LILYSILK Unveils Winter 2024 Collection "Rustic Retreat," A Celebration of Natural Elegance and Timeless Comfort

LILYSILK, the world's leading silk brand with a mission to inspire people to live spectacular, sustainable lives, officially launched its Winter 2024 collection, "Rustic Retreat," on September 21, 2024.

Drawing inspiration from the serene beauty of open plains and countryside living, the collection offers a harmonious blend of natural textures and understated elegance. Featuring luxurious materials like silk and cashmere, "Rustic Retreat" is designed to bring warmth, comfort, and timeless style to wardrobes around the world.

A Rustic Escape through Fashion

The "Rustic Retreat" collection encapsulates the essence of a peaceful, countryside haven where simplicity meets sophistication. From flowing silk maxi skirts to textured cashmere cardigans, each piece reflects LILYSILK's dedication to quality, sustainability, and elegance.

• Silk Maxi Skirt with Flare Hem
• Crafted from 32 Momme double-faced silk satin, this luxurious skirt offers both elegance and durability. Its glossy finish makes it a versatile piece, perfect for both formal occasions and casual outings.
• Relaxed Drop-Shoulder Cashmere Sweater
• Made from 100% pure cashmere, this relaxed sweater exudes effortless sophistication. The brushed texture ensures a cozy feel, making it a stylish choice for any occasion.

Premium Designs for Timeless Appeal

LILYSILK's attention to detail and craftsmanship shine through the collection's unique, premium designs, offering versatile pieces that suit both professional and casual settings. The Jacquard-Wave Silk Blouse with Bow, made from breathable charmeuse silk with retro jacquard patterns, features a refined bow detail and timeless silhouette. The Water Ripple Cashmere Cardigan, crafted from 100% cashmere, offers a soft V-neck design with a subtle shimmer of gold and silver threads, adding understated elegance. Rounding out the collection, the Silk-Wool Blend Business Suit combines warmth and style with its double-breasted blazer and flattering front-pleated trousers, perfect for elevating any wardrobe.

LILYSILK also expands its offering with the Serenity Haven Loungewear Collection, a luxurious 100% cashmere line that includes the Cashmere Cami Top, Loungeful Cashmere Pants, and Elegant Pile Collar Open Cardigan, designed for ultimate comfort and style.

"'Rustic Retreat' symbolizes our respect for nature and commitment to quality," said David Wang, CEO of LILYSILK. "By using natural materials and inviting textures, we convey our deep understanding of sustainable fashion and quality living. This collection is more than just a style—it's an attitude."

Source LILYSILK

Scotch & Soda unveils Fall-Winter'24 Campaign and Capsule Collection with first global ambassador Joe Jonas

Scotch & Soda, the Amsterdam-based fashion brand, proudly unveils its highly anticipated Fall-Winter 2024 campaign and collaboration with international pop star, songwriter, actor  and brand ambassador Joe Jonas. The Fall 2024 campaign marks the start of a bold new era for Scotch & Soda, infusing an exciting energy, while elevating and expanding the core collections and best-selling silhouettes that have long represented the globally-recognized Scotch & Soda brand.

As ambassador for the brand, and part of the seasonal campaign, Jonas models both his exclusive capsule collection, as well as the mainline Scotch & Soda range. The exclusive collection, co-designed with Jonas, seamlessly blends Scotch & Soda's signature style with the artist's vibrant, playful fashion sense. Expect bold colors, striking prints, rich textures, and tailoring crafted from premium fabrics—a perfect fusion of creativity and craftsmanship, with Jonas deeply involved in every step of the process.

Originally founded in 1985, the Scotch & Soda brand is now managed by Bluestar Alliance, a New York-based brand management company. Scotch & Soda was founded upon its dedication to the free spirit of Amsterdam, offering original designs rooted in endless optimism, individuality and the power of self-expression. After acquiring Scotch & Soda just last year, Bluestar Alliance set to reinvigorate the long-adored brand, famously lauded for its unconventional, artistic view on fashion. With its first global ambassador and Fall-Winter 2024 brand campaign, Scotch & Soda continues its sartorial journey of discovery through energetic collections that champion creative freedom and inclusivity.

