LILYSILK Unveils Winter 2024 Collection "Rustic Retreat," A Celebration of Natural Elegance and Timeless Comfort

LILYSILK, the world's leading silk brand with a mission to inspire people to live spectacular, sustainable lives, officially launched its Winter 2024 collection, "Rustic Retreat," on September 21, 2024.

Drawing inspiration from the serene beauty of open plains and countryside living, the collection offers a harmonious blend of natural textures and understated elegance. Featuring luxurious materials like silk and cashmere, "Rustic Retreat" is designed to bring warmth, comfort, and timeless style to wardrobes around the world.

A Rustic Escape through Fashion

The "Rustic Retreat" collection encapsulates the essence of a peaceful, countryside haven where simplicity meets sophistication. From flowing silk maxi skirts to textured cashmere cardigans, each piece reflects LILYSILK's dedication to quality, sustainability, and elegance.

• Silk Maxi Skirt with Flare Hem
• Crafted from 32 Momme double-faced silk satin, this luxurious skirt offers both elegance and durability. Its glossy finish makes it a versatile piece, perfect for both formal occasions and casual outings.
• Relaxed Drop-Shoulder Cashmere Sweater
• Made from 100% pure cashmere, this relaxed sweater exudes effortless sophistication. The brushed texture ensures a cozy feel, making it a stylish choice for any occasion.

Premium Designs for Timeless Appeal

LILYSILK's attention to detail and craftsmanship shine through the collection's unique, premium designs, offering versatile pieces that suit both professional and casual settings. The Jacquard-Wave Silk Blouse with Bow, made from breathable charmeuse silk with retro jacquard patterns, features a refined bow detail and timeless silhouette. The Water Ripple Cashmere Cardigan, crafted from 100% cashmere, offers a soft V-neck design with a subtle shimmer of gold and silver threads, adding understated elegance. Rounding out the collection, the Silk-Wool Blend Business Suit combines warmth and style with its double-breasted blazer and flattering front-pleated trousers, perfect for elevating any wardrobe.

LILYSILK also expands its offering with the Serenity Haven Loungewear Collection, a luxurious 100% cashmere line that includes the Cashmere Cami Top, Loungeful Cashmere Pants, and Elegant Pile Collar Open Cardigan, designed for ultimate comfort and style.

"'Rustic Retreat' symbolizes our respect for nature and commitment to quality," said David Wang, CEO of LILYSILK. "By using natural materials and inviting textures, we convey our deep understanding of sustainable fashion and quality living. This collection is more than just a style—it's an attitude."

Source LILYSILK

Momcozy's Innovative Nursing Bra and Baby Carrier Earn Top Honors in 2024 Good Housekeeping Parenting Awards

Momcozy, the global one-stop mother and baby brand, today announced that its YN21 nursing bra and baby carrier were named as winners in Good Housekeeping's 2024 Parenting Awards.

In search of the best gear and services for babies, kids and caregivers, the experts in the Good Housekeeping Institute put hundreds of items through the wringer in their Labs and with the help of over 200 parent testers. Analysts evaluated the products' performance and durability in the GH Institute Labs, while parents weighed in on aspects such as ease of use, appearance, comfort and more. Winners were selected based on attributes like quality, innovation, convenience, safety and value.

Good Housekeeping named the YN21 Ultra Soft & Omni Maternity Nursing Bra the winner in the Postpartum & Nursing category, which is designed with ultimate comfort in mind for new mothers. Featuring a seamless design that stays smooth under clothing and built-in padding without an underwire; this bra combines functionality with discreet elegance available in sizes S through 3XL across various neutral colors. Testers praised its smooth, comfortable fabric, seamless appearance under clothing (even white T-shirts), and adjustable padding. One tester noted, "It was really soft! Despite lacking an underwire, it provided great support."

Momcozy's baby carrier was selected as a winner in the Wearable category for setting a new standard for affordability without compromising on support or usability. Suitable from newborn to toddler stages and crafted from 100% cotton with an ergonomic design; it is both cozy and lightweight. Its unique X-shaped back design helps distribute weight evenly making it comfortable for long durations. Testers appreciated the ease of putting it on and found it both lightweight and compact, making it ideal for outings. Everyone agreed it was comfortable to wear, with several highlighting the crisscross straps in the back as a favorite feature. One tester mentioned that the straps "made the baby feel lighter."

