Thursday, November 7, 2024

Shine Bright this Holiday with Cupshe x JoJo Fletcher Collection

Shine Bright this Holiday with Cupshe x JoJo Fletcher Collection

The holiday season just got a major style upgrade with Cupshe’s latest collaboration: the Cupshe x JoJo Fletcher Party Collection. Following a successful swimwear collection with JoJo earlier this year, Cupshe has teamed up once again with the television star, this time bringing her effortless style to an apparel line perfect for the festive season. Featuring holiday-ready looks in two distinct styles, this collection offers something for every celebration—from cozy daytime gatherings to glamorous evening parties. Designed with JoJo Fletcher’s creative touch, this line embodies the magic of the holidays in every piece, with prices as friendly as the festive vibes it brings.


Shine Bright this Holiday with Cupshe x JoJo Fletcher Collection

JoJo Fletcher x Cupshe: The Ultimate Holiday Partnership

Cupshe has a knack for delivering stylish, high-quality pieces, and this collection is no exception. With JoJo Fletcher as the face of their 2024 campaigns, Cupshe knew they had a winning formula in their hands. JoJo brought her sense of fun and warmth into every piece, working closely with the Cupshe team to create outfits that radiate festive cheer. From fabric selection to fittings, JoJo played an integral role in designing the collection, which features 23 unique looks. “It’s been such a fun year working so closely with the Cupshe team! I was thrilled and honored to design their first-ever co-designed apparel collection,” Fletcher shared. This collaboration marks a new direction for Cupshe, making it clear that their partnership with JoJo Fletcher is a match made in holiday heaven.

Festive Dressy Casual: Daytime Style with a Touch of Glam

The Festive Dressy Casual line within the Cupshe x JoJo Fletcher collection is all about comfort with a hint of sparkle. From cozy sweaters and chic dresses to tailored trousers and eye-catching sequined skirts, this collection captures the relaxed yet stylish spirit of the season. Neutral tones and soft textures create an inviting look, while pops of red and metallic accents add a festive twist. Whether you’re sipping cocoa by the fireplace or heading out to brunch with friends, these pieces make it easy to stay chic and comfortable all day long. Ideal for everything from family gatherings to office holiday parties, the Festive Dressy Casual line strikes the perfect balance between laid-back and luxe.

Holiday Evening Party: Glamour for Your Night Out

For those who want to take their holiday style to the next level, the Holiday Evening Party collection is here to deliver. Featuring luxurious fabrics like velvet, satin, and metallics, this line is all about making a statement. Rich colors—think deep reds, emerald greens, and jewel tones—create a bold, festive look that’s perfect for evening events. Dresses and jumpsuits in this line are designed to make you stand out, whether you’re hitting a holiday party, a date night, or a New Year’s Eve celebration. With its glamorous vibes and impeccable design, the Holiday Evening Party collection lets you embrace the magic of the season in style.

Bringing the Festive Spirit to All

One of the standout features of the Cupshe x JoJo Fletcher Party Collection is its versatility and accessibility. With sizes ranging from XS to XL and prices between $23.99 and $99.99, this collection is designed to include everyone. JoJo was passionate about creating pieces that allow each person to shine in their own way. “Since the holidays are all about spending time with the ones you love the most, I wanted to make sure there was something for everyone,” JoJo says. Each piece was thoughtfully crafted to blend cozy comfort with festive glamour, ensuring that you’ll find the perfect look for any occasion.

Final Thoughts

With the Cupshe x JoJo Fletcher Party Collection, holiday fashion has never been more accessible, stylish, or fun. From cozy daytime styles to show-stopping evening outfits, this collection has a little something for everyone. The collaboration not only showcases JoJo Fletcher’s impeccable taste but also Cupshe’s commitment to creating fashionable, high-quality pieces that are affordable for all. So, whether you’re dressing up for a holiday dinner, enjoying a casual family gathering, or planning to dance the night away, Cupshe x JoJo Fletcher has got you covered. Get ready to celebrate the season in style with pieces that capture the essence of holiday magic.

About Cupshe:
Founded in 2015, Cupshe is the No.1 vacation fashion brand dedicated to offering swimwear and apparel inspired by and created for vibrant and fearless women all over the world. Cupshe is committed to staying true to its mission of empowering women everywhere to look and feel their best in quality, elevated and accessible swimwear. Celebrity fans include Kendall Jenner, Kylie Jenner, Kim Kardashian, and Hilary Duff.

