Score Big on Black Friday with PINSPARK’s Holiday Deals

As the holiday season approaches, PINSPARK is ready to make your gift-giving dreams come true with its festive campaign, “PINSPARK Fulfills Your Wishlist.” Known for stylish, functional activewear, PINSPARK’s latest Black Friday event promises incredible deals on popular items for everyone. Whether you’re shopping for the fitness enthusiast, the style-conscious loved one, or treating yourself, PINSPARK’s diverse selection has something special for everyone. The best part? This promotion spans from Black Friday through the end of the year, so you have plenty of time to explore, discover, and gift thoughtfully.

Shop Black Friday Deals with Unbeatable Discounts

To make holiday shopping even more exciting, PINSPARK’s “Wishlist” campaign kicks off on Amazon and its official website starting November 21. During this promotional period, you can snag up to 25% off on selected items on Amazon through December 2, while the website will feature the most substantial discounts of the season. It’s the perfect chance to revamp your activewear wardrobe or pick up stylish gifts for family and friends. With a wide range of products, from cozy sweatsuits and trendy skorts to sophisticated men’s golf apparel, there’s a standout piece for everyone.

PINSPARK’s Amazon store provides a convenient shopping experience, especially for those already planning to take advantage of holiday sales on the platform. If you’re looking for a broader selection, head over to the PINSPARK website to explore exclusive deals and product releases that aren’t available anywhere else. This holiday season, PINSPARK makes it easy to find quality, fashionable pieces at a fraction of the price.

Women’s Sweatsuits: Style and Comfort Combined

One of the stars of this holiday collection is the PINSPARK women’s two-piece sweatsuit set. With a variety of colors to choose from, these sets are crafted from breathable and stretchy fabrics that adapt to all kinds of activities. Whether you’re hitting the gym, going for a run, or simply lounging around, these sweatsuits have you covered. Designed for ultimate comfort, the fabric feels soft against the skin and offers the flexibility needed for everything from yoga poses to weekend errands.

These sweatsuits are more than just workout clothes; they’re a style statement. With their chic design and comfortable fit, they can be worn as athleisure during the day and look stylish enough to grab coffee with friends after a workout. PINSPARK’s focus on high-quality materials and thoughtful design ensures that each piece in the collection is both durable and stylish, making it the perfect gift for yourself or any active women in your life.

Men's Golf Apparel: Style that Scores On and Off the Course

PINSPARK’s holiday promotion isn’t just for women—men’s golf apparel is also on the list. This line combines functionality with a touch of sophistication, appealing to golf enthusiasts who want to look sharp both on the course and off. The collection includes a range of stylish golf polos, trousers, and more, all designed to offer maximum comfort and movement during a game. Featuring classic cuts and sleek, modern designs, these pieces look just as great at a family gathering as they do during a day on the green.

PINSPARK has prioritized quality and comfort with this collection, making it an excellent choice for holiday gifting. Each piece is crafted with attention to detail, ensuring that it not only performs well during sports but also stands out as a stylish option for casual events. So, if you have a golf lover in your life, consider adding a few of these stylish essentials to your shopping cart.

More Festive Favorites: Skorts, Sweatshirts, and Fleece-Lined Pants

In addition to the standout sweatsuits and men’s golf apparel, PINSPARK offers a variety of other items that make perfect holiday gifts. From cozy, fleece-lined sweatpants to fashionable skorts and sweatshirts, each piece in the collection is crafted to balance style with comfort. The skorts, for example, are a great addition to any wardrobe, offering a sporty yet fashionable look that’s ideal for everything from casual outings to active pursuits.

The collection’s sweatshirts and fleece-lined pants are perfect for those chilly winter days, providing warmth and comfort while maintaining a trendy, relaxed vibe. With their versatile design, they pair effortlessly with everything from jeans to workout leggings, allowing for easy styling no matter the occasion. PINSPARK has made sure that every item is not only functional but also fashion-forward, catering to those who want to look good and feel comfortable. For anyone looking to add a few cozy essentials to their holiday wardrobe, this collection has something for every style.

