Thursday, September 5, 2024

LOTTO Welcomes Chicago Fire FC's Kellyn Acosta to Roster of Global Athletes & Launches Iconic Lifestyle Footwear at DICK's Sporting Goods

LOTTO Welcomes Chicago Fire FC's Kellyn Acosta to Roster of Global Athletes & Launches Iconic Lifestyle Footwear at DICK's Sporting Goods

WHP Global, owner of the LOTTO® brand, announced today the addition of Chicago Fire FC midfielder Kellyn Acosta to its roster of athletes, which includes New England Revolution defender Tim Parker, Seattle Reign FC and U.S. Women's National Team member Sofia Huerta and over 300 professional soccer players globally. Acosta, a member of the 2022 FIFA World Cup U.S. Men's National Team, will wear LOTTO footwear on and off the pitch and will promote the brand through social media and live appearances throughout the year.


"LOTTO is a storied brand with a rich soccer history. LOTTO's Stadio OG is my favorite cleat –
I love its premium leather and the Italian craftsmanship shines through," said Acosta. "Fashion and streetwear are such an important aspect of American culture and I'm excited to highlight some of the brand's timeless lifestyle classics off the pitch like the soccer-inspired Brasil Select shoes."

In conjunction with Acosta's signing, WHP Global also announced the launch of LOTTO's lifestyle footwear collection – LOTTO Leggenda – with retailer DICK'S Sporting Goods. Starting soon, U.S. consumers will be able to purchase LOTTO Leggenda footwear at brick-and-mortar retail stores for the first time.

LOTTO Leggenda takes the brand's iconic shoes from '70s, '80s and '90s and turns them into fashion masterpieces honoring the legends that made lasting impact in the history of their sport. The soccer-inspired LOTTO Brasil Select is now available for men and women, while the tennis-inspired LOTTO Autograph and LOTTO Signature is available exclusively in men's and women's sizing respectively. The LOTTO Leggenda lifestyle models pay homage to the brand's unrivaled sporting soul while featuring the brand's latest innovations to maximize comfort outside of sporting competition.

"Kellyn is the perfect fit as we continue to grow our soccer presence and influence in the U.S.," said Effy Zinkin, COO at WHP Global. "His on-field performance as a player coupled with his style off the pitch make this an ideal partnership as our lifestyle footwear becomes available to U.S. consumers at DICKS."

Acosta joins a stellar group of LOTTO athlete partners in the U.S. including 2013 MLS MVP Mike Magee, who is LOTTO's head of talent for its U.S. soccer division and was responsible for bringing in Acosta, Seattle Reign FC star defender Sofia Huerta, New England Revolution star defender Tim Parker, FOX Sports host and former MLS and U.S. Men's National Team standout Stu Holden, Brooklyn Aces pickleball star Pablo Tellez, and pickleball pro Jhonnatan Medina Alvarez. Acosta is 12-year MLS veteran, playing for FC Dallas, the Colorado Rapids, LAFC and currently Chicago Fire FC, and has made 58 appearances for the U.S. Men's National Team, where he was a member of the 2017 and 2021 CONCACAF Gold Cup winning teams.

In July 2023, LOTTO announced a partnership with DICK'S Sporting Goods to serve as the U.S. anchor retail partner for LOTTO's soccer and racquet sport products. In July 2024, LOTTO expanded its collection of soccer and tennis offerings with the new pickleball collection including equipment, footwear and apparel for men and women. For more information and to check out LOTTO's latest footwear and apparel.

About LOTTO


LOTTO, a premier Italian sports brand established in 1973, is world-renowned for its innovative, performance-driven footwear, apparel, and accessories, which feature its iconic logo of a tennis court over a soccer field. Rich in soccer history, LOTTO has been worn by professional soccer teams A.C. Milan and Juventus F.C., elite soccer players Dino Zoff, Ruud Gullit, and Andriy Shevchenko, and top athletes including tennis Grand Slam champions Martina Navratilova, Francesca Schiavone, Marion Bartoli and Boris Becker. Today, LOTTO is distributed in over 100 countries and is currently worn by more than 40 soccer teams, over 300 professional soccer players, and more than 200 professional tennis players.

