National Football League announces New Era Cap as official outfitter of NFL Scouting Combine

The National Football League and New Era Cap, LLC, the international sports and lifestyle brand, today announced a multiyear agreement making New Era the Official Outfitter of the NFL Scouting Combine beginning in 2025.

New Era will provide all performance apparel and headwear used by NFL Combine participants including outerwear, baselayer, compression wear, fleece, pants, shorts, caps, knits, headbands, socks and more.

The agreement expands the NFL's partnership with New Era, which has been the league's official on-field cap provider since 2012. In addition to designing and producing the NFL's high-profile Sidelines Collection, New Era also creates unique cap collections for several league initiatives and moments including Crucial Catch, Salute to Service, Inspire Change, NFL Draft and Super Bowl Championship celebrations.

"New Era was born in Buffalo – a football town through and through. This game is proudly part of our hometown's identity, and we couldn't be more excited to deepen our relationship with the NFL," said Chris Koch, 4th generation CEO of New Era. "For more than a decade, New Era Cap has been at the center of some of the biggest moments in NFL athletes' careers – from the caps they wear when their name is called on Draft Day to the ones that top off a Super Bowl Championship. We're excited to now have the opportunity to outfit the NFL Combine and play a part in another key milestone during athletes' NFL journeys."

As part of the agreement, New Era will hold retail rights to a variety of NFL Scouting Combine products. Next year, fans will be able to shop the look the athletes will wear along with NFL Combine collections in team colors and designs including t-shirts, hoodies, shorts and polo shirts.

The 2025 NFL Scouting Combine, which will be held Feb. 24 through March 3, brings together more than 300 of the best college football players who are invited to participate in four days of training at Lucas Oil Stadium in Indianapolis, Indiana, for evaluation by all 32 NFL teams in advance of the NFL Draft.

"New Era Cap has been a key longtime partner of the NFL, and we are excited to expand the partnership by designating them as our official NFL Scouting Combine outfitter," said Joe Ruggiero, senior vice president of consumer products at the NFL. "The Combine marks a transformative moment in a prospect's football career. New Era will now be integral to that experience, offering high-performance apparel, helping to enable prospects to perform at their full potential."

Official Combine products will be available to fans beginning in April 2025 with team-specific offerings on sale in June 2025, just in time for training camps. Fans can follow New Era social media channels for the latest updates.

About New Era Cap
Since 1920, New Era has been hand-crafting the finest headwear in the world. Today, with an expansive portfolio of global licenses, the addition of apparel and accessories lines, and 1,000+ worldwide retail store network, the brand is a market leader rooted in sports and an influencer of street and lifestyle culture around the world. The Company is headquartered in Buffalo, N.Y., and its products are sold in 110+ countries.

Source New Era Cap LLC

Reese Cooper Unveils RCOS Collection in partnership with Pacsun, Bridging Streetwear and Outdoor Exploration

Reese Cooper is pleased to introduce RC Outdoor Supply (RCOS), a new line under the Reese Cooper label made possible with the support of retailer Pacsun. Inspired by his appreciation of the beauty and inclusiveness of California's outdoor culture, the origin of the RCOS collection traces back to late 2021 when Cooper began quietly developing a line of outdoor products in addition to his runway collections. Founded on a shared enthusiasm for adventure and the outdoors, Cooper and Pacsun saw an opportunity to bring Cooper's design aesthetic to the Pacsun community at an accessible price point, infusing the spirit of exploration into clothing.

"At Pacsun, we believe in the power of co-creation to inspire, connect, and make a positive impact," said Richard Cox, VP of Men's Merchandising and Global Partnerships at Pacsun. "Our collaboration with Reese explores fashion inspired by the outdoor lifestyle and technical innovation, while also nodding to Americana and the fits that resonate with our customers." A percentage of sales of RCOS products sold by Pacsun and Cooper's own channels will be donated to a network of partners and organizations that encourage outdoor exploration and nature preservation such as One Tree Planted, an organization Cooper has consistently partnered with.

The first release under the RCOS label lays a framework for future collections of the brand by creating systems of dressing and inspired by Cooper's collaborators. The in-studio lookbook was shot by friends of the brand, Cam Hicks & Juliana Salazar. Rooted in the duality of lifestyles of city dwellers and nature lovers, the collection takes inspiration from both to create garments that are viable in both environments. The brand's visual campaign follows this same ethos; shot by photographer Stefan Kohli alongside Reese and a group of friends on a six day road trip along the Pacific Coast, the images tell an honest story of enthusiasts having fun and exploring nature.

"As someone who has always been in awe of the outdoors, especially living in California, I wanted this collection to be as accessible as possible like the environments it is inspired by," said Cooper. "Designed and influenced with my friends in mind, the ethos of RCOS is to create product that holds up in all environments, for any activity, whether that's running around in the city or on a mountain. These products are for any and everyone. This is stuff you're supposed to get dirty, and most importantly, have fun while doing so. When it comes to outdoor activities, l'm an enthusiast, not a professional. I strongly believe it's important to explore new things, learn new places, get out of your comfort zone. I wanted this collection to give you the tools to help you do that."

