Thursday, November 7, 2024

Smashbox and ILKA Team Up for Limited-Edition Fashion Collab

Smashbox and ILKA Team Up for Limited-Edition Fashion Collab

Get ready, beauty and fashion lovers! Smashbox Cosmetics has partnered with Mexico City-based fashion brand ILKA for an exciting limited-edition collection, blending Smashbox’s iconic aesthetic with ILKA’s signature style. This exclusive line, previewed at Mercedes-Benz Fashion Week Mexico City, marks Smashbox’s first venture into the world of fashion accessories. Both brands have infused their unique flair, bringing out the best of beauty and fashion in this creative collaboration. With designs that exude personality and style, these pieces are crafted to make a bold statement. Here’s a closer look at this unique partnership and the incredible accessories it’s bringing to the scene.


Smashbox and ILKA Team Up for Limited-Edition Fashion Collab

The Perfect Match: When Smashbox Meets ILKA

"When beauty and fashion meet, surprising things happen," says Rosine Kalach, co-founder of ILKA. This collaboration is the result of a shared vision between Smashbox and ILKA to create something truly special. From the very first preview at Fashion Week, the collection drew attention for its bold and seamless fusion of Smashbox’s modern branding with ILKA’s best-selling designs. The Smashbox x ILKA collection is all about striking a balance between elegance and attitude, with pieces that reflect both brands’ creative energy. Attendees at the launch event were thrilled by the bags’ unique look, showcasing how well the two brands complement each other.

Inspiration from Mexico City’s Vibrant Creative Scene

The inspiration behind this collaboration started with a visit to Mexico City by Smashbox leaders Felix Backhaus and Lauren Aja. Drawn to Mexico City’s dynamic arts and culture, they were eager to connect with local talent and build something meaningful. “We were inspired by the creativity we encountered in Mexico City and saw an opportunity to collaborate with local talent,” Aja shared. In June, Smashbox hosted a Sephora masterclass with the actress Ela Velden, which further strengthened ties with the Mexican beauty scene. For Smashbox, this partnership with ILKA isn’t just about fashion; it’s a celebration of creativity, community, and cross-border collaboration.


Actress Grettell Valdez

A Launch Event to Remember: Stars and Influencers Unite

The official launch event on October 18, 2024, turned into a star-studded affair, bringing out some of Mexico City’s most prominent names in entertainment and social media. Telenovela star Grettell Valdez and actress Ana Paula Capetillo joined influencers and style icons, all eager to see and celebrate the new collection. The event was filled with excitement as attendees got their first look at the collection’s four standout designs, each embodying a mix of form, function, and fabulousness. Smashbox’s Global Pro Lead Artist, Lori Taylor Davis, expressed her enthusiasm: "Smashbox has always used its platform to spotlight emerging talent across fashion, art, and music. This collection is no exception—it’s our way of celebrating beauty in all forms."

Modeling the new Smashbox x ILKA bag Lauren Aja (Smashbox)

Final Thoughts

The Smashbox x ILKA collaboration goes beyond a simple fashion collection; it represents a shared passion for innovation, creativity, and community. With stylish shapes, bold branding, and ILKA’s unique fringe detailing, these limited-edition pieces are designed for anyone looking to elevate their style game. Each bag in this collection is more than an accessory—it’s a piece of art that reflects the collaboration between two brands dedicated to pushing creative boundaries. Whether you’re a Smashbox fan, a fashion enthusiast, or both, this collection brings something fresh and exciting. So, don’t wait! Head to ILKA’s store or website and grab your favorite piece before they’re gone.

ABOUT SMASHBOX COSMETICS:
"Everything carries out of the studio into reality." – Davis Factor

Born in a Los Angeles photo studio in 1990 by acclaimed celebrity and fashion photographer Davis Factor, Smashbox very quickly became a creative hub for world-class photographers, actors, models and musicians. The creative energy on set showed no signs of slowing down – except when the team had to stop for makeup touch ups. In 1996, Smashbox Cosmetics was officially born.

In 2000, Davis created Photo Finish Smooth & Blur, our original long-lasting primer. Now a cult-favorite, the formula helps makeup look flawless, feel better, and last longer—all day, every day, on set, and long after the shoot wraps.

Today, Smashbox carries that legacy with studio-grade, high-performance makeup that makes artistry easy—and always camera-ready.

Celebrate the Dodgers’ 2024 World Series Win with New Era’s Exclusive Cap Collection

Celebrate the Dodgers’ 2024 World Series Win with New Era’s Exclusive Cap Collection

Los Angeles Dodgers fans, it’s time to celebrate in style! After an exhilarating season and a hard-fought postseason, the Dodgers have claimed their eighth World Series Championship title. To honor this iconic achievement, New Era Cap LLC, the official cap of Major League Baseball, has launched an exclusive 2024 World Series Collection. With caps that celebrate every stage of the Dodgers’ championship journey, New Era offers styles to suit every fan’s taste. Whether you’re looking for the caps worn on-field after the final out or stylish options for the victory parade, New Era’s collection captures the thrill of the Dodgers’ historic win.

2024 MLB World Series Locker Room Collection: A Championship Essential

The 2024 MLB World Series Locker Room Collection is a true celebration of the Dodgers’ incredible season. Available in the 9SEVENTY Stretch Snap and 9TWENTY styles, these caps feature a striking white crown with “2024 Champions” boldly embroidered, surrounded by the Dodgers’ iconic logo. On the right side, the cap proudly displays the Commissioner’s Trophy, while the silhouetted batter logo adorns the snap enclosure. This design captures the excitement and pride of the Dodgers’ victory, making it the perfect piece to wear as a tribute to the champions. This collection brings fans closer to the action, making it feel like you’re celebrating right there with the team.

World Series Champions Knit Cap: Cozy Up with Championship Spirit

For those chilly days at the ballpark or just cozy nights at home, the 2024 World Series Champions Locker Room Knit Cap is a stylish and warm way to show your Dodgers pride. This black pom knit features a bold black cuff with the Dodgers’ logo and “2024 Champions” embroidered on the front. With elegant gold and white stripes, this knit cap also features the Commissioner’s Trophy on the crown, celebrating the team’s accomplishment in style. The unique combination of warmth and team pride makes this knit cap an essential for every Dodgers fan this winter, capturing the magic of the Dodgers’ journey with each wear.

Side Patch Collection: The Iconic On-Field Look

New Era’s Side Patch Collection gives fans a chance to own the official on-field caps with a special World Series Champions side patch. Available in a variety of popular New Era styles like the 59FIFTY, Low-Profile 59FIFTY, 9FIFTY, 39THIRTY, 9FORTY, and 9TWENTY, these caps feature the Dodgers’ logo along with a commemorative 2024 World Series patch on the right side. The Side Patch Collection combines New Era’s classic designs with a fresh twist, giving fans the look of their favorite players on the field while celebrating the Dodgers’ monumental win. This collection is perfect for fans who want an authentic piece of Dodgers history in their cap collection.

Parade 9FIFTY Cap: Wear Your Championship Pride

For the ultimate fan looking to relive the victory parade, New Era’s Parade 9FIFTY Cap brings championship energy to any outfit. This white cap, complete with a gray visor, features “World Series” in stylish gray script and “CHAMPS” in bold gold lettering across the front. With the Commissioner’s Trophy front and center, along with floral accents and the Dodgers’ primary logo on the side, this cap stands out as a tribute to the Dodgers’ victory celebration. It’s only available in the 9FIFTY silhouette, making it a unique addition for collectors and fans alike. The Parade Cap embodies the joy, pride, and energy of a city celebrating its team’s big win.