Final Thoughts

PINSPARK’s Black Friday promotion is the ideal opportunity to get quality activewear that seamlessly combines style and functionality. Whether you’re shopping for a fitness enthusiast, a golf lover, or simply looking for comfortable yet trendy pieces to add to your own collection, PINSPARK’s holiday lineup has something for everyone. From exclusive deals on Amazon to the biggest discounts of the year on their official website, this campaign brings holiday cheer straight to your wardrobe. Don’t miss out on this chance to gift thoughtfully and elevate your seasonal style.

About PINSPARK

Known for its stylish, functional, and high-performance clothing, PINSPARK has a diverse collection that includes everything from running shorts to tennis skirts. Whether you're hitting the gym, running a marathon, or playing golf, its popular pieces are designed to cater to all of your athletic needs.

Adanola Unveils Fall 2024 Campaign Featuring Tina Kunakey

Adanola announces the launch of its Fall 2024 campaign, which is fronted by internationally recognized French model, Tina Kunakey. The campaign celebrates the brand's best-selling style, the Ultimate Leggings. The campaign spotlights the leggings that 'launched the brand' with over one million pairs sold since the launch in 2020.

"What felt like a slow start for Adanola quickly became the start of our journey, and the Ultimate Legging catapulted the brand into the success we've since achieved," states Hyrum Cook, Founder of Adanola. "We've seen triple-digit growth since 2020 - it's been incredible to witness that we're filling a void in the market for buttery, functional leggings."

The fabric incorporates recycled polyamide, which is generated from a combination of used yarns, recycled garments, as well as from discarded fishing nets. They are intentionally designed using a light, four-way stretch fabric, without a front seam, and with a higher waistline for extra support and to contour the body.

The Ultimate Leggings are available in multiple silhouettes including the standard Ultimate Leggings, the Ultimate Wrap Over Leggings, Ultimate Pocket Leggings, Ultimate Yoga Pants, and Ultimate Stirrup Leggings, and they come in eight colors. The Ultimate Leggings are designed to be as versatile as your lifestyle, and to make you feel your very best self whether you're in a fitness class or running errands. Since launch, Adanola has attracted a celebrity and industry fanbase through fitness community involvement and hosting activations in cities like Los Angeles and New York City.

Adanola's Ultimate Leggings are priced between £39.99 to £49.99 and available in sizes XXS – XXXL.

About Adanola

Adanola is a Manchester-based clothing brand renowned for its versatile activewear and wardrobe essentials that prioritize style and comfort. With a commitment to redefining fashion norms, Adanola empowers individuals to embrace their unique identities while making environmentally conscious choices. Each piece is meticulously designed to adapt seamlessly to various lifestyles, reflecting Adanola's belief that fashion should be as versatile as the people who wear it.

Source Adanola

Women's Wear Daily Celebrates National Hispanic Heritage Month with High Impact Campaign in Partnership with OUTFRONT

Women's Wear Daily released a special issue of WWD's Digital Daily announcing a high visibility month-long campaign to celebrate National Hispanic Heritage Month (NHHM). In partnership with OUTFRONT, one of the largest out of home media companies in the United States, the campaign brings to life the 2024 NHHM theme "Pioneers of Change: Shaping the Future Together," showcasing the talent, creativity and unity that defines the Hispanic experience, and inspiring the next generation of Hispanic creatives. The 10 designers selected by WWD to be featured in the campaign represent true pioneers and innovators in the fashion community.

"This is a phenomenal opportunity for us to be able to promote the work of amazing designers who are incredibly influential in pushing the industry forward," said Amanda Smith, Chief Executive Officer, Fairchild Media Group. "We are thrilled that the OUTFRONT team is committed to using the power of their outdoor media to amplify diverse and important voices who are paving the way for change and excited to showcase the impact of this group in shaping the Hispanic community's creative future."

