1664 and André Saraiva Unveil New Collaboration And World Tour

The esteemed French beer brand 1664 is thrilled to announce an exciting collaboration with the globally renowned artist André Saraiva, also known as Mr. A.

The collaboration with 1664 will feature a "creative takeover" of the beer's labels and packaging, showcasing André's graffiti style as if spray-painted directly onto the existing 1664 bottles and merch. The collaboration is envisioned as a global "world tour" bringing André's unique artistic style to 1664's key markets. The partnership, "1664 x André", will become a global celebration of creative industry and free spirits.

The French-Swedish graffiti-artist and entrepreneur, André Saraiva, has captivated the world with his playful and iconic character, Mr. A. This character, known for its cheerful round face, wide smile, and winking eye, often rendered in vibrant pink, has become a staple in urban landscapes across the globe. Saraiva's innovation, "Love Graffiti," further showcases his creativity by personalizing graffiti with individuals' names in pop colors, commissioned by their loved ones.

Instead of transitioning from street art to gallery exhibitions, André has chosen to integrate his artistic vision into the nightlife scene. He has decorated numerous clubs and nightlife venues in major cities such as Paris, New York, and Tokyo, infusing these spaces with a sense of utopian friendliness and vibrant energy. His artistic contributions have made significant impacts on the atmosphere and culture of nightlife across these metropolitan areas, and the artist has become synonymous with a free-spirited mash up of art, fashion, style and fun.

To mark the collaboration, a special limited edition of a winery beer 'Blanc de Blanc' was launched, designed by André Saraiva. The collaboration kicked off in August at Copenhagen Fashion Week when the doors opened to a local 1664 Kiosk inspired by the small, charming kiosks that are an integral part of Copenhagen's cityscape. Here, fashion enthusiasts and visitors from all over the world experienced a delightful blend of Danish hygge, and a curated selection of essential kiosk staples, 1664 x André merch, and of course, cold beers.

In collaboration with Copenhagen Fashion Week, 1664 created a strong connection to Denmark's dynamic and democratic fashion and cultural scene. The kiosk provided a community space where guests experienced the brand's playful spirit and saw new interpretations of its stylish identity.

In addition, André has created an outstanding mural in the center of Copenhagen where the color, sensibility and style of the André x 1664, can be experienced.

About 1664:

1664, is an iconic Parisian beer brand that is renowned for its great taste, premium quality and rich heritage. The brand strives to show up where other beer brands do not by captivating consumers with one of a kind cultural collaborations that celebrate bold individuality and expression within fashion and the arts.

Source André Saraiva

HIROMI ASAI SS25 collection unveiled at New York Fashion Week

New York based fashion brand, HIROMI ASAI, has been trying to revive the essence of Japanese Kimono for modern luxury fashion. The designer, Hiromi Asai, first presented authentic Kimonos on runway at the New York Fashion Week in 2016. Subsequently, HIROMI ASAI has been developing men's wears made of Japanese Kimono textiles, which were presented at Pitti Uomo, New York, Miami, and Paris Fashion Weeks every season since 2017. HIROMI ASAI gets international acclaims for its unique styles and concepts, and outstanding qualities.

HIROMI ASAI presents Spring/Summer 2025 (SS25) collection on runway at Flying Solo New York Fashion Week Show, starting at 3pm ET on September 9, 2024. The collection title is "TRANSITIONING SEASONS", which represents the sequence of seasons and unveils once-in-a-lifetime encounter clothing. Different from the previous collections, this collection features patchworks and vivid colors. Japanese traditional motifs are excellently integrated in this collection, which implies the course of nature during the transitional seasons. HIROMI ASAI always respects Japanese tradition and evolves traditional Japanese textiles to worldwide high fashion by progressive forms with all details inspired by Kimono. Japanese craftsmen, who usually manufacture textiles for authentic Kimono, and Hiromi Asai developed new textiles for this collection. The collection was tailored by Japanese unparalleled techniques. HIROMI ASAI SS25 collection could be recognized as treasures created by Japanese artisanship.

"This collection is different from any of our previous collections. Please take notice of variety of colors, which represents the transitioning seasons," Ms. Hiromi Asai said. "The essence of Kimono stays in the fabrics rather than in its forms. We are evolving Japanese traditional textiles to luxury high fashion for all over the world."

HIROMI ASAI SS25 collection is also unveiled during the Milan Fashion Week on September 22, 2024 and the Paris Fashion Week on September 30, 2024 After these premier debuts, this collection will be available at the boutique and showroom in New York.

Source HIROMI ASAI - Mode & Classic LLC

 

Vans Celebrates New York's Skate Community with a Block Party in Brooklyn

Vans' core mission is to celebrate skateboarding's impact on culture and champion the skateboarding world's creatives who are "Always Pushing" progression. Part of that uplifting of the skate community includes throwing events globally — like a memorable music and skate installation at the Sacré Coeur during Paris Fashion Week and sponsorship of The Bunt Jam 2024, a raucous celebration of Toronto's skateboarding culture — and now Vans is set to touch down at Vans Skate Space 198 in Bushwick, Brooklyn for an all-day block party.

