Shapellx’s New Manifesto: Embracing Every Woman’s Body and Spirit

In honor of Women’s Health Month and World Mental Health Day 2024, celebrated on October 10, Shapellx is unveiling a fresh and empowering brand manifesto: "Celebrating Every Body." As a leader in shapewear, Shapellx recognizes the pressures women face daily and is committed to offering solutions that prioritize both comfort and beauty. Their new approach doesn’t just aim for an ideal figure but nurtures a holistic connection between mental and physical well-being. By revolutionizing shapewear to be inclusive, comfortable, and body-positive, Shapellx is celebrating every woman’s unique beauty and confidence. Let's explore how Shapellx is reshaping more than just bodies; they're reshaping how women feel about themselves, too.

Shapewear for Real Women: Combining Comfort and Confidence

In today’s world, women often juggle multiple roles, balancing work, family, and personal aspirations. Traditional shapewear has typically focused on tight compression, which can be uncomfortable and contribute to feelings of insecurity. Shapellx, however, believes that shapewear should empower, not restrict. Through 537 days of development and 99 rounds of testing, each piece in Shapellx's line is designed to balance effective shaping with unparalleled comfort.

Take the AirSlim® Butt-Lifting High Waist Panty and AirSlim® Mesh Smooth Butt-Lifting Shorts, for instance. These standout products are crafted from lightweight, breathable materials that provide both support and freedom of movement. The precision stitching and thoughtful design ensure that wearers feel held without feeling restricted, enhancing their natural shape and boosting confidence. By focusing on wearability and comfort, Shapellx helps women look and feel their best, promoting body positivity and confidence from the inside out.

Celebrating Every Body: Shapellx’s New Inclusive Manifesto

Shapellx’s manifesto, "Celebrating Every Body," is a rallying cry for inclusivity, comfort, and authenticity. In a society where physical appearance often takes center stage, Shapellx aims to shift the narrative toward self-acceptance. Their approach to shapewear doesn’t stop at outward appearances; instead, it honors the diversity of body shapes and the unique stories each woman carries. By promoting a mindset of self-love and acceptance, Shapellx empowers women to see themselves as they are: beautiful, worthy, and whole.

This shift reflects Shapellx’s dedication to supporting mental wellness by acknowledging the link between how women feel and how they look. Rather than emphasizing an unrealistic body ideal, Shapellx fosters a positive, inclusive space where every woman can celebrate her shape without sacrificing comfort or self-confidence. With this new manifesto, Shapellx is redefining shapewear as a tool for personal empowerment.

Thoughtful Design with Women's Health in Mind

What sets Shapellx apart is its commitment to mindful design that goes beyond aesthetics. Every product goes through rigorous development to ensure it provides effective shaping while minimizing pressure and discomfort. Shapellx shapewear is crafted with thoughtful details—meticulous stitching, lightweight fabric, and careful attention to fit—all designed to enhance the natural shape without causing friction or discomfort.

For example, the AirSlim® line includes strategically placed stitching to reduce pressure on sensitive areas, which helps prevent the negative physical effects sometimes associated with tight shapewear. Customers consistently praise these products for their ability to hold in the midsection and smooth out curves without causing any sense of restriction. The feedback highlights that Shapellx shapewear is more than just fashion; it’s a wellness tool that aligns with their mission of promoting internal and external beauty.

Final Thoughts

Shapellx’s "Celebrating Every Body" manifesto is a testament to their dedication to women’s overall well-being. By blending comfort with style, Shapellx offers shapewear that doesn’t just shape bodies but celebrates them. In a world filled with external pressures, Shapellx’s inclusive approach reminds women to honor their bodies, embrace their unique beauty, and prioritize mental health. Through each piece, Shapellx aims to instill a sense of self-confidence, proving that true beauty lies in feeling comfortable, supported, and empowered.

About Shapellx

Shapellx is a leading brand specializing in shapewear and body shaping products. With a focus on creating sustainable products and processes, Shapellx offers a range of high-quality, comfortable, and stylish solutions that enhance natural beauty while minimizing environmental impact. With innovative designs and a customer-centric approach, Shapellx continues to redefine the shapewear industry, helping women worldwide embrace their curves and feel confident in their own skin.

matty m.™ Rebrands with Evolved Product and Vision

matty m.™, the woman-founded, Los Angeles-based clothing brand inspired by the beauty of elevated style, announces a new brand direction honoring its legacy of intentional design while taking the next steps in crafting increasingly eco-friendly apparel.