About DICK'S Sporting Goods


DICK'S Sporting Goods creates confidence and excitement by inspiring, supporting and personally equipping all athletes to achieve their dreams. Founded in 1948 and headquartered in Pittsburgh, the leading omnichannel retailer serves athletes and outdoor enthusiasts in more than 850 DICK'S Sporting Goods, Golf Galaxy, Public Lands, Going Going Gone! and Warehouse Sale stores, online, and through the DICK'S mobile app. DICK'S also owns and operates DICK'S House of Sport and Golf Galaxy Performance Center, as well as GameChanger, a youth sports mobile platform for live streaming, scheduling, communications and scorekeeping.

Driven by its belief that sports have the power to change lives, DICK'S has been a longtime champion for youth sports and, together with its Foundation, has donated millions of dollars to support under-resourced teams and athletes through the Sports Matter program and other community-based initiatives. Additional information about DICK'S business, corporate giving, sustainability efforts and employment opportunities.

Source WHP Global

 

 

Wednesday, September 4, 2024

Lafc And Pacsun Announce Second Collaborative Collection

Lafc And Pacsun Announce Second Collaborative Collection

The Los Angeles Football Club (LAFC) and California-based youth lifestyle retailer Pacsun will drop their second collaborative apparel collection on Wednesday, July 3.

The new four-piece unisex collection features a hoodie and three new T-shirt designs combining L.A. Streetwear and soccer culture. The pieces each feature fresh designs interweaving LAFC's crest and iconic black & gold colors.


The complete collection will be available to purchase online at pacsun.com and select Pacsun retail locations nationwide on July 3. Pricing ranges from $25 – $60 and the collection offers a gender-neutral fit in small – X-large sizes.

LAFC fans will be able to purchase the new collection at the July 4 rivalry matchup vs. the Galaxy at the historic Rose Bowl Stadium, including a special edition tee designed exclusively for the game.

"LAFC and Pacsun are both known for delivering authentic styles that merge culture, lifestyle and sport," said LAFC Co-President & CBO Larry Freedman. "We are excited to continue inspiring our community and the next generation of youth together and I can't wait to see the new LAFC x Pacsun collaborative collection on fans and creators nationwide."

Fans will also be able to shop the collection at LAFC HQ at BMO Stadium starting July 13.

Pacsun also plans to host an LAFC player appearance on July 14 at the Glendale Pacsun store.

Building on the success of the partnership in 2023, LAFC and Pacsun officially announced the continuation of their community outreach partnership last month. Reinforcing the joint commitment to community engagement, the partners will continue their support of the Bresee Youth Center, providing Los Angeles students with necessary apparel and school supplies. Pacsun will also participate in LAFC's pre-game Fan Fest activations, starting at the game vs Columbus Crew on July 13.

"Our collaboration with LAFC perfectly mixes Los Angeles streetwear and soccer culture. This collection, especially the special edition tee featuring roses for the July 4th match at the Rose Bowl, highlights our dedication to providing unique and meaningful apparel fans want to wear. We're excited to give our communities new styles to represent their favorite team," said Richard Cox, VP of Men's and Global Partnerships at Pacsun.

LOS ANGELES FOOTBALL CLUB (LAFC)


The 2022 MLS Cup Champion Los Angeles Football Club has represented the greater Los Angeles area in Major League Soccer since 2018. The two-time Supporters' Shield Champions, LAFC is dedicated to building a world-class soccer Club that represents the diversity of Los Angeles and is committed to delivering an unrivaled experience for fans. LAFC's ownership group comprises local leaders and industry innovators with intellectual capital, financial prowess, operations expertise, and success in entertainment, sports, technology, and media. LAFC is invested in the world's game and Los Angeles, constructing, and developing the 22,000-seat BMO Stadium and a top-flight training center on the campus of Cal State Los Angeles.

ABOUT PACSUN


Pacsun is a purpose-driven, leading specialty retailer offering a cross section of emerging brands and trending fashion through the lens of youth culture. Delivering the latest contemporary, streetwear, and activewear, Pacsun partners with the best brands at the intersection of fashion, music, art, and sport to offer curated collections, rare and exclusive products, and creative collaborations on every level to inspire the next generation. Founded in 1980 in Newport, CA, Pacsun is now co-created in Los Angeles.

Source Pacsun