matty m.™ Rebrands with Evolved Product and Vision

matty m.™, the woman-founded, Los Angeles-based clothing brand inspired by the beauty of elevated style, announces a new brand direction honoring its legacy of intentional design while taking the next steps in crafting increasingly eco-friendly apparel.

It all started in the 1990s with four thousand dollars and a vision. Since then, loyal customers have loved the brand for its consistently great fits and exclusive novelty fabrics, allowing them to worry less when making fashion choices each season. Despite decades of recognition as a high quality fashion line, the company introduced matty m. as a direct-to-consumer brand for the first time earlier this year, and has seen exciting growth in its expansion into specialty boutiques.

matty m. is dedicated to producing compelling collections designed to be fashionable season after season, as women build out more responsible and thoughtful wardrobes. The brand is also committed to a long-term, modernizing transformation of its chain-of-custody processes.

"Fashion doesn't have to be bad for the planet. At matty m., we take our responsibility seriously," said CEO Eleanor Sanchez Meyer. "Now more than ever we're focusing on the future of our customers' lives by crafting our line with mindful materials and efficient production practices, so everyone feels complete confidence adding matty m. styles to their wardrobes."

While high quality materials and effortless designs are the foundation of the brand, Sanchez Meyer and her team are now setting their sights on growth. With a renewed vision of the brand's identity and aesthetic, matty m. is poised to reintroduce itself as a leader in conscious dressing to an increasingly sophisticated customer.

• New Brand Aesthetic: A refreshed identity that embodies the brand's new slow fashion vision, blending matty m.'s modern sensibility with stylish go-to pieces.
• Enhanced Product Line: The line is fashionable, elevated, and dedicated to offering versatile and creative solutions to the customer's evolving wardrobe needs while delivering luxurious quality and trend-relevant products at an affordable price point.
• Responsible Craftsmanship: A proven commitment to incorporating more eco-friendly practices, including the use of sustainable fabrics and prints, and an increased supply chain transparency. matty m. is Global Recycling Standard (GRS) certified, which means its entire supply chain – from material sourcing to manufacturing and delivery – meets the industry's highest recycling standards.
• Materials: matty m. believes in taking less and giving more, for a greener planet and happier customers, using eco-materials like:
• ECOVERO™, the superhero of responsible viscose fibers in the fashion world.
• Recycled polyester and nylons.
• Modal, a semi-synthetic form of rayon, another plant-based textile, made from beech tree pulp.
• Water-based dyes.
• Forest Stewardship Council-certified recyclable hang tags, garment labels. Even the twine that fastens the tag to the garment is made from recycled materials.
• Packaging: matty m. broke up with single-use plastic, opting instead for 100% recycled and recyclable options, from new eco-friendly shipping boxes and poly bags, to packing tape that contains no fiberglass material. In 2025, the brand will further its commitment to the planet, launching a new 100% compostable poly bag that leaves no trace of detectable microplastics.
• Factories: matty m. primarily partners with advanced factories and vendors that are GRS certified, share its love for the environment, and take care of their employees.
• Brand Headquarters: In 2020, the matty m. team reflected on their personal and professional values, and took its first steps in evolving through a total renovation of their headquarters to align with the earth-friendly goals that the company holds dear. Upgrades include a closed water recycling system and the use of sugar cane-based paper for printing office materials, among other environmentally conscious advancements.

"We're proud to be doing our part, aligning the looks and quality of matty m. fashion with our values, and transforming the company for the better, connecting with women beyond the clothing," said Sanchez Meyer.

By taking these steps towards sustainability, matty m. is committed to advancing its sustainability practices even further, and poised to remain a leader in women's ready-to-wear market for years to come.

ABOUT MATTY M.™:

matty m.™ believes that a great garment can change a woman's life. With deliberate yet effortless designs, matty m. makes getting dressed easier by meticulously crafting each piece for versatility, timelessness, and ethical style.

Source matty m.

Black and White Magic: Unleash Your Inner Minimalist with Tees That Slay (Always)

Calling all color-commitment-phobes and lovers of all things classic! Feeling overwhelmed by the rainbow explosion happening in the T-shirt aisle? Do you crave a design that transcends fleeting trends and screams "sophistication" louder than a character in a Jane Austen novel? Then fret no more, my monochromatic friends, because we're here to delve into the wonderful world of black and white T-shirt designs. Yes, you heard that right – just two humble colors with the power to create tees that are as timeless as a well-worn pair of jeans (and way less likely to show embarrassing grass stains. #adultingproblems).