About Momcozy

Since 2018, Momcozy has been bringing the best in comfort to mothers with wearable breast pumps, nursing bras, and other mom care products, consistently holding the top position in relevant Amazon categories. Endorsed by over 4 million mothers in over 60 countries, Momcozy offers a range of comprehensive products on multiple platforms, such as Amazon, Babylist and Boots.

SOURCE Momcozy

Wolverine and Old Rip Van Winkle Distillery Unveil Batch IV Of Their Collaboration 1000 Mile Boot

Elevating the art of craftsmanship to new heights, Wolverine®, the 141-year-old boot and clothing company, has once again joined forces with Old Rip Van Winkle Distillery just in time for Bourbon Heritage Month. Through their mutual dedication to superior quality, these two brands proudly unveil Batch IV of their Wolverine 1000 Mile x Old Rip Van Winkle Boot.

Inspired by the caramel and wood notes of Old Rip Van Winkle 10 Year bourbon, the Batch IV boot was built on the silhouette of Wolverine's iconic 1000 Mile. First introduced in 1914, the 1000 Mile provides the perfect canvas for the continued partnership of Wolverine and Old Rip as they pour their distinct blend of heritage, craftmanship and quality into each product iteration.

"Working with the team at Old Rip continues to be a highlight of our year," stated Lauren King, Senior Director of Marketing at Wolverine Boots. "We constantly inspire each other through our unique, yet shared, brand ethos and design. Each pair of boots we've launched together has created a new take on our heritage product, drummed up energizing ways to connect to our audiences, and ignited enduring consumer demand. Batch IV is no different."

Tailored for the ultimate bourbon enthusiast, the Wolverine 1000 Mile x Old Rip Van Winkle Batch IV Boot is designed to age gracefully, much like the fine bourbon at Old Rip Van Winkle Distillery. Each pair of these limited-edition boots features all the timeless 1000 Mile qualities:

• Lux leather uppers in a rich hue inspired by the full-bodied flavor profile of Old Rip Van Winkle 10-year.
• Built from the iconic 1000 Mile silhouette and finished with the added comfort, support, and style of a wedge sole.
• Uniquely labeled with hand-numbered Old Rip Van Winkle woven label on the tongue.
• Designed in Michigan and handcrafted in Arkansas, supporting American workers and manufacturing.

Combining their shared passion for supporting the hard-working hands behind handcrafted, a portion of proceeds from each pair of Wolverine x Old Rip Van Winkle Batch IV boots sold will be donated to SkillsUSA, the number one workforce development organization for students.

"It's always a pleasure working with the Wolverine Team," stated Preston Van Winkle, member of the Van Winkle Bourbon Family. "Wolverine is a brand that truly embodies our shared passion of quality craftsmanship behind the creation of every boot, much like the dedication we pour into our bourbon. This collaboration not only celebrates our mutual dedication to quality, but also underscores our joint support for continuing to champion America's workforce."

ABOUT WOLVERINE
Wolverine, the 141-year-old boot and clothing company, is on a mission to honor the spirit and tenacity of the American worker and build the next generation of skilled trades people. Taking pride in crafting durable boots with unrivaled craftsmanship and the highest quality materials, Wolverine is dedicated to serving hardworking people all over the world. Through Project Bootstrap, Wolverine has contributed over $2 million to organizations in support of the skilled trades. For more information, visit www.wolverine.com. Wolverine is a division of Wolverine World Wide, Inc. (NYSE: WWW)

ABOUT OLD RIP VAN WINKLE
The Old Rip Van Winkle Distillery has a four-generation history, starting in the late 1800s with Julian P. "Pappy" Van Winkle Sr., and continuing today with Julian III and Preston Van Winkle. From its early roots as the Stitzel-Weller Distillery in South Louisville to the selling of the Distillery in 1972 while resurrecting the Old Rip Van Winkle label at the same time, and following with new, original expressions in the early 1980s, the Van Winkle story has been one of perseverance and survival. In 2002 the Van Winkles joined forces with Buffalo Trace Distillery in Franklin County, Frankfort, KY. All of the Van Winkle's whiskey production now takes place at Buffalo Trace Distillery under the same strict guidelines the family has always followed. For more information on the Van Winkle family of bourbon please visit oldripvanwinkle.com.

Source Wolverine

Popilush Launches the Redtag Collection with Body-Warming Technology

Popilush, a pioneer in shapewear apparel, is thrilled to unveil the Redtag Collection, an innovation that seamlessly blends warmth, sustainability, and modern design. This collection features a unique line of body-shaping garments designed with recycled coffee ground fibers. By combining advanced technology with eco-friendly materials, the RedTag collection offers comfort and style while delivering enhanced protection against the cold.