For Scotch & Soda, the partnership with Joe Jonas offered an opportunity to collaborate with one of the most dynamic artists of his generation. Joe Jonas, an adored singer, songwriter, actor and photographer, has also become well-known for his original and expressive sense of style, creatively pairing rich colors, denim, knitwear, tailored, vintage pieces and bold accessories that inspire curiosity and conversation. With a strong point of view and global trend-setting influence, Jonas was the perfect choice to represent the optimism of the Scotch & Soda brand.

As a complement to the core Fall-Winter 2024 collection, inspired by the theme "Free Your Mind," and the journey of the free spirit through the world's greatest cities, the design team delved into artistic motifs, architecture, landmarks, and the Beat Generation Writers.

Joe Jonas has crafted a capsule collection that invites fans around the globe to embark on a reflective and forward thinking journey with him. The Scotch & Soda x Joe Jonas capsule collection includes a mix of men's and unisex clothing and accessories that capture Joe's confident approach to style and his unique vision for the brand within its primary categories. With total creative control, Jonas curated every detail, from the capsule collection's range of styles, silhouettes, fabrications, prints, trims, to the campaign imagery he is featured in. Jonas approached the process similarly to how he creates music. With a journey that included a deepdive into his wider creative process, Jonas thought about the story he wanted to tell and utilized 'Cup of Joe,' his personal diary of photography, as the foundation for his creative vision, drawing inspiration from his vintage-inspired aesthetic to customized artwork that reflects his creative style and distinct artistic expression.

"Our aim with this collaboration was to create a dynamic capsule that felt elevated and authentic while keeping the core spirit of the brand intact, and I believe we achieved just that," says Eran Kaim, Chief Product Officer. "Joe's unique creative eye and distinct sense of style, married with the expert design in the core categories that Scotch & Soda is known for, which includes denim, knitwear and tee's, which has proven to be just the perfect combination and we're very honored to bring his vision to life."

Inspired by the American West, vintage Americana, the seventies and Joe's personal photography and writings, the capsule offers a dynamic wardrobe that feels personal, lived-in and built to last. Key pieces include tailored utility and workwear jackets, ringer tees with custom graphics, two piece sets, sport-inspired polos and on-trend accessories including trucker hats and versatile printed scarves.

"As a longtime fan of Scotch & Soda I am excited to share the collaboration we have created with the world. The creative freedom that I was given made this such a fun and rewarding experience, so I'm really looking forward to launching the collection," says Joe Jonas.

Offering a refined color palette of muted pastel blues, ecrus, charcoal greys, and pinks, seamlessly integrating with Scotch & Soda core offerings, the capsule collection is composed of versatile and wearable pieces that embody Joe's vision of crafting contemporary designs with a sartorial point of view, that resonate with the brand's identity and perfectly compliment the broader fall collection.

Joey Gabbay, CEO of Bluestar Alliance, the parent company that acquired Scotch & Soda last year, shared "Joe Jonas is one of the most dynamic, creative voices of his generation. The launch of this partnership is a fundamental component of Scotch & Soda's growth; and allows us to celebrate incredible artistic talent, while exposing new consumers to the brand in the U.S. and around the globe. We're honored to be in partnership with such a creative and well-regarded artist such as Joe."

The Scotch & Soda x Joe Jonas collection is now available globally at scotchandsoda.com, Scotch & Soda stores and select retailers. Price ranges include accessories $48-$68.00, tops and sweatshirts $58-178, bottoms $128-188 and jackets $268-788. Scotch & Soda is available at premium retailers and specialty boutiques worldwide.