 

Black and White: More Than Just the Absence of Color

Black and white might seem like the simplest option, but trust us, it's anything but boring. It's a blank canvas for your creativity, a symphony in two parts, and a guaranteed conversation starter for anyone who appreciates a well-executed design. Here's why black and white T-shirts deserve a permanent spot in your wardrobe:

• Versatility is Key: Black and white goes with everything. Literally everything. Dress it up for a night out with a blazer and statement earrings, or keep it casual with a pair of ripped jeans and sneakers. It's the ultimate chameleon in the T-shirt world.
• Timeless Appeal: Unlike that neon green T-shirt you bought on a whim (no judgment!), black and white designs never go out of style. They transcend trends and fads, ensuring you'll look effortlessly cool for years to come.
• Minimalist Masterpiece: Black and white allows the focus to be on the design itself, not a cacophony of color. It's perfect for showcasing bold graphics, minimalist typography, or even photorealistic portraits (because who says black and white can't be dramatic?).

From Bold Graphics to Playful Typography: Exploring Black and White Design Options

So, you're sold on the magic of black and white tees? Fantastic! Now comes the fun part: choosing a design that reflects your personality. Here are a few ideas to get your creative juices flowing:

• Bold Graphics: Think geometric shapes, abstract patterns, or even animal silhouettes. Black and white allows these designs to take center stage and make a powerful statement.
• Minimalist Typography: A single word or phrase in a cool font can be all you need to create a striking tee. Think "Wanderlust," "Coffee First," or a witty quote that speaks to your soul (or your love of caffeine).
• Photorealism with a Twist: Black and white photography can add a touch of drama and sophistication to your tee. Think iconic landmarks, portraits with a touch of mystery, or even close-up shots of nature.
• Playful Puns (Because Why Not?): Combine black and white with a touch of humor. Think a picture of a panda with the caption "黑白配" (hēi bái pèi, meaning "black and white match" in Chinese) or a silhouette of a cat with the words "Cattitude: It's a Thing."

Beyond the Basics: Embracing Texture and Detail

Black and white doesn't have to be flat. Here are a few ways to add some extra oomph to your design:

• Distressed Effects: Give your tee a vintage vibe with a distressed print. It adds a touch of lived-in charm and makes your design look like it's been your favorite for years.
• Metallic Accents: A touch of gold or silver can elevate your design and make it feel extra special (perfect for a night out or a fancy brunch with friends).
• Layered Designs: Combine different black and white elements to create a more complex design. Think a photorealistic image overlaid with minimalist typography.

DIY or Die (Trying): Creating Your Own Black and White Masterpiece

Feeling crafty? Why not design your own black and white tee? There are plenty of online design tools and platforms that make it easy to unleash your inner artist (even if your artistic skills are more "stick figure family" than "Renaissance masterpiece"). Plus, there's something undeniably awesome about wearing a tee you designed yourself (it's like a wearable trophy for your creativity!).

Places to Find Your Black and White Bliss (Without Actually Leaving Your Couch)

If DIY isn't your jam, fret not! There are tons of online shops and independent designers creating killer black and white tees. Just do a quick search for "black and white T-shirt designs" and prepare to be bombarded with awesomeness.

Here are a few things to keep in mind when shopping for black and white tees online:

• Quality is Key: Don't settle for cheap, scratchy tees. Your black and white masterpiece deserves a comfortable canvas. Look for tees made from soft, breathable cotton that will last through multiple washes (because laundry is a fact of life, even for minimalists).
• Support Small Businesses: Many independent designers create amazing black and white tees. Give them some love and rock a unique design that won't be found on everyone else.
• Read Reviews: Before you buy, check out what other customers are saying about the quality, fit, and printing process. This can help you avoid any unpleasant surprises when your tee arrives.

Black and White: More Than Just a T-Shirt Trend

Black and white isn't just about fashion. It's a philosophy, a way of life (well, maybe not a whole way of life, but a pretty cool part of it). It's about embracing simplicity, appreciating the power of contrast, and letting the design itself take center stage. It's a reminder that sometimes, the most elegant things are the most basic.

So, Embrace the Monochromatic Magic (and Maybe a Pop of Color, Who Are We to Judge?):

The world of black and white T-shirt designs is vast and full of possibilities. Whether you're a minimalist at heart, a typography enthusiast, or just someone who appreciates a timeless look, there's a black and white tee out there waiting to become your new favorite. So, don't be afraid to experiment, have fun, and unleash your inner monochrome maestro. Remember, a well-designed black and white tee is an investment in your wardrobe – a statement piece that will never go out of style (and might even spark a conversation about the deeper meaning of color, or at least get you a compliment on your awesome tee). Now get out there, monochromatic fashionistas, and show the world the power of black and white!

Bonus Tip: Don't be afraid to add a pop of color to your black and white ensemble. A brightly colored scarf, a statement necklace, or even a pair of red sneakers can add a touch of personality and keep things from looking too stark (unless, of course, stark is your vibe. No judgment here!).