LILYSILK Unveils Winter 2024 Collection "Rustic Retreat," A Celebration of Natural Elegance and Timeless Comfort

LILYSILK, the world's leading silk brand with a mission to inspire people to live spectacular, sustainable lives, officially launched its Winter 2024 collection, "Rustic Retreat," on September 21, 2024.

Drawing inspiration from the serene beauty of open plains and countryside living, the collection offers a harmonious blend of natural textures and understated elegance. Featuring luxurious materials like silk and cashmere, "Rustic Retreat" is designed to bring warmth, comfort, and timeless style to wardrobes around the world.

A Rustic Escape through Fashion

The "Rustic Retreat" collection encapsulates the essence of a peaceful, countryside haven where simplicity meets sophistication. From flowing silk maxi skirts to textured cashmere cardigans, each piece reflects LILYSILK's dedication to quality, sustainability, and elegance.

• Silk Maxi Skirt with Flare Hem
• Crafted from 32 Momme double-faced silk satin, this luxurious skirt offers both elegance and durability. Its glossy finish makes it a versatile piece, perfect for both formal occasions and casual outings.
• Relaxed Drop-Shoulder Cashmere Sweater
• Made from 100% pure cashmere, this relaxed sweater exudes effortless sophistication. The brushed texture ensures a cozy feel, making it a stylish choice for any occasion.

Premium Designs for Timeless Appeal

LILYSILK's attention to detail and craftsmanship shine through the collection's unique, premium designs, offering versatile pieces that suit both professional and casual settings. The Jacquard-Wave Silk Blouse with Bow, made from breathable charmeuse silk with retro jacquard patterns, features a refined bow detail and timeless silhouette. The Water Ripple Cashmere Cardigan, crafted from 100% cashmere, offers a soft V-neck design with a subtle shimmer of gold and silver threads, adding understated elegance. Rounding out the collection, the Silk-Wool Blend Business Suit combines warmth and style with its double-breasted blazer and flattering front-pleated trousers, perfect for elevating any wardrobe.

LILYSILK also expands its offering with the Serenity Haven Loungewear Collection, a luxurious 100% cashmere line that includes the Cashmere Cami Top, Loungeful Cashmere Pants, and Elegant Pile Collar Open Cardigan, designed for ultimate comfort and style.

"'Rustic Retreat' symbolizes our respect for nature and commitment to quality," said David Wang, CEO of LILYSILK. "By using natural materials and inviting textures, we convey our deep understanding of sustainable fashion and quality living. This collection is more than just a style—it's an attitude."

Source LILYSILK

matty m.™ Rebrands with Evolved Product and Vision

matty m.™, the woman-founded, Los Angeles-based clothing brand inspired by the beauty of elevated style, announces a new brand direction honoring its legacy of intentional design while taking the next steps in crafting increasingly eco-friendly apparel.

It all started in the 1990s with four thousand dollars and a vision. Since then, loyal customers have loved the brand for its consistently great fits and exclusive novelty fabrics, allowing them to worry less when making fashion choices each season. Despite decades of recognition as a high quality fashion line, the company introduced matty m. as a direct-to-consumer brand for the first time earlier this year, and has seen exciting growth in its expansion into specialty boutiques.

matty m. is dedicated to producing compelling collections designed to be fashionable season after season, as women build out more responsible and thoughtful wardrobes. The brand is also committed to a long-term, modernizing transformation of its chain-of-custody processes.

"Fashion doesn't have to be bad for the planet. At matty m., we take our responsibility seriously," said CEO Eleanor Sanchez Meyer. "Now more than ever we're focusing on the future of our customers' lives by crafting our line with mindful materials and efficient production practices, so everyone feels complete confidence adding matty m. styles to their wardrobes."

While high quality materials and effortless designs are the foundation of the brand, Sanchez Meyer and her team are now setting their sights on growth. With a renewed vision of the brand's identity and aesthetic, matty m. is poised to reintroduce itself as a leader in conscious dressing to an increasingly sophisticated customer.

