Trashie Partners With Steve Madden On Recycling Program

Trashie, the recycling and rewards platform, announced today that it has partnered with Steve Madden, the renowned footwear, accessories and apparel company, to bring Trashie's Take Back Bag and recycling infrastructure to Steve Madden customers. The partnership is indicative of how circularity and sustainable behavior are becoming more and more mainstream across the United States.

Steve Madden customers can now purchase Trashie's Take Back Bag for $20 from stevemadden.com, fill it with the old clothes and shoes cluttering their closets, and send it back to Trashie's recycling facility using a pre-paid shipping label. In exchange, customers will receive $25 off their next Steve Madden online purchase.

"I'm incredibly excited to announce our partnership with Trashie, which marks a key step in our efforts to support end-of-life management for our products," said Gregg Meyer, Chief Sustainability Officer, Steven Madden, Ltd. "As we look to 2024 and beyond, a key part of our sustainability journey involves creating a holistic, circular approach to fashion across our supply chain. Trashie's innovative platform aligns perfectly with this vision, allowing us to offer our customers an opportunity to responsibly and easily give new life to their used fashion and footwear. We're eager to see how this partnership will empower our customers and drive positive change in the years to come," he continued.

Everything sent to Trashie's recycling facility is assigned to one of 253 grades with a specific category, size, quality, and fabrication to ensure each item finds its next best home, whether via re-use, downcycling, or fiber-to-fiber recycling. Up to 95% of collected items are kept out of landfills.

"It is wonderful to see a mainstream brand like Steve Madden making such a meaningful commitment to circularity," said Kristy Caylor, founder & CEO of Trashie. "We are proud to partner with the Steve Madden team to deliver a fun and inspiring way for their customers to engage with recycling. Our goal is to ease our partners' transition to a more circular future by leveraging our proven consumer model and back-end recycling logistics to drive measurable and lasting impact for the brand."

Trashie, which recently announced that its Take Back Bag sales surpassed 500K over the past 12 months, meaning they diverted 8.4 million items totaling 4.3 million lbs from landfills, works with partners small and large, including ThirdLove, Bombas, Marine Layer, and Walmart.

About Trashie
Trashie gives people an easy and convenient way to recycle unwanted clothing, shoes, accessories, linens, and more, keeping waste out of landfills for as long as possible and helping drive impact. Its iconic Take Back Bag can be filled with items in almost any condition and sent back via mail in exchange for TrashieCash, which can be redeemed for rewards to use at a wide range of retailers across dining, travel, clothing, beauty, wellness, home goods and more. Trashie is the latest innovation from the team behind For Days, which was founded in 2018. For more information, visit www.trashie.io and follow @trashie on Instagram and TikTok.

Source Trashie

Gen.G Launches Official 2024 Summer Jersey with LIBILLY

Global esports organization Gen.G announces their newest apparel collaboration with LIBILLY, a Seoul streetwear culture-based brand led by rapper Changmo. The "2024 Gen.G x LIBILLY Collection" represents icons of youth and passion in cross-cultural scenes; the two brands are teaming up to promote K-culture worldwide, beyond Korea's domestic stage.

"Every year, we are proud that we get to be a part of some of the biggest esports moments in the world," said Arnold Hur, CEO of Gen.G Esports "This year, we are excited to partner with Changmo and the team at LIBILLY to introduce a new kit during such a historic season."

The new collection with LIBILLY consists of six pieces, including the official jersey and jacket as well as short-sleeved t-shirts, sweatshirts and ball caps featuring both organizations' logos. The official jersey, accented in Gen.G's signature gold color, is designed to be breathable and comfortable for both players and fans to wear. Gen.G's iconic slogan "Change the Game" is printed on it to encourage fans to collect. LIBILLY is the latest in a series of successful lifestyle collaborations for Gen.G, with brands like The Hundreds, PUMA, and Heron Preston in past years.

The lifestyle apparel features a mashup of Gen.G adorable mascot 'Genrang' wearing clothes with LIBILLY's symbol '031' logo, among other cobranded apparel items. Images of the Gen.G League of Legends team, currently competing in Riyadh for the 2024 Esports World Cup, have captured the hearts and minds of fans since they first leaked.

"I'm excited to wear new uniforms this season through our collaboration with the hip and young brand LIBILLY," said Gen.G Chovy Jeong Ji-hoon. "It was fun to try out and shoot content in a different look than we did before, so I hope the fans enjoy it as much as we enjoyed this process."

"We are thrilled to be collaborating with Gen.G, a representative of the esports scene," said rapper Changmo, head of LIBILLY. "We hope that this collection, which reinterprets the passionate brand image of Gen.G from our perspective and expresses it in a new dimension, will be a meaningful gift to Gen.G fans around the world. We also look forward to the various collaborative activities that Gen.G and LIBILLY will continue to launch."

The collection, which marks the first collaboration between Gen.G and LIBILLY, will be on sale for US based fans on July 16, 2024 on the Gen.G US Shop.

