Tuesday, September 24, 2024

7-Eleven Drops Second Always Open x Ja'Marr Chase Merch Collection

7-Eleven Drops Second Always Open x Ja'Marr Chase Merch Collection

7-Eleven, Inc. and pro wide receiver Ja'Marr Chase are teaming up once again to drop a new line of Always Open x Ja'Marr Chase merch, available now exclusively on 7Collection.com for a limited time. Fans can shop the latest collection and rep the "Always Open" mindset shared by the world's largest convenience retailer and the football superstar.


7-Eleven Drops Second Always Open x Ja'Marr Chase Merch Collection

Chase is giving fans the first look at the new collection with his one-of-a-kind pre-game outfit, created by Dallas-based designer, Hance Taplin. The custom pieces feature details that tell a personal story, like a unique neon-inspired reflective jacket featuring a 7-Eleven receipt neck label with his career statistics and pockets with coordinates representing the 50-yard line of his high school's football field. He is also sporting bespoke gloves adorned with 2,860 hand-placed Swarovski® crystals in 7-Eleven's signature colors. While the jacket and gloves were designed exclusively for Chase, fans can get their hands on the rest of the items he is wearing – and more – on 7Collection.com.

Fans can expect to look and feel like a champ in the latest Always Open collection, featuring streetwear-inspired tees, crewnecks, snapbacks, and fitted caps. Plus, the collection features gameday accessories like koozies, stickers, and pins. "Creating this collection with 7-Eleven has been really special because it brings together my passion for both football and fashion. It was awesome to see how quickly the line came together last year, and this year we're making it even bigger and better," said Ja'Marr Chase. "The collaboration is a natural fit because 7-Eleven promises the same commitment to their customers that I promise my teammates and fans: we're both always open."

To give fans a taste of what it means to be Always Open, 7-Eleven has released a special edition 7-Select™ Replenish Orange Mango flavor of the private label sports drink, featuring Chase on the label. The limited-edition drink is now available at participating 7-Eleven, Speedway® and Stripes® stores nationwide.

"Ja'Marr Chase's work ethic and commitment to staying Always Open perfectly aligns with 7-Eleven's mission to provide the ultimate convenience for our customers," said Marissa Jarratt, Executive Vice President, Chief Marketing and Sustainability Officer at 7-Eleven. "Together, we've created something truly authentic that resonates with both our customers and his fans, and we can't wait to see all the Always Open merch in the stands this football season."

About 7-Eleven, Inc.

7-Eleven, Inc. is the premier name in the U.S. convenience-retailing industry. Based in Irving, Texas, 7-Eleven operates, franchises and/or licenses more than 13,000 stores in the U.S. and Canada. In addition to 7-Eleven® stores, 7-Eleven, Inc. operates and franchises Speedway®, Stripes®, Laredo Taco Company® and Raise the Roost® Chicken and Biscuits locations. Known for its iconic brands such as Slurpee®, Big Bite® and Big Gulp®, 7-Eleven has expanded into high-quality sandwiches, salads, side dishes, cut fruit and protein boxes, as well as pizza, chicken wings and mini beef tacos. 7-Eleven offers customers industry-leading private brand products at outstanding value. Customers can earn and redeem points on various items in stores nationwide through its 7Rewards® and Speedy Rewards® loyalty programs with more than 80 million members, place an order in the 7NOW® delivery app in over 95% of the convenience retailer's footprint, or rely on 7-Eleven for other convenient services.

Source 7-Eleven, Inc.

Sunday, September 22, 2024

National Football League announces New Era Cap as official outfitter of NFL Scouting Combine

National Football League announces New Era Cap as official outfitter of NFL Scouting Combine

The National Football League and New Era Cap, LLC, the international sports and lifestyle brand, today announced a multiyear agreement making New Era the Official Outfitter of the NFL Scouting Combine beginning in 2025.

New Era will provide all performance apparel and headwear used by NFL Combine participants including outerwear, baselayer, compression wear, fleece, pants, shorts, caps, knits, headbands, socks and more.

