Adanola Unveils Fall 2024 Campaign Featuring Tina Kunakey

Adanola announces the launch of its Fall 2024 campaign, which is fronted by internationally recognized French model, Tina Kunakey. The campaign celebrates the brand's best-selling style, the Ultimate Leggings. The campaign spotlights the leggings that 'launched the brand' with over one million pairs sold since the launch in 2020.

"What felt like a slow start for Adanola quickly became the start of our journey, and the Ultimate Legging catapulted the brand into the success we've since achieved," states Hyrum Cook, Founder of Adanola. "We've seen triple-digit growth since 2020 - it's been incredible to witness that we're filling a void in the market for buttery, functional leggings."

The fabric incorporates recycled polyamide, which is generated from a combination of used yarns, recycled garments, as well as from discarded fishing nets. They are intentionally designed using a light, four-way stretch fabric, without a front seam, and with a higher waistline for extra support and to contour the body.

The Ultimate Leggings are available in multiple silhouettes including the standard Ultimate Leggings, the Ultimate Wrap Over Leggings, Ultimate Pocket Leggings, Ultimate Yoga Pants, and Ultimate Stirrup Leggings, and they come in eight colors. The Ultimate Leggings are designed to be as versatile as your lifestyle, and to make you feel your very best self whether you're in a fitness class or running errands. Since launch, Adanola has attracted a celebrity and industry fanbase through fitness community involvement and hosting activations in cities like Los Angeles and New York City.

Adanola's Ultimate Leggings are priced between £39.99 to £49.99 and available in sizes XXS – XXXL.

About Adanola

Adanola is a Manchester-based clothing brand renowned for its versatile activewear and wardrobe essentials that prioritize style and comfort. With a commitment to redefining fashion norms, Adanola empowers individuals to embrace their unique identities while making environmentally conscious choices. Each piece is meticulously designed to adapt seamlessly to various lifestyles, reflecting Adanola's belief that fashion should be as versatile as the people who wear it.

Source Adanola

Old Navy Celebrates 30 Years of Inviting Everyone to Play with Style

For 30 years, Old Navy has been woven into the fabric of America, uniting generations with iconic products and memorable fashion moments. In celebration of the brand's anniversary, we're  inviting everyone to come play with style by bringing back and modernizing some of our greatest hits from the '90s, reconnecting with longtime fans, and welcoming new tastemakers into the brand.

Old Navy has cemented itself as an iconic American brand, famous for the democratization of fashion and an irreverent take on style, inviting everyone from Carrie Donovan to RuPaul into the brand over its 30 year history. Today, Old Navy is one of North America's largest apparel brands, with more than 1,200 company-owned and franchise stores.

"To mark our 30^th year, we're celebrating our heritage while creating new history and reasserting our place in culture," said Haio Barbeito, CEO of Old Navy. "It's such an iconic American brand, that it's hard to find someone who has not bought something from Old Navy. As we head into our next chapter, we're focused on inviting customers to play with style by delivering amazing experiences and products that meet them where they are." 

"At Old Navy it's not just about the fashion, but the joy we experience in it," said Zac Posen, Chief Creative Officer, Old Navy. "If we look back at the '90s, it was a moment of moving from possibilities to reality, the juxtaposition of pop culture meeting indie culture, meeting hip hop. It was a time that allowed people to express themselves and their self identity – and that's what the team has re-created with the '94 Reissue collection. Come play and reimagine style with us."

Timed to its 30th anniversary celebration, the brand is unlocking core memories and reconnecting with longtime fans, as well as welcoming new friends into the brand by:

LAUNCHING A LIMITED EDITION COLLECTION that brings it back to 1994.
From deep in the vault: the '94 Reissue is a feel-good, limited-edition collection that brings NOWstalgia to life by modernizing Old Navy's iconic '90s designs while staying true to the brand's heritage as an iconic American retailer.

The nostalgic collection revives Old Navy's most iconic pieces from the brand's golden era: from baby tees, baggy jeans and cargos, to matching tracksuits, bucket hats and the beloved Performance Fleece.

