 2024 performance collection, a 14-piece capsule that combines Stack's defiant and unapologetic style with new technology built for pickleballers. Known for making performance apparel for pickleball players who want to wear a cult brand with a streetwear edge, Stack's new collection is the result of almost a year of sourcing and testing materials specifically for the speed and intensity of the game pickleball while unleashing the punk attitude of pickleball and inspiring self-expression on the court.




The new collection includes new colors and patterns in favorites from Stack, including the Courtside Dress and the Rally Tank, and introduces new pieces with all-new technology, like the Men's Flowstate Zip Tee, Women's Rush Skirt, and Men's Tourney Short. Players who take their personal style as seriously as their pickleball game will benefit from new technology that regulates body temperature while keeping players quick on their feet with lightweight fabric.

Key New Technology Features from Stack:

  • MellowMesh* Liner: Our built-in Feather Sport* short liner provides a like-nothing milky smooth feel while giving the perfect amount of stretch, support, and breathability
  • Caddy Pocket*: Built to hold two pickleballs so you never have to chase a ball again
  • Flowstate* Micromesh: Our proprietary super-soft, quick-drying, microvented blend helps your body stay cool and self-regulate through long matches


Stack's new collection was inspired by their team of professional pickleball players – Tyler Loong, Michael Lloyd, Christine Maddox, Brandon Nsekpong, Angie & Alex Walker, and DJ Young – who can be seen on the PPA & APP Tour(s) wearing the new Summer 2024 collection. Stack's line of performance gear is co-signed by the best in pickleball while still being accessible to those who are learning the game and want to feel like a winner before stepping onto the court.

"At Stack, we embrace pickleball as loud, unapologetic, and disruptive, and we wanted our line to reflect that," said Jeremy Nef, President of Stack Athletics. "In this new collection, every detail down to the drawstring length and ball pockets has been thought of, so players can focus on keeping the intensity up and the game loud. And to all the tennis players out there, thanks for the courts!"

About Stack Athletics:

Founded in 2020 by pickleball addicts, Stack creates a defiant alternative for pro-level quality pickleball apparel. We love pickleball for its short courts, drop shots, and loud pop. All Stack clothing is inspired by our team of pro players, blending durability and function with unique design. Stack is committed to delivering apparel that's not just built to help you move better on the court but to move differently in curated colors and innovative materials.


Source Stack Athletics