"We are so honored to spotlight this group of Hispanic designers who are indelibly shaping fashion and making their communities proud along the way," said Eugenia Richman, Editor-in-Chief, WWD. "They represent the richness of our cultures, the power of our talents, and the best of what Hispanic creatives are bringing to the United States and the world."  

"This collaboration with WWD during National Hispanic Heritage Month is about more than visibility — it's about celebrating the stories, creativity and leadership of these trailblazers who are driving change in the fashion industry," said Jodi Senese, Chief Marketing Officer, OUTFRONT Media. "We take pride in using our platform to elevate these impactful voices and inspiring future generations by showcasing the beauty and power of diversity."

The 10 selected fashion designers and corresponding story features are as follows:

• Sara Beltrán
• Willy Chavarria
• Maria Cornejo
• Gabriela Hearst
• Raul Lopez
• Narciso Rodriguez
• Alejandra Alonso Rojas
• Mónica Sordo
• Silvia Tcherassi
• Elena Velez

About WWD

For 100+ years WWD, a property of Fairchild Fashion Media, has been the daily media of record— and THE industry voice of authority—for senior executives in the global women's and men's fashion, retail and beauty communities, while also keeping informed the consumer media that cover the market. Often referred to as "the fashion bible," WWD provides a balance of timely, credible business news and key fashion trends to a dedicated readership of retailers, designers, manufacturers, marketers, financiers, Wall Street analysts, international moguls, media executives, ad agencies, socialites, and trend-makers. As an increasingly complex marketplace heightens the need for information and competitive intelligence, WWD delivers with frequency, integrity, independence, spirited coverage, and a long tradition that demands staffers get the story right and that they also get it first.

About OUTFRONT Media Inc.

OUTFRONT leverages the power of technology, location and creativity to connect brands with consumers outside of their homes through one of the largest and most diverse sets of billboard, transit, and mobile assets in the United States. Through its technology platform, OUTFRONT will fundamentally change the ways advertisers engage audiences on-the-go.

Source OUTFRONT Media Inc.

Victoria's Secret's VSX is Back, An All-New Collection Where Performance Meets Fashion

Victoria's Secret announced the return of VSX – an all-new collection that is the intersection of performance, comfort and fashion. Versatile in style and functionality, VSX offers the ultimate collection of bold, cutting-edge styles to wear day-to-night.

 

 

Lensed by acclaimed photographer Zoey Grossman and styled by Malina Joseph Gilchrist, the campaign captures VSX's elevated designs through movement, featuring megawatt talent including Gigi Hadid, Imaan Hammam, Jeneil Williams, Mayowa Nicholas, Paloma Elsesser and Taylor Hill. Select talent featured in the campaign will also be featured in the 2024 Victoria's Secret Fashion Show this fall.

The collection offers groundbreaking, elevated styles that redefine sport – bringing the perfect combination of fierce silhouettes and comfortable, innovative fabrics in Sports Bras, Leggings, and more to take your workout to the next level. Meticulously crafted, refined contour designs and the fashion - forward selection of apparel and sportswear are made to dominate any arena and turn heads with street- style outfitting.

The VSX collection introduces made-to-be-seen Sports Bra silhouettes with light support starting at $49.95, VSX Elevate^™ Leggings featuring XDefine^™ performance fabric from $69.95, and ready-to-wear apparel including trench coats, catsuits and t-shirts from $44.95– with a size range of XS-XXL and 32B-44DDD.

In celebration of VSX, the brand has also launched a new Instagram handle, @VSXOfficial, to create a dedicated platform to showcase the brand's lifestyle and further foster the VSX sport community.

"VSX is more than a Sport collection – it's a lifestyle at the intersection between performance and fashion. The world-class designs leverage body mapping and superior fabrics that celebrate the curves of women's bodies, created to empower confidence, support, and ease as you live your life from day to night with next-level style." – Kira Fisher, VP Brand Design, VS&CO.

"I'm thrilled to be a part of this VSX campaign because it captures the multifaceted nature of strength and performance. Movement plays an important role in my life and my definition is always evolving – from striving to be the best athlete I can be while boxing or playing volleyball, to walking the runway, and keeping up with my three-year-old. This collection is such a chic one-stop shop that covers it all, with pieces that can support me through a workout or tie together a chic-yet-comfortable off-duty look." - Gigi Hadid, VS Talent Partner.