The collection, which launches Friday, September 13 offers nearly 200 styles for the entire family (across men's, women's, kids, toddler, and baby) and will be available on oldnavy com and select Old Navy stores.

CELEBRATING IN STYLE, OLD NAVY AND THE CUT HOST 90S THROWBACK PARTY
Hosted by Zac Posen, Chief Creative Officer of Old Navy, and Lindsay Peoples, Editor-in-Chief of The Cut, Old Navy and The Cut will celebrate the 30th anniversary of Old Navy and The Cut's Fall Fashion issue with a '90s throwback party. The New York Fashion Week event, held at Webster Hall, will showcase the '94 Reissue collection and will also include special performances by Ja Rule, En Vogue and HANSON!

REINVIGORATING THE BRAND WITH THE "ONCE MORE '94" CAMPAIGN
A feel-good celebration across all consumer touch points including in-store, and out of home placements in New York City,  digital media, social, and Old Navy brand channels. Additionally, a limited-edition, '90s-inspired "zine" will be available both digitally at OldNavy.com, and printed in stores for consumers to further experience the collection.

 

Stonyfield Organic Drops a SWEET THREADS Back-to-School Apparel Collection

Stonyfield Organic Drops a SWEET THREADS Back-to-School Apparel Collection Made of... Sugarcane as they Celebrate First-Ever Kid's Zero Grams of Sugar Added Dairy Yogurt Pouch Offered in the Industry.

Stonyfield Organic, the country's leading organic yogurt maker, is launching Stonyfield Kids ZEROg Sugar Added Pouches just in time for back-to-school season. With the launch of their new Kids ZEROg Sugar Added Pouches, the only Kids' dairy yogurt pouch with zero grams of added sugar on the market, Stonyfield is releasing Sweet Threads, a limited-edition clothing collection made from sugarcane textile to emphasize that while your kid's back-to-school wardrobe may be made of sugarcane, your kids' lunch shouldn't be.

Stonyfield's Sweet Threads collection features four thoughtfully designed pieces for parents and kids made of 100% sugarcane textiles. The collection includes three kid's short sleeve tee shirts printed with colorful graphic designs and playful text, and an adult long sleeve tee shirt perfect to wear to school drop off. All pieces are created using sugarcane textile which is derived from sugarcane plants.

The limited-edition clothing collection is made of 100% polylactic acid (PLA), a plant-based bioplastic that can be made from renewable materials like sugarcane plants. The production process involves extracting cellulose from sugarcane stalks, which is then spun into fibers and woven into fabric, offering a sustainable alternative to traditional polyester.

Stonyfield's brand-new Kids' ZEROg Added Sugar Yogurt Pouches are a convenient, affordable, and nutritious option this back-to-school season. Perfect for on-the-go breakfasts, lunch boxes, or after-school snacks, parents can feel confident they are providing kids with a nutritious, organic yogurt without sacrificing taste, so even the pickiest of eaters will enjoy. The organic ZEROg Added Sugar Yogurt Pouches come in delicious flavors like Blueberry Apple Carrot and Banilla (Banana and Vanilla) and are available now at select grocery stores nationwide for $1.99 (single serve) and $6.99 (4-count pack).

"When August rolls around, you can expect to find Stonyfield pouches in kids' lunchboxes but this year, and we want to be an even bigger part of your back-to-school routines," said Elizabeth Conover, Stonyfield Brand Director. "With the launch of Sweet Threads, Stonyfield is calling attention to the importance of our nutritious, ZEROg Added Sugar offering in a fun, interactive way that both parents and kids can enjoy. Parents shouldn't have to worry about how much sugar is in their kid's yogurt. So, we put sugarcane in their clothes instead as a fun way to remind parents about our new zero grams of sugar added offering."

About Stonyfield Organic

As the country's leading organic yogurt maker, Stonyfield believes that taking care of organic farmers, cows, and their life's work will produce healthy food, healthy businesses, and a healthy planet. Stonyfield, a Certified B-Corp, is also making a difference by helping to protect and preserve the next generation of farmers and families through programs like its Direct Milk Supply and Wolfe's Neck Organic Training Program as well as #PlayFree, a nationwide, multi-year initiative to help keep families free from toxic persistent pesticides in outdoor spaces across the country.