It all started in the 1990s with four thousand dollars and a vision. Since then, loyal customers have loved the brand for its consistently great fits and exclusive novelty fabrics, allowing them to worry less when making fashion choices each season. Despite decades of recognition as a high quality fashion line, the company introduced matty m. as a direct-to-consumer brand for the first time earlier this year, and has seen exciting growth in its expansion into specialty boutiques.

matty m. is dedicated to producing compelling collections designed to be fashionable season after season, as women build out more responsible and thoughtful wardrobes. The brand is also committed to a long-term, modernizing transformation of its chain-of-custody processes.

"Fashion doesn't have to be bad for the planet. At matty m., we take our responsibility seriously," said CEO Eleanor Sanchez Meyer. "Now more than ever we're focusing on the future of our customers' lives by crafting our line with mindful materials and efficient production practices, so everyone feels complete confidence adding matty m. styles to their wardrobes."

While high quality materials and effortless designs are the foundation of the brand, Sanchez Meyer and her team are now setting their sights on growth. With a renewed vision of the brand's identity and aesthetic, matty m. is poised to reintroduce itself as a leader in conscious dressing to an increasingly sophisticated customer.

• New Brand Aesthetic: A refreshed identity that embodies the brand's new slow fashion vision, blending matty m.'s modern sensibility with stylish go-to pieces.
• Enhanced Product Line: The line is fashionable, elevated, and dedicated to offering versatile and creative solutions to the customer's evolving wardrobe needs while delivering luxurious quality and trend-relevant products at an affordable price point.
• Responsible Craftsmanship: A proven commitment to incorporating more eco-friendly practices, including the use of sustainable fabrics and prints, and an increased supply chain transparency. matty m. is Global Recycling Standard (GRS) certified, which means its entire supply chain – from material sourcing to manufacturing and delivery – meets the industry's highest recycling standards.
• Materials: matty m. believes in taking less and giving more, for a greener planet and happier customers, using eco-materials like:
• ECOVERO™, the superhero of responsible viscose fibers in the fashion world.
• Recycled polyester and nylons.
• Modal, a semi-synthetic form of rayon, another plant-based textile, made from beech tree pulp.
• Water-based dyes.
• Forest Stewardship Council-certified recyclable hang tags, garment labels. Even the twine that fastens the tag to the garment is made from recycled materials.
• Packaging: matty m. broke up with single-use plastic, opting instead for 100% recycled and recyclable options, from new eco-friendly shipping boxes and poly bags, to packing tape that contains no fiberglass material. In 2025, the brand will further its commitment to the planet, launching a new 100% compostable poly bag that leaves no trace of detectable microplastics.
• Factories: matty m. primarily partners with advanced factories and vendors that are GRS certified, share its love for the environment, and take care of their employees.
• Brand Headquarters: In 2020, the matty m. team reflected on their personal and professional values, and took its first steps in evolving through a total renovation of their headquarters to align with the earth-friendly goals that the company holds dear. Upgrades include a closed water recycling system and the use of sugar cane-based paper for printing office materials, among other environmentally conscious advancements.

"We're proud to be doing our part, aligning the looks and quality of matty m. fashion with our values, and transforming the company for the better, connecting with women beyond the clothing," said Sanchez Meyer.

By taking these steps towards sustainability, matty m. is committed to advancing its sustainability practices even further, and poised to remain a leader in women's ready-to-wear market for years to come.

ABOUT MATTY M.™:

matty m.™ believes that a great garment can change a woman's life. With deliberate yet effortless designs, matty m. makes getting dressed easier by meticulously crafting each piece for versatility, timelessness, and ethical style.

Source matty m.

Hudson Jeans Announces Partnership With Brooks Nader, Launching Spring 2025

Hudson Jeans, a leading premium denim lifestyle brand, announces a new partnership and collaboration with supermodel and actress Brooks Nader, launching in Spring 2025.

Nader brings her one-of-a-kind aesthetic to the 17-piece collection that was designed to represent things she would want in her own closet. The offering has an elevated variety of denim and fashion silhouettes that also pair back to the essential basics in the line to take the Hudson woman from day to night.