Final Thoughts

New Era’s 2024 World Series Collection is a celebration of both the Dodgers’ historic victory and the fans who have supported them every step of the way. With a variety of styles, from on-field caps to parade-ready gear, this collection captures the essence of a World Series Championship and brings a piece of that magic to Dodgers fans. Whether you’re looking to commemorate this unforgettable season or find the perfect gift for a fellow fan, New Era’s collection has something for everyone. So gear up, Los Angeles, and show off your Dodger pride with the finest caps New Era has to offer.

ABOUT NEW ERA CAP

Since 1920, New Era has been hand-crafting the finest headwear in the world. Today, with an expansive portfolio of global licenses, the addition of apparel and accessories lines, and 1,000+ worldwide retail store network, the brand is a market leader rooted in sports and an influencer of street and lifestyle culture around the world. The Company is headquartered in Buffalo, N.Y., and its products are sold in more than 125 countries.

Celebrate the Season with Spencer's Exclusive Snoop Holidaze Collection

Celebrate the Season with Spencer's Exclusive Snoop Holidaze Collection

Get ready to bring some major holiday cheer with Spencer’s all-new Snoop Holidaze Collection! Just in time for the festive season, Spencer's has expanded its fan-favorite "Snoop on the Stoop" collection, bringing a unique twist to holiday traditions. Featuring everything from sweaters to ornaments, this exclusive line celebrates Snoop Dogg’s iconic style and personality, blended with Spencer's signature sense of fun. Whether you’re hosting a holiday party or simply want to add a little Snoop style to your Christmas decor, Spencer's new Holidaze collection has you covered.


Celebrate the Season with Spencer's Exclusive Snoop Holidaze Collection

Snoop on the Stoop Doll: The Must-Have Holiday Icon

Forget the classic holiday elf—Snoop on the Stoop is here to take your holiday setup to the next level. This exclusive Snoop on the Stoop Doll is the ultimate collectible for fans who want to add a playful, grown-up twist to their holiday decor. Dressed in Snoop Dogg's unmistakable style and paired with a laid-back vibe, this little doll brings humor and a relaxed spirit to any setting. Unlike anything else on the market, Snoop on the Stoop is designed with the adult fan in mind, making it the perfect addition to any holiday celebration. Head to your local Spencer's to snag this one-of-a-kind doll and let Snoop bring his unique flair to your festivities.

Cozy and Cool Sweaters: Happy Holidaze and Merry Chrismizzle

If you’re looking to make a statement this holiday season, Spencer’s exclusive Snoop-themed sweaters are a must. The Happy Holidaze Sweater is infused with iconic Death Row Records-inspired style, ensuring you’ll stand out in any holiday crowd. With bold colors, edgy designs, and a cozy fit, this sweater isn’t just festive—it’s downright legendary.

For those ready to really shine, the Merry Chrismizzle Sweater takes holiday style to the next level. Featuring a light-up weed wreath design, this sweater is the ultimate conversation starter and perfect for any laid-back holiday gathering. Whether you’re chilling at home or turning heads at a holiday party, these sweaters bring the fun and personality of Snoop Dogg to your winter wardrobe in a way only Spencer's can deliver.

Accessories That Bring the Snoop Spirit Home

Spencer’s Holidaze collection goes beyond clothing to help you bring Snoop's vibe into every corner of your holiday celebrations. Start with the Snoop-approved coffee mug, perfect for sipping your morning coffee (or hot chocolate) in style. This exclusive mug adds a touch of Snoop’s laid-back attitude to your everyday routine, making it a great gift for fans or a treat for yourself.

And what’s a holiday without festive decorations? Deck the halls with the Snoop-inspired Christmas ornament, a unique addition to your tree that embodies Spencer's and Snoop’s shared playful spirit. With these accessories, you can celebrate the season in true Snoop fashion, creating a fun and festive atmosphere with a twist that’s anything but traditional.

Final Thoughts

Spencer's Snoop Holidaze Collection is the perfect blend of holiday cheer and iconic style, offering unique pieces that turn any celebration into a memorable event. Whether you’re shopping for yourself or looking for a standout gift, this collection brings humor, personality, and a touch of Snoop Dogg’s charm to the holiday season. From cozy sweaters and playful dolls to exclusive mugs and ornaments, every item in the collection is designed to make your holiday brighter, bolder, and a little more unforgettable. So, bring on the Holidaze and let Spencer's Snoop collection make your season truly merry and bright.

About Spencer's

Spencer's is the ultimate destination to find the latest edgy, outrageous, and unique accessories and apparel. For over 75 years, Spencer's has celebrated, embraced, and created current trends through t-shirts, accessories, jewelry, drinkware, sexual health and wellness, and more. Founded in 1947 as a mail-order catalog in Pennsylvania, the company opened its first brick-and-mortar store in 1963 and has since grown to 680 retail locations, in addition to an online presence.

About Snoop on the Stoop

The Snoop on the Stoop collection is a holiday line created in collaboration with Snoop Dogg, designed to bring a fresh, fun twist to traditional holiday decor and apparel. Inspired by Snoop's iconic style and personality, the collection includes a range of exclusive items—from cozy holiday sweaters and festive coffee mugs to the signature Snoop on the Stoop doll, each piece crafted to bring warmth, humor, and a touch of Snoop's charisma to the season. The Snoop on the Stoop offers fans a unique way to celebrate the holidays with products that stand out and make every moment fun and memorable.

Pacsun’s 2024 Holiday Fashion Guide for Gen Z Style Icons

Pacsun’s 2024 Holiday Fashion Guide for Gen Z Style Icons

The holiday season is here, and so is Pacsun’s 2024 “Home for the Holidays” campaign, bringing a wave of style and warmth for Gen Z fashion enthusiasts. As college students return home to reunite with family and friends, Pacsun has curated the perfect wardrobe to capture the magic of this festive season. From travel-friendly layers and cozy basics to trendy night-out looks and holiday party outfits, Pacsun’s collection makes dressing for the season effortless and stylish. Let’s dive into Pacsun’s holiday fashion must-haves that will keep you looking cool and feeling cozy all season long.


Pacsun’s 2024 Holiday Fashion Guide for Gen Z Style Icons

Women's Trends: Bold, Cozy, and Festive

Pacsun’s women’s collection this season is all about transitional pieces that bring both style and comfort to chilly days. At the heart of the collection are new silhouettes and details designed for the colder months. Leading the way is the brand's baggy denim trend, with fan-favorite pieces like the Casey Low Rise Baggy Jean and the TikTok-popular Low Rise Astrid Jean. Medium to dark denim washes and tinted hues give these jeans a fresh twist, and they pair perfectly with oversized sweaters and tall boots for that effortlessly chic look.

Pacsun is also reintroducing the “going out” top—classic styles revamped with trendy twists. Think lace details, bow accents, off-the-shoulder cuts, and playful leopard prints that are ideal for parties, family gatherings, or a fun night out. Rounding out the collection, cozy pajama-inspired pieces add to the laid-back holiday vibe, with oversized flannels and sweaters in mini plaids and bold patterns. Pacsun has crafted a holiday lineup that combines nostalgia with modern twists, ensuring every look feels festive and fresh.


Pacsun Home For The Holidays


Men's Trends: Laid-Back Cool with a Trendy Edge

Pacsun’s men’s collection for the season delivers style and comfort in equal measure, emphasizing relaxed fits and signature streetwear elements. Loose-fit denim, cargos, and carpenter pants take center stage, with a range of colors from classic denim blues to solids and camo fleece pants. Pacsun’s iconic graphic tees are also back with exclusive designs, including collections inspired by the Formula 1® Las Vegas Grand Prix, Ford, The Met, and artists like Metro Boomin and Post Malone. These tees bring unique style statements to casual holiday looks and are perfect for layering.