Meanwhile, the Gen.G League of Legends team is the undisputed top team in Korea and continues to make history in the esports scene, having achieved the LCK's first ever four-peat and winning 2024's MSI in Shanghai. The official 2024 Gen.G x LIBILLY jerseys were worn by the players for the first time at the Esports World Cup.

Fans in the Los Angeles area are invited to the Gen.G HQ in Santa Monica, CA, for their Gen.G Night Market Watch Party, sponsored by Turtle Beach, to watch the team back in action as they start the LCK Summer Split against Dplus Kia. The match starts at 11 pm PT with doors opening at 10 pm PT on July 12. Fans can also expect exclusive merch items & discounted TigerNation apparel, complimentary food & beverages, Turtle Beach peripheral giveaways, raffles, and a photobooth. Fans must RSVP here to attend.

Source Gen.G

H&M Unveils A/W 2024 Collection with Star-Studded Cast

A new vision of style. H&M reignites its fashion sensibility with A/W 2024, starring Charli xcx, Arca, Lila Moss, Loli Bahia, Sage Elsesser and Sega Bodega.

A/W 2024 marks a refresh of H&M's fashion spirit. Full of rich tones, intriguing details and design-focused silhouettes, this season brings a very special collection for H&M. The A/W 2024 collection will be available in select stores worldwide and online at hm . com beginning September 12th.

"This collection is full of many special inspirations and quality materials. The leather, the knits, the sparkly separates – together the pieces showcase the strength of H&M's fashion ability. It's all about great clothes: real wardrobe icons. The campaign lets the fashion shine," says Eliana Masgalos, Womenswear Design Director, H&M.

Each piece within the assortment tells a unique story. The collection is inspired by the eternal glamour and versatility of mid-century design, the deep and sophisticated hues of wood and retro interiors, the lingering beauty of Hollywood cinema sirens, and the cycle of styles across key fashion eras.

The A/W 2024 campaign features an array of musicians, models, and cultural leaders. Created by photographer Sam Rock and director Albert Moya, it is a celebration of fashion, individuality, and personal style. The cast of contemporary icons, including Charli xcx, Arca, Lila Moss, Ajus Samuel, Loli Bahia, Wali Deutsch, Okay Kaya, Bibi Breslin, Alewya, Sage Elsesser, Sega Bodega, and Lux Gillespie, embodies H&M's commitment to embracing fashion and self-expression.

A mid-century mood is visible in the suiting, including boxy jackets and micro skirts. There are flashes of vintage-styles seen in the leather dresses and heirloom-style mesh dresses. Premium materials such as leather and suede add to the opulent feel of the collection. Knits include skirt suits in stretch wool, and must-have matching vests and shorts. The color palette features an array of browns, from caramel to deep mahogany. Oxblood and green add to the archival feel, complemented by black and white as accent statements. Accessories include heeled pumps with a round toe, studded loafers, and furry slip-ons. Bags are slick and structural. Jewelry ranges from minimal and angular to offbeat and earthy. Belts help complete the mood of assertive femininity, emphasizing shapes and lines.

For men, the mood is tailored classicism, matched with opulence. Tailoring in oxblood and cool steel tones create elevated statement pieces, such as a leather trench cut at a mid-length and a lurex tweed workwear jacket. Items combine a spirit of utility with individuality – a message central to the H&M ethos of great fashion for everyone.

"The A/W 2024 collection is all about the joy of great fashion. Music is an area where experimentation, individuality and flair have always thrived, so it makes perfect sense for H&M to be paying tribute to the intersection between style, sound and self-expression." - Jörgen Andersson, Creative Director, H&M  

H&M will kick off the global celebrations of its much-anticipated A/W 24 collection with a spectacular party in London. A multi-faceted celebration of music, fashion and individuality, the event will feature a special performance by Charli xcx and DJ sets by Jamie xx and Sherelle. In keeping with the spirit of inclusivity that defines H&M, the invite will be open to all, with customers able to sign up for the chance to attend via social media and through members competitions.

SOURCE H&M

Unilever Breeze Launches Superior Anti-Color Transfer Formula

Unilever's Breeze Launches Superior Anti-Color Transfer Formula: Advanced Technology for Tough Stain Removal and Anti-Color Transfer.

Breeze, the leading laundry brand from Unilever Thailand, strengthens its portfolio with the launch of its latest innovation: the 'Breeze Anti-Color Transfer Formula' detergent. This cutting-edge product allows consumers to wash all their clothes in one load, powered by Anti-Color Transfer technology that keeps clothes vibrant and fresh. It delivers superior cleaning performance, effectively removing tough stains, eliminating musty odors, and leaving laundry with a refreshing new fragrance.The 'Breeze Anti-Color Transfer Formula' is deeply rooted in data-driven consumer insights and cutting-edge science. Every step of our breakthrough innovations ensures enhanced benefits to meet the needs of Thai consumers seeking a simplified laundry process that saves time by eliminating the need to separate clothes before washing. Our breakthrough technology is specifically designed to effectively remove tough stains and prevent color transfer, ensuring your clothes stay vibrant and fresh.