National Football League announces New Era Cap as official outfitter of NFL Scouting Combine

The agreement expands the NFL's partnership with New Era, which has been the league's official on-field cap provider since 2012. In addition to designing and producing the NFL's high-profile Sidelines Collection, New Era also creates unique cap collections for several league initiatives and moments including Crucial Catch, Salute to Service, Inspire Change, NFL Draft and Super Bowl Championship celebrations.

"New Era was born in Buffalo – a football town through and through. This game is proudly part of our hometown's identity, and we couldn't be more excited to deepen our relationship with the NFL," said Chris Koch, 4th generation CEO of New Era. "For more than a decade, New Era Cap has been at the center of some of the biggest moments in NFL athletes' careers – from the caps they wear when their name is called on Draft Day to the ones that top off a Super Bowl Championship. We're excited to now have the opportunity to outfit the NFL Combine and play a part in another key milestone during athletes' NFL journeys."

As part of the agreement, New Era will hold retail rights to a variety of NFL Scouting Combine products. Next year, fans will be able to shop the look the athletes will wear along with NFL Combine collections in team colors and designs including t-shirts, hoodies, shorts and polo shirts.

The 2025 NFL Scouting Combine, which will be held Feb. 24 through March 3, brings together more than 300 of the best college football players who are invited to participate in four days of training at Lucas Oil Stadium in Indianapolis, Indiana, for evaluation by all 32 NFL teams in advance of the NFL Draft.

"New Era Cap has been a key longtime partner of the NFL, and we are excited to expand the partnership by designating them as our official NFL Scouting Combine outfitter," said Joe Ruggiero, senior vice president of consumer products at the NFL. "The Combine marks a transformative moment in a prospect's football career. New Era will now be integral to that experience, offering high-performance apparel, helping to enable prospects to perform at their full potential."

Official Combine products will be available to fans beginning in April 2025 with team-specific offerings on sale in June 2025, just in time for training camps. Fans can follow New Era social media channels for the latest updates.

About New Era Cap
Since 1920, New Era has been hand-crafting the finest headwear in the world. Today, with an expansive portfolio of global licenses, the addition of apparel and accessories lines, and 1,000+ worldwide retail store network, the brand is a market leader rooted in sports and an influencer of street and lifestyle culture around the world. The Company is headquartered in Buffalo, N.Y., and its products are sold in 110+ countries.

Source New Era Cap LLC

Thursday, September 5, 2024

Rally Cry Takes College Football 25 On The Road With The Rally Cry Championship Tour

Rally Cry Takes College Football 25 On The Road With The Rally Cry Championship Tour

Rally Cry, a gaming technology company that builds inclusive gaming experiences for players of all ages and skill levels, today announced the formation of the Rally Cry Championship Tour that features a College Football 25 online league and a mobile gaming truck visiting college campuses weekly across the country to compete in-person for a piece of the prize pool and the custom championship trophy. Rally Cry is partnering with Twitch, ACC, and Raycom to bring the hybrid online and in-person tournament nationally.

 


"For nearly five years, Rally Cry has been producing some of the biggest events behind the scenes, and we're pumped to step in the spotlight to bring this innovative college football tour with the one of the most talked about games on the planet," said Adam Rosen, founder of Rally Cry. "Fans all across the country will be able to show off their skills online and join us at iconic stadiums throughout the season to play in person. It's definitely going to add another layer to the college gameday experience."

The in-person tour launches on September 7 before the kick-off of the Duke's Mayo Classic at Bank of America Stadium in Charlotte, NC, featuring a top 25 clash between No. 24 NC State and No. 14 University of Tennessee. Beginning at Noon ET, fans can enjoy free play on the mobile gaming truck along with a DJ within the FanFest before the featured match between two students from NC State and Tennessee followed by a Celebrity Showmatch. Free play will continue until 6 pm ET. This format will be featured at each college campus tour stop.