As temperatures drop, Pacsun’s outerwear game heats up with cozy, versatile options. The collection features trendy fleece zips, puffers, and canvas jackets that effortlessly layer over sweaters for a laid-back, stylish vibe. Whether it’s a casual family gathering or a festive night with friends, these versatile pieces make staying warm look incredibly cool. Pacsun’s holiday menswear keeps it fresh, functional, and true to Gen Z style.

Holiday Gifts: Gifting Made Easy with Pacsun

Pacsun makes holiday shopping a breeze with a curated selection of gift sets and exclusive accessories. With promotions running through November—including Black Friday and Cyber Monday—finding the perfect gift has never been easier. For beauty lovers, Pacsun introduces Beverly & Beck beauty sets that make ideal stocking stuffers. For sports fans, exclusive New Era styles and camo and corduroy MLB pieces offer on-trend options. And when it comes to footwear, top picks from brands like Birkenstocks, New Balance, Asics, Reebok, and Converse add the perfect finishing touch to any look.

Pacsun has also tailored its gifting options to meet every budget. With savings on popular items like jeans, hoodies, graphic tees, and accessories, there’s something for everyone. Whether you’re shopping for friends, siblings, or even a treat for yourself, Pacsun’s holiday offerings are filled with thoughtful, stylish pieces that add joy and personality to the season.

Final Thoughts

Pacsun’s 2024 holiday campaign is a celebration of style, connection, and the joy of coming home. From fashion-forward women’s wear to effortlessly cool men’s styles, Pacsun has created a collection that perfectly captures the spirit of the season. Every piece is thoughtfully designed to transition from travel days to cozy nights and festive celebrations, making holiday dressing easier and more stylish than ever. Whether you’re looking to impress hometown friends or simply want to stay cozy with family, Pacsun’s collection has you covered. So, embrace the season with style and make every holiday moment memorable with Pacsun’s latest collection.

Elevate Your Activewear: WISKII’s FLORA’S FINEST Collection

Elevate Your Activewear: WISKII’s FLORA’S FINEST Collection

Step into a world where style meets performance with WISKII Active’s latest collection, FLORA’S FINEST. Known for merging fitness with fashion, WISKII’s gym-to-glam approach has quickly made it a favorite for those who want to feel as fabulous in the gym as they do out on the town. This season, WISKII draws inspiration from the enchanting elegance of Italian gardens to bring you activewear that’s as chic as it is functional. With Black Friday around the corner, it’s the perfect time to refresh your holiday wardrobe with WISKII’s exclusive promotion!


Elevate Your Activewear: WISKII’s FLORA’S FINEST Collection

A-List Approved: Why WISKII Active is the Go-To Brand

WISKII Active has taken the activewear scene by storm, amassing over 200k Instagram followers and earning features in popular publications like Cosmopolitan, Glamour, and Hello Magazine. The brand has become a staple for fashion-forward fitness enthusiasts and even American pop icons. With its sophisticated designs and commitment to quality, WISKII is redefining how activewear can transition from the gym to everyday life. Whether you’re hitting the yoga mat or grabbing brunch, WISKII ensures that you’ll look and feel amazing every step of the way.

Discover FLORA’S FINEST: A Collection Inspired by Italian Gardens

WISKII’s newest line, FLORA’S FINEST, captures the spirit of Italian gardens with soft colors, elegant designs, and versatile pieces. This collection is designed for individuals who love fashion and fitness, offering a variety of stylish options, including crop tops, mini bubble skirts, and even maxi dresses. The standout color in this release, Heavenly Blue, is a dreamy shade that brings a gentle, romantic vibe to your look. These pieces can be mixed and matched for endless outfit options, making it easy to go from workout to a night out with friends.

Best-Selling Favorites: WISKII’s Iconic Collections

In addition to FLORA'S FINEST, WISKII has a range of collections that are beloved by its fans. The Elegant Scallop Series, for example, brings a touch of sophistication to the classic activewear look, while the Denim Super Stretch collection is perfect for those who want a bold, street-chic vibe. For a preppy, old-money aesthetic, WISKII’s tennis-inspired athleisure pieces are perfect for everything from the court to the coffee shop. Each collection is crafted to offer style and functionality, making it easy to look polished and feel comfortable.

Black Friday Special: Your Chance to Own WISKII’s Finest

WISKII’s Black Friday sale is the perfect opportunity to add some of these fashionable pieces to your wardrobe. Whether you’re a long-time fan or new to the brand, this exclusive promotion offers something for everyone. It’s the perfect time to invest in activewear that’s as stylish as it is functional, setting you up for a chic and confident holiday season.

Final Thoughts

From elegant styles that transition from the gym to brunch to bold pieces that let you make a statement, WISKII Active has created a space where fashion and fitness meet effortlessly. With the release of FLORA’S FINEST and their exclusive Black Friday sale, there’s no better time to update your activewear collection with pieces that are sure to turn heads. Explore WISKII’s collections and find your next favorite outfit that will inspire both your workouts and your everyday style.

Tuesday, September 24, 2024

Shein Debuts New 'Evolushein X Anitta' Collection Spotlighting Eight Independent Fashion Designers

Shein Debuts New 'Evolushein X Anitta' Collection Spotlighting Eight Independent Fashion Designers

Global fashion and lifestyle online retailer SHEIN has partnered with Brazilian pop superstar and fashion icon Anitta to launch their newest purposeful product collection, evoluSHEIN X Anitta. Anitta selected eight independent designers from SHEIN X, SHEIN's program to support independent brands, artists, and designers to co-design the collection. This collection marks a significant milestone under SHEIN's evoluSHEIN by Design initiative, showcasing the company's ambition to empower creative talent, support inclusive self-expression, and drive sustainable innovation.


Shein Debuts New 'Evolushein X Anitta' Collection Spotlighting Eight Independent Fashion Designers


The 75-piece collection, which was previewed last evening at an intimate gathering in NYC, is available in extended sizes and features dresses, two-piece sets, skirts, bodysuits, tops, and bottoms. The evoluSHEIN X Anitta collection merges Anitta's electric style with SHEIN's trendy designs to create party-ready pieces you can wear to any event. Inspired by Anitta's electric personality, the collection highlights an array of different fabrics, bold patterns, sleek silhouettes, and daring cut-outs.

"Through this collaboration, I wanted to show that fashion can be simultaneously stylish, sustainable, and accessible as a reflection of what's most important to me," said Anitta. "How we dress is an expression of who we are, and it has been so exciting to work with this diverse group of designers, bringing different cultures and artistic visions together to create a stunning collection. I want my fans to feel empowered to express themselves as freely as I do with these pieces."

The collection features styles from eight independent fashion designers from around the world who champion SHEIN X's goal of celebrating the power of creativity and design: Kaori Semaj (US), Lauren Flagg (US), Valeria Cortes (MX), Raúl Orozco (MX), Victor Manuel Fernández Fuentes (ES), Mel Dorey (UK), Maria Silva (BR), Jheni Ferriera (BR).  Anitta selected this international cohort of independent designers to craft styles with SHEIN X following the evoluSHEIN by Design initiative, which requires designers to realize their creative visions using preferred materials and responsible manufacturing processes.

Together, these independent designers at SHEIN X have created a collection representative of Anitta's vibrant style and joyful spirit. The evoluSHEIN X Anitta collection also exemplifies SHEIN's drive to build a more circular fashion future. For the first time, SHEIN has incorporated next-generation viscose materials into a globally available collection, with 22 styles featuring Regracell® - a soft, breathable fiber made from 50% recycled cotton scraps. The collection also showcases limited-edition pieces crafted from rescued deadstock fabrics as part of SHEIN's partnership with circular economy leader Queen of Raw, leveraging their advanced software to source high-quality surplus materials that would otherwise go to waste. All items follow the evoluSHEIN by Design Standard, containing at least 30% preferred materials, among other criteria. The collection's extended size range embraces inclusivity and body positivity, and all pieces are shipped in recycled packaging.