ABOUT SCOTCH & SODA
Endlessly optimistic and inspired by the free spirit of Amsterdam, Scotch & Soda champions individuality, authenticity and the power of self-expression to create the unique. Fusing the expected with unexpected detail, Scotch & Soda is built upon a distinctive point of view, conversational pieces and a bold approach to style to redefine everyday dressing. We dare to mix classic and contemporary, color and print and texture on texture. Grounded in practicality, upbeat designs and finished with bespoke detail, Scotch & Soda collections are created for you to make them your own. Our mission is to bring joy and inspire our customers to celebrate life and our global community, together.

ABOUT BLUESTAR ALLIANCE:
Founded by Joseph Gabbay and Ralph Gindi in 2006, Bluestar Alliance owns, manages, and markets a portfolio of consumer brands that span across many tiers of distribution from luxury to mass market with a heavy emphasis on department store retail brands. Brands within the portfolio include Hurley, Scotch & Soda, bebe, Elie Tahari, Kensie, Justice, Catherine Malandrino, Nanette Lepore, English Laundry, Brookstone, Joan Vass and Limited Too.

ABOUT JOE JONAS:
Joe Jonas is an international pop icon, song-writer and actor. Joe is the front man of the multiplatinum group DNCE with Jack Lawless on drums and JinJoo on guitar. DNCE initially shook-up popular music and culture with the release of their RIAA quintuple-platinum certified single "Cake By The Ocean" back in 2016. The song permeated pop culture at large, becoming an unstoppable hit, crashing the Top 10 of the Billboard Hot 100, and emerging as "one of the most-played songs of the year at Top 40 radio." They also won "Best New Artist at the 2016 MTV Video Music Awards. To date, the band has tallied 5 billion global streams and 3.5 million global album equivalents. 2022 marked their momentous return as they teamed up with Kygo for the unshakable and undeniable anthem "Dancing Feet." With an inimitable and intoxicating hybrid of rock, pop, dance, and funk like no other, DNCE will make you move more than ever now. He is perhaps best known for the global pop-rock band The Jonas Brothers with his brothers Kevin and Nick Jonas. The Grammy-nominated band made an explosive return in 2019 with the surprise release of their critically acclaimed and widely successful single "Sucker" following a six-year hiatus and have garnered a bevy of awards and accolades. In 2023, Jonas Brothers once again proved they are a constant force, embarking on a new era with the release of The Album, via Republic Records. The Albumwas produced by Jon Bellion and features hit singles "Waffle House" and "Wings." In support of the new album and this new era for Jonas Brothers, they kicked off "The Tour" with two sold-out shows at New York's iconic Yankee Stadium last summer. "The Tour" includes stadium and arena dates around the globe through 2024, resulting in the band's biggest and most extensive tour to date. In July 2024, Joe released his latest single, "Work It Out," ahead of his eagerly awaited solo album, Music For People Who Believe In Love.

 

 

Saks and LOEWE Celebrate Fall/Winter 2024 Collection with Exclusive Edit and New York Flagship Takeover

Saks and LOEWE are joining forces for the first time to debut an exclusive edit of the Spanish luxury house's highly anticipated Fall/Winter 2024 collection, available today on Saks•com and at select Saks Fifth Avenue stores. To celebrate the collaboration, LOEWE is taking over the iconic Saks Fifth Avenue New York flagship with immersive visual installations and unique offerings inspired by the collection. The partnership comes to life throughout the store, from the garden-themed displays in Saks' legendary Fifth Avenue windows, to an in-store juice bar and towering vegetable sculptures featuring designs from the collection. To further celebrate the partnership, Jonathan Anderson, Creative Director of LOEWE, will co-host a launch event with Tracy Margolies, Chief Merchandising Officer of Saks, on Saturday, September 7 during New York Fashion Week. Additionally, digital content showcasing the collaboration will be featured on Saks•com and across both brand's social media channels.

