1664 and André Saraiva Unveil New Collaboration And World Tour

The esteemed French beer brand 1664 is thrilled to announce an exciting collaboration with the globally renowned artist André Saraiva, also known as Mr. A.

The collaboration with 1664 will feature a "creative takeover" of the beer's labels and packaging, showcasing André's graffiti style as if spray-painted directly onto the existing 1664 bottles and merch. The collaboration is envisioned as a global "world tour" bringing André's unique artistic style to 1664's key markets. The partnership, "1664 x André", will become a global celebration of creative industry and free spirits.

The French-Swedish graffiti-artist and entrepreneur, André Saraiva, has captivated the world with his playful and iconic character, Mr. A. This character, known for its cheerful round face, wide smile, and winking eye, often rendered in vibrant pink, has become a staple in urban landscapes across the globe. Saraiva's innovation, "Love Graffiti," further showcases his creativity by personalizing graffiti with individuals' names in pop colors, commissioned by their loved ones.

Instead of transitioning from street art to gallery exhibitions, André has chosen to integrate his artistic vision into the nightlife scene. He has decorated numerous clubs and nightlife venues in major cities such as Paris, New York, and Tokyo, infusing these spaces with a sense of utopian friendliness and vibrant energy. His artistic contributions have made significant impacts on the atmosphere and culture of nightlife across these metropolitan areas, and the artist has become synonymous with a free-spirited mash up of art, fashion, style and fun.

To mark the collaboration, a special limited edition of a winery beer 'Blanc de Blanc' was launched, designed by André Saraiva. The collaboration kicked off in August at Copenhagen Fashion Week when the doors opened to a local 1664 Kiosk inspired by the small, charming kiosks that are an integral part of Copenhagen's cityscape. Here, fashion enthusiasts and visitors from all over the world experienced a delightful blend of Danish hygge, and a curated selection of essential kiosk staples, 1664 x André merch, and of course, cold beers.

In collaboration with Copenhagen Fashion Week, 1664 created a strong connection to Denmark's dynamic and democratic fashion and cultural scene. The kiosk provided a community space where guests experienced the brand's playful spirit and saw new interpretations of its stylish identity.

In addition, André has created an outstanding mural in the center of Copenhagen where the color, sensibility and style of the André x 1664, can be experienced.

About 1664:

1664, is an iconic Parisian beer brand that is renowned for its great taste, premium quality and rich heritage. The brand strives to show up where other beer brands do not by captivating consumers with one of a kind cultural collaborations that celebrate bold individuality and expression within fashion and the arts.

Source André Saraiva

MANTRA Launches the Scottish Highlands Collection: A Tribute to Golf's Birthplace

MANTRA, the premium golf apparel brand known for blending contemporary style with sustainability, is excited to announce the launch of its latest drop, the Scottish Highlands Collection. This new drop draws inspiration from Scotland, the birthplace of golf, and celebrates the breathtaking landscapes and rich history of the Scottish Highlands.

The Scottish Highlands Collection showcases a range of golf polos designed for the modern player who appreciates the heritage of the sport. Each piece in the collection features colors and patterns reminiscent of Scotland's rugged terrain, misty moors, and rolling green hills. Deep greens, rich reds, and earthy tones dominate the palette, complemented by plaid patterns that echo the iconic tartans of the region.

"We wanted to create a collection that not only honors the roots of golf but also connects our community to the incredible landscapes of the Scottish Highlands," said Dominic Natalizio, Founder and CEO of MANTRA. "Every piece in this collection is designed to evoke the spirit of Scotland, while also providing the modern golfer with the performance and style they expect from MANTRA."

Each item is designed to be worn on and off the course, keeping true to the office, links, and drinks versatility that the brand is known for.

The Scottish Highlands Collection is now available on madebymantra•co and in select retail locations.

About MANTRA

MANTRA is a premier golf apparel brand on a mission to make Planet Positive Performance Apparel. Known for its cutting-edge designs and commitment to sustainability, MANTRA aims to inspire golfers around the world to elevate their game and embrace the spirit of adventure.

Source MANTRA

 

Pacsun and Anna Sitar Debut Swim Collection Inspired by Midwest Summers

Following the success of their first collaboration, Pacsun and Anna Sitar, podcast host and content creator, announced the launch of their second exclusive swimwear collection. This new line under ANNAXPACSUN is inspired by the warm, sun-soaked days of a Midwest summer, paying homage to Anna's Michigan roots.

Reflecting on the inspiration behind her new collection, Anna shares, "My first collection was inspired by the sunrise and sunset of the California Coast, somewhere I have grown to love unconditionally. For this collection, I wanted to return to my roots. When we knew this drop would be in August, the first thing that came to mind was how much I would have loved these suits in Michigan during that season while I lived there. The lakes would be warm from two full months of sunshine, and we'd be planning getaways to go camping, floating down the river, and climbing the sand dunes. The inspiration built itself once I knew exactly where I could see myself wearing a perfect, Midwest summer collection."

Anna carried forward key elements from the first drop that resonated with her audience, including popular styles and colors, including ombre, ribbed lettuce edges, bralette tops, and tie side bottoms, Anna's new collection also offers fresh colors and prints, including yellow, green, florals, as well as eco suits with more sustainably sourced materials, aligning with her commitment to sustainability. The swimsuits are available in sizes XXS - XXL, and prices range $26.95 to $32.95 for separates and $49.95 for the onepiece.

Choosing Michigan as the shoot location was a natural decision for Anna since it's home to her. The setting allowed her to paint the story of where she pictured herself in the suits and capture content that mirrored the color scheme and style, including the lake, pier, lighthouses, and ice cream shops.

Collaborating with Pacsun has been a dream come true for Anna. "It has been such a blessing to work with such a powerhouse of a brand like Pacsun. They not only produce affordable, quality suits but have a wonderful infrastructure for someone like me who has dreamed of creating swimsuits. They have so much experience to help me bring my dreams to life."

"We're delighted to continue our partnership with Anna Sitar," said Abbie Hutzler, Divisional Merchandise Manager at Pacsun. "Her creative vision and deep connection to her roots add an original touch to this collection. Anna retains elements that consumers loved from the first line while introducing unique features. We're proud to support her journey and offer our community even more styles designed by Anna."

ABOUT PACSUN

Pacsun is a purpose-driven, leading specialty retailer offering a cross section of emerging brands and trending fashion through the lens of youth culture. Delivering the latest contemporary, streetwear, and activewear, Pacsun partners with the best brands at the intersection of fashion, music, art, and sport to offer curated collections, rare and exclusive products, and creative collaborations on every level to inspire the next generation. Founded in 1980 in Newport, CA, Pacsun is now co-created in Los Angeles.

ABOUT ANNA SITAR

At 27 years old, Anna Sitar has an undergraduate degree in Engineering, a Masters in TV/Film Production, and is a digital megastar with over 13 million followers. Originally from Marshall, Michigan, she moved to Los Angeles in 2019 and downloaded TikTok to practice her storytelling while she was in school. Her relatable content, including her "I Don't Want It" series and lifestyle vlogs, has since garnered a loyal following and earned her the title of one of TikTok's fastest-growing stars. Now, Anna is further expanding her influence into fashion design and merchandising with her recently launched exclusive swimwear collection – ANNAXPACSUN. Anna is also expanding into the audio space with her recently launched podcast, Anna's Guide. She sees her platform as a way to share her authentic self and hopes to inspire others to find their confidence and tap into their creativity.

Source Pacsun