Friday, September 20, 2024

matty m.™ Rebrands with Evolved Product and Vision

matty m.™ Rebrands with Evolved Product and Vision

matty m.™, the woman-founded, Los Angeles-based clothing brand inspired by the beauty of elevated style, announces a new brand direction honoring its legacy of intentional design while taking the next steps in crafting increasingly eco-friendly apparel.



It all started in the 1990s with four thousand dollars and a vision. Since then, loyal customers have loved the brand for its consistently great fits and exclusive novelty fabrics, allowing them to worry less when making fashion choices each season. Despite decades of recognition as a high quality fashion line, the company introduced matty m. as a direct-to-consumer brand for the first time earlier this year, and has seen exciting growth in its expansion into specialty boutiques.

matty m. is dedicated to producing compelling collections designed to be fashionable season after season, as women build out more responsible and thoughtful wardrobes. The brand is also committed to a long-term, modernizing transformation of its chain-of-custody processes.

"Fashion doesn't have to be bad for the planet. At matty m., we take our responsibility seriously," said CEO Eleanor Sanchez Meyer. "Now more than ever we're focusing on the future of our customers' lives by crafting our line with mindful materials and efficient production practices, so everyone feels complete confidence adding matty m. styles to their wardrobes."

While high quality materials and effortless designs are the foundation of the brand, Sanchez Meyer and her team are now setting their sights on growth. With a renewed vision of the brand's identity and aesthetic, matty m. is poised to reintroduce itself as a leader in conscious dressing to an increasingly sophisticated customer.

  • New Brand Aesthetic: A refreshed identity that embodies the brand's new slow fashion vision, blending matty m.'s modern sensibility with stylish go-to pieces.
  • Enhanced Product Line: The line is fashionable, elevated, and dedicated to offering versatile and creative solutions to the customer's evolving wardrobe needs while delivering luxurious quality and trend-relevant products at an affordable price point.
  • Responsible Craftsmanship: A proven commitment to incorporating more eco-friendly practices, including the use of sustainable fabrics and prints, and an increased supply chain transparency. matty m. is Global Recycling Standard (GRS) certified, which means its entire supply chain – from material sourcing to manufacturing and delivery – meets the industry's highest recycling standards.
    • Materials: matty m. believes in taking less and giving more, for a greener planet and happier customers, using eco-materials like:
      • ECOVERO™, the superhero of responsible viscose fibers in the fashion world.
      • Recycled polyester and nylons.
      • Modal, a semi-synthetic form of rayon, another plant-based textile, made from beech tree pulp.
      • Water-based dyes.
      • Forest Stewardship Council-certified recyclable hang tags, garment labels. Even the twine that fastens the tag to the garment is made from recycled materials.
    • Packaging: matty m. broke up with single-use plastic, opting instead for 100% recycled and recyclable options, from new eco-friendly shipping boxes and poly bags, to packing tape that contains no fiberglass material. In 2025, the brand will further its commitment to the planet, launching a new 100% compostable poly bag that leaves no trace of detectable microplastics.
    • Factories: matty m. primarily partners with advanced factories and vendors that are GRS certified, share its love for the environment, and take care of their employees.
    • Brand Headquarters: In 2020, the matty m. team reflected on their personal and professional values, and took its first steps in evolving through a total renovation of their headquarters to align with the earth-friendly goals that the company holds dear. Upgrades include a closed water recycling system and the use of sugar cane-based paper for printing office materials, among other environmentally conscious advancements.


"We're proud to be doing our part, aligning the looks and quality of matty m. fashion with our values, and transforming the company for the better, connecting with women beyond the clothing," said Sanchez Meyer.

By taking these steps towards sustainability, matty m. is committed to advancing its sustainability practices even further, and poised to remain a leader in women's ready-to-wear market for years to come.

ABOUT MATTY M.™:

matty m.™ believes that a great garment can change a woman's life. With deliberate yet effortless designs, matty m. makes getting dressed easier by meticulously crafting each piece for versatility, timelessness, and ethical style.

Source matty m.