Fans can also tune into Twitch, twitchtv/twitchsports, the broadcast partner of the Rally Cry Championship Tour supported by California Almonds, the Air National Guard and HEYDUDE, for the online tournament, the live broadcast during the college campus tour stops and post-produced highlight content each week.

"We are thrilled to partner with Rally Cry for this season-long championship tour, and be part of this innovative approach that will bring a new level of entertainment to college football for our schools and fans," stated ACC Commissioner Jim Phillips, Ph.D. "In addition to the tour stops, we thank Rally Cry and our partners at Raycom/ACCDN, in providing the 'ACC Game of the Week' stream that will offer our fans even more exciting opportunities to cheer on their favorite ACC teams every week."

"We're excited to host the Rally Cry Championship Tour at the Duke's Mayo Classic FanFest in Charlotte," said Will Lawson, Director of Partnerships at the Charlotte Sports Foundation. "We know Tennessee and NC State fans are going to enjoy this addition to their game day experience and can't wait to see the head-to-head matchups between supporters of these two amazing teams!"

Rally Cry Championship Tour continues on September 28 when Coach Deion "Prime Time" Sanders brings the University of Colorado to Orlando to take on the University of Central Florida, and then on October 5, it heads to Colorado Springs for the showdown between the Navy Midshipmen and Air Force Falcons in a rivalry that dates back to 1960.

The remainder of the in-person mobile gaming truck schedule will be announced at a later date.

About Rally Cry
Rally Cry powers community-focused gaming experiences for players of all ages and skill levels. Founded by esports industry veterans, the company is creating organized ways for gamers to connect, play, and compete with each other. Rally Cry's world class competitive platform powers epic community gaming experiences for premier game publishers in addition to youth, collegiate, military, and amateur communities. Rally Cry partners with organizations such as the US Air Force, Riot Games, LEARFIELD, and the National Football League.

About the ACC
The Atlantic Coast Conference, in its 72nd year and 18 members strong, stands as one of the most competitive and revered intercollegiate conferences in the nation. ACC members including Boston College, Cal, Clemson, Duke, Florida State, Georgia Tech, Louisville, Miami, North Carolina, NC State, Notre Dame, Pitt, SMU, Stanford, Syracuse, Virginia, Virginia Tech, and Wake Forest are dedicated to upholding the league's founding values of academic excellence, athletic competition at the highest level, and integrity. The ACC supports 28 NCAA sports, with 15 for women and 13 for men, and its member institutions span 12 states. In August 2019, the ACC and ESPN partnered to launch ACC Network (ACCN), a 24/7 national network exclusively devoted to ACC sports and original programming.

About Charlotte Sports Foundation
The mission of the Charlotte Sports Foundation (CSF), a 501(c)(3), is to provide leadership for sports-based initiatives that result in a positive impact on the economy and quality of life in the Charlotte region. CSF was created in the spring of 2013 as a combined entity of Charlotte's two primary sports development groups, Charlotte Collegiate Football and the Charlotte Regional Sports Commission. Its origins can be traced to the vision of Charlotte civic leaders after the very successful hosting of the 1994 NCAA Men's Final Four.

The Foundation also provides support for recruitment and operation of other local sporting events, and spearheads Charlotte's continued growth as a preferred host for premier national and regional sporting events. The events include college basketball's Jumpman Invitational presented by Novant Health, the Ally Tipoff, college football's Duke's Mayo Bowl, ACC Football Championship Game and Duke's Mayo Classic, and the Meck Mile presented by Albemarle.

The Board of Directors that guides the Charlotte Sports Foundation boasts a dynamic roster of top Charlotte civic and business leaders.

Source Rally Cry

 

Toyota Delivers Star-Packed NFL Campaign That Invites Fans to "Roll Deep" Together All Season Long

Toyota Delivers Star-Packed NFL Campaign That Invites Fans to "Roll Deep" Together All Season Long

Toyota Motor North America today unveiled an NFL-themed campaign that highlights Toyota's deep connection to the NFL and its support of football fans across the country. The campaign builds on Toyota's 67-year legacy of playing a grassroots role in football's rise in our communities, to now advancing a modern vision of how the brand will bring Toyota owners closer to the game they love in new and unexpected ways.