• New Brand Aesthetic: A refreshed identity that embodies the brand's new slow fashion vision, blending matty m.'s modern sensibility with stylish go-to pieces.
• Enhanced Product Line: The line is fashionable, elevated, and dedicated to offering versatile and creative solutions to the customer's evolving wardrobe needs while delivering luxurious quality and trend-relevant products at an affordable price point.
• Responsible Craftsmanship: A proven commitment to incorporating more eco-friendly practices, including the use of sustainable fabrics and prints, and an increased supply chain transparency. matty m. is Global Recycling Standard (GRS) certified, which means its entire supply chain – from material sourcing to manufacturing and delivery – meets the industry's highest recycling standards.
• Materials: matty m. believes in taking less and giving more, for a greener planet and happier customers, using eco-materials like:
• ECOVERO™, the superhero of responsible viscose fibers in the fashion world.
• Recycled polyester and nylons.
• Modal, a semi-synthetic form of rayon, another plant-based textile, made from beech tree pulp.
• Water-based dyes.
• Forest Stewardship Council-certified recyclable hang tags, garment labels. Even the twine that fastens the tag to the garment is made from recycled materials.
• Packaging: matty m. broke up with single-use plastic, opting instead for 100% recycled and recyclable options, from new eco-friendly shipping boxes and poly bags, to packing tape that contains no fiberglass material. In 2025, the brand will further its commitment to the planet, launching a new 100% compostable poly bag that leaves no trace of detectable microplastics.
• Factories: matty m. primarily partners with advanced factories and vendors that are GRS certified, share its love for the environment, and take care of their employees.
• Brand Headquarters: In 2020, the matty m. team reflected on their personal and professional values, and took its first steps in evolving through a total renovation of their headquarters to align with the earth-friendly goals that the company holds dear. Upgrades include a closed water recycling system and the use of sugar cane-based paper for printing office materials, among other environmentally conscious advancements.

"We're proud to be doing our part, aligning the looks and quality of matty m. fashion with our values, and transforming the company for the better, connecting with women beyond the clothing," said Sanchez Meyer.

By taking these steps towards sustainability, matty m. is committed to advancing its sustainability practices even further, and poised to remain a leader in women's ready-to-wear market for years to come.

ABOUT MATTY M.™:

matty m.™ believes that a great garment can change a woman's life. With deliberate yet effortless designs, matty m. makes getting dressed easier by meticulously crafting each piece for versatility, timelessness, and ethical style.

Source matty m.

Women's Wear Daily Celebrates National Hispanic Heritage Month with High Impact Campaign in Partnership with OUTFRONT

Women's Wear Daily released a special issue of WWD's Digital Daily announcing a high visibility month-long campaign to celebrate National Hispanic Heritage Month (NHHM). In partnership with OUTFRONT, one of the largest out of home media companies in the United States, the campaign brings to life the 2024 NHHM theme "Pioneers of Change: Shaping the Future Together," showcasing the talent, creativity and unity that defines the Hispanic experience, and inspiring the next generation of Hispanic creatives. The 10 designers selected by WWD to be featured in the campaign represent true pioneers and innovators in the fashion community.

"This is a phenomenal opportunity for us to be able to promote the work of amazing designers who are incredibly influential in pushing the industry forward," said Amanda Smith, Chief Executive Officer, Fairchild Media Group. "We are thrilled that the OUTFRONT team is committed to using the power of their outdoor media to amplify diverse and important voices who are paving the way for change and excited to showcase the impact of this group in shaping the Hispanic community's creative future."

"We are so honored to spotlight this group of Hispanic designers who are indelibly shaping fashion and making their communities proud along the way," said Eugenia Richman, Editor-in-Chief, WWD. "They represent the richness of our cultures, the power of our talents, and the best of what Hispanic creatives are bringing to the United States and the world."  

"This collaboration with WWD during National Hispanic Heritage Month is about more than visibility — it's about celebrating the stories, creativity and leadership of these trailblazers who are driving change in the fashion industry," said Jodi Senese, Chief Marketing Officer, OUTFRONT Media. "We take pride in using our platform to elevate these impactful voices and inspiring future generations by showcasing the beauty and power of diversity."

The 10 selected fashion designers and corresponding story features are as follows:

• Sara Beltrán
• Willy Chavarria
• Maria Cornejo
• Gabriela Hearst
• Raul Lopez
• Narciso Rodriguez
• Alejandra Alonso Rojas
• Mónica Sordo
• Silvia Tcherassi
• Elena Velez

About WWD

For 100+ years WWD, a property of Fairchild Fashion Media, has been the daily media of record— and THE industry voice of authority—for senior executives in the global women's and men's fashion, retail and beauty communities, while also keeping informed the consumer media that cover the market. Often referred to as "the fashion bible," WWD provides a balance of timely, credible business news and key fashion trends to a dedicated readership of retailers, designers, manufacturers, marketers, financiers, Wall Street analysts, international moguls, media executives, ad agencies, socialites, and trend-makers. As an increasingly complex marketplace heightens the need for information and competitive intelligence, WWD delivers with frequency, integrity, independence, spirited coverage, and a long tradition that demands staffers get the story right and that they also get it first.

About OUTFRONT Media Inc.

OUTFRONT leverages the power of technology, location and creativity to connect brands with consumers outside of their homes through one of the largest and most diverse sets of billboard, transit, and mobile assets in the United States. Through its technology platform, OUTFRONT will fundamentally change the ways advertisers engage audiences on-the-go.

Source OUTFRONT Media Inc.