Wednesday, September 4, 2024

Fan Reveals Human Mobile Devices As Global Partner Of Fc Barcelona

Fan Reveals Human Mobile Devices As Global Partner Of Fc Barcelona

Flick, Romeu, Victor, Olmo, Roebuck… there have been plenty of high-profile new arrivals at FC Barcelona in recent months, and today, a new supporter is announced to join the masses of fans out there. That supporter is Human Mobile Devices (HMD), a European mobile phone innovator that prides itself on doing things differently – a trait made abundantly clear in the new partnership reveal.


Dropping on the HMD and FC Barcelona social channels, the partnership reveal video sees Lamine Yamal's hairdresser, Saul Peregrina, shave the world-famous FC Barcelona crest next to the HMD logo on the back of the culer's head to announce a three-year partnership deal, and it also gives a sneak peek of the new HMD Skyline in Blue Topaz. The intricate artwork took two hours to complete.

Saul Peregrina, hairdresser to the stars, recently cut Lamine Yamal's hair and the La Masia graduate's reaction video on TikTok has clocked up 7.5 million views. This time HMD put fan Iñigo in Saul's barber seat to recreate a stunning piece of shaved art combining the two brands' logos.

Sure to cause a stir on social media, the fan-led short film focuses on a young 20-something male Barca fan, who in true Catalonian style, steps into a traditional neighborhood Barber Shop to have his hair cut and talk all things football.

Dressed in relaxed jeans and the new FC Barcelona home shirt, the young man shows the barber - Saul Peregrina - a picture as if to say 'this is what I want,' before the barber intricately gets to work with his clippers. After a series of close-up shots, the camera pans out to reveal the finished 'do' which shows the HMD logo and FC Barcelona crest shaved into the back of the young man's head.

The barber holds up a mirror to show off his handywork and the young man gives a nod of approval before they both take out their HMD Skyline smartphones and take selfies to share with their friends.

The initial three-year deal, which sees HMD become a Global Partner of FC Barcelona and Official Mobile Phone Partner of FC Barcelona, is designed to raise awareness of HMD – a company not yet 10 years-old but already Europe's largest manufacturer of smartphones – primarily through digital advertising opportunities at the Olympic Stadium and then at the Spotify Camp Nou when it reopens later in the season. The partnership between the two brands extends beyond football as it will also cover the FC Barcelona basketball, futsal, handball and roller hockey teams.

Commenting on the announcement of the partnership, Lars Silberbauer, Global Chief Marketing Officer at Human Mobile Devices (HMD), said;

"When it comes to creativity and innovation in sport you simply cannot look past FC Barcelona. The club has always championed fresh thinking, beauty, and flair, and we have the same mindset when it comes to technology. And just like FC Barcelona brings people together – it's more than a club obviously – we're the same. Every device we make is designed to enhance people's lives and build connectivity. I've been a FC Barcelona fan for a long time, ever since Michael Laudrup joined the club back in 1989. I'm still a fan, and pleased to announce HMD as a supporter too. We can't wait to work with the club, and the culers, to do some amazing things together."

Away from the stadiums, HMD will have a significant presence across FC Barcelona's digital platforms (which at last count numbered 468 million) and over the course of the coming months and years the two brands will collaborate on a number of impressive digital-first content pieces to excite fans and keep partnership visibility levels high.

Juli Guiu, vice-president of the FC Barcelona Marketing Area, comments:

"We are very proud to take a new step forward in our commercial strategy by incorporating the HMD company as a new Global Partner. We feel very aligned with them in terms of brand values because theirs is an honest, transparent vision of technology that makes a priority of waste disposal and responsible use, with special consideration for the welfare of future generations. HMD and Barça are, from now on, two brands that go hand in hand from the present but looking to the future."

HMD Skyline in Blue Topaz – a new era of smartphone design that you can repair at home

HMD is known for its human-first, innovative and fun-packed devices; from creating dumbphones to give people a digital break, to unveiling beautiful repairable smartphones including HMD Skyline – a 5G1 smartphone now in an all-new colorway, Blue Topaz, that stars in the FC Barcelona reveal film.

HMD Skyline is a premium handset that has been developed for the creators. It has a 108 MP camera and 50 MP selfie camera, great for capturing epic shots. It merges remarkable functionality with unrivalled repairability2 and cutting-edge design, and costs just $499 USD.

The 8/128GB version of HMD Skyline will be coming to the U.S. this September, in three colors: Neon Pink, Twisted Black, and Blue Topaz.