 

The secret of the Redtag Collection lies in its WARM-TECH technology, an eco-conscious innovation that uses coffee charcoal-infused fibers to absorb far-infrared rays, generating a warming effect that interacts with the body's cells. This creates a lightweight fabric with exceptional thermal performance, natural antimicrobial properties to reduce odor and maintain lasting freshness, and a soft, skin-friendly texture. With up to 48% elastic yarn, the fabric also offers excellent tensile strength, making it perfect for body-shaping garments. The Redtag Collection not only ensures warmth and comfort but also provides a tailored fit that accentuates the body's natural shape, delivering all-day coziness without compromising on style.

Designed for cold winter days, the RedTag Collection's fabric features innovative temperature-locking technology that effectively traps heat, creating a stylish barrier against the winter chill. Despite its added warmth, the fabric remains breathable and flexible, allowing for unrestricted movement, while its anti-static properties ensure a smoother, more comfortable wearing experience.

Debuting with a versatile range of garments, including a Mock Neck Midi Dress, a Sweetheart Mini Dress, and a Tummy Control Bodysuit, the Redtag Collection is available in a sophisticated palette of black, dark red, beige, and dark brown or caramel color. On a snowy winter's day, the dark red bodysuit can be paired with jeans, boots, and a jacket, creating a striking contrast against the winter landscape. Alternatively, the dark brown or caramel color bodysuit can be matched with wide-legged trousers and a blazer, providing inner warmth and support for the working woman during the colder months.

The Redtag collection is now available at Popilush.com.

About Popilush

Popilush is a pioneer of apparel with built-in shapewear that empowers women of all shapes and sizes to look as good as they feel, every day. They design shapewear apparel that includes garments innovated with built-in lifting, smoothing, and shaping, for everyday support. Their mission is to uplift all women so they can feel their best, and have the freedom and confidence to be themselves. Their high-quality apparel is available in a diverse range of sizes at an affordable price. With Popilush, you can confidently express your unique style while enjoying the benefits of premium apparel.

Source POPILUSH LLC

Ekouaer Debuts Collection at New York Fashion Week

Ekouaer made a stunning debut at New York Fashion Week on 8 September, unveiling two exquisite collections that captivated the audience with their unique take on women's loungewear. Adding to the allure of the event, supermodel Helena Christensen graced the runway, bringing an extra layer of sophistication and star power to the show.

Held at the iconic Cipriani 25 Broadway in New York, the show set the stage for a presentation that was as calming as it was elegant—perfectly encapsulating Ekouaer's mission to create a utopia of freedom, relaxation, and health.

The first collection, designed by Ekouaer's in-house team, emphasized a "less is more" philosophy, showcasing the beauty of simplicity and the power of understated elegance. Every piece was thoughtfully crafted to offer an "oxygen space" in the world of clothing—a sanctuary where women could forget life's troubles, escape work pressures, and rejuvenate their tired bodies. The luxurious, soft fabrics were carefully chosen not just for their comfort, but for their ability to gently embrace the wearer's inner essence, reminding them of the tranquility that Ekouaer strives to infuse into every garment.

The overarching theme was a return to authenticity—a call to escape the chaos of the outside world and reconnect with oneself. This collection was not merely about aesthetics but also about fostering a lifestyle where simplicity and comfort reign supreme. Each design was a cherished addition to any wardrobe, offering a tangible connection to Ekouaer's core values of authenticity, comfort, and inner peace. It was a celebration of the comfort found in being true to oneself—a reflection of Ekouaer's dedication to guiding people back to a long-lost sense of authenticity and leisure.

The second collection was the result of a collaboration with Isabella Cortese, the co-founder of Nube Studio in Barcelona. An Italian designer with an impressive background, Cortese graduated from the prestigious IED Moda Milano and has built a career that includes notable roles such as apparel graphic designer at Moncler and head graphic designer at A Better Mistake. Her collaboration with Ekouaer brought a fresh perspective to the show, blending her rich imagination with the brand's commitment to timelessness.

Cortese's designs were deeply inspired by nature, with flowers serving as the central motif. The collection beautifully captured three distinct moments of blooming during the spring-summer journey: the early morning mist, the golden sunset, and the serene midnight. Each piece was not just a garment but an invitation to savor life's quieter moments—a core mission of Ekouaer.

