Wednesday, September 11, 2024

Old Navy Celebrates 30 Years of Inviting Everyone to Play with Style

Old Navy Celebrates 30 Years of Inviting Everyone to Play with Style

For 30 years, Old Navy has been woven into the fabric of America, uniting generations with iconic products and memorable fashion moments. In celebration of the brand's anniversary, we're  inviting everyone to come play with style by bringing back and modernizing some of our greatest hits from the '90s, reconnecting with longtime fans, and welcoming new tastemakers into the brand.


Old Navy has cemented itself as an iconic American brand, famous for the democratization of fashion and an irreverent take on style, inviting everyone from Carrie Donovan to RuPaul into the brand over its 30 year history. Today, Old Navy is one of North America's largest apparel brands, with more than 1,200 company-owned and franchise stores.

"To mark our 30th year, we're celebrating our heritage while creating new history and reasserting our place in culture," said Haio Barbeito, CEO of Old Navy. "It's such an iconic American brand, that it's hard to find someone who has not bought something from Old Navy. As we head into our next chapter, we're focused on inviting customers to play with style by delivering amazing experiences and products that meet them where they are." 

"At Old Navy it's not just about the fashion, but the joy we experience in it," said Zac Posen, Chief Creative Officer, Old Navy. "If we look back at the '90s, it was a moment of moving from possibilities to reality, the juxtaposition of pop culture meeting indie culture, meeting hip hop. It was a time that allowed people to express themselves and their self identity – and that's what the team has re-created with the '94 Reissue collection. Come play and reimagine style with us."

Timed to its 30th anniversary celebration, the brand is unlocking core memories and reconnecting with longtime fans, as well as welcoming new friends into the brand by:

LAUNCHING A LIMITED EDITION COLLECTION that brings it back to 1994.
From deep in the vault: the '94 Reissue is a feel-good, limited-edition collection that brings NOWstalgia to life by modernizing Old Navy's iconic '90s designs while staying true to the brand's heritage as an iconic American retailer.

The nostalgic collection revives Old Navy's most iconic pieces from the brand's golden era: from baby tees, baggy jeans and cargos, to matching tracksuits, bucket hats and the beloved Performance Fleece.

The collection, which launches Friday, September 13 offers nearly 200 styles for the entire family (across men's, women's, kids, toddler, and baby) and will be available on oldnavy com and select Old Navy stores.

CELEBRATING IN STYLE, OLD NAVY AND THE CUT HOST 90S THROWBACK PARTY
Hosted by Zac Posen, Chief Creative Officer of Old Navy, and Lindsay Peoples, Editor-in-Chief of The Cut, Old Navy and The Cut will celebrate the 30th anniversary of Old Navy and The Cut's Fall Fashion issue with a '90s throwback party. The New York Fashion Week event, held at Webster Hall, will showcase the '94 Reissue collection and will also include special performances by Ja Rule, En Vogue and HANSON!

REINVIGORATING THE BRAND WITH THE "ONCE MORE '94" CAMPAIGN
A feel-good celebration across all consumer touch points including in-store, and out of home placements in New York City,  digital media, social, and Old Navy brand channels. Additionally, a limited-edition, '90s-inspired "zine" will be available both digitally at OldNavy.com, and printed in stores for consumers to further experience the collection.

 

Thursday, September 5, 2024

Saks and LOEWE Celebrate Fall/Winter 2024 Collection with Exclusive Edit and New York Flagship Takeover

Saks and LOEWE Celebrate Fall/Winter 2024 Collection with Exclusive Edit and New York Flagship Takeover

Saks and LOEWE are joining forces for the first time to debut an exclusive edit of the Spanish luxury house's highly anticipated Fall/Winter 2024 collection, available today on Saks•com and at select Saks Fifth Avenue stores. To celebrate the collaboration, LOEWE is taking over the iconic Saks Fifth Avenue New York flagship with immersive visual installations and unique offerings inspired by the collection. The partnership comes to life throughout the store, from the garden-themed displays in Saks' legendary Fifth Avenue windows, to an in-store juice bar and towering vegetable sculptures featuring designs from the collection. To further celebrate the partnership, Jonathan Anderson, Creative Director of LOEWE, will co-host a launch event with Tracy Margolies, Chief Merchandising Officer of Saks, on Saturday, September 7 during New York Fashion Week. Additionally, digital content showcasing the collaboration will be featured on Saks•com and across both brand's social media channels.



"Jonathan Anderson is a visionary and a changemaker, and Saks has been mesmerized by his innovative and boundary-pushing approach from the start of his journey at LOEWE," said Tracy Margolies, Chief Merchandising Officer at Saks. "We are thrilled to mark an important milestone in our partnership with Jonathan and LOEWE with this exclusive edit. With this collaboration, we are delighted to celebrate Jonathan's unique voice and remarkable creativity, and we look forward to bringing our customers inspiring fashion and experiences they can't find anywhere else from one of the most iconic names in luxury."