"Brooks embodies what we look for in a partner. The platform and community she has built is incredible and the authentic love she has for the Hudson brand makes this a special collaboration. We are excited about the next chapter of the brand," said Jason Rabin, Chief Executive Officer, Centric Brands.

Nader's connection with the brand dates back when she was a teenager. She fondly remembers wearing Hudson during some of her favorite memories like riding horses with her sisters on their farm in Louisiana and wearing them for special milestones throughout her upbringing.

"Each piece in this collection has its own unique style and flair," says Brooks Nader. "We aimed to create more than just a selection of styles; we wanted a curated capsule of my personal closet must-haves. I designed each piece to be mixed and matched with one another; you can't make a mistake when pairing any of the pieces! The end result is a stunning array of wardrobe essentials that effortlessly blend into everyone's closet."

Nader worked closely with the Hudson team to bring her vision to life. As part of her collection, Nader collaborated to include a new denim fit, The Beth Straight featuring the Hudson signature Flap Pocket design.

The collection will launch in March 2025 with Nader featured in the campaign which includes outdoor advertising in major cities, an extensive digital program and a live shopping launch tied to the brand's e-commerce site. The partnership will also be celebrated with a launch event in Los Angeles. In addition to HudsonJeans.com, the collection will be sold at select global retailers.

Hudson Jeans is part of the Centric Brands portfolio. Centric Brands is a leading lifestyle collective that designs, sources, markets, and sells high-quality products in the kid's, men's and women's apparel, accessories, beauty, and entertainment categories.

About Hudson Jeans Founded in 2002, Hudson strives to create denim that transcends trends and improves with wear over time. Designer-led, Hudson is a Los Angeles based premium denim brand designing quality jeans and more for women, men, and kids. This irreverent, edgy and effortless cross-generational brand is available coast to coast at fine department stores and specialty boutiques in the USA and internationally throughout Europe, Asia, Canada and Australia. Website: hudsonjeans•com // Instagram: @hudsonjeans

About Brooks Nader Brooks Nader is a supermodel and actress, known for her impeccable style and captivating presence. Through campaigns, runway shows, branded partnerships, strategic collaborations, and more, Nader's career has continued to skyrocket since she made her debut in the 2019 edition of Sports Illustrated Swimsuit. Throughout her career, Nader has worked with esteemed brands including but not limited to, Charlotte Tilbury, Clarins, Covergirl, Dolce & Gabbana, Stuart Weitzman, Victoria's Secret, and alice + olivia. Most recently, in May 2024, she was named a Sports Illustrated Swimsuit Legend, and featured on the cover of the magazine for the second time, in celebration of the magazine's 60th Anniversary.

About Centric Brands LLC. Centric Brands LLC is a global leading lifestyle brand collective that has unparalleled expertise in product design, development and sourcing, retail and digital commerce, marketing, and brand building. Centric designs, sources, markets, and sells high-quality products in the kids, men's and women's apparel, accessories, beauty, and entertainment categories. The Company's portfolio includes licenses for more than 100 iconic brands, including Airwalk®, Calvin Klein®, Tommy Hilfiger®, Nautica®, Spyder®, and Under Armour® in the kid's category; Joe's Jeans®, Buffalo®, Hervé Léger®, and IZOD® in the men's and women's apparel category; Coach®, Kate Spade®, Michael Kors®, All Saints®, Frye®, Timberland®, Hunter®, and Jessica Simpson® in the accessories category; and in the entertainment category, Disney®, Marvel®, Nickelodeon®, and Warner Brothers® among many others. The Company also owns and operates Zac Posen®, Hudson®, Robert Graham®, Avirex®, Fiorelli®, and Taste Beauty® and operates a joint venture brand, Favorite Daughter, with Sara and Erin Foster. The Company's products are sold through leading mass-market retailers, specialty and department stores, and online. The Company is headquartered in New York City, with U.S. offices in Los Angeles and Greensboro, and international offices in Asia, Europe, Montreal, and Toronto. Centric Brands social impact efforts are centered around our commitment to serve and uplift the communities where we live and do business. Through our collective volunteerism and contributions, we are dedicated to making a caring and lasting impact on the world around us.


Source Hudson Jeans