About Human Mobile Devices
We are Human Mobile Devices, and we start by tuning into what people really want. Our consumers are passionate about the planet, often feel swamped by digital overload, and are keeping a close eye on their budget. That's why we are thrilled to be Europe's largest smartphone maker, championing repair-at-home phones, and a go-to for much needed digital time out. Coming this year, you can expect to see a new portfolio of Human Mobile Devices original mobile devices, as well as Nokia phones and exciting new partnerships.

Sobre el FC Barcelona
FC Barcelona is considered the greatest multisports club in the world and in 2024 it turns 125 years of history. It was founded in 1899 and it is owned by its members. Rooted in its city and country its outlook is global, and it has official headquarters in cities in three different continents: Barcelona, Hong Kong and New York. Barça seeks to change the world through sporting excellence. This also reaches the world of knowledge and innovation via the Barça Innovation Hub. The club is also renowned for its commitment to social causes, which it channels through the FC Barcelona Foundation, and for its work to educate boys and girls in the positive values of sport. Barça's growth in recent years means it now is one of the most beloved sport clubs in the world and one of the most followed on social media.

Source HMD

Monday, September 2, 2024

H&M Unveils A/W 2024 Collection with Star-Studded Cast

H&M Unveils A/W 2024 Collection with Star-Studded Cast

A new vision of style. H&M reignites its fashion sensibility with A/W 2024, starring Charli xcx, Arca, Lila Moss, Loli Bahia, Sage Elsesser and Sega Bodega.

A/W 2024 marks a refresh of H&M's fashion spirit. Full of rich tones, intriguing details and design-focused silhouettes, this season brings a very special collection for H&M. The A/W 2024 collection will be available in select stores worldwide and online at hm . com beginning September 12th.

"This collection is full of many special inspirations and quality materials. The leather, the knits, the sparkly separates – together the pieces showcase the strength of H&M's fashion ability. It's all about great clothes: real wardrobe icons. The campaign lets the fashion shine," says Eliana Masgalos, Womenswear Design Director, H&M.

Each piece within the assortment tells a unique story. The collection is inspired by the eternal glamour and versatility of mid-century design, the deep and sophisticated hues of wood and retro interiors, the lingering beauty of Hollywood cinema sirens, and the cycle of styles across key fashion eras.

The A/W 2024 campaign features an array of musicians, models, and cultural leaders. Created by photographer Sam Rock and director Albert Moya, it is a celebration of fashion, individuality, and personal style. The cast of contemporary icons, including Charli xcx, Arca, Lila Moss, Ajus Samuel, Loli Bahia, Wali Deutsch, Okay Kaya, Bibi Breslin, Alewya, Sage Elsesser, Sega Bodega, and Lux Gillespie, embodies H&M's commitment to embracing fashion and self-expression.

A mid-century mood is visible in the suiting, including boxy jackets and micro skirts. There are flashes of vintage-styles seen in the leather dresses and heirloom-style mesh dresses. Premium materials such as leather and suede add to the opulent feel of the collection. Knits include skirt suits in stretch wool, and must-have matching vests and shorts. The color palette features an array of browns, from caramel to deep mahogany. Oxblood and green add to the archival feel, complemented by black and white as accent statements. Accessories include heeled pumps with a round toe, studded loafers, and furry slip-ons. Bags are slick and structural. Jewelry ranges from minimal and angular to offbeat and earthy. Belts help complete the mood of assertive femininity, emphasizing shapes and lines.

For men, the mood is tailored classicism, matched with opulence. Tailoring in oxblood and cool steel tones create elevated statement pieces, such as a leather trench cut at a mid-length and a lurex tweed workwear jacket. Items combine a spirit of utility with individuality – a message central to the H&M ethos of great fashion for everyone.

"The A/W 2024 collection is all about the joy of great fashion. Music is an area where experimentation, individuality and flair have always thrived, so it makes perfect sense for H&M to be paying tribute to the intersection between style, sound and self-expression." - Jörgen Andersson, Creative Director, H&M  

H&M will kick off the global celebrations of its much-anticipated A/W 24 collection with a spectacular party in London. A multi-faceted celebration of music, fashion and individuality, the event will feature a special performance by Charli xcx and DJ sets by Jamie xx and Sherelle. In keeping with the spirit of inclusivity that defines H&M, the invite will be open to all, with customers able to sign up for the chance to attend via social media and through members competitions.

SOURCE H&M