As part of this launch, SHEIN will support with a monetary donation to Central Única Das Favelas (CUFA), an important Brazilian non-profit that Anitta passionately supports. Together, SHEIN and Anitta are excited to contribute to CUFA's mission of empowering children, adolescents, youth, and creating non-profit social programs for thousands of residents of various favelas (slums) in Brazil.

The evoluSHEIN X Anitta collection is now available on SHEIN.com.

About SHEIN
SHEIN is a global online fashion and lifestyle retailer offering SHEIN-branded apparel and products from a global network of vendors, all at affordable prices. Headquartered in Singapore, SHEIN is committed to making the beauty of fashion accessible to all, promoting its industry-leading, on-demand production methodology for a smarter, future-ready industry.

About SHEIN X
SHEIN X is the program under SHEIN––the global fashion and lifestyle online retailer––that collaborates with independent brands, artists and designers to launch exclusive collections. Each release showcases the originality of talented creators worldwide and marries the essence of upscale fashion with affordability, giving a designer touch to all styles.

About Central Única das Favelas
The Central Única das Favelas (CUFA) is an organization that has been active in Brazil's favelas for over 20 years, promoting social integration through cultural, sporting, educational, and citizenship activities. Founded by Celso Athayde, CUFA has expanded to all Brazilian states and 34 countries, including a headquarters in New York. Among its main projects are the Favela Cup and the Favela Innovation Expo. During the pandemic, CUFA has impacted more than 17 million people with donations. In 2024, it launched the G20 Favelas, a series of conferences in 3,000 Brazilian favelas and 41 countries.

Source SHEIN

Friday, September 20, 2024

matty m.™ Rebrands with Evolved Product and Vision

matty m.™ Rebrands with Evolved Product and Vision

matty m.™, the woman-founded, Los Angeles-based clothing brand inspired by the beauty of elevated style, announces a new brand direction honoring its legacy of intentional design while taking the next steps in crafting increasingly eco-friendly apparel.



It all started in the 1990s with four thousand dollars and a vision. Since then, loyal customers have loved the brand for its consistently great fits and exclusive novelty fabrics, allowing them to worry less when making fashion choices each season. Despite decades of recognition as a high quality fashion line, the company introduced matty m. as a direct-to-consumer brand for the first time earlier this year, and has seen exciting growth in its expansion into specialty boutiques.

matty m. is dedicated to producing compelling collections designed to be fashionable season after season, as women build out more responsible and thoughtful wardrobes. The brand is also committed to a long-term, modernizing transformation of its chain-of-custody processes.

"Fashion doesn't have to be bad for the planet. At matty m., we take our responsibility seriously," said CEO Eleanor Sanchez Meyer. "Now more than ever we're focusing on the future of our customers' lives by crafting our line with mindful materials and efficient production practices, so everyone feels complete confidence adding matty m. styles to their wardrobes."

While high quality materials and effortless designs are the foundation of the brand, Sanchez Meyer and her team are now setting their sights on growth. With a renewed vision of the brand's identity and aesthetic, matty m. is poised to reintroduce itself as a leader in conscious dressing to an increasingly sophisticated customer.

  • New Brand Aesthetic: A refreshed identity that embodies the brand's new slow fashion vision, blending matty m.'s modern sensibility with stylish go-to pieces.
  • Enhanced Product Line: The line is fashionable, elevated, and dedicated to offering versatile and creative solutions to the customer's evolving wardrobe needs while delivering luxurious quality and trend-relevant products at an affordable price point.
  • Responsible Craftsmanship: A proven commitment to incorporating more eco-friendly practices, including the use of sustainable fabrics and prints, and an increased supply chain transparency. matty m. is Global Recycling Standard (GRS) certified, which means its entire supply chain – from material sourcing to manufacturing and delivery – meets the industry's highest recycling standards.
    • Materials: matty m. believes in taking less and giving more, for a greener planet and happier customers, using eco-materials like:
      • ECOVERO™, the superhero of responsible viscose fibers in the fashion world.
      • Recycled polyester and nylons.
      • Modal, a semi-synthetic form of rayon, another plant-based textile, made from beech tree pulp.
      • Water-based dyes.
      • Forest Stewardship Council-certified recyclable hang tags, garment labels. Even the twine that fastens the tag to the garment is made from recycled materials.
    • Packaging: matty m. broke up with single-use plastic, opting instead for 100% recycled and recyclable options, from new eco-friendly shipping boxes and poly bags, to packing tape that contains no fiberglass material. In 2025, the brand will further its commitment to the planet, launching a new 100% compostable poly bag that leaves no trace of detectable microplastics.
    • Factories: matty m. primarily partners with advanced factories and vendors that are GRS certified, share its love for the environment, and take care of their employees.
    • Brand Headquarters: In 2020, the matty m. team reflected on their personal and professional values, and took its first steps in evolving through a total renovation of their headquarters to align with the earth-friendly goals that the company holds dear. Upgrades include a closed water recycling system and the use of sugar cane-based paper for printing office materials, among other environmentally conscious advancements.


"We're proud to be doing our part, aligning the looks and quality of matty m. fashion with our values, and transforming the company for the better, connecting with women beyond the clothing," said Sanchez Meyer.

By taking these steps towards sustainability, matty m. is committed to advancing its sustainability practices even further, and poised to remain a leader in women's ready-to-wear market for years to come.

ABOUT MATTY M.™:

matty m.™ believes that a great garment can change a woman's life. With deliberate yet effortless designs, matty m. makes getting dressed easier by meticulously crafting each piece for versatility, timelessness, and ethical style.

Source matty m.

Wolverine and Old Rip Van Winkle Distillery Unveil Batch IV Of Their Collaboration 1000 Mile Boot

Wolverine and Old Rip Van Winkle Distillery Unveil Batch IV Of Their Collaboration 1000 Mile Boot

Elevating the art of craftsmanship to new heights, Wolverine®, the 141-year-old boot and clothing company, has once again joined forces with Old Rip Van Winkle Distillery just in time for Bourbon Heritage Month. Through their mutual dedication to superior quality, these two brands proudly unveil Batch IV of their Wolverine 1000 Mile x Old Rip Van Winkle Boot.




Inspired by the caramel and wood notes of Old Rip Van Winkle 10 Year bourbon, the Batch IV boot was built on the silhouette of Wolverine's iconic 1000 Mile. First introduced in 1914, the 1000 Mile provides the perfect canvas for the continued partnership of Wolverine and Old Rip as they pour their distinct blend of heritage, craftmanship and quality into each product iteration.

"Working with the team at Old Rip continues to be a highlight of our year," stated Lauren King, Senior Director of Marketing at Wolverine Boots. "We constantly inspire each other through our unique, yet shared, brand ethos and design. Each pair of boots we've launched together has created a new take on our heritage product, drummed up energizing ways to connect to our audiences, and ignited enduring consumer demand. Batch IV is no different."

Tailored for the ultimate bourbon enthusiast, the Wolverine 1000 Mile x Old Rip Van Winkle Batch IV Boot is designed to age gracefully, much like the fine bourbon at Old Rip Van Winkle Distillery. Each pair of these limited-edition boots features all the timeless 1000 Mile qualities:

  • Lux leather uppers in a rich hue inspired by the full-bodied flavor profile of Old Rip Van Winkle 10-year.
  • Built from the iconic 1000 Mile silhouette and finished with the added comfort, support, and style of a wedge sole.
  • Uniquely labeled with hand-numbered Old Rip Van Winkle woven label on the tongue.
  • Designed in Michigan and handcrafted in Arkansas, supporting American workers and manufacturing.