"The Official Automotive Partner of the NFL" will release a season-long schedule of content across linear broadcast, digital, paid social and in-game formats. The content features a debut spot, with additional creative to be shared later this season.

"We Roll Deep Anthem" is an exhilarating spot that highlights the unifying moments that energize football fans across the country, bringing together diverse fanbases with thrilling excitement. The spot features a unified cavalcade of Toyota Nation fans and Team Toyota stars—Brock Purdy (49ers), Eli Manning (NFL Legend), Michael Pittman Jr. (Colts), and Puka Nacua (Rams)—setting off on an adrenaline-packed NFL adventure.

The campaign will debut on Thursday, September 5 during the primetime matchup between the Baltimore Ravens and the Kansas City Chiefs as the two clubs kick off the NFL season on NBC and Peacock.

Toyota's NFL campaign will extend further through these fan-focused moments:

  • Toyota's Gameday Giveaway: Toyota will collaborate with NBC to launch an in-game fan engagement feature that will incentivize fans to digitally participate in regular season primetime matchups during select Sunday Night Football games through the 2024 NFL Season. NBC talent will prompt viewers during the Toyota Halftime Show to watch for key moments in the game for a chance to win exclusive prizes such as NFL tickets, NFL Shop gift cards, Super Bowl LIX tickets and more. One lucky fan will win a new 2025 Toyota Land Cruiser.

    To enter, fans can visit toyotacom/nfl and check back throughout the season for new weekly challenges and prizes, such as:

    • 9/5 - Baltimore Ravens @ Kansas City Chiefs (NFL Kickoff): If there is an interception in the second half, 20 fans will each win 2 tickets to a regular season game.
      • BONUS: If it's a Kyle Hamilton interception an additional 5 fans win.

    • 9/8 - Los Angeles Rams @ Detroit Lions: If a deep pass of 25+ yards is completed in the second half, 200 fans will win a $200 NFL Shop gift card for purchases like a custom team jersey.
      • BONUS: If it's a Puka Nacua reception, an additional 20 fans win.

  • Toyota and Christian Gonzalez will honor the game's deep Latino heritage with an original social media campaign, "We Roll Deep." Featuring Gonzalez, the campaign kicks-off with "Driving a Legend", a series of videos discussing culture, family and football history with gridiron legend Jim Plunkett and Diana Flores, captain and quarterback of the Mexican Women's National Flag Football team and Global Flag Ambassador for the NFL & IFAF, while driving the 2024 Land Cruiser. The social campaign will live on Toyota Latino social channels, and more videos will be shared throughout the season celebrating Latino's passion for football and cultura.

  • Toyota is collaborating with "The Mina Kimes Show featuring Lenny" to mix-and-match NFL personalities with the show's hosts to chat all things family, culture, and hot takes as viewed from their ethnically-diverse upbringings. The initial episode will see Kimes host a connection between two Korean-American football stars, Kyle Hamilton (Ravens) and a special guest, centered on their respective Korean-American heritage. Another episode this fall will feature a conversation between Haloti Ngata (Ravens Legend) and NFL star Puka Nacua.

"For more than sixty-five years, Toyota has been there for road trips, practice drop-offs, and tailgates, connecting fans, families, and communities to America's favorite sport," said Michael Tripp, group vice president of Toyota division marketing. "This campaign demonstrates our commitment to immersing fans further into the excitement of gameday adventures."

Today's news follows a June announcement to advance "football for all' as Toyota was named Presenting Partner of NFL Flag tournaments across the U.S — spanning the NFL Flag Championships & Regional Tournaments as well as NFL Flag League Play. This national and regional sponsorship helps bring non-contact football to boys and girls in 1,800 local leagues.