Source Stonyfield Organic

Retro Stage Unveils Designer-Inspired Clothing Collection

Retro Stage, a vintage fashion brand known for its unique takes on timeless 20th-century styles, recently announced the launch of their latest collection, which is inspired by real fashion sketches made by iconic designers from the last hundred years.

The collection focuses primarily on styles inspired by the 1940s, 1950s, and 1960s, featuring popular motifs from these eras such as vibrant colors, bold patterns, and defined waistlines. Notably, Retro Stage has also released high-quality images of the design team's original sketches for each piece in the collection.

"The most fundamental step in designing is creating a sketch," said the Retro Stage team, "and we're excited to pay tribute to this underappreciated aspect of fashion history with our new collection. It's exhilarating to think about the fact that we're going through the same process as all the great designers that came before us. Immersing ourselves in those raw illustrations really helps us get into the right headspace to create new vintage pieces, and at the end of the day, that's what Retro Stage has always been about—keeping these aesthetics in the spotlight and giving them a chance to be loved by a modern audience."

Retro Stage's designers stated that their approach to this collection was, naturally, focusing on designer sketches as their inspiration. After compiling a diverse array of material from famous figures like Christian Dior and Marjorie Field, they noted which design elements stuck out as being the most interesting and what traits seem to have defined the trends of the time. From there, these elements were carefully combined with modern motifs to create looks that represent something entirely separate from the past or present. Each piece is, in essence, made to feel timelessly beautiful.

This collection brings illustrations to life in the form of comfortable short dresses and flattering swimsuits that are perfect for summertime leisure. Every last detail is painstakingly crafted to be faithful to—and sometimes to improve on—the concept sketches in order to accurately reflect the designers' intentions. A selection of highlights hand-picked by the Retro Stage team can be found below.

• The 1940s Double-Strap Pleated Roses One-Piece Swimsuit combines vivid florals with scraps of Latin text for a beautiful effect. A panel of ruched green fabric along each side of the torso serves to accentuate the wearer's curves and elongate their silhouette. The whole piece is finished off with criss-crossing double straps, a detail that actually differs from the original sketch and shows the garment's evolution.
• The 1950s Polka-Dot Halter Dress is a classic look done right, with its red-and-white polka-dot fabric embodying the spirit of '50s elegance. Overall, this dress keeps things clean and simple, featuring a halter neckline that ties into a bow at the back of the neck as well as a white belt to define the waist and draw in the eye. This is an excellent piece to wear out on a daytime date or while socializing with friends and family at a picnic.
• The Black 1950s Cherry Bow V-Neck Swimsuit brings vintage swimwear into the modern day, showcasing a bold V-neckline, skort-style bottoms, and a vivid cherry print. Small bow accents at the base of each strap give this two-piece a youthful, romantic feel that reflects the flirtatious tone of the initial sketch. Whether the agenda includes relaxing at the pool or sunbathing in the sand, this suit is sure to have heads turning.
• Lastly, the 1960s Crew Bowknot Sleeveless Dress brings back that signature '60s mod chic in an explosion of orange and white. Simple enough to be a swimsuit coverup but stylish enough to wear on the street, this garment brings the attitude of its concept sketch to the forefront with its flouncy pleated skirt and asymmetrical bow.

Those interested in this exciting collection are encouraged to head to the Retro Stage website to explore the full range of brand-new fashion options available to them. Retro Stage would like to extend their gratitude to customers old and new as they continue pursuing their mission of fusing vintage charm with contemporary flair to create innovative, never-before-seen garments that each tell their own story.

About Retro Stage

Retro Stage is a popular vintage fashion brand featuring classic clothing and accessories inspired by 20th-century aesthetics. As a vintage style pioneer, Retro Stage is more than a brand; it's a way of life, helping every customer explore the history of fashion through chic and glamorous retro style. "Beauty never fades," said the Retro Stage team. "All we want to do is encourage women to build a better life for themselves and confidently embrace their natural allure."

Source Retro Stage