"Jonathan Anderson is a visionary and a changemaker, and Saks has been mesmerized by his innovative and boundary-pushing approach from the start of his journey at LOEWE," said Tracy Margolies, Chief Merchandising Officer at Saks. "We are thrilled to mark an important milestone in our partnership with Jonathan and LOEWE with this exclusive edit. With this collaboration, we are delighted to celebrate Jonathan's unique voice and remarkable creativity, and we look forward to bringing our customers inspiring fashion and experiences they can't find anywhere else from one of the most iconic names in luxury."

"It's exciting to be working on a collaboration that echoes the craft and innovation of the LOEWE Fall Winter 2024 collections that is centered on two great, but very distinct American artists, Richard Hawkins and Albert York, as well as historic English ceramics," noted Jonathan Anderson, Creative Director of LOEWE. "These collaborations are invigorating, encouraging us to look at what we do in new ways and reminding us to always be curious, and it's brilliant to be able to celebrate the moment with Saks."

THE SAKS-EXCLUSIVE EDIT
In celebration of the partnership, LOEWE curated a distinctive edit of women's and men's ready-to-wear and accessories from the Fall/Winter 2024 collection, available only at Saks. The edit features five limited-edition styles of the iconic LOEWE Squeeze Bag, boasting intricate beaded designs. Notably, more than 20,000 beads were hand sewn onto each Squeeze Bag using a caviar beading technique to achieve a 3D texture. The assortment includes ethereal floral print dresses and beaded women's Campo Biker Boots inspired by the work of American painter Albert York, as well as two new colorways of the Gala Sandal. Men's styles include an artful printed dress shirt, a hooded jacket and matching sweatpants and a striped sweater inspired by the work of American artist Richard Hawkins, along with a new colorway of the coveted LOEWE Flow Runner Sneaker.

The edit and additional styles from the LOEWE Fall/Winter 2024 collection are available for purchase now on Saks•com and at select Saks Fifth Avenue stores including Atlanta, Bal Harbour, Beverly Hills, Houston and New York.

NEW YORK FLAGSHIP TAKEOVER
Now through September 23, customers can discover garden-themed visual installations at Saks Fifth Avenue New York, inspired by the distinctive floral and vegetable motifs featured throughout the LOEWE Fall/Winter 2024 collection. In Saks' famed windows on Fifth Avenue, looks from the exclusive edit are presented against a bold backdrop of towering hand-painted vegetables surrounded by brilliant green beading. Inside the store, vegetable sculptures showcasing the collection can be found on the main floor housing handbags, leather goods and accessories and on the third floor featuring women's designer ready-to-wear.

On Friday, September 6 and Saturday, September 7 from 1:00 p.m. to 5:00 p.m., the LOEWE juice bar will be available while supplies last on Saks' renowned women's shoe floor, 10022-SHOE, located on the eighth level of the store. The activation will offer complimentary fresh juices in co-branded Saks and LOEWE biodegradable cups, and Issue 4 of the LOEWE Magazine will be distributed to guests on a first-come, first-served basis.

ABOUT SAKS FIFTH AVENUE
Saks Fifth Avenue is the leading name in luxury shopping. Since 1924, the brand has maintained a reputation for delivering an expertly curated assortment of fashion and highly personalized service. The Saks Fifth Avenue experience offers seamless all-channel shopping through an elevated digital platform and in-person services provided by an extraordinary network of 38 Saks Fifth Avenue stores across North America.

ABOUT LOEWE
Founded in Spain in 1846, LOEWE has been one of the world's major luxury houses for over 178 years. Under the creative direction of Jonathan Anderson since 2013, the brand's latest chapter redefines it as a house focused on craft and culture; demonstrated by an intellectual yet playful approach to fashion, a bold and vibrant take on the Spanish lifestyle, and unmatched leather expertise.

Source Saks•com LLC

 

 

New Era Cap Joins Team Usa And La28 With Multi-Year Official Product Agreement

New Era Cap, LLC, the international sports and lifestyle brand, announced a multi-year "Official Product" agreement with the U.S. Olympic and Paralympic Teams, joining an elite group of licensees in creating exclusive sportswear for Team USA for the Olympic & Paralympic Games Paris 2024, Olympic & Paralympic Winter Games Milan 2026 and the LA28 Games including LA28 Games product.