In the same month, Toyota announced rising stars Puka Nacua, Kyle Hamilton, Michael Pittman Jr. and Christian Gonzalez as the latest additions to its roster of league partners. These players joined a Team Toyota roster that already included Eli Manning and Brock Purdy. Toyota aims to spotlight each player's commitment to their communities, family, culture and NFL fans through the content and experiences they create together. 

About Toyota
Toyota (NYSE: TM) has been a part of the cultural fabric in North America for more than 65 years, and is committed to advancing sustainable, next-generation mobility through our Toyota and Lexus brands, plus our more than 1,800 dealerships. Toyota directly employs more than 63,000 people in North America who have contributed to the design, engineering, and assembly of nearly 47 million cars and trucks at our 12 manufacturing plants. By 2025, Toyota's 13th plant in North Carolina will begin to manufacture automotive batteries for electrified vehicles. With more electrified vehicles on the road than any other automaker, Toyota currently offers 30 electrified options.

 

Source Toyota Motor North America

Wednesday, September 4, 2024

NFL Star Brock Purdy Joins Ariat as Brand Ambassador

NFL Star Brock Purdy Joins Ariat as Brand Ambassador

Ariat International, the leader in innovative western and work footwear and apparel, announces a multi-year partnership with Brock Purdy, starting quarterback for the National Football League's San Francisco 49ers. As Ariat's newest brand ambassador, Purdy will appear in national TV and social campaigns to engage fans and build awareness for Ariat.



Purdy is a living example of Ariat's core values. A fierce competitor who has earned success through hard work and commitment to his craft, Purdy's underdog journey from being the last player selected in the NFL draft to becoming a top quarterback has inspired fans around the world. An Ariat fan since high school, Purdy still wears the Ariat brand to this day, whether he's traveling to the stadium on game day or harvesting crops on his wife's family farm during a bye week.

"Brock connected with Ariat last fall when he wanted to give his NFL offensive linemen Ariat boots as a holiday thank you gift. We helped size and fit the guys and found that we (Ariat and Brock) strongly shared common values of teamwork, integrity, and hard work. We've been impressed with what he's accomplished so early in his career and who he is as a person. He's thoughtful and genuine, and is committed to supporting his teammates and family," said Susan Alcala, Vice President of Partnership Marketing for Ariat International.

"I've worn Ariat boots and clothing since I was a teenager, and they were the first brand that came to mind last year when I was purchasing gifts for our offensive linemen. Ariat doesn't just make the best boots and apparel for hard-working people; the brand symbolizes the values that are most important to me and so many other people across the world. It's a privilege and honor to represent Ariat," Purdy said.

Ariat will feature Purdy in an inspirational campaign highlighting his journey to the NFL and his shared values with Ariat. Purdy will be featured on Ariat's social media and website so fans can learn how he has approached and overcome challenges during his career. Additionally, the campaign will have a presence in Ariat brand shops across the country.

About Ariat International, Inc.


Founded in 1993 as "The New Breed of Boot," Ariat was the first to integrate athletic footwear technology into boots for equestrian athletes. Today, Ariat develops innovative and award-winning performance footwear and apparel for all types of demanding outdoor and work environments. The company takes its name from Secretariat, the greatest racehorse of all time.

Source Ariat International, Inc.

 

 

iGaming Platform BC•GAME Signs $40 Million Deal to Become Principal Partner of Leicester City

iGaming Platform BC•GAME Signs $40 Million Deal to Become Principal Partner of Leicester City

The iGaming platform BC•GAME has signed a landmark $40 million deal to become the "Official Principal Partner" of English football club Leicester City, according to an announcement from Leicester City on July 5. This partnership marks one of the most significant in Leicester City's history, with BC•GAME's branding set to prominently feature on the shirt-fronts of Leicester City's Men's First Team and adult replica shirts starting from the 2024/25 season.


As part of the expansion, BC•GAME will introduce its proprietary cryptocurrency, $BC, a native token of the BC•GAME platform designed to provide unique value to both token holders and platform users through a variety of incentives and practical features. $BC serves not only as the governance token but also as the utility token for the game products on BC•GAME.

