Adanola Unveils Fall 2024 Campaign Featuring Tina Kunakey

Adanola announces the launch of its Fall 2024 campaign, which is fronted by internationally recognized French model, Tina Kunakey. The campaign celebrates the brand's best-selling style, the Ultimate Leggings. The campaign spotlights the leggings that 'launched the brand' with over one million pairs sold since the launch in 2020.

"What felt like a slow start for Adanola quickly became the start of our journey, and the Ultimate Legging catapulted the brand into the success we've since achieved," states Hyrum Cook, Founder of Adanola. "We've seen triple-digit growth since 2020 - it's been incredible to witness that we're filling a void in the market for buttery, functional leggings."

The fabric incorporates recycled polyamide, which is generated from a combination of used yarns, recycled garments, as well as from discarded fishing nets. They are intentionally designed using a light, four-way stretch fabric, without a front seam, and with a higher waistline for extra support and to contour the body.

The Ultimate Leggings are available in multiple silhouettes including the standard Ultimate Leggings, the Ultimate Wrap Over Leggings, Ultimate Pocket Leggings, Ultimate Yoga Pants, and Ultimate Stirrup Leggings, and they come in eight colors. The Ultimate Leggings are designed to be as versatile as your lifestyle, and to make you feel your very best self whether you're in a fitness class or running errands. Since launch, Adanola has attracted a celebrity and industry fanbase through fitness community involvement and hosting activations in cities like Los Angeles and New York City.

Adanola's Ultimate Leggings are priced between £39.99 to £49.99 and available in sizes XXS – XXXL.

About Adanola

Adanola is a Manchester-based clothing brand renowned for its versatile activewear and wardrobe essentials that prioritize style and comfort. With a commitment to redefining fashion norms, Adanola empowers individuals to embrace their unique identities while making environmentally conscious choices. Each piece is meticulously designed to adapt seamlessly to various lifestyles, reflecting Adanola's belief that fashion should be as versatile as the people who wear it.

Source Adanola

Step Into Comfort and Wellness: Hike Footwear's Top Models and New Accessories Line Elevate Foot Health and Improve Everyday Living

As more people turn to holistic wellness and the natural movement trend, Hike Footwear is thrilled to unveil its latest line of accessories. These additions are designed to enhance the performance, recovery, and comfort of all our barefoot models, including best-sellers like the Lorax Pro, Lorax Summer Pack, and HF Active. With these innovations, Hike Footwear is advancing its mission to provide footwear that aligns with foot health, sustainability, and everyday comfort.

 

Tapping into the Barefoot Revolution: A Growing Movement
The shift towards barefoot and minimalist footwear is more than a trend—it's a lifestyle choice. According to recent studies, consumers are increasingly opting for footwear that encourages natural foot movement, which leads to improved posture, reduced joint pain, and enhanced balance. Hike Footwear's newest offerings are crafted to meet these needs, delivering practical solutions for foot health that can be seamlessly integrated into everyday life.

Explore Our Best-Selling Models & Accessories:

Lorax Pro, Lorax Summer Pack, and HF Active Shoes:

• Breathable Material: Keeps feet cool, reducing irritation.
• Natural Gait Support: Encourages a more aligned, pain-free walking style.
• Circulation Boost: Enhances blood flow, reduces fatigue.
• Spacious Toe Box: Promotes natural toe splay and flexibility.

New Accessories for Enhanced Support and Recovery:

• Hike Orthopedic Soles: Featuring advanced shock absorption for maximum comfort during everyday activities, from morning commutes to evening strolls. For those colder days, our Winter Orthopedic Soles offer the same support and comfort but with a plush, borg-like winter lining to keep your feet warm and cozy.
• Hike Foot Toe Separators: Promotes better toe alignment, reduces friction, and enhances comfort, especially for those with bunions or other foot concerns.
• HF Compression Socks: Provides targeted muscle support, moisture-wicking comfort, and improved recovery, perfect for active lifestyles.
• HF Footwear Massage Ball: A compact, on-the-go solution for easing tension and rejuvenating tired feet.

