iGaming Platform BC•GAME Signs $40 Million Deal to Become Principal Partner of Leicester City

The iGaming platform BC•GAME has signed a landmark $40 million deal to become the "Official Principal Partner" of English football club Leicester City, according to an announcement from Leicester City on July 5. This partnership marks one of the most significant in Leicester City's history, with BC•GAME's branding set to prominently feature on the shirt-fronts of Leicester City's Men's First Team and adult replica shirts starting from the 2024/25 season.

As part of the expansion, BC•GAME will introduce its proprietary cryptocurrency, $BC, a native token of the BC•GAME platform designed to provide unique value to both token holders and platform users through a variety of incentives and practical features. $BC serves not only as the governance token but also as the utility token for the game products on BC•GAME.

Introducing $BC: Elevating the iGaming Experience

has introduced $BC, a new cryptocurrency designed to elevate the player experience on its platform. Responding to extensive community feedback, $BC aims to provide users with a more integrated and rewarding experience. This token will be at the heart of the gaming ecosystem, enabling transactions for in-game purchases, access to exclusive features, and more.

The launch of $BC marks a significant step forward in the platform's development. The cryptocurrency will not only enhance the gaming experience but also foster a sense of community among players. By integrating $BC into the platform, BC•GAME ensures that users can enjoy seamless transactions and exclusive benefits that were previously unavailable.

BC•GAME has been a significant supporter of the Bitcoin Lightning Network since 2019, demonstrating its commitment to advancing the crypto space. Reflecting this support, BC•GAME has innovatively transformed the 'B' in its logo on the jerseys to '₿'. According to the rankings on 1ml•com, BC•GAME's node is positioned at 16th, further showcasing its prominent role in the crypto community.

Robust Tokenomics and Growth Strategies

To support the growth of $BC, BC•GAME plans to implement community airdrops, liquidity mining, and comprehensive marketing strategies. These initiatives, underpinned by a robust tokenomics framework, are expected to create a vibrant market and deliver consistent value to users. The community airdrop will reward early supporters and active participants, while liquidity mining will ensure that $BC remains a stable and valuable asset.

BC•GAME's comprehensive marketing strategy includes collaborations with influencers, partnerships with other platforms, and targeted advertising campaigns. These efforts aim to increase the visibility and adoption of $BC, ensuring its success in the competitive crypto market.

Strategic Partnership with Leicester City Football Club

has also entered a notable partnership with Leicester City Football Club, running from August 2024 to May 2026. As part of this agreement, BC•GAME's logo will be featured on Leicester City's team jerseys, significantly enhancing the platform's global visibility.

Leicester City celebrated for its unexpected Premier League victory in 2016 and its FA Cup win in 2021, is a club with a rich history and a passionate fan base. This partnership aligns with BC•GAME's strategy to connect with prestigious sports entities and leverage the club's international appeal. The collaboration will not only boost brand recognition for BC•GAME but also provide Leicester City fans with exciting new opportunities to engage with the team.

 

Lafc And Pacsun Announce Second Collaborative Collection

The Los Angeles Football Club (LAFC) and California-based youth lifestyle retailer Pacsun will drop their second collaborative apparel collection on Wednesday, July 3.

The new four-piece unisex collection features a hoodie and three new T-shirt designs combining L.A. Streetwear and soccer culture. The pieces each feature fresh designs interweaving LAFC's crest and iconic black & gold colors.

The complete collection will be available to purchase online at pacsun.com and select Pacsun retail locations nationwide on July 3. Pricing ranges from $25 – $60 and the collection offers a gender-neutral fit in small – X-large sizes.

LAFC fans will be able to purchase the new collection at the July 4 rivalry matchup vs. the Galaxy at the historic Rose Bowl Stadium, including a special edition tee designed exclusively for the game.

"LAFC and Pacsun are both known for delivering authentic styles that merge culture, lifestyle and sport," said LAFC Co-President & CBO Larry Freedman. "We are excited to continue inspiring our community and the next generation of youth together and I can't wait to see the new LAFC x Pacsun collaborative collection on fans and creators nationwide."

Fans will also be able to shop the collection at LAFC HQ at BMO Stadium starting July 13.

Pacsun also plans to host an LAFC player appearance on July 14 at the Glendale Pacsun store.

Building on the success of the partnership in 2023, LAFC and Pacsun officially announced the continuation of their community outreach partnership last month. Reinforcing the joint commitment to community engagement, the partners will continue their support of the Bresee Youth Center, providing Los Angeles students with necessary apparel and school supplies. Pacsun will also participate in LAFC's pre-game Fan Fest activations, starting at the game vs Columbus Crew on July 13.

"Our collaboration with LAFC perfectly mixes Los Angeles streetwear and soccer culture. This collection, especially the special edition tee featuring roses for the July 4th match at the Rose Bowl, highlights our dedication to providing unique and meaningful apparel fans want to wear. We're excited to give our communities new styles to represent their favorite team," said Richard Cox, VP of Men's and Global Partnerships at Pacsun.

LOS ANGELES FOOTBALL CLUB (LAFC)

The 2022 MLS Cup Champion Los Angeles Football Club has represented the greater Los Angeles area in Major League Soccer since 2018. The two-time Supporters' Shield Champions, LAFC is dedicated to building a world-class soccer Club that represents the diversity of Los Angeles and is committed to delivering an unrivaled experience for fans. LAFC's ownership group comprises local leaders and industry innovators with intellectual capital, financial prowess, operations expertise, and success in entertainment, sports, technology, and media. LAFC is invested in the world's game and Los Angeles, constructing, and developing the 22,000-seat BMO Stadium and a top-flight training center on the campus of Cal State Los Angeles.

ABOUT PACSUN

Pacsun is a purpose-driven, leading specialty retailer offering a cross section of emerging brands and trending fashion through the lens of youth culture. Delivering the latest contemporary, streetwear, and activewear, Pacsun partners with the best brands at the intersection of fashion, music, art, and sport to offer curated collections, rare and exclusive products, and creative collaborations on every level to inspire the next generation. Founded in 1980 in Newport, CA, Pacsun is now co-created in Los Angeles.

Source Pacsun