Introducing $BC: Elevating the iGaming Experience

has introduced $BC, a new cryptocurrency designed to elevate the player experience on its platform. Responding to extensive community feedback, $BC aims to provide users with a more integrated and rewarding experience. This token will be at the heart of the gaming ecosystem, enabling transactions for in-game purchases, access to exclusive features, and more.

The launch of $BC marks a significant step forward in the platform's development. The cryptocurrency will not only enhance the gaming experience but also foster a sense of community among players. By integrating $BC into the platform, BC•GAME ensures that users can enjoy seamless transactions and exclusive benefits that were previously unavailable.

BC•GAME has been a significant supporter of the Bitcoin Lightning Network since 2019, demonstrating its commitment to advancing the crypto space. Reflecting this support, BC•GAME has innovatively transformed the 'B' in its logo on the jerseys to '₿'. According to the rankings on 1ml•com, BC•GAME's node is positioned at 16th, further showcasing its prominent role in the crypto community.

Robust Tokenomics and Growth Strategies

To support the growth of $BC, BC•GAME plans to implement community airdrops, liquidity mining, and comprehensive marketing strategies. These initiatives, underpinned by a robust tokenomics framework, are expected to create a vibrant market and deliver consistent value to users. The community airdrop will reward early supporters and active participants, while liquidity mining will ensure that $BC remains a stable and valuable asset.

BC•GAME's comprehensive marketing strategy includes collaborations with influencers, partnerships with other platforms, and targeted advertising campaigns. These efforts aim to increase the visibility and adoption of $BC, ensuring its success in the competitive crypto market.

Strategic Partnership with Leicester City Football Club

has also entered a notable partnership with Leicester City Football Club, running from August 2024 to May 2026. As part of this agreement, BC•GAME's logo will be featured on Leicester City's team jerseys, significantly enhancing the platform's global visibility.

Leicester City celebrated for its unexpected Premier League victory in 2016 and its FA Cup win in 2021, is a club with a rich history and a passionate fan base. This partnership aligns with BC•GAME's strategy to connect with prestigious sports entities and leverage the club's international appeal. The collaboration will not only boost brand recognition for BC•GAME but also provide Leicester City fans with exciting new opportunities to engage with the team.

 

Fan Reveals Human Mobile Devices As Global Partner Of Fc Barcelona

Fan Reveals Human Mobile Devices As Global Partner Of Fc Barcelona

Flick, Romeu, Victor, Olmo, Roebuck… there have been plenty of high-profile new arrivals at FC Barcelona in recent months, and today, a new supporter is announced to join the masses of fans out there. That supporter is Human Mobile Devices (HMD), a European mobile phone innovator that prides itself on doing things differently – a trait made abundantly clear in the new partnership reveal.


Dropping on the HMD and FC Barcelona social channels, the partnership reveal video sees Lamine Yamal's hairdresser, Saul Peregrina, shave the world-famous FC Barcelona crest next to the HMD logo on the back of the culer's head to announce a three-year partnership deal, and it also gives a sneak peek of the new HMD Skyline in Blue Topaz. The intricate artwork took two hours to complete.

Saul Peregrina, hairdresser to the stars, recently cut Lamine Yamal's hair and the La Masia graduate's reaction video on TikTok has clocked up 7.5 million views. This time HMD put fan Iñigo in Saul's barber seat to recreate a stunning piece of shaved art combining the two brands' logos.

Sure to cause a stir on social media, the fan-led short film focuses on a young 20-something male Barca fan, who in true Catalonian style, steps into a traditional neighborhood Barber Shop to have his hair cut and talk all things football.

Dressed in relaxed jeans and the new FC Barcelona home shirt, the young man shows the barber - Saul Peregrina - a picture as if to say 'this is what I want,' before the barber intricately gets to work with his clippers. After a series of close-up shots, the camera pans out to reveal the finished 'do' which shows the HMD logo and FC Barcelona crest shaved into the back of the young man's head.