The collection is available online at VictoriasSecret.com and in all Victoria's Secret stores nationwide on Thursday, September 12th. The collection will also be available in international retail locations and online, launch dates per region to be announced.

Victoria's Secret & Co. (NYSE: VSCO) is a specialty retailer of modern, fashion-inspired collections including signature bras, panties, lingerie, casual sleepwear, athleisure and swim, as well as award- winning prestige fragrances and body care. VS&Co is comprised of market leading brands, Victoria's Secret and Victoria's Secret PINK, that share a common purpose of supporting women in all they do, and Adore Me, a technology-led, digital-first innovative intimates brand serving women of all sizes and budgets at all phases of life.

We are committed to empowering our more than 30,000 associates across a global footprint of approximately 1,350 retail stores in approximately 70 countries. We strive to provide the best products to help women express their confidence, sexiness and power and use our platform to create connection and community while celebrating the extraordinary diversity of women's experiences.

Source Victoria's Secret

 

 

Scotch & Soda unveils Fall-Winter'24 Campaign and Capsule Collection with first global ambassador Joe Jonas

Scotch & Soda, the Amsterdam-based fashion brand, proudly unveils its highly anticipated Fall-Winter 2024 campaign and collaboration with international pop star, songwriter, actor  and brand ambassador Joe Jonas. The Fall 2024 campaign marks the start of a bold new era for Scotch & Soda, infusing an exciting energy, while elevating and expanding the core collections and best-selling silhouettes that have long represented the globally-recognized Scotch & Soda brand.

As ambassador for the brand, and part of the seasonal campaign, Jonas models both his exclusive capsule collection, as well as the mainline Scotch & Soda range. The exclusive collection, co-designed with Jonas, seamlessly blends Scotch & Soda's signature style with the artist's vibrant, playful fashion sense. Expect bold colors, striking prints, rich textures, and tailoring crafted from premium fabrics—a perfect fusion of creativity and craftsmanship, with Jonas deeply involved in every step of the process.

Originally founded in 1985, the Scotch & Soda brand is now managed by Bluestar Alliance, a New York-based brand management company. Scotch & Soda was founded upon its dedication to the free spirit of Amsterdam, offering original designs rooted in endless optimism, individuality and the power of self-expression. After acquiring Scotch & Soda just last year, Bluestar Alliance set to reinvigorate the long-adored brand, famously lauded for its unconventional, artistic view on fashion. With its first global ambassador and Fall-Winter 2024 brand campaign, Scotch & Soda continues its sartorial journey of discovery through energetic collections that champion creative freedom and inclusivity.

For Scotch & Soda, the partnership with Joe Jonas offered an opportunity to collaborate with one of the most dynamic artists of his generation. Joe Jonas, an adored singer, songwriter, actor and photographer, has also become well-known for his original and expressive sense of style, creatively pairing rich colors, denim, knitwear, tailored, vintage pieces and bold accessories that inspire curiosity and conversation. With a strong point of view and global trend-setting influence, Jonas was the perfect choice to represent the optimism of the Scotch & Soda brand.

As a complement to the core Fall-Winter 2024 collection, inspired by the theme "Free Your Mind," and the journey of the free spirit through the world's greatest cities, the design team delved into artistic motifs, architecture, landmarks, and the Beat Generation Writers.

Joe Jonas has crafted a capsule collection that invites fans around the globe to embark on a reflective and forward thinking journey with him. The Scotch & Soda x Joe Jonas capsule collection includes a mix of men's and unisex clothing and accessories that capture Joe's confident approach to style and his unique vision for the brand within its primary categories. With total creative control, Jonas curated every detail, from the capsule collection's range of styles, silhouettes, fabrications, prints, trims, to the campaign imagery he is featured in. Jonas approached the process similarly to how he creates music. With a journey that included a deepdive into his wider creative process, Jonas thought about the story he wanted to tell and utilized 'Cup of Joe,' his personal diary of photography, as the foundation for his creative vision, drawing inspiration from his vintage-inspired aesthetic to customized artwork that reflects his creative style and distinct artistic expression.