Through delicate floral prints, Cortese expressed the passage of time and the evolving emotions that accompany it. The result was a range that felt both deeply personal and universally appealing, syncing the wearer's breath with the rhythm of nature and offering a moment of tranquility amid the busyness of daily life. These designs were more than just fashion statements; they were an embodiment of Ekouaer's vision of creating an oasis of calm and authenticity in a fast-paced world.

The models on the runway embodied this natural elegance, with floral elements seamlessly integrated into their looks. Their graceful postures and the subtle yet impactful designs highlighted the quiet strength and charm that the collection sought to evoke.

Whether at home or on the road, these pieces offered a connection to nature and a reminder of the beauty that can be found in simplicity—a true testament to Ekouaer's dedication to crafting an "oxygen space" in fashion.

Ekouaer's debut at New York Fashion Week was more than just a fashion show—it was a celebration of inner peace, authenticity, and the timeless allure of nature. With these two collections, the brand has successfully introduced a new kind of luxury that speaks to the soul and resonates deeply with those seeking comfort and style in their everyday lives.

This momentous occasion in Ekouaer's journey towards global recognition highlighted the brand's commitment to its mission: to inspire and connect with audiences worldwide by offering them a sanctuary of tranquility in the form of fashion.

Source Ekouaer

Victoria's Secret's VSX is Back, An All-New Collection Where Performance Meets Fashion

Victoria's Secret announced the return of VSX – an all-new collection that is the intersection of performance, comfort and fashion. Versatile in style and functionality, VSX offers the ultimate collection of bold, cutting-edge styles to wear day-to-night.

 

 

Lensed by acclaimed photographer Zoey Grossman and styled by Malina Joseph Gilchrist, the campaign captures VSX's elevated designs through movement, featuring megawatt talent including Gigi Hadid, Imaan Hammam, Jeneil Williams, Mayowa Nicholas, Paloma Elsesser and Taylor Hill. Select talent featured in the campaign will also be featured in the 2024 Victoria's Secret Fashion Show this fall.

The collection offers groundbreaking, elevated styles that redefine sport – bringing the perfect combination of fierce silhouettes and comfortable, innovative fabrics in Sports Bras, Leggings, and more to take your workout to the next level. Meticulously crafted, refined contour designs and the fashion - forward selection of apparel and sportswear are made to dominate any arena and turn heads with street- style outfitting.

The VSX collection introduces made-to-be-seen Sports Bra silhouettes with light support starting at $49.95, VSX Elevate^™ Leggings featuring XDefine^™ performance fabric from $69.95, and ready-to-wear apparel including trench coats, catsuits and t-shirts from $44.95– with a size range of XS-XXL and 32B-44DDD.

In celebration of VSX, the brand has also launched a new Instagram handle, @VSXOfficial, to create a dedicated platform to showcase the brand's lifestyle and further foster the VSX sport community.

"VSX is more than a Sport collection – it's a lifestyle at the intersection between performance and fashion. The world-class designs leverage body mapping and superior fabrics that celebrate the curves of women's bodies, created to empower confidence, support, and ease as you live your life from day to night with next-level style." – Kira Fisher, VP Brand Design, VS&CO.

"I'm thrilled to be a part of this VSX campaign because it captures the multifaceted nature of strength and performance. Movement plays an important role in my life and my definition is always evolving – from striving to be the best athlete I can be while boxing or playing volleyball, to walking the runway, and keeping up with my three-year-old. This collection is such a chic one-stop shop that covers it all, with pieces that can support me through a workout or tie together a chic-yet-comfortable off-duty look." - Gigi Hadid, VS Talent Partner.

The collection is available online at VictoriasSecret.com and in all Victoria's Secret stores nationwide on Thursday, September 12th. The collection will also be available in international retail locations and online, launch dates per region to be announced.

Victoria's Secret & Co. (NYSE: VSCO) is a specialty retailer of modern, fashion-inspired collections including signature bras, panties, lingerie, casual sleepwear, athleisure and swim, as well as award- winning prestige fragrances and body care. VS&Co is comprised of market leading brands, Victoria's Secret and Victoria's Secret PINK, that share a common purpose of supporting women in all they do, and Adore Me, a technology-led, digital-first innovative intimates brand serving women of all sizes and budgets at all phases of life.

We are committed to empowering our more than 30,000 associates across a global footprint of approximately 1,350 retail stores in approximately 70 countries. We strive to provide the best products to help women express their confidence, sexiness and power and use our platform to create connection and community while celebrating the extraordinary diversity of women's experiences.

Source Victoria's Secret