With an emphasis on exploration and activity, each piece is created with careful attention to detail and quality materials. The collection offers a wide range of styles from taped-seam shell pieces, insulated outerwear, and cargo pants to graphic tees, hoodies, sweatpants and more. Made with technical fabrics like nylon, sherpa fleece, waffle knits, heavyweight cottons and compression. Cooper's trademarked Hook is also featured on a number of pieces, along with a detailed and unique trim system, including custom rock pullers, zippers and speed belts, as well as special branded buttons, toggles and labels inside each garment. These designs are an accumulation of years of previously unrealized experimentation and ideation that could now be realized through the Pacsun partnership.

The RCOS collection will be available in a complete range of sizes from XXS to XXL, opening up the path for anyone to journey in.

RCOS will be available from August 9, 2024 at Pacsun.com and Pacsun stores nationwide, and through Cooper's new website for the brand, rcoutdoorsupply•com. Select global retailers will also carry a selection of pieces, extending the reach of the label and desire to explore.

About Reese Cooper

Founded in 2016, Reese Cooper is the designer's namesake brand known for its tailored take on classic American outdoor and utility wear with a focus on material quality and construction. Raised in Atlanta & London, Cooper moved to Los Angeles at the age of 18 to learn the ins and outs of garment manufacturing firsthand. In 2019, the brand was awarded runner up in the CFDA/Vogue Fashion Fund in 2019, making him the youngest ever finalist and Reese was included in Forbes 30 Under 30 in the following year. Cooper has collaborated with esteemed industry giants like Levi's and Merrell. As a continued commitment to environmental reforestation, Reese Cooper contributes to the One Tree Planted initiative for every item sold.

About Pacsun:

Pacsun is a purpose-driven, leading specialty retailer offering a cross section of emerging brands and trending fashion through the lens of youth culture. Delivering the latest contemporary, streetwear, and activewear, Pacsun partners with the best brands at the intersection of fashion, music, art, and sport to offer curated collections, rare and exclusive products, and creative collaborations on every level to inspire the next generation. Founded in 1980 in Newport, CA, Pacsun is now co-created in Los Angeles.

Source Pacsun

Lane Bryant Celebrates 120 Years Of Dressing Curves

Lane Bryant today announced the kickoff of a celebration to honor the 120th anniversary of the brand. Established in 1904 by founder Lena Himmelstein Bryant, Lane Bryant continues to serve as a beacon of inclusivity, innovation, and fit in plus size fashion and intimate apparel. The brand will honor that legacy with its associates and customers through a number of in store and online events.

Lena Bryant's passion for dressing curves paved the way for inclusive outfitting for women, no matter their means. Her determination to cultivate a space for her customer in society laid the groundwork for Lane Bryant's first store on Fifth Avenue in New York City. Starting before women even had the right to vote, Lane Bryant became a welcoming outlet for women to access stylish and thoughtfully designed apparel in one place while inspiring a feeling of true community amongst her customers.

Innovation has always been in Lane Bryant's DNA as Lena moved ahead of the curve. Along with her team, she developed a proprietary size-grading system that prioritized proper fit in each garment no matter the size on the tag. Lane Bryant's recently introduced Fit for You initiative continues to reinforce Lena's commitment to fit today, intentionally designing collections that feel custom made to fit each customer's curves.

A true trailblazer who championed an underserved, well-deserving market, ensuring her customers felt seen and celebrated, Lena's can-do spirit and unwavering focus on the customer remain at the heart of Lane Bryant today, and are threaded throughout the brand's product and plans to celebrate its milestone anniversary.

"While there are several American fashion brands started by women, for women, none have been in existence since 1904," said EVP and Chief Merchandising Officer of Lane Bryant Mary Castilow. "We're here today thanks to the love, loyalty, and support shown to Lane Bryant over the decades by our incredible community of customers, associates, and friends. And we look forward to celebrating with everyone."

Anniversary celebrations begin today in store and on LaneBryant.com, where customers can shop an exclusive Forever Faves Collection: a curated assortment of timeless "wardrobe heroes" loved by customers including an any occasion wrap dress and a feminine satin blouse, all grounded in an autumnal deep green. Lane Bryant also will host an Anniversary Party in stores on Saturday, September 7, 2024, where those who shop will have the chance to win product giveaways and receive a gift – a limited-edition Anniversary bracelet – with a qualifying purchase (exclusions apply).

Lane Bryant invites all friends and fans of the brand to share their favorite Lane Bryant memories and Forever Fave pieces on social media by joining our 120th Anniversary Celebration.

About Lane Bryant®:

 
Lane Bryant is an American fashion brand that offers a unique combination of elevated and casual apparel in sizes 10-40. The Lane Bryant assortment dresses customers from weekday to weekend, offering apparel that includes denim, pants, skirts, tops, dresses, jackets, and outerwear. Lane Bryant also offers footwear in sizes 7W-12W and accessories.

Lane Bryant's Cacique® intimate apparel brand offers impeccably designed everyday panties, bras and sleep, lounge, and swimwear, as well as Seriously Sexy lingerie. Bras are offered in 97 sizes, in band sizes in 34-54 and cup sizes B-K.

Lane Bryant fashions and Cacique Intimates are available nationwide at 400 Lane Bryant stores and online at lanebryant•com.

SOURCE Lane Bryant