Shein Debuts New 'Evolushein X Anitta' Collection Spotlighting Eight Independent Fashion Designers

Global fashion and lifestyle online retailer SHEIN has partnered with Brazilian pop superstar and fashion icon Anitta to launch their newest purposeful product collection, evoluSHEIN X Anitta. Anitta selected eight independent designers from SHEIN X, SHEIN's program to support independent brands, artists, and designers to co-design the collection. This collection marks a significant milestone under SHEIN's evoluSHEIN by Design initiative, showcasing the company's ambition to empower creative talent, support inclusive self-expression, and drive sustainable innovation.

The 75-piece collection, which was previewed last evening at an intimate gathering in NYC, is available in extended sizes and features dresses, two-piece sets, skirts, bodysuits, tops, and bottoms. The evoluSHEIN X Anitta collection merges Anitta's electric style with SHEIN's trendy designs to create party-ready pieces you can wear to any event. Inspired by Anitta's electric personality, the collection highlights an array of different fabrics, bold patterns, sleek silhouettes, and daring cut-outs.

"Through this collaboration, I wanted to show that fashion can be simultaneously stylish, sustainable, and accessible as a reflection of what's most important to me," said Anitta. "How we dress is an expression of who we are, and it has been so exciting to work with this diverse group of designers, bringing different cultures and artistic visions together to create a stunning collection. I want my fans to feel empowered to express themselves as freely as I do with these pieces."

The collection features styles from eight independent fashion designers from around the world who champion SHEIN X's goal of celebrating the power of creativity and design: Kaori Semaj (US), Lauren Flagg (US), Valeria Cortes (MX), Raúl Orozco (MX), Victor Manuel Fernández Fuentes (ES), Mel Dorey (UK), Maria Silva (BR), Jheni Ferriera (BR).  Anitta selected this international cohort of independent designers to craft styles with SHEIN X following the evoluSHEIN by Design initiative, which requires designers to realize their creative visions using preferred materials and responsible manufacturing processes.

Together, these independent designers at SHEIN X have created a collection representative of Anitta's vibrant style and joyful spirit. The evoluSHEIN X Anitta collection also exemplifies SHEIN's drive to build a more circular fashion future. For the first time, SHEIN has incorporated next-generation viscose materials into a globally available collection, with 22 styles featuring Regracell® - a soft, breathable fiber made from 50% recycled cotton scraps. The collection also showcases limited-edition pieces crafted from rescued deadstock fabrics as part of SHEIN's partnership with circular economy leader Queen of Raw, leveraging their advanced software to source high-quality surplus materials that would otherwise go to waste. All items follow the evoluSHEIN by Design Standard, containing at least 30% preferred materials, among other criteria. The collection's extended size range embraces inclusivity and body positivity, and all pieces are shipped in recycled packaging.

As part of this launch, SHEIN will support with a monetary donation to Central Única Das Favelas (CUFA), an important Brazilian non-profit that Anitta passionately supports. Together, SHEIN and Anitta are excited to contribute to CUFA's mission of empowering children, adolescents, youth, and creating non-profit social programs for thousands of residents of various favelas (slums) in Brazil.

The evoluSHEIN X Anitta collection is now available on SHEIN.com.

About SHEIN
SHEIN is a global online fashion and lifestyle retailer offering SHEIN-branded apparel and products from a global network of vendors, all at affordable prices. Headquartered in Singapore, SHEIN is committed to making the beauty of fashion accessible to all, promoting its industry-leading, on-demand production methodology for a smarter, future-ready industry.

About SHEIN X
SHEIN X is the program under SHEIN––the global fashion and lifestyle online retailer––that collaborates with independent brands, artists and designers to launch exclusive collections. Each release showcases the originality of talented creators worldwide and marries the essence of upscale fashion with affordability, giving a designer touch to all styles.

About Central Única das Favelas
The Central Única das Favelas (CUFA) is an organization that has been active in Brazil's favelas for over 20 years, promoting social integration through cultural, sporting, educational, and citizenship activities. Founded by Celso Athayde, CUFA has expanded to all Brazilian states and 34 countries, including a headquarters in New York. Among its main projects are the Favela Cup and the Favela Innovation Expo. During the pandemic, CUFA has impacted more than 17 million people with donations. In 2024, it launched the G20 Favelas, a series of conferences in 3,000 Brazilian favelas and 41 countries.

Source SHEIN

Torrid Announces Winner Of 2024 Nationwide Model Casting Call

Torrid Holdings Inc. ("Torrid" or the "Company") (NYSE: CURV), a direct-to-consumer apparel, intimates, and accessories brand in North America for women sizes 10 to 30, announced Essence Sugar, a 29-year-old mechanical engineer from Jacksonville, Fla., as the grand prize winner of the 2024 Torrid Model Casting Call. This was the brand's largest ever nationwide model search with more than 11,000 applicants across U.S. and Canada.

"Essence impressed us all from the minute we met her at the Los Angeles Casting Event. Even with zero modeling experience, she is so natural and comfortable in front of the camera—and more importantly her vibrancy and authenticity really emulate the core values of Torrid," said Vivian Alhorn, Chief Marketing Officer. "We are absolutely thrilled to introduce her to the world as the newest member of the Torrid family."

The casting call lasted six months with in-store events at over 100 various mall locations nationwide and a selective review process. Initially narrowed down to a top 30, candidates were publicly voted to the top 10. The finalists traveled to Los Angeles last month for a professional model boot camp featuring a full day modeling mentorship and content creation workshop, where Sugar showcased her modeling abilities and secured the winning spot.

"I feel so overwhelmed with joy and excitement," said Essence Sugar, 2024 Torrid Model Casting Call winner, "to have this opportunity to continue to work with Torrid—and create spaces where I see people that look like me. There's this rare feeling you get when you are able to be comfortable and confident in yourself. If I can contribute to other people feeling this way, what more can I do with my life? I am just so grateful."

Sugar will be featured in a Torrid 2025 campaign photoshoot, receive a $2,000 cash prize and a full year's wardrobe from Torrid (valued at $15,000). She also has the opportunity to be signed with a global talent management agency. To learn more about Sugar and the 2024 Torrid Model Casting Call, please visit Torrid•com/CastingCall2024.

"We can't wait to work with Essence and continue to highlight the other finalists in our marketing. This has been such an amazing experience for all of us here at Torrid," said CMO Vivian Alhorn. "The positive feedback we've received from the Casting Call has been incredible, and we're already looking ahead to 2025…so stay tuned!"

About Torrid

Torrid is a direct-to-consumer brand of apparel, intimates and accessories in North America aimed at fashionable women who are curvy and wear sizes 10 to 30. Torrid is focused on fit and offers high quality products across a broad assortment that includes tops, bottoms, denim, dresses, intimates, activewear, footwear, and accessories.

Source Torrid