This innovation addresses one of the biggest pain points for Thai people, making their lives easier and more convenient.Unilever, a leading organization dedicated to fostering sustainable positive impact, reinforces its commitment to breakthrough product innovations driven by consumer insights analysis and cutting-edge science. Breeze, known for its exceptional stain removal abilities, has strengthened its laundry portfolio to meet evolving consumer needs with the launch of "Breeze Anti-Color Transfer Formula." This innovative liquid detergent leverages advanced technology to tackle tough stains while protecting white clothes from color bleeding, offering a convenient solution that allows consumers to wash whites and colors together in a single load. The product is designed to save time, reduce the need for pre-sorting, and simplify the laundry process, aligning with the fast-paced lifestyles of today's urban consumers while maintaining Breeze's renowned cleaning performance.

Ms. Voraphak Banlengchit, Home Care Thailand Lead and SEA Head of Marketing at Unilever Thailand, stated: "Unilever is committed to making sustainable living commonplace. Our home care business unit is re-imagining the future of cleaning - we want to make people's homes a better world, and our world a better home. As the market leader in laundry category, Breeze is committed to being a consumer-centric and innovative brand. We develop advanced formulas using cutting-edge science and conduct rigorous scientific testing at every stage. This ensures that we deliver superior innovations and exceptional results to our consumers."

Ms. Voraphak added: "The launch of 'Breeze Anti-Color Transfer' further demonstrates Breeze's leadership in the laundry detergent market, continuously innovating to meet consumer needs and address laundry challenges. We discovered that 70% of Thais still sort whites from colors before washing to preserve the fabric and prevent color bleeding, with added concerns about washing different shades together. Breeze's Anti-Color Transfer technology helps reduce these concerns, increasing convenience and speed while minimizing the number of washing cycles. This allows consumers to wash all their clothes together in one load, reducing energy and water consumption, and further supporting our commitment to creating products that contribute to a better world. With this innovation, Thai consumers can confidently wash all their clothes together without worry."

Breeze Anti-Color Transfer Liquid Detergent also introduces a new fruity floral fragrance, offering a fresher scent than ever before. This vibrant scent combines the brightness of peach, melon, and green apple with the delicate notes of rose, jasmine, and lily of the valley, further enhanced by warm undertones of amber, musk, and cedarwood. The result is a long-lasting fragrance that boosts confidence every time you you're your clothes. The range includes:

• Breeze Anti-Color Transfer, 480 ml, available exclusively at 7-Eleven.
• Breeze Anti-Color Transfer, 550 ml (Value Pack 1+1), 650 ml, and 1,300 ml, available through all distribution channels.
• Breeze Anti-Color Transfer, 650 ml (Special Value Pack: Buy 2, Get 1 Free), available at leading retail stores nationwide.

Experience a new way of doing laundry, free from the worry of color bleeding, with 'Breeze Anti-Color Transfer Formula'. It effectively removes tough stains, allowing you to confidently wash all your clothes together in one go. With advanced color protection technology, the detergent prevents color bleeding while eliminating musty odors and delivering long-lasting freshness. Save time and reduce laundry piles with this innovative solution. The products are now available at leading department stores, convenience stores, and online channels across Thailand. Don't miss the new commercial featuring Aff Taksaorn Paksukcharoen, one of Thailand's top actresses, now airing nationwide. Follow on Facebook Breeze Thailand for exciting activities and more product information.

Chatrium Hospitality Announces Collaboration with Circular to Produce Sustainable Employee Polo Shirts

In a significant step towards environmental responsibility, Chatrium Hospitality has partnered with Circular, a pioneering clothing recycling company, as part of its commitment to sustainability and ecological conservation. The new initiative, "From Trash to Treasure," marks a significant step in the hospitality group's journey towards a greener future.

Circular specialises in collecting and recycling old clothes, diverting them from landfills and transforming them into stylish garments. This innovative process not only promotes environmental consciousness and reduces textile waste but also eliminates the need for additional dyeing, significantly reducing water usage, harmful chemicals, and CO2 emissions, contributing to a more sustainable and ethical approach to fashion.

By joining forces with Circular, Chatrium aims to minimise its environmental footprint and contribute to the global effort to combat textile waste under the "From Trash to Treasure" initiative. This year, the collaboration will see the production of employee polo shirts made from recycled materials, showcasing Chatrium's continued dedication to sustainable practices.

"At Chatrium Hospitality, we are dedicated to creating a positive impact on the environment," said Pariyarat Chunlakittiphan Corporate Director of Human Resources designation at Chatrium Hospitality. "The 'From Trash to Treasure' campaign allows us to promote environmental consciousness and empower our guests to also be part of the solution."

Chatrium Hospitality invites everyone to join them on this exciting journey as they turn discarded clothing into beautiful treasures, making a meaningful difference for our planet.