Occurring right in the middle of New York Fashion Week on September 7, the party is a celebration of the brand's long-standing support of NYC skate culture and an opportunity to bring together the individuals, brands, and shops in New York that, just like Vans, are "Always Pushing."

During the day, there will be an open skate session at Vans Skate Space 198's extensive concrete park and a prize-filled skate jam with a cash-for-tricks component and gift card giveaways from skate shops KCDC, Labor, and Tenant. For those newer to the world of skating, KCDC and Sk8Babes will also host free skate lessons. Sign up here for skate lessons.

Accompanying the skating will be a community-focused "Off the Wall" market from Vans family members like LQQK Studio, Quartersnacks, PunkandYo, Homerun, Star Team, EC Melodi, FTI, Nayfandwavey and more. Vans Skateboarding team members like Beatrice Domond, Ben Kadow, Dick Rizzo, Shiloh Catori, Rowan Zorilla, Zion Wright, Curren Caples, and Efron Danzig will be in attendance. Additionally, there will be DJs throughout the day, including LQQK Studios, Ben Kadow, and King Marie, as well as food and beverage vendors.

The good times don't end when the sun goes down either, as Vans will transform the space into a "skate rave" at night. After a Skate Session with the Vans Skateboarding team, the venue will turn the lights down and the bass up, featuring fresh ghettotech from Detroit's HiTech and New York's Jubilee.

About Vans

Vans®, a VF Corporation (NYSE: VFC) brand, is the leading skateboarding and original action sports footwear, apparel, and accessories brand. Vans® authentic collections are sold in more than 100 countries through a network of subsidiaries, distributors, and international offices. Vans® has more than 2,000 retail locations globally including owned, concession and partnership doors. The Vans® brand inspires and empowers everyone to live "Off The Wall" embodying the youthful spirit of freedom, non-conformity, and relentless drive to push culture across action sports, music, art and design.

Source Vans

Nayrouz Olarte Launches Global Fashion Trade Organization

Nayrouz Olarte Announces the Formation of International Fashion Federation, a Global Trade Organization for all Stakeholders in Fashion, Tourism and Hospitality.

Multi-passionate entrepreneur and philanthropist Nayrouz Olarte, known for her transformative leadership as the former President of the Board of Orlando International Fashion Week and founder of the HER Foundation, is proud to announce the launch of the International Fashion Federation (IFF). This groundbreaking global trade organization is dedicated to uniting stakeholders in fashion, tourism and hospitality committed to a mission that enhances the cities of tomorrow through the synergistic power of fashion.

 

While other leading fashion organizations focus on global trade, designer recognition through awards, and education and resources for support with things like materials, supply chain and manufacturing, IFF will focus on the connection between the fashion industry and the business interests of a thriving city.

"By propelling fashion into a cultural conversation, we can form a collective interest and impact communities just as the performing arts have done for centuries. I believe that fashion can bring the world together because it's a universal language of self-expression; it's the art of our everyday lives. Infusing fashion into the fabric of a city has a profound impact on its culture, tourism, and luxury markets. Florida is the second most valuable real estate market in the country, and we envision matching that value from an art, fashion, and cultural perspective. I've seen firsthand how an emphasis on fashion can revitalize a city, and I'm passionate about expanding this work throughout Florida and then into other parts of the world," said Nayrouz Olarte.

Nayrouz's past experience in her culinary career, serving her community in a pivotal role at Orlando International Fashion Week, and as founder of HER Foundation set the stage for this vision to come to life. Olarte's focus for the past several years has been in the non-profit space. She launched HER Foundation and hosted an inaugural HER Gala where she partnered with Jackie Siegel and Victoria's Voice Foundation. That fashion show gala event caught the attention of the board of directors at Orlando International Fashion Week and she was later named CEO. She has shown the city of Orlando how powerful the intersection of fashion, luxury lifestyle, hospitality and tourism can be. Her first project upon launching the International Fashion Federation will be called Glamour for Good, a show to benefit NonPareil students with Autism. 

Business leaders, city planners, and innovators are invited to join the IFF as founding trustees or members, shaping a future where fashion plays a central role in urban development and cultural enrichment. This is an unparalleled opportunity to be at the forefront of a movement that leverages fashion as a catalyst for social transformation and economic growth.

Source: International Fashion Federation

 

Grunge Revival: Ripped Tees and Band Logos Make a Comeback

Calling all flannel-clad rebels and band tee enthusiasts! Get ready to unleash your inner Kurt Cobain (minus the tragic ending, hopefully) because grunge is back, baby! Yes, that's right, the era of ripped jeans, mosh pits, and enough flannel to clothe a lumberjack convention is making a comeback on the glorious canvas of T-shirt design. So, dig out your old band tees from the back of your closet (or, you know, buy some new ones – adulting is weird, right?), and get ready to embrace the glorious messiness of grunge fashion (because sometimes, looking effortlessly cool requires a little effort… in the form of strategically placed rips and a healthy dose of nonchalance).

But Why Grunge Now?

