Thursday, November 7, 2024

Champion and Harley-Davidson Unite for a Bold New Collection

Harley-Davidson® and Champion® are two legendary names in their fields, with Harley representing the freedom of the open road and Champion standing for quality athleticwear. This powerhouse duo has teamed up once again, combining their expertise to launch a limited-edition capsule collection that brings together Champion's athletic comfort and Harley’s iconic moto style. This collection is a tribute to those who live life with an all-in mindset, those who hustle, play, and live boldly—whether they're riding down a highway or hitting the city streets.


Champion and Harley-Davidson Unite for a Bold New Collection

Celebrating a partnership that began back in the 1940s, this collection introduces fresh takes on timeless fan-favorite styles with modern cuts, oversized graphics, and signature features. Let’s take a closer look at what makes this collaboration so exciting and why this collection is a must-have for Harley and Champion fans alike.

Uniting Two Icons: A Legacy of Style and Quality

Champion and Harley-Davidson are both brands with over a century of dedication to their crafts. Harley-Davidson is known for creating motorcycles that embody freedom and rebellion, while Champion has become synonymous with reliable, comfortable athleticwear. The brands’ shared commitment to quality and authenticity shines through in this latest capsule collection, which blends athletic and moto styles in an entirely new way.

As Erica Bullard, Senior Vice President at Harley-Davidson, explains, "This collaboration captures the best of both worlds, blending Harley's rebellious spirit with Champion's athleticwear heritage. It's a collection built for those who live boldly." Each piece in this collection celebrates the best of what these brands offer, making it perfect for fans who appreciate both Champion’s relaxed fit and Harley’s rugged, adventurous style. This collection truly embodies a lifestyle—one of freedom, authenticity, and self-expression.

Signature Pieces: Style That Goes Beyond the Ordinary

The Champion x Harley-Davidson Capsule Collection includes some standout pieces that reflect the essence of both brands. Each item in this collection combines durability with style, allowing fans to show their love for Harley and Champion in a fresh, fashionable way.

  • Champion x Harley-Davidson Fanatic Crew Neck Sweatshirt
    This premium sweatshirt is crafted from heavyweight fleece, featuring Champion’s classic double-needle stitching and rib-knit side panels. The relaxed fit offers ultimate comfort, while the bold, embroidered graphics bring a touch of Harley's fearless attitude. It’s the perfect layering piece, versatile enough to wear casually or under riding gear for that classic moto look.

  • Champion x Harley-Davidson Fanatic Tee
    This relaxed unisex tee is made from heavyweight cotton, crafted with a higher stitch count for durability. It also has a ribbed collar and reinforced shoulder seams, making it tough yet comfortable for everyday wear. Embroidered graphics give it an elevated look that’s ideal for anyone who wants to blend a sporty feel with a touch of moto flair.

  • Champion x Harley-Davidson Adjustable Baseball Cap
    The unisex baseball cap is a timeless addition to this collection, made from brushed cotton twill for a soft yet sturdy feel. With its adjustable leather strap and pre-curved bill, this cap offers a perfect custom fit. Embroidered branding adds a final touch of authenticity, making it a must-have for fans of both brands.

With these pieces, Harley and Champion have created a collection that feels as good as it looks, blending rugged durability with the comfort and style of your favorite athletic gear.

An Ode to Individuality: A Collection Built for Trailblazers

Both Harley-Davidson and Champion have long celebrated individuality, and this collection reflects that shared value. With oversized graphics, premium fabrics, and a fusion of athletic and moto styles, the capsule collection is built for those who aren’t afraid to stand out. This collaboration also highlights both brands’ commitment to empowering people to be authentic and true to themselves, whether they’re on the road or simply expressing their unique style.

Shelley Peters, Vice President of Licensing at Champion, explains it best: "This partnership with Harley-Davidson is the culmination of two heritage brands celebrating their commitment to authenticity and honoring those who forge their own path." Through thoughtfully designed apparel, this collection is a reminder that the journey is about forging ahead, embracing who you are, and creating your own story.

Final Thoughts

The Champion x Harley-Davidson Capsule Collection is more than just apparel; it’s a celebration of two iconic brands that share a commitment to quality, individuality, and authenticity. For those who live life with passion and dedication, this collection is a perfect fit, offering both comfort and style in every piece. By combining athleticwear with moto heritage, Champion and Harley-Davidson have created a collection for the bold, the fearless, and the authentic.

Whether you’re a lifelong Harley fan, a Champion enthusiast, or simply someone who values quality and style, this collection offers something truly unique. It’s an invitation to live boldly, celebrate individuality, and enjoy the comfort of premium athleticwear with the attitude of Harley-Davidson’s iconic moto culture.

About Harley-Davidson
Harley-Davidson, Inc. is the parent company of Harley-Davidson Motor Company and Harley-Davidson Financial Services. Our vision: Building our legend and leading our industry through innovation, evolution and emotion. Our mission: More than building machines, we stand for the timeless pursuit of adventure. Freedom for the soul. Since 1903, Harley-Davidson has defined motorcycle culture with an expanding range of leading-edge, distinctive and customizable motorcycles in addition to riding experiences and exceptional motorcycle accessories, riding gear and apparel. Harley-Davidson Financial Services provides financing, insurance and other programs to help get Harley-Davidson riders on the road.

About Champion® Athleticwear
Since 1919, Champion has offered a full line of innovative athletic apparel for men and women, including activewear, sweats, tees, sports bras, team uniforms, footwear and accessories. Today, as a lifestyle brand born from sport, Champion uses innovative design and state-of-the-art product testing to ensure uncompromised quality and innovative apparel for consumers. Beyond its products, the brand's mission is to provide every Champion a canvas to live their true purpose; rooted in the belief that champions are defined not by what they make, but by what they do with it. Champion wants to inspire others to not just win, but to Champion a better tomorrow, and is dedicated to supporting creators by giving them a platform to tell their stories, support their values, and communities.

Champion apparel can be purchased at department stores, sporting goods, specialty retailers, and at Champion.com. Champion is a brand of HanesBrands (NYSE:HBI).


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