Combining their shared passion for supporting the hard-working hands behind handcrafted, a portion of proceeds from each pair of Wolverine x Old Rip Van Winkle Batch IV boots sold will be donated to SkillsUSA, the number one workforce development organization for students.

"It's always a pleasure working with the Wolverine Team," stated Preston Van Winkle, member of the Van Winkle Bourbon Family. "Wolverine is a brand that truly embodies our shared passion of quality craftsmanship behind the creation of every boot, much like the dedication we pour into our bourbon. This collaboration not only celebrates our mutual dedication to quality, but also underscores our joint support for continuing to champion America's workforce."

ABOUT WOLVERINE
Wolverine, the 141-year-old boot and clothing company, is on a mission to honor the spirit and tenacity of the American worker and build the next generation of skilled trades people. Taking pride in crafting durable boots with unrivaled craftsmanship and the highest quality materials, Wolverine is dedicated to serving hardworking people all over the world. Through Project Bootstrap, Wolverine has contributed over $2 million to organizations in support of the skilled trades. For more information, visit www.wolverine.com. Wolverine is a division of Wolverine World Wide, Inc. (NYSE: WWW)

ABOUT OLD RIP VAN WINKLE
The Old Rip Van Winkle Distillery has a four-generation history, starting in the late 1800s with Julian P. "Pappy" Van Winkle Sr., and continuing today with Julian III and Preston Van Winkle. From its early roots as the Stitzel-Weller Distillery in South Louisville to the selling of the Distillery in 1972 while resurrecting the Old Rip Van Winkle label at the same time, and following with new, original expressions in the early 1980s, the Van Winkle story has been one of perseverance and survival. In 2002 the Van Winkles joined forces with Buffalo Trace Distillery in Franklin County, Frankfort, KY. All of the Van Winkle's whiskey production now takes place at Buffalo Trace Distillery under the same strict guidelines the family has always followed. For more information on the Van Winkle family of bourbon please visit oldripvanwinkle.com.

Source Wolverine

Wednesday, September 18, 2024

1664 and André Saraiva Unveil New Collaboration And World Tour

1664 and André Saraiva Unveil New Collaboration And World Tour

The esteemed French beer brand 1664 is thrilled to announce an exciting collaboration with the globally renowned artist André Saraiva, also known as Mr. A.





The collaboration with 1664 will feature a "creative takeover" of the beer's labels and packaging, showcasing André's graffiti style as if spray-painted directly onto the existing 1664 bottles and merch. The collaboration is envisioned as a global "world tour" bringing André's unique artistic style to 1664's key markets. The partnership, "1664 x André", will become a global celebration of creative industry and free spirits.

The French-Swedish graffiti-artist and entrepreneur, André Saraiva, has captivated the world with his playful and iconic character, Mr. A. This character, known for its cheerful round face, wide smile, and winking eye, often rendered in vibrant pink, has become a staple in urban landscapes across the globe. Saraiva's innovation, "Love Graffiti," further showcases his creativity by personalizing graffiti with individuals' names in pop colors, commissioned by their loved ones.

Instead of transitioning from street art to gallery exhibitions, André has chosen to integrate his artistic vision into the nightlife scene. He has decorated numerous clubs and nightlife venues in major cities such as Paris, New York, and Tokyo, infusing these spaces with a sense of utopian friendliness and vibrant energy. His artistic contributions have made significant impacts on the atmosphere and culture of nightlife across these metropolitan areas, and the artist has become synonymous with a free-spirited mash up of art, fashion, style and fun.

To mark the collaboration, a special limited edition of a winery beer 'Blanc de Blanc' was launched, designed by André Saraiva. The collaboration kicked off in August at Copenhagen Fashion Week when the doors opened to a local 1664 Kiosk inspired by the small, charming kiosks that are an integral part of Copenhagen's cityscape. Here, fashion enthusiasts and visitors from all over the world experienced a delightful blend of Danish hygge, and a curated selection of essential kiosk staples, 1664 x André merch, and of course, cold beers.

In collaboration with Copenhagen Fashion Week, 1664 created a strong connection to Denmark's dynamic and democratic fashion and cultural scene. The kiosk provided a community space where guests experienced the brand's playful spirit and saw new interpretations of its stylish identity.

In addition, André has created an outstanding mural in the center of Copenhagen where the color, sensibility and style of the André x 1664, can be experienced.

About 1664:

1664, is an iconic Parisian beer brand that is renowned for its great taste, premium quality and rich heritage. The brand strives to show up where other beer brands do not by captivating consumers with one of a kind cultural collaborations that celebrate bold individuality and expression within fashion and the arts.

Source André Saraiva

Popilush Launches the Redtag Collection with Body-Warming Technology

Popilush Launches the Redtag Collection with Body-Warming Technology

Popilush, a pioneer in shapewear apparel, is thrilled to unveil the Redtag Collection, an innovation that seamlessly blends warmth, sustainability, and modern design. This collection features a unique line of body-shaping garments designed with recycled coffee ground fibers. By combining advanced technology with eco-friendly materials, the RedTag collection offers comfort and style while delivering enhanced protection against the cold.

 


The secret of the Redtag Collection lies in its WARM-TECH technology, an eco-conscious innovation that uses coffee charcoal-infused fibers to absorb far-infrared rays, generating a warming effect that interacts with the body's cells. This creates a lightweight fabric with exceptional thermal performance, natural antimicrobial properties to reduce odor and maintain lasting freshness, and a soft, skin-friendly texture. With up to 48% elastic yarn, the fabric also offers excellent tensile strength, making it perfect for body-shaping garments. The Redtag Collection not only ensures warmth and comfort but also provides a tailored fit that accentuates the body's natural shape, delivering all-day coziness without compromising on style.

Designed for cold winter days, the RedTag Collection's fabric features innovative temperature-locking technology that effectively traps heat, creating a stylish barrier against the winter chill. Despite its added warmth, the fabric remains breathable and flexible, allowing for unrestricted movement, while its anti-static properties ensure a smoother, more comfortable wearing experience.

Debuting with a versatile range of garments, including a Mock Neck Midi Dress, a Sweetheart Mini Dress, and a Tummy Control Bodysuit, the Redtag Collection is available in a sophisticated palette of black, dark red, beige, and dark brown or caramel color. On a snowy winter's day, the dark red bodysuit can be paired with jeans, boots, and a jacket, creating a striking contrast against the winter landscape. Alternatively, the dark brown or caramel color bodysuit can be matched with wide-legged trousers and a blazer, providing inner warmth and support for the working woman during the colder months.

The Redtag collection is now available at Popilush.com.

About Popilush

Popilush is a pioneer of apparel with built-in shapewear that empowers women of all shapes and sizes to look as good as they feel, every day. They design shapewear apparel that includes garments innovated with built-in lifting, smoothing, and shaping, for everyday support. Their mission is to uplift all women so they can feel their best, and have the freedom and confidence to be themselves. Their high-quality apparel is available in a diverse range of sizes at an affordable price. With Popilush, you can confidently express your unique style while enjoying the benefits of premium apparel.

Source POPILUSH LLC

Lagos Launches Handcrafted Studio Collection

Lagos Launches Handcrafted Studio Collection

LAGOS, the fine jewelry brand known for its signature Caviar beaded designs, introduces LAGOS Studio, an elevated capsule collection offering one-of-a-kind and limited-edition styles, featuring the highest quality materials, precious gemstones and handcraftsmanship.