"Our aim with this collaboration was to create a dynamic capsule that felt elevated and authentic while keeping the core spirit of the brand intact, and I believe we achieved just that," says Eran Kaim, Chief Product Officer. "Joe's unique creative eye and distinct sense of style, married with the expert design in the core categories that Scotch & Soda is known for, which includes denim, knitwear and tee's, which has proven to be just the perfect combination and we're very honored to bring his vision to life."

Inspired by the American West, vintage Americana, the seventies and Joe's personal photography and writings, the capsule offers a dynamic wardrobe that feels personal, lived-in and built to last. Key pieces include tailored utility and workwear jackets, ringer tees with custom graphics, two piece sets, sport-inspired polos and on-trend accessories including trucker hats and versatile printed scarves.

"As a longtime fan of Scotch & Soda I am excited to share the collaboration we have created with the world. The creative freedom that I was given made this such a fun and rewarding experience, so I'm really looking forward to launching the collection," says Joe Jonas.

Offering a refined color palette of muted pastel blues, ecrus, charcoal greys, and pinks, seamlessly integrating with Scotch & Soda core offerings, the capsule collection is composed of versatile and wearable pieces that embody Joe's vision of crafting contemporary designs with a sartorial point of view, that resonate with the brand's identity and perfectly compliment the broader fall collection.

Joey Gabbay, CEO of Bluestar Alliance, the parent company that acquired Scotch & Soda last year, shared "Joe Jonas is one of the most dynamic, creative voices of his generation. The launch of this partnership is a fundamental component of Scotch & Soda's growth; and allows us to celebrate incredible artistic talent, while exposing new consumers to the brand in the U.S. and around the globe. We're honored to be in partnership with such a creative and well-regarded artist such as Joe."

The Scotch & Soda x Joe Jonas collection is now available globally at scotchandsoda.com, Scotch & Soda stores and select retailers. Price ranges include accessories $48-$68.00, tops and sweatshirts $58-178, bottoms $128-188 and jackets $268-788. Scotch & Soda is available at premium retailers and specialty boutiques worldwide.

ABOUT SCOTCH & SODA
Endlessly optimistic and inspired by the free spirit of Amsterdam, Scotch & Soda champions individuality, authenticity and the power of self-expression to create the unique. Fusing the expected with unexpected detail, Scotch & Soda is built upon a distinctive point of view, conversational pieces and a bold approach to style to redefine everyday dressing. We dare to mix classic and contemporary, color and print and texture on texture. Grounded in practicality, upbeat designs and finished with bespoke detail, Scotch & Soda collections are created for you to make them your own. Our mission is to bring joy and inspire our customers to celebrate life and our global community, together.

ABOUT BLUESTAR ALLIANCE:
Founded by Joseph Gabbay and Ralph Gindi in 2006, Bluestar Alliance owns, manages, and markets a portfolio of consumer brands that span across many tiers of distribution from luxury to mass market with a heavy emphasis on department store retail brands. Brands within the portfolio include Hurley, Scotch & Soda, bebe, Elie Tahari, Kensie, Justice, Catherine Malandrino, Nanette Lepore, English Laundry, Brookstone, Joan Vass and Limited Too.