New Era will provide exclusive headwear to U.S. Olympians and Paralympians, beginning with the moment they make the U.S. Olympic and Paralympic Teams through their experiences in Paris. This new agreement with New Era Cap represents Team USA's first-ever official product deal with a headwear-focused brand.

"We are excited to be expanding our relationship with Team USA, reflecting not only New Era's legacy in the American sporting scene, but our brand's global influence on fashion and culture," said Todd Sokolowski, Director of Licensed Products at New Era Cap. "The honor of earning the title 'Olympian' or 'Paralympian' is a moment fit for glory, and New Era is proud to equip the inspiring U.S. team with headwear and apparel as they chase the podium in Paris."

Throughout the spring and into the summer, athletes have received special Team USA-branded New Era caps with the phrase "Made It" embroidered on the underside of the visor upon making the Olympic and Paralympic teams.

At the Team USA Welcome Experience at the Paris Games, athletes will receive three additional New Era caps – a bucket hat, a beret, and a trucker-style cap – that are exclusive to Olympians and Paralympians.

"The athletes have been waiting their entire lives for this moment and we don't take that lightly," said Peter Zeytoonjian, SVP, Consumer Products of the U.S. Olympic & Paralympic Properties (USOPP) and LA28. "It is our responsibility to make the experience as special as possible with the best brands, like New Era, to help us support them achieve their dreams."

New Era's collaboration with LA28 will bring a fresh look to the first summer Olympic and Paralympic Games held in the United States in more than three decades when the Games arrive in Los Angeles in 2028.

New Era also announced its six brand ambassadors for the 2024 Paris Olympics: Claire Curzan (Swimming), Shawnti Jackson (Track and Field), Ilona Maher (Rugby), Gerek Meinhardt (Fencing), Fred Richard (Gymnastics) and Jayson Tatum (Basketball).

Fans can secure their own Team USA limited edition caps and apparel from New Era. The cap collection features a wide array of silhouettes including the 59FIFTY, 39THIRTY, 9FIFTY Snapback, 9FIFTY Trucker, 9FORTY, 9TWENTY adjustable, 9SEVENTY stretch, 9SEVENTY trucker, 39THIRTY stretch and bucket caps. The apparel collection includes Team USA T-shirts and hoodies.


ABOUT NEW ERA CAP

Since 1920, New Era has been hand-crafting the finest headwear in the world. Today, with an expansive portfolio of global licenses, the addition of apparel and accessories lines, and 1,000+ worldwide retail store network, the brand is a market leader rooted in sports and an influencer of street and lifestyle culture around the world. The Company is headquartered in Buffalo, N.Y., and its products are sold in more than 125 countries.

About LA28 Olympic and Paralympic Games

The LA28 Games will mark Los Angeles' third time to host the Olympic Games, previously hosted in 1984 and 1932, and first time to host the Paralympic Games. Los Angeles will host the world's most elite athletes in 2028 as it welcomes Paralympians and Olympians from around the world to compete on the biggest stage in sports. The LA28 Games are independently operated by a privately funded, non-profit organization with revenue from corporate partners, licensing agreements, hospitality and ticketing programs and a significant contribution from the International Olympic Committee.

About USOPC

Founded in 1894 and headquartered in Colorado Springs, Colorado, the United States Olympic and Paralympic Committee serves as both the National Olympic Committee and National Paralympic Committee for the United States. The USOPC is focused on protecting, supporting and empowering America's athletes, and is responsible for fielding U.S. teams for the Olympic, Paralympic, Youth Olympic, Pan American and Parapan American Games, and serving as the steward of the Olympic and Paralympic movements in the U.S. For more information, visit TeamUSA.org.

Source New Era Cap LLC