Since its founding, the LAGOS Studio in Bangkok has influenced the trajectory of the brand's storied heritage, combining experience, culture, and unparalleled craftsmanship. Bench jewelers and artisans work alongside Founder and Creative Director Steven Lagos, infusing traditional techniques with unconventional design, resulting in bold, vibrant pieces that captivate.

This unique collection will make its way cross-country with exclusive events at premier LAGOS partners including Bloomingdale's, Neiman Marcus, Nordstrom, and select independent jewelers. Each location will only have the collection in-store for a limited time, with the exception of Bloomingdale's 59th Street and Bloomingdale's South Coast Plaza, where a seasonal showcase of styles will be available through the end of the year.

Inspired by his passion for discovering unique, ornate gemstones, Lagos personally sources best-in-class stones to spark his creativity and vision for the Studio Collection. The distinct story of the hunt, and the gem itself, is translated into remarkable designs that are opulent and inherently LAGOS.

With an unquenchable thirst for art and travel, Lagos immerses himself in the cultures of the world that influence his approach to jewelry design. Noteworthy pieces feature rubies, diamonds, emeralds, and sapphires intricately woven into 18K gold and sterling silver. The pieces are storied and eclectic, evocative of those influences seen in the tastir patterns of Morocco, the lotus flowers of Vietnam, the traditions of the Far East, and the classic European savoir-faire.

"For over 10 years, I've worked side-by-side with our Bangkok team to develop what's new and what's next," said Lagos. "Their talent and commitment are unmatched; this special collection speaks to their unique contributions."

Lagos was one of the first to create the "Designer Fine Jewelry" category when he launched LAGOS 47 years ago. Since its inception, the brand has continued to innovate its Caviar creations in 18K gold, sterling silver, and colorful ceramic. LAGOS Studio offers a more exclusive option for those seeking statement styles, while remaining true to the timeless sophistication of the brand's iconic Caviar designs.

About LAGOS
Since 1977, LAGOS has been a pioneer in designer fine jewelry, combining precious materials and expert craftsmanship to offer modern, iconic styles. LAGOS was founded by master jeweler Steven Lagos, who developed the brand's signature Caviar design in 1984. Each Caviar collection offers bold, feminine styles that encourage personal expression. LAGOS' national campaign, MY LAGOS MY WAY, was created to reinforce these core values and inspire the LAGOS woman. LAGOS is available at LAGOS.com, its flagship boutique in Philadelphia, Neiman Marcus, Bloomingdale's, Nordstrom and independent jewelers around the country. For more information, inspiration and latest styles follow @lagos_jewelry on Instagram, Twitter and Facebook.

Source LAGOS

 

Friday, September 13, 2024

Victoria's Secret's VSX is Back, An All-New Collection Where Performance Meets Fashion

Victoria's Secret's VSX is Back, An All-New Collection Where Performance Meets Fashion

Victoria's Secret announced the return of VSX – an all-new collection that is the intersection of performance, comfort and fashion. Versatile in style and functionality, VSX offers the ultimate collection of bold, cutting-edge styles to wear day-to-night.

 


 

Lensed by acclaimed photographer Zoey Grossman and styled by Malina Joseph Gilchrist, the campaign captures VSX's elevated designs through movement, featuring megawatt talent including Gigi Hadid, Imaan Hammam, Jeneil Williams, Mayowa Nicholas, Paloma Elsesser and Taylor Hill. Select talent featured in the campaign will also be featured in the 2024 Victoria's Secret Fashion Show this fall.

The collection offers groundbreaking, elevated styles that redefine sport – bringing the perfect combination of fierce silhouettes and comfortable, innovative fabrics in Sports Bras, Leggings, and more to take your workout to the next level. Meticulously crafted, refined contour designs and the fashion - forward selection of apparel and sportswear are made to dominate any arena and turn heads with street- style outfitting.

The VSX collection introduces made-to-be-seen Sports Bra silhouettes with light support starting at $49.95, VSX Elevate Leggings featuring XDefine performance fabric from $69.95, and ready-to-wear apparel including trench coats, catsuits and t-shirts from $44.95– with a size range of XS-XXL and 32B-44DDD.

In celebration of VSX, the brand has also launched a new Instagram handle, @VSXOfficial, to create a dedicated platform to showcase the brand's lifestyle and further foster the VSX sport community.

"VSX is more than a Sport collection – it's a lifestyle at the intersection between performance and fashion. The world-class designs leverage body mapping and superior fabrics that celebrate the curves of women's bodies, created to empower confidence, support, and ease as you live your life from day to night with next-level style." – Kira Fisher, VP Brand Design, VS&CO.

"I'm thrilled to be a part of this VSX campaign because it captures the multifaceted nature of strength and performance. Movement plays an important role in my life and my definition is always evolving – from striving to be the best athlete I can be while boxing or playing volleyball, to walking the runway, and keeping up with my three-year-old. This collection is such a chic one-stop shop that covers it all, with pieces that can support me through a workout or tie together a chic-yet-comfortable off-duty look." - Gigi Hadid, VS Talent Partner.

The collection is available online at VictoriasSecret.com and in all Victoria's Secret stores nationwide on Thursday, September 12th. The collection will also be available in international retail locations and online, launch dates per region to be announced.

Victoria's Secret & Co. (NYSE: VSCO) is a specialty retailer of modern, fashion-inspired collections including signature bras, panties, lingerie, casual sleepwear, athleisure and swim, as well as award- winning prestige fragrances and body care. VS&Co is comprised of market leading brands, Victoria's Secret and Victoria's Secret PINK, that share a common purpose of supporting women in all they do, and Adore Me, a technology-led, digital-first innovative intimates brand serving women of all sizes and budgets at all phases of life.

We are committed to empowering our more than 30,000 associates across a global footprint of approximately 1,350 retail stores in approximately 70 countries. We strive to provide the best products to help women express their confidence, sexiness and power and use our platform to create connection and community while celebrating the extraordinary diversity of women's experiences.

Source Victoria's Secret

 

 

Wednesday, September 11, 2024

Old Navy Celebrates 30 Years of Inviting Everyone to Play with Style

Old Navy Celebrates 30 Years of Inviting Everyone to Play with Style

For 30 years, Old Navy has been woven into the fabric of America, uniting generations with iconic products and memorable fashion moments. In celebration of the brand's anniversary, we're  inviting everyone to come play with style by bringing back and modernizing some of our greatest hits from the '90s, reconnecting with longtime fans, and welcoming new tastemakers into the brand.


Old Navy has cemented itself as an iconic American brand, famous for the democratization of fashion and an irreverent take on style, inviting everyone from Carrie Donovan to RuPaul into the brand over its 30 year history. Today, Old Navy is one of North America's largest apparel brands, with more than 1,200 company-owned and franchise stores.

"To mark our 30th year, we're celebrating our heritage while creating new history and reasserting our place in culture," said Haio Barbeito, CEO of Old Navy. "It's such an iconic American brand, that it's hard to find someone who has not bought something from Old Navy. As we head into our next chapter, we're focused on inviting customers to play with style by delivering amazing experiences and products that meet them where they are." 

"At Old Navy it's not just about the fashion, but the joy we experience in it," said Zac Posen, Chief Creative Officer, Old Navy. "If we look back at the '90s, it was a moment of moving from possibilities to reality, the juxtaposition of pop culture meeting indie culture, meeting hip hop. It was a time that allowed people to express themselves and their self identity – and that's what the team has re-created with the '94 Reissue collection. Come play and reimagine style with us."