Discover More
Explore our best-selling models, including the Lorax Pro, Lorax Summer Pack, and HF Active, with prices ranging from $59.95 to $69.95, and our new accessories ranging from $19.95 to $39.95.

"Our Commitment to Healthy Freedom"
"At Hike Footwear, we are passionate about revolutionizing foot health through innovative designs," says O. Van Vilet, CEO of Hike Footwear. "Our models cater to a diverse range of age groups and health conditions, ensuring that everyone can experience the benefits of healthier feet while staying active and connected to nature," adds J. Pennarts, Co-CEO of Hike Footwear.

Hike Footwear's philosophy, Healthy Freedom, isn't just a tagline—it's the guiding principle behind every product. Our shoes are designed to liberate your feet from the confines of traditional footwear, encouraging natural movement that supports balance, posture, and overall wellness. We take pride in our shoe development excellence, driven by community insights and a commitment to pushing the boundaries of what foot health can achieve.

About Hike Footwear: At Hike, we prioritize creating a healthier foot environment. Our footwear stimulates the natural alignment of your feet, preventing and reducing foot pain and deformities. Every four pairs of Hike Footwear barefoot shoes sold plants a tree through our partnership with WeForest, contributing to global reforestation efforts. When you choose Hike, you're making a lifelong commitment to the well-being of your feet and the planet! 

Source Hike Footwear

 

Torrid Announces Winner Of 2024 Nationwide Model Casting Call

Torrid Holdings Inc. ("Torrid" or the "Company") (NYSE: CURV), a direct-to-consumer apparel, intimates, and accessories brand in North America for women sizes 10 to 30, announced Essence Sugar, a 29-year-old mechanical engineer from Jacksonville, Fla., as the grand prize winner of the 2024 Torrid Model Casting Call. This was the brand's largest ever nationwide model search with more than 11,000 applicants across U.S. and Canada.

"Essence impressed us all from the minute we met her at the Los Angeles Casting Event. Even with zero modeling experience, she is so natural and comfortable in front of the camera—and more importantly her vibrancy and authenticity really emulate the core values of Torrid," said Vivian Alhorn, Chief Marketing Officer. "We are absolutely thrilled to introduce her to the world as the newest member of the Torrid family."

The casting call lasted six months with in-store events at over 100 various mall locations nationwide and a selective review process. Initially narrowed down to a top 30, candidates were publicly voted to the top 10. The finalists traveled to Los Angeles last month for a professional model boot camp featuring a full day modeling mentorship and content creation workshop, where Sugar showcased her modeling abilities and secured the winning spot.

"I feel so overwhelmed with joy and excitement," said Essence Sugar, 2024 Torrid Model Casting Call winner, "to have this opportunity to continue to work with Torrid—and create spaces where I see people that look like me. There's this rare feeling you get when you are able to be comfortable and confident in yourself. If I can contribute to other people feeling this way, what more can I do with my life? I am just so grateful."

Sugar will be featured in a Torrid 2025 campaign photoshoot, receive a $2,000 cash prize and a full year's wardrobe from Torrid (valued at $15,000). She also has the opportunity to be signed with a global talent management agency. To learn more about Sugar and the 2024 Torrid Model Casting Call, please visit Torrid•com/CastingCall2024.

"We can't wait to work with Essence and continue to highlight the other finalists in our marketing. This has been such an amazing experience for all of us here at Torrid," said CMO Vivian Alhorn. "The positive feedback we've received from the Casting Call has been incredible, and we're already looking ahead to 2025…so stay tuned!"

About Torrid

Torrid is a direct-to-consumer brand of apparel, intimates and accessories in North America aimed at fashionable women who are curvy and wear sizes 10 to 30. Torrid is focused on fit and offers high quality products across a broad assortment that includes tops, bottoms, denim, dresses, intimates, activewear, footwear, and accessories.

Source Torrid