ABOUT JOE JONAS:
Joe Jonas is an international pop icon, song-writer and actor. Joe is the front man of the multiplatinum group DNCE with Jack Lawless on drums and JinJoo on guitar. DNCE initially shook-up popular music and culture with the release of their RIAA quintuple-platinum certified single "Cake By The Ocean" back in 2016. The song permeated pop culture at large, becoming an unstoppable hit, crashing the Top 10 of the Billboard Hot 100, and emerging as "one of the most-played songs of the year at Top 40 radio." They also won "Best New Artist at the 2016 MTV Video Music Awards. To date, the band has tallied 5 billion global streams and 3.5 million global album equivalents. 2022 marked their momentous return as they teamed up with Kygo for the unshakable and undeniable anthem "Dancing Feet." With an inimitable and intoxicating hybrid of rock, pop, dance, and funk like no other, DNCE will make you move more than ever now. He is perhaps best known for the global pop-rock band The Jonas Brothers with his brothers Kevin and Nick Jonas. The Grammy-nominated band made an explosive return in 2019 with the surprise release of their critically acclaimed and widely successful single "Sucker" following a six-year hiatus and have garnered a bevy of awards and accolades. In 2023, Jonas Brothers once again proved they are a constant force, embarking on a new era with the release of The Album, via Republic Records. The Albumwas produced by Jon Bellion and features hit singles "Waffle House" and "Wings." In support of the new album and this new era for Jonas Brothers, they kicked off "The Tour" with two sold-out shows at New York's iconic Yankee Stadium last summer. "The Tour" includes stadium and arena dates around the globe through 2024, resulting in the band's biggest and most extensive tour to date. In July 2024, Joe released his latest single, "Work It Out," ahead of his eagerly awaited solo album, Music For People Who Believe In Love.

 

 

Donna Karan New York Unveils Iconic "Reflections On Women" Campaign For Fall 2024

Continuing its iconic revival, Donna Karan New York unveils its Fall 2024 Campaign, "Reflections on Women," with a powerful message that celebrates the multi-faceted nature of modern women.

This past spring, Donna Karan New York relaunched the brand with the "In Women We Trust" campaign, breathing new life into its story and legacy. The campaign featured multiple generations of women as brand storytellers, resonating deeply with a broad audience and giving the brand immediate relevance. Building on its success this past spring, Donna Karan enhances its storytelling for Fall 2024 by embracing women's dimensional nature—strong yet sensual, powerful, and passionate. This deep emotional connection has always been a brand strength, offering a unique opportunity for further distinction. From apparel to accessories, the line exudes glamour, elegance, and versatility in equal measure, and reflects an accessible luxury positioning that is in step with the needs of women today. Beyond its broader generational appeal, Donna Karan New York assumes a forward-leaning sensibility, recognizing how an empowered yet effortless style speaks clearly to our time.

The Fall 2024 Collection explores some of the defining characteristics of New York, an endless source of inspiration. The urban landscape emerges through various elements, whether the predominantly black and gray palette punctuated with vibrant accents or the liquid satin emulating wet pavement. As the line-up shifts to a series of looks in olive green and gold, there is the sense of leaves changing color as the sun glows through the trees. Burnout fabrics, textured jacquards, supple leather and suede further emphasize the season. Architectural lines take shape in dresses with angles, and cutouts that contour and enhance the body. In this vision of New York after dark, expanses of black are illuminated by gleaming streaks of gold.

The campaign, "Reflections on Women," introduces an iconic group of eight women who share a rich history with the brand and embody Donna Karan's past, present and future: Christy Turlington, Amber Valletta, Alek Wek, Karen Elson, Imaan Hammam, Eva Herzigova, Edie Campbell, and Liu Wen. Set against modern reflective gold and mirrors, this group is captured in various combinations by photographer Mikael Jansson, each reflecting a different element of womanhood. Jansson, one of the world's leading fashion image makers, has a 25+ year relationship with the brand and understands its DNA inherently.

"It's an amazing group of women, and I love the throughline of Donna Karan in us all," states Christy Turlington.

The Donna Karan New York campaign will roll out on all Donna Karan social channels today, highlighting this new group of iconic women sharing their individual stories. The campaign will be amplified with a 360-degree approach across North America through a diversified media mix of high-visibility digital, print, and premium outdoor. The Fall 2024 collection will be available in North America in select retailers on August 15, 2024 and on DonnaKaran•com.

ABOUT G-III APPAREL GROUP, LTD.