Timed to its 30th anniversary celebration, the brand is unlocking core memories and reconnecting with longtime fans, as well as welcoming new friends into the brand by:

LAUNCHING A LIMITED EDITION COLLECTION that brings it back to 1994.
From deep in the vault: the '94 Reissue is a feel-good, limited-edition collection that brings NOWstalgia to life by modernizing Old Navy's iconic '90s designs while staying true to the brand's heritage as an iconic American retailer.

The nostalgic collection revives Old Navy's most iconic pieces from the brand's golden era: from baby tees, baggy jeans and cargos, to matching tracksuits, bucket hats and the beloved Performance Fleece.

The collection, which launches Friday, September 13 offers nearly 200 styles for the entire family (across men's, women's, kids, toddler, and baby) and will be available on oldnavy com and select Old Navy stores.

CELEBRATING IN STYLE, OLD NAVY AND THE CUT HOST 90S THROWBACK PARTY
Hosted by Zac Posen, Chief Creative Officer of Old Navy, and Lindsay Peoples, Editor-in-Chief of The Cut, Old Navy and The Cut will celebrate the 30th anniversary of Old Navy and The Cut's Fall Fashion issue with a '90s throwback party. The New York Fashion Week event, held at Webster Hall, will showcase the '94 Reissue collection and will also include special performances by Ja Rule, En Vogue and HANSON!

REINVIGORATING THE BRAND WITH THE "ONCE MORE '94" CAMPAIGN
A feel-good celebration across all consumer touch points including in-store, and out of home placements in New York City,  digital media, social, and Old Navy brand channels. Additionally, a limited-edition, '90s-inspired "zine" will be available both digitally at OldNavy.com, and printed in stores for consumers to further experience the collection.

 

Wednesday, September 4, 2024

Fan Reveals Human Mobile Devices As Global Partner Of Fc Barcelona

Fan Reveals Human Mobile Devices As Global Partner Of Fc Barcelona

Flick, Romeu, Victor, Olmo, Roebuck… there have been plenty of high-profile new arrivals at FC Barcelona in recent months, and today, a new supporter is announced to join the masses of fans out there. That supporter is Human Mobile Devices (HMD), a European mobile phone innovator that prides itself on doing things differently – a trait made abundantly clear in the new partnership reveal.


Dropping on the HMD and FC Barcelona social channels, the partnership reveal video sees Lamine Yamal's hairdresser, Saul Peregrina, shave the world-famous FC Barcelona crest next to the HMD logo on the back of the culer's head to announce a three-year partnership deal, and it also gives a sneak peek of the new HMD Skyline in Blue Topaz. The intricate artwork took two hours to complete.

Saul Peregrina, hairdresser to the stars, recently cut Lamine Yamal's hair and the La Masia graduate's reaction video on TikTok has clocked up 7.5 million views. This time HMD put fan Iñigo in Saul's barber seat to recreate a stunning piece of shaved art combining the two brands' logos.

Sure to cause a stir on social media, the fan-led short film focuses on a young 20-something male Barca fan, who in true Catalonian style, steps into a traditional neighborhood Barber Shop to have his hair cut and talk all things football.

Dressed in relaxed jeans and the new FC Barcelona home shirt, the young man shows the barber - Saul Peregrina - a picture as if to say 'this is what I want,' before the barber intricately gets to work with his clippers. After a series of close-up shots, the camera pans out to reveal the finished 'do' which shows the HMD logo and FC Barcelona crest shaved into the back of the young man's head.

The barber holds up a mirror to show off his handywork and the young man gives a nod of approval before they both take out their HMD Skyline smartphones and take selfies to share with their friends.

The initial three-year deal, which sees HMD become a Global Partner of FC Barcelona and Official Mobile Phone Partner of FC Barcelona, is designed to raise awareness of HMD – a company not yet 10 years-old but already Europe's largest manufacturer of smartphones – primarily through digital advertising opportunities at the Olympic Stadium and then at the Spotify Camp Nou when it reopens later in the season. The partnership between the two brands extends beyond football as it will also cover the FC Barcelona basketball, futsal, handball and roller hockey teams.

Commenting on the announcement of the partnership, Lars Silberbauer, Global Chief Marketing Officer at Human Mobile Devices (HMD), said;

"When it comes to creativity and innovation in sport you simply cannot look past FC Barcelona. The club has always championed fresh thinking, beauty, and flair, and we have the same mindset when it comes to technology. And just like FC Barcelona brings people together – it's more than a club obviously – we're the same. Every device we make is designed to enhance people's lives and build connectivity. I've been a FC Barcelona fan for a long time, ever since Michael Laudrup joined the club back in 1989. I'm still a fan, and pleased to announce HMD as a supporter too. We can't wait to work with the club, and the culers, to do some amazing things together."

Away from the stadiums, HMD will have a significant presence across FC Barcelona's digital platforms (which at last count numbered 468 million) and over the course of the coming months and years the two brands will collaborate on a number of impressive digital-first content pieces to excite fans and keep partnership visibility levels high.

Juli Guiu, vice-president of the FC Barcelona Marketing Area, comments:

"We are very proud to take a new step forward in our commercial strategy by incorporating the HMD company as a new Global Partner. We feel very aligned with them in terms of brand values because theirs is an honest, transparent vision of technology that makes a priority of waste disposal and responsible use, with special consideration for the welfare of future generations. HMD and Barça are, from now on, two brands that go hand in hand from the present but looking to the future."

HMD Skyline in Blue Topaz – a new era of smartphone design that you can repair at home

HMD is known for its human-first, innovative and fun-packed devices; from creating dumbphones to give people a digital break, to unveiling beautiful repairable smartphones including HMD Skyline – a 5G1 smartphone now in an all-new colorway, Blue Topaz, that stars in the FC Barcelona reveal film.

HMD Skyline is a premium handset that has been developed for the creators. It has a 108 MP camera and 50 MP selfie camera, great for capturing epic shots. It merges remarkable functionality with unrivalled repairability2 and cutting-edge design, and costs just $499 USD.

The 8/128GB version of HMD Skyline will be coming to the U.S. this September, in three colors: Neon Pink, Twisted Black, and Blue Topaz.

About Human Mobile Devices
We are Human Mobile Devices, and we start by tuning into what people really want. Our consumers are passionate about the planet, often feel swamped by digital overload, and are keeping a close eye on their budget. That's why we are thrilled to be Europe's largest smartphone maker, championing repair-at-home phones, and a go-to for much needed digital time out. Coming this year, you can expect to see a new portfolio of Human Mobile Devices original mobile devices, as well as Nokia phones and exciting new partnerships.

Sobre el FC Barcelona
FC Barcelona is considered the greatest multisports club in the world and in 2024 it turns 125 years of history. It was founded in 1899 and it is owned by its members. Rooted in its city and country its outlook is global, and it has official headquarters in cities in three different continents: Barcelona, Hong Kong and New York. Barça seeks to change the world through sporting excellence. This also reaches the world of knowledge and innovation via the Barça Innovation Hub. The club is also renowned for its commitment to social causes, which it channels through the FC Barcelona Foundation, and for its work to educate boys and girls in the positive values of sport. Barça's growth in recent years means it now is one of the most beloved sport clubs in the world and one of the most followed on social media.

Source HMD

Perry Ellis and Original Penguin Announce Partnership Expansion with University of Miami Athletics

Perry Ellis and Original Penguin Announce Partnership Expansion with University of Miami Athletics

Perry Ellis, the globally renowned fashion brand, and Original Penguin, a renowned lifestyle brand recognized for its timeless style, are excited to announce the expansion of their partnership with University of Miami Athletics. This continued collaboration highlights the brands' steadfast commitment to promoting athletic excellence while cultivating community partnerships in their hometown. Through this partnership, Perry Ellis, Original Penguin and the Miami Hurricanes set the stage to achieve significant milestones in collegiate sports through new fan-focused initiatives at various events throughout the year.




