Perry Ellis and Original Penguin Announce Partnership Expansion with University of Miami Athletics

Perry Ellis, the globally renowned fashion brand, and Original Penguin, a renowned lifestyle brand recognized for its timeless style, are excited to announce the expansion of their partnership with University of Miami Athletics. This continued collaboration highlights the brands' steadfast commitment to promoting athletic excellence while cultivating community partnerships in their hometown. Through this partnership, Perry Ellis, Original Penguin and the Miami Hurricanes set the stage to achieve significant milestones in collegiate sports through new fan-focused initiatives at various events throughout the year.

"We're incredibly excited to continue our support of the University of Miami Athletics through new collaborations that will bring us closer to the greater campus community," said Oscar Feldenkreis, CEO of Perry Ellis International. "As a longtime Hurricane partner, I'm pleased to align our brands with the resilience and determination of the University of Miami's student-athletes."

As part of the collaboration, the brands will serve as Official Partners of University of Miami Athletics and will expand their presence at Miami Hurricane athletic events including football, basketball and baseball games, tennis matches and more.

The partnership will feature a range of unique initiatives including an immersive ambassador program featuring student-athlete brand ambassadors from a variety of Hurricane athletic teams. The enhanced collaboration will also include a Community Suits program, an initiative that looks to outfit students with professional attire to ensure they are dressed for success off the field and off campus.

In conjunction with University of Miami Athletics, Perry Ellis and Original Penguin will develop robust fan engagement programs including pre-game and in-game activations such as fashion makeovers for fans, tailgate experiences before games and a stimulating Fan Zone experience for fans of all ages.

During the football season, Perry Ellis and Original Penguin will add a new twist to the pre-game tailgate with the introduction of a pickleball court outside of Hard Rock Stadium. The innovative activation will provide fans with a unique and exciting opportunity to play pickleball while experiencing Perry Ellis and Original Penguin's rich sports heritage and ties to the South Florida community.

"We're thrilled to be continuing this relationship with the Perry Ellis family," said Chris Maragno, Senior Vice President of Global Partnership for Miami Hurricanes. "With the help of Perry Ellis and Original Penguin we're looking forward to the continued development of our program for our student-athletes and the elevation of fan experiences that will continue to make the Miami Hurricanes' fan experience unforgettable. We look forward to an exciting 2024-2025 athletic season."

About An Original Penguin® by Munsingwear®

In 1955, Minneapolis-based Munsingwear – an underwear and military supply company – ironically became the touchstone of suburban sport with the introduction of the first iconic golf shirt to America – an ORIGINAL PENGUIN. Known for its unique, humorous and detail-oriented clothing, Original Penguin offers a full range of men's, women's and children's clothing, accessories and fragrances. Original Penguin is present in North, Central and South Americas, Europe as well as India and the Philippines. There are over 1,250 points of sale, more than 99 Original Penguin stores worldwide and two dedicated e-commerce websites: originalpenguin•com and originalpenguin•co•uk.

About Legends

Founded in 2008, Legends is a premium experiences company with six divisions operating worldwide – Global Planning, Global Sales, Global Partnerships, Hospitality, Global Merchandise, and Global Technology Solutions – offering clients and partners a 360-degree data and analytics fueled service solution platform to elevate their brand and execute their vision. Currently, Legends works with marquee clients across business verticals including professional sports; collegiate; attractions; entertainment; and conventions and leisure. We are the industry leaders in designing, planning and realizing exceptional experiences in sports and entertainment. For more information, visit Legends.net and follow us on Facebook, Twitter and Instagram @TheLegendsWay.