"It's exciting to be working on a collaboration that echoes the craft and innovation of the LOEWE Fall Winter 2024 collections that is centered on two great, but very distinct American artists, Richard Hawkins and Albert York, as well as historic English ceramics," noted Jonathan Anderson, Creative Director of LOEWE. "These collaborations are invigorating, encouraging us to look at what we do in new ways and reminding us to always be curious, and it's brilliant to be able to celebrate the moment with Saks."



THE SAKS-EXCLUSIVE EDIT
In celebration of the partnership, LOEWE curated a distinctive edit of women's and men's ready-to-wear and accessories from the Fall/Winter 2024 collection, available only at Saks. The edit features five limited-edition styles of the iconic LOEWE Squeeze Bag, boasting intricate beaded designs. Notably, more than 20,000 beads were hand sewn onto each Squeeze Bag using a caviar beading technique to achieve a 3D texture. The assortment includes ethereal floral print dresses and beaded women's Campo Biker Boots inspired by the work of American painter Albert York, as well as two new colorways of the Gala Sandal. Men's styles include an artful printed dress shirt, a hooded jacket and matching sweatpants and a striped sweater inspired by the work of American artist Richard Hawkins, along with a new colorway of the coveted LOEWE Flow Runner Sneaker.

The edit and additional styles from the LOEWE Fall/Winter 2024 collection are available for purchase now on Saks•com and at select Saks Fifth Avenue stores including Atlanta, Bal Harbour, Beverly Hills, Houston and New York.



NEW YORK FLAGSHIP TAKEOVER
Now through September 23, customers can discover garden-themed visual installations at Saks Fifth Avenue New York, inspired by the distinctive floral and vegetable motifs featured throughout the LOEWE Fall/Winter 2024 collection. In Saks' famed windows on Fifth Avenue, looks from the exclusive edit are presented against a bold backdrop of towering hand-painted vegetables surrounded by brilliant green beading. Inside the store, vegetable sculptures showcasing the collection can be found on the main floor housing handbags, leather goods and accessories and on the third floor featuring women's designer ready-to-wear.

On Friday, September 6 and Saturday, September 7 from 1:00 p.m. to 5:00 p.m., the LOEWE juice bar will be available while supplies last on Saks' renowned women's shoe floor, 10022-SHOE, located on the eighth level of the store. The activation will offer complimentary fresh juices in co-branded Saks and LOEWE biodegradable cups, and Issue 4 of the LOEWE Magazine will be distributed to guests on a first-come, first-served basis.

ABOUT SAKS FIFTH AVENUE
Saks Fifth Avenue is the leading name in luxury shopping. Since 1924, the brand has maintained a reputation for delivering an expertly curated assortment of fashion and highly personalized service. The Saks Fifth Avenue experience offers seamless all-channel shopping through an elevated digital platform and in-person services provided by an extraordinary network of 38 Saks Fifth Avenue stores across North America.

ABOUT LOEWE
Founded in Spain in 1846, LOEWE has been one of the world's major luxury houses for over 178 years. Under the creative direction of Jonathan Anderson since 2013, the brand's latest chapter redefines it as a house focused on craft and culture; demonstrated by an intellectual yet playful approach to fashion, a bold and vibrant take on the Spanish lifestyle, and unmatched leather expertise.

Source Saks•com LLC

 

 

Wednesday, September 4, 2024

Torrid Announces Winner Of 2024 Nationwide Model Casting Call

Torrid Announces Winner Of 2024 Nationwide Model Casting Call

Torrid Holdings Inc. ("Torrid" or the "Company") (NYSE: CURV), a direct-to-consumer apparel, intimates, and accessories brand in North America for women sizes 10 to 30, announced Essence Sugar, a 29-year-old mechanical engineer from Jacksonville, Fla., as the grand prize winner of the 2024 Torrid Model Casting Call. This was the brand's largest ever nationwide model search with more than 11,000 applicants across U.S. and Canada.

"Essence impressed us all from the minute we met her at the Los Angeles Casting Event. Even with zero modeling experience, she is so natural and comfortable in front of the camera—and more importantly her vibrancy and authenticity really emulate the core values of Torrid," said Vivian Alhorn, Chief Marketing Officer. "We are absolutely thrilled to introduce her to the world as the newest member of the Torrid family."

The casting call lasted six months with in-store events at over 100 various mall locations nationwide and a selective review process. Initially narrowed down to a top 30, candidates were publicly voted to the top 10. The finalists traveled to Los Angeles last month for a professional model boot camp featuring a full day modeling mentorship and content creation workshop, where Sugar showcased her modeling abilities and secured the winning spot.

