Victoria's Secret's VSX is Back, An All-New Collection Where Performance Meets Fashion

Victoria's Secret announced the return of VSX – an all-new collection that is the intersection of performance, comfort and fashion. Versatile in style and functionality, VSX offers the ultimate collection of bold, cutting-edge styles to wear day-to-night.

 

 

Lensed by acclaimed photographer Zoey Grossman and styled by Malina Joseph Gilchrist