About Perry Ellis International

Perry Ellis International, Inc. is a leading designer, distributor, and licensor of a broad line of high quality men's and women's apparel, accessories, and fragrances. The company's collection of dress and casual shirts, golf sportswear, sweaters, dress pants, casual pants and shorts, jeans wear, active wear, dresses, and men's and women's swimwear is available through all major levels of retail distribution. The company, through its wholly owned subsidiaries, owns a portfolio of nationally and internationally recognized brands, including: Perry Ellis®, An Original Penguin by Munsingwear®, Laundry by Shelli Segal®, Rafaella®, Cubavera®, Ben Hogan®, Savane®, Grand Slam®, John Henry®, Manhattan®, Axist® and Farah®. The company enhances its roster of brands by licensing trademarks from third parties, including: Nike® for swimwear, and Callaway®, PGA TOUR®, and Jack Nicklaus® for golf apparel. Additional information on the company is available at pery•com.

University of Miami Athletics

The University of Miami's Department of Intercollegiate Athletics, a member of the National Collegiate Athletic Association (NCAA) and the Atlantic Coast Conference (ACC), supports more than 400 student-athletes across 18 sports. Miami has won 21 team national championships and 85 individual national championships in its storied history. UM Athletics is dedicated to developing and supporting its student-athletes in their efforts to achieve personal, academic and athletic excellence, resulting in the highest standards of achievement. For more information visit miamihurricanes•com.

Source Perry Ellis International

Pickleball Clothing Company, Stack Athletics, Launches New Summer 2024 Collection

Stack Athletics, the industry leader in pickleball-specific performance apparel, launched their summer 2024 performance collection, a 14-piece capsule that combines Stack's defiant and unapologetic style with new technology built for pickleballers. Known for making performance apparel for pickleball players who want to wear a cult brand with a streetwear edge, Stack's new collection is the result of almost a year of sourcing and testing materials specifically for the speed and intensity of the game pickleball while unleashing the punk attitude of pickleball and inspiring self-expression on the court.

The new collection includes new colors and patterns in favorites from Stack, including the Courtside Dress and the Rally Tank, and introduces new pieces with all-new technology, like the Men's Flowstate Zip Tee, Women's Rush Skirt, and Men's Tourney Short. Players who take their personal style as seriously as their pickleball game will benefit from new technology that regulates body temperature while keeping players quick on their feet with lightweight fabric.

Key New Technology Features from Stack:

• MellowMesh* Liner: Our built-in Feather Sport* short liner provides a like-nothing milky smooth feel while giving the perfect amount of stretch, support, and breathability
• Caddy Pocket*: Built to hold two pickleballs so you never have to chase a ball again
• Flowstate* Micromesh: Our proprietary super-soft, quick-drying, microvented blend helps your body stay cool and self-regulate through long matches

Stack's new collection was inspired by their team of professional pickleball players – Tyler Loong, Michael Lloyd, Christine Maddox, Brandon Nsekpong, Angie & Alex Walker, and DJ Young – who can be seen on the PPA & APP Tour(s) wearing the new Summer 2024 collection. Stack's line of performance gear is co-signed by the best in pickleball while still being accessible to those who are learning the game and want to feel like a winner before stepping onto the court.

"At Stack, we embrace pickleball as loud, unapologetic, and disruptive, and we wanted our line to reflect that," said Jeremy Nef, President of Stack Athletics. "In this new collection, every detail down to the drawstring length and ball pockets has been thought of, so players can focus on keeping the intensity up and the game loud. And to all the tennis players out there, thanks for the courts!"

About Stack Athletics:

Founded in 2020 by pickleball addicts, Stack creates a defiant alternative for pro-level quality pickleball apparel. We love pickleball for its short courts, drop shots, and loud pop. All Stack clothing is inspired by our team of pro players, blending durability and function with unique design. Stack is committed to delivering apparel that's not just built to help you move better on the court but to move differently in curated colors and innovative materials.


Source Stack Athletics

Timberland PRO Celebrates Trades with New 'Labor to Legacy' Campaign

Timberland Pro Honors Generations Of Trade Professionals In New Brand Campaign From Labor To Legacy.