Good question, my fellow fashion rebels. There are a few theories. Maybe it's a reaction to the overly polished styles of recent years. Maybe it's a collective yearning for a simpler time (even if that simpler time involved dial-up internet and limited music streaming options). Or maybe, just maybe, it's because ripped tees and band logos are just plain cool. Whatever the reason, grunge is back, and it's here to stay (at least for a little while. Fashion is fickle, after all).

 

Ripped, Not Ruined: The Art of the Distressed Tee

The cornerstone of any good grunge outfit is the ripped tee. But here's the thing: there's a fine line between "artfully distressed" and "looking like you got attacked by a rabid badger." Here are a few tips for rocking the ripped tee look:

• Start Small: Don't go all "human cheese grater" on your favorite band tee. Begin with a few small rips on the neckline or sleeves. You can always add more later if you're feeling particularly rebellious.
• DIY or Pre-Ripped? That is the question. If you're feeling crafty, grab a pair of scissors and unleash your inner demolition artist (just be careful not to destroy a vintage treasure). Otherwise, plenty of stores sell pre-ripped tees that save you the hassle (and potential tears… in your shirt, not your eyes).
• Balance is Key: Pair your ripped tee with something more polished on the bottom. Think dark wash jeans, a denim skirt, or even a pair of (gasp!) dress pants (because grunge can be surprisingly versatile, you know).

Band Tees: A Walking Playlist (and Conversation Starter)

Band tees are the ultimate expression of your musical taste (or at least your desire to look like you listen to cool music). Here's how to choose the perfect one:

• Do You Actually Like the Band?: While rocking a random band tee for the aesthetic is tempting, there's something to be said about repping music that resonates with you. Plus, it can lead to some awesome conversations with fellow music lovers.
• Vintage Vibes: Hunting down a vintage band tee at a thrift store is a true treasure hunt. Not only will you look cool, but you'll also be rocking a piece of musical history (and potentially saving some cash).
• Go Beyond the Obvious: Sure, Nirvana and Pearl Jam are grunge staples, but don't be afraid to explore lesser-known bands. You might just discover your new musical obsession (and a unique conversation starter).

Beyond the Basics: Embracing the Full Grunge Experience

Ripped tees and band logos are a great start, but there's more to grunge than just those two elements. Here are a few ways to fully embrace the grunge revival:

• Flannel Frenzy: Flannel shirts are the ultimate grunge layering piece. Wear it unbuttoned over your ripped tee, or tie it around your waist for that classic "just rolled out of bed, but still look kinda cool" look.
• Combat Boots for Stompin': Replace your dainty sandals with some chunky combat boots. They'll add an edge to your outfit and make you feel like you could conquer the world (or at least the mosh pit).
• Don't Forget the Accessories: A beanie, a choker, or a pair of ripped skinny jeans can take your grunge look to the next level. Just remember, the key is to avoid looking too costume-y. Grunge is about effortless cool, not forced rebellion.

Grunge Revival: More Than Just a Fashion Trend

The grunge revival isn't just about ripped tees and flannel shirts. It's about embracing a certain attitude – a rejection of the mainstream, a celebration of individuality, and a willingness to question the status quo. It's about channeling the raw energy and DIY spirit of the early 90s music scene. Sure, it might look a little messy at times, but that's part of the beauty of grunge. It's a middle finger to perfection, a celebration of imperfection, and a reminder that sometimes, the coolest things in life are a little bit rough around the edges (just like your favorite ripped tee).

Grunge for Grown-Ups (Because Adulting is a Thing Now):

Let's face it, most of us aren't teenagers anymore. Our days of diving headfirst into a mosh pit are probably (hopefully?) behind us. But that doesn't mean we can't still embrace the grunge revival in a way that's age-appropriate and comfortable. Here are a few tips:

• Comfort is Key: Gone are the days of squeezing into those ultra-tight skinny jeans. Choose ripped tees and flannel shirts that fit you well and allow you to move freely (because let's be honest, adulting often involves activities like chasing toddlers or carrying groceries, and nobody wants to do that in restrictive clothing).
• Embrace Quality: Invest in a few high-quality pieces that will last. A well-made ripped tee and a classic flannel shirt can be wardrobe staples for years to come.
• Mix and Match: Grunge doesn't have to be head-to-toe flannel and ripped jeans. Pair your ripped tee with a midi skirt or your favorite pair of dark wash jeans. The key is to find a balance between the grunge aesthetic and your own personal style.

So, Unleash Your Inner Grunge (But Maybe Leave the Safety Pins at Home):

The grunge revival is a chance to tap into your rebellious spirit, express yourself through fashion, and celebrate the raw energy of the 90s music scene. Don't be afraid to experiment, have fun, and remember, a little bit of grunge goes a long way. Just maybe skip the safety pins this time around – your parents will thank you (and your skin will probably appreciate it too).

Bonus Tip: Pair your grunge outfit with a healthy dose of self-deprecating humor. There's something undeniably charming about a grown adult rocking a ripped Nirvana tee and a pair of comfy sneakers. It shows you can appreciate the music and the style without taking yourself too seriously.

Now get out there, grunge warriors, and show the world that you can still be cool, comfortable, and effortlessly rebellious (even if your idea of rebellion now involves getting to bed before 10 pm). Rock on!