The barber holds up a mirror to show off his handywork and the young man gives a nod of approval before they both take out their HMD Skyline smartphones and take selfies to share with their friends.

The initial three-year deal, which sees HMD become a Global Partner of FC Barcelona and Official Mobile Phone Partner of FC Barcelona, is designed to raise awareness of HMD – a company not yet 10 years-old but already Europe's largest manufacturer of smartphones – primarily through digital advertising opportunities at the Olympic Stadium and then at the Spotify Camp Nou when it reopens later in the season. The partnership between the two brands extends beyond football as it will also cover the FC Barcelona basketball, futsal, handball and roller hockey teams.

Commenting on the announcement of the partnership, Lars Silberbauer, Global Chief Marketing Officer at Human Mobile Devices (HMD), said;

"When it comes to creativity and innovation in sport you simply cannot look past FC Barcelona. The club has always championed fresh thinking, beauty, and flair, and we have the same mindset when it comes to technology. And just like FC Barcelona brings people together – it's more than a club obviously – we're the same. Every device we make is designed to enhance people's lives and build connectivity. I've been a FC Barcelona fan for a long time, ever since Michael Laudrup joined the club back in 1989. I'm still a fan, and pleased to announce HMD as a supporter too. We can't wait to work with the club, and the culers, to do some amazing things together."

Away from the stadiums, HMD will have a significant presence across FC Barcelona's digital platforms (which at last count numbered 468 million) and over the course of the coming months and years the two brands will collaborate on a number of impressive digital-first content pieces to excite fans and keep partnership visibility levels high.

Juli Guiu, vice-president of the FC Barcelona Marketing Area, comments:

"We are very proud to take a new step forward in our commercial strategy by incorporating the HMD company as a new Global Partner. We feel very aligned with them in terms of brand values because theirs is an honest, transparent vision of technology that makes a priority of waste disposal and responsible use, with special consideration for the welfare of future generations. HMD and Barça are, from now on, two brands that go hand in hand from the present but looking to the future."

HMD Skyline in Blue Topaz – a new era of smartphone design that you can repair at home

HMD is known for its human-first, innovative and fun-packed devices; from creating dumbphones to give people a digital break, to unveiling beautiful repairable smartphones including HMD Skyline – a 5G1 smartphone now in an all-new colorway, Blue Topaz, that stars in the FC Barcelona reveal film.

HMD Skyline is a premium handset that has been developed for the creators. It has a 108 MP camera and 50 MP selfie camera, great for capturing epic shots. It merges remarkable functionality with unrivalled repairability2 and cutting-edge design, and costs just $499 USD.

The 8/128GB version of HMD Skyline will be coming to the U.S. this September, in three colors: Neon Pink, Twisted Black, and Blue Topaz.

About Human Mobile Devices
We are Human Mobile Devices, and we start by tuning into what people really want. Our consumers are passionate about the planet, often feel swamped by digital overload, and are keeping a close eye on their budget. That's why we are thrilled to be Europe's largest smartphone maker, championing repair-at-home phones, and a go-to for much needed digital time out. Coming this year, you can expect to see a new portfolio of Human Mobile Devices original mobile devices, as well as Nokia phones and exciting new partnerships.

Sobre el FC Barcelona
FC Barcelona is considered the greatest multisports club in the world and in 2024 it turns 125 years of history. It was founded in 1899 and it is owned by its members. Rooted in its city and country its outlook is global, and it has official headquarters in cities in three different continents: Barcelona, Hong Kong and New York. Barça seeks to change the world through sporting excellence. This also reaches the world of knowledge and innovation via the Barça Innovation Hub. The club is also renowned for its commitment to social causes, which it channels through the FC Barcelona Foundation, and for its work to educate boys and girls in the positive values of sport. Barça's growth in recent years means it now is one of the most beloved sport clubs in the world and one of the most followed on social media.

Source HMD