Timberland PRO announces the release of a new brand campaign, From Labor to Legacy, celebrating generations of trade workers by highlighting a multi-generational family at their family-owned and operated business in Oregon. The family is seen wearing Timberland PRO® footwear and apparel that is designed to deliver comfort, durability and performance for skilled trade professionals, and reinforces how the footwear and product is built to withstand the toughest conditions and test of time.

Shot at DD Ranch and Smith Rock Ranch in Central Oregon, the campaign explores themes of comfort, performance and durability, and how Timberland PRO® products are designed as resilient and high-performing as the people that put their trust in them every day. Featuring authentic workers that embody the resilience and toughness of the brand, the campaign heightens the generational narrative of the trades industry and the profound familial bonds they inspire. The father figure in the campaign, Nate Kingsford, works full-time at DD Ranch and comes from a family of concrete workers. The young son figure, Beck, is the actual son of the ranch owners and helps maintain the ranch in real life.

"The hard work and contributions that skilled trades workers make today, will shape the lives of all future generations. From agriculture to construction, manufacturing to carpentry, the craftsmanship of those skilled professionals stands up against the hardest test of all – the test of time," says Ryan Murphy, Brand Marketing Director for Timberland. "That same thoughtful craft goes into every Timberland PRO product that is brought to market. This campaign celebrates the generations of workers who have truly moved our world forward and paved the way for future generations."

Key Timberland PRO® products featured in the campaign include the Direct Attach Waterproof Work Boot, Boondock Composite Toe Waterproof Work Boot, Hood Honcho Sports Hoodie and GritFlex Athletic-Fit Flex Canvas Pant–all of which have a longstanding reputation for superior comfort, performance and durability.

• The Direct Attach 6" Waterproof Work Boot was inspired by our Original Yellow Boot. These are waterproof and have 200 grams of insulation to help keep you dry and warm in cold-weather environments. From their premium Timberland® seam-sealed, waterproof leather uppers with comfortable padded collars to their heat-, oil-, slip-, and abrasion-resistant rubber lug outsoles for enhanced traction, these soft-toe boots are ready to get to work.
• The Boondock 6" Composite Toe Waterproof Work Boot is heavy-duty and provides industrial-grade protection from every angle. Starting with their Premium Timberland® waterproof leather uppers with internal waterproof, breathable membranes for waterproof protection and resistance to blood-borne pathogens, the molded Timberland PRO® rubber toe protectors that are as thick as standard boot outsoles and backed with composite safety toes, rigid external heel cups to support lateral movement, and Anti-Fatigue Technology footbeds designed for all-day shock absorption and energy return.
• The Timberland PRO® Hood Honcho Sport Hoodie is mid-weight and its cotton-blend fleece fabric features enough polyester for stretch and shape retention while our RainRepel™ reinforced technology adds durability and helps resist moisture penetration.
• The Timberland PRO® GritFlex Athletic-Fit Flex Canvas Pant is constructed with a Comfort Flex canvas fabric that's mainly cotton, designed for the durability you demand and a touch of elastane for stretch and a neat look. Plus, we added our Timberland PRO® FLEX technology features like a crotch gusset for improved fit and maximum mobility.

The campaign was photographed by Jay Kolsch who has a background in cinema and fashion, and adds a gritty and visceral take on athletics and outdoor lifestyle subjects. It was co-produced by Fortland Productions and Bluehour.


ABOUT TIMBERLAND PRO®

In 1999, Timberland recognized an opportunity to bring premium, durable boots to professional tradespeople–consumers who see footwear as essential tools to help them do their jobs-- and Timberland PRO® was born.

Based in Stratham, New Hampshire, the Timberland PRO brand is on a mission to celebrate and inspire skilled industrial workers by creating innovative footwear and apparel that delivers maximum comfort, durability and performance for any job.

The Timberland PRO consumer is the unsung hero within our communities—building schools and infrastructure, growing and harvesting the country's agriculture, manufacturing US-made products, and much more.  The brand celebrates these consumers by delivering products that work as hard as they do—with attention given to even the smallest details to empower them to perform at their very best.

Source TIMBERLAND