"We're incredibly excited to continue our support of the University of Miami Athletics through new collaborations that will bring us closer to the greater campus community," said Oscar Feldenkreis, CEO of Perry Ellis International. "As a longtime Hurricane partner, I'm pleased to align our brands with the resilience and determination of the University of Miami's student-athletes."

As part of the collaboration, the brands will serve as Official Partners of University of Miami Athletics and will expand their presence at Miami Hurricane athletic events including football, basketball and baseball games, tennis matches and more.

The partnership will feature a range of unique initiatives including an immersive ambassador program featuring student-athlete brand ambassadors from a variety of Hurricane athletic teams. The enhanced collaboration will also include a Community Suits program, an initiative that looks to outfit students with professional attire to ensure they are dressed for success off the field and off campus.

In conjunction with University of Miami Athletics, Perry Ellis and Original Penguin will develop robust fan engagement programs including pre-game and in-game activations such as fashion makeovers for fans, tailgate experiences before games and a stimulating Fan Zone experience for fans of all ages.

During the football season, Perry Ellis and Original Penguin will add a new twist to the pre-game tailgate with the introduction of a pickleball court outside of Hard Rock Stadium. The innovative activation will provide fans with a unique and exciting opportunity to play pickleball while experiencing Perry Ellis and Original Penguin's rich sports heritage and ties to the South Florida community.

"We're thrilled to be continuing this relationship with the Perry Ellis family," said Chris Maragno, Senior Vice President of Global Partnership for Miami Hurricanes. "With the help of Perry Ellis and Original Penguin we're looking forward to the continued development of our program for our student-athletes and the elevation of fan experiences that will continue to make the Miami Hurricanes' fan experience unforgettable. We look forward to an exciting 2024-2025 athletic season."

About An Original Penguin® by Munsingwear®

In 1955, Minneapolis-based Munsingwear – an underwear and military supply company – ironically became the touchstone of suburban sport with the introduction of the first iconic golf shirt to America – an ORIGINAL PENGUIN. Known for its unique, humorous and detail-oriented clothing, Original Penguin offers a full range of men's, women's and children's clothing, accessories and fragrances. Original Penguin is present in North, Central and South Americas, Europe as well as India and the Philippines. There are over 1,250 points of sale, more than 99 Original Penguin stores worldwide and two dedicated e-commerce websites: originalpenguin•com and originalpenguin•co•uk.

About Legends

Founded in 2008, Legends is a premium experiences company with six divisions operating worldwide – Global Planning, Global Sales, Global Partnerships, Hospitality, Global Merchandise, and Global Technology Solutions – offering clients and partners a 360-degree data and analytics fueled service solution platform to elevate their brand and execute their vision. Currently, Legends works with marquee clients across business verticals including professional sports; collegiate; attractions; entertainment; and conventions and leisure. We are the industry leaders in designing, planning and realizing exceptional experiences in sports and entertainment. For more information, visit Legends.net and follow us on Facebook, Twitter and Instagram @TheLegendsWay.

About Perry Ellis International

Perry Ellis International, Inc. is a leading designer, distributor, and licensor of a broad line of high quality men's and women's apparel, accessories, and fragrances. The company's collection of dress and casual shirts, golf sportswear, sweaters, dress pants, casual pants and shorts, jeans wear, active wear, dresses, and men's and women's swimwear is available through all major levels of retail distribution. The company, through its wholly owned subsidiaries, owns a portfolio of nationally and internationally recognized brands, including: Perry Ellis®, An Original Penguin by Munsingwear®, Laundry by Shelli Segal®, Rafaella®, Cubavera®, Ben Hogan®, Savane®, Grand Slam®, John Henry®, Manhattan®, Axist® and Farah®. The company enhances its roster of brands by licensing trademarks from third parties, including: Nike® for swimwear, and Callaway®, PGA TOUR®, and Jack Nicklaus® for golf apparel. Additional information on the company is available at pery•com.

University of Miami Athletics

The University of Miami's Department of Intercollegiate Athletics, a member of the National Collegiate Athletic Association (NCAA) and the Atlantic Coast Conference (ACC), supports more than 400 student-athletes across 18 sports. Miami has won 21 team national championships and 85 individual national championships in its storied history. UM Athletics is dedicated to developing and supporting its student-athletes in their efforts to achieve personal, academic and athletic excellence, resulting in the highest standards of achievement. For more information visit miamihurricanes•com.

Source Perry Ellis International

Tuesday, September 3, 2024

Donna Karan New York Unveils Iconic "Reflections On Women" Campaign For Fall 2024

Donna Karan New York Unveils Iconic "Reflections On Women" Campaign For Fall 2024

Continuing its iconic revival, Donna Karan New York unveils its Fall 2024 Campaign, "Reflections on Women," with a powerful message that celebrates the multi-faceted nature of modern women.


This past spring, Donna Karan New York relaunched the brand with the "In Women We Trust" campaign, breathing new life into its story and legacy. The campaign featured multiple generations of women as brand storytellers, resonating deeply with a broad audience and giving the brand immediate relevance. Building on its success this past spring, Donna Karan enhances its storytelling for Fall 2024 by embracing women's dimensional nature—strong yet sensual, powerful, and passionate. This deep emotional connection has always been a brand strength, offering a unique opportunity for further distinction. From apparel to accessories, the line exudes glamour, elegance, and versatility in equal measure, and reflects an accessible luxury positioning that is in step with the needs of women today. Beyond its broader generational appeal, Donna Karan New York assumes a forward-leaning sensibility, recognizing how an empowered yet effortless style speaks clearly to our time.

The Fall 2024 Collection explores some of the defining characteristics of New York, an endless source of inspiration. The urban landscape emerges through various elements, whether the predominantly black and gray palette punctuated with vibrant accents or the liquid satin emulating wet pavement. As the line-up shifts to a series of looks in olive green and gold, there is the sense of leaves changing color as the sun glows through the trees. Burnout fabrics, textured jacquards, supple leather and suede further emphasize the season. Architectural lines take shape in dresses with angles, and cutouts that contour and enhance the body. In this vision of New York after dark, expanses of black are illuminated by gleaming streaks of gold.

The campaign, "Reflections on Women," introduces an iconic group of eight women who share a rich history with the brand and embody Donna Karan's past, present and future: Christy Turlington, Amber Valletta, Alek Wek, Karen Elson, Imaan Hammam, Eva Herzigova, Edie Campbell, and Liu Wen. Set against modern reflective gold and mirrors, this group is captured in various combinations by photographer Mikael Jansson, each reflecting a different element of womanhood. Jansson, one of the world's leading fashion image makers, has a 25+ year relationship with the brand and understands its DNA inherently.

"It's an amazing group of women, and I love the throughline of Donna Karan in us all," states Christy Turlington.

The Donna Karan New York campaign will roll out on all Donna Karan social channels today, highlighting this new group of iconic women sharing their individual stories. The campaign will be amplified with a 360-degree approach across North America through a diversified media mix of high-visibility digital, print, and premium outdoor. The Fall 2024 collection will be available in North America in select retailers on August 15, 2024 and on DonnaKarancom.

ABOUT G-III APPAREL GROUP, LTD.

G-III Apparel Group, Ltd. (NasdaqGS: GIII), a global leader in fashion with expertise in design, sourcing and marketing, owns and licenses a portfolio of over 30 preeminent brands. The Company is differentiated across unique brand propositions, product categories and consumer touch points. G-III owns ten iconic brands including, DKNY, Karl Lagerfeld, Donna Karan and Vilebrequin, and licenses over 20 brands, including Calvin Klein, Tommy Hilfiger, Nautica, Halston and National Sports leagues, among others.