"I feel so overwhelmed with joy and excitement," said Essence Sugar, 2024 Torrid Model Casting Call winner, "to have this opportunity to continue to work with Torrid—and create spaces where I see people that look like me. There's this rare feeling you get when you are able to be comfortable and confident in yourself. If I can contribute to other people feeling this way, what more can I do with my life? I am just so grateful."

Sugar will be featured in a Torrid 2025 campaign photoshoot, receive a $2,000 cash prize and a full year's wardrobe from Torrid (valued at $15,000). She also has the opportunity to be signed with a global talent management agency. To learn more about Sugar and the 2024 Torrid Model Casting Call, please visit Torrid•com/CastingCall2024.

"We can't wait to work with Essence and continue to highlight the other finalists in our marketing. This has been such an amazing experience for all of us here at Torrid," said CMO Vivian Alhorn. "The positive feedback we've received from the Casting Call has been incredible, and we're already looking ahead to 2025…so stay tuned!"

About Torrid

Torrid is a direct-to-consumer brand of apparel, intimates and accessories in North America aimed at fashionable women who are curvy and wear sizes 10 to 30. Torrid is focused on fit and offers high quality products across a broad assortment that includes tops, bottoms, denim, dresses, intimates, activewear, footwear, and accessories.

Source Torrid

Tuesday, September 3, 2024

Donna Karan New York Unveils Iconic "Reflections On Women" Campaign For Fall 2024

Donna Karan New York Unveils Iconic "Reflections On Women" Campaign For Fall 2024

Continuing its iconic revival, Donna Karan New York unveils its Fall 2024 Campaign, "Reflections on Women," with a powerful message that celebrates the multi-faceted nature of modern women.


This past spring, Donna Karan New York relaunched the brand with the "In Women We Trust" campaign, breathing new life into its story and legacy. The campaign featured multiple generations of women as brand storytellers, resonating deeply with a broad audience and giving the brand immediate relevance. Building on its success this past spring, Donna Karan enhances its storytelling for Fall 2024 by embracing women's dimensional nature—strong yet sensual, powerful, and passionate. This deep emotional connection has always been a brand strength, offering a unique opportunity for further distinction. From apparel to accessories, the line exudes glamour, elegance, and versatility in equal measure, and reflects an accessible luxury positioning that is in step with the needs of women today. Beyond its broader generational appeal, Donna Karan New York assumes a forward-leaning sensibility, recognizing how an empowered yet effortless style speaks clearly to our time.

The Fall 2024 Collection explores some of the defining characteristics of New York, an endless source of inspiration. The urban landscape emerges through various elements, whether the predominantly black and gray palette punctuated with vibrant accents or the liquid satin emulating wet pavement. As the line-up shifts to a series of looks in olive green and gold, there is the sense of leaves changing color as the sun glows through the trees. Burnout fabrics, textured jacquards, supple leather and suede further emphasize the season. Architectural lines take shape in dresses with angles, and cutouts that contour and enhance the body. In this vision of New York after dark, expanses of black are illuminated by gleaming streaks of gold.

The campaign, "Reflections on Women," introduces an iconic group of eight women who share a rich history with the brand and embody Donna Karan's past, present and future: Christy Turlington, Amber Valletta, Alek Wek, Karen Elson, Imaan Hammam, Eva Herzigova, Edie Campbell, and Liu Wen. Set against modern reflective gold and mirrors, this group is captured in various combinations by photographer Mikael Jansson, each reflecting a different element of womanhood. Jansson, one of the world's leading fashion image makers, has a 25+ year relationship with the brand and understands its DNA inherently.

"It's an amazing group of women, and I love the throughline of Donna Karan in us all," states Christy Turlington.

The Donna Karan New York campaign will roll out on all Donna Karan social channels today, highlighting this new group of iconic women sharing their individual stories. The campaign will be amplified with a 360-degree approach across North America through a diversified media mix of high-visibility digital, print, and premium outdoor. The Fall 2024 collection will be available in North America in select retailers on August 15, 2024 and on DonnaKarancom.

ABOUT G-III APPAREL GROUP, LTD.

G-III Apparel Group, Ltd. (NasdaqGS: GIII), a global leader in fashion with expertise in design, sourcing and marketing, owns and licenses a portfolio of over 30 preeminent brands. The Company is differentiated across unique brand propositions, product categories and consumer touch points. G-III owns ten iconic brands including, DKNY, Karl Lagerfeld, Donna Karan and Vilebrequin, and licenses over 20 brands, including Calvin Klein, Tommy Hilfiger, Nautica, Halston and National Sports leagues, among others.

Saturday, August 31, 2024

Grunt Style x Dixxon Collaborate to Honor America's Everyday Heroes

Grunt Style x Dixxon Collaborate to Honor America's Everyday Heroes

Grunt Style is proud to announce their official collaboration with Dixxon Flannel Company. The much-anticipated partnership between the two apparel brands will celebrate America's everyday heroes - first responders, law enforcement and military warfighters.