G-III Apparel Group, Ltd. (NasdaqGS: GIII), a global leader in fashion with expertise in design, sourcing and marketing, owns and licenses a portfolio of over 30 preeminent brands. The Company is differentiated across unique brand propositions, product categories and consumer touch points. G-III owns ten iconic brands including, DKNY, Karl Lagerfeld, Donna Karan and Vilebrequin, and licenses over 20 brands, including Calvin Klein, Tommy Hilfiger, Nautica, Halston and National Sports leagues, among others.

DKNY Fall 2024: Kaia Gerber Stars in NYC-Inspired Campaign

In a bold move that captures the spirit of today's generation, DKNY announces that Kaia Gerber will continue as the face of the brand, bringing an authentic edge to the Fall 2024 Campaign.

This past spring, DKNY began a new chapter, channeling iconic American style inspired by the New York energy that keeps the brand timeless. Turning the page to Fall 2024, DKNY deepens its storytelling, exploring the city's endless capacity to inspire. From iconic classic literature to music from every genre, New York breathes creativity into every corner of culture. Such diversity of expression has become a catalyst for DKNY as it enters this next era.

"We are thrilled to have Kaia as the global face of DKNY for the second season. Her vibrant energy comes to life as our campaign ties back to the core values of the brand and resonates with our consumers while building more global visibility for the brand," says Jeff Goldfarb, EVP at G-III Apparel Group.

Captured by leading fashion photographer Mikael Jansson and styled by Alastair McKimm, the campaign images are set against the backdrop of New York City, while passages from iconic books that take place in the city play an ever-present role. Among the selection are quotes from "Just Kids" by Patti Smith, "The Great Gatsby" by F. Scott Fitzgerald, and "Bright Lights, Big City" by Jay McInerney. Jansson taps into these stories to arrive at a fresh vision of the collection, with Kaia asserting her unique and youthful allure. Beyond the fashion, Jansson uses the color palette to make an instant impression.

"Kaia personally is an avid reader and book lover, with a vibrant growing online community through her Book Club. The concept of the campaign was an inspiring opportunity to connect DKNY's love of all things New York with Kaia's love of literature in a pure authentic way," states Trey Laird, Founder and Chief Creative Officer at Team Laird.

Fall 2024 explores Kaia, New York, and the collection in a real, raw, and authentic light. With a global outlook rooted in New York's distinctive energy, DKNY infuses international influences with a contemporary edge, offering a fusion of timeless style and modern individuality that epitomizes the brand's iconic attitude and forward-thinking mindset. Empowering individuals who view the streets as their runway to boldly signal their unique style, each look can be endlessly remixed.

Featured throughout the campaign is DKNY's 35th anniversary collection, DKNY est. 1989, which reflects the enduring legacy of chic style that resonates from one generation to the next. Drawing inspiration from the archives, the DKNY est. 1989 collection delivers a cross-section of pieces that are at once recognizable and reimagined. From statement coats worn with a streetwear sensibility to cropped puffers paired with pleated skirts, the DKNY attitude plays out with heightened self-expression. Throughout, rebellious twists underscore the DKNY ethos and ignite inspiration among those discovering the brand all over again.

"As DKNY evolves, the Fall 2024 campaign marks a defining moment, reflecting the brand's commitment to creativity, authenticity, and accessibility. The campaign launches today on @DKNY social channels and globally through a diverse media mix of digital, print, premium outdoor, along with high caliber social/influencer partnerships," says Jacki Bouza, SVP, Global Marketing + Communications at G-III Apparel Group.

ABOUT G-III APPAREL GROUP, LTD.

G-III Apparel Group, Ltd. (NasdaqGS: GIII), a global leader in fashion with expertise in design, sourcing and marketing, owns and licenses a portfolio of over 30 preeminent brands. The Company is differentiated across unique brand propositions, product categories and consumer touch points. G-III owns ten iconic brands including, DKNY, Karl Lagerfeld, Donna Karan and Vilebrequin, and licenses over 20 brands, including Calvin Klein, Tommy Hilfiger, Nautica, Halston and National Sports leagues, among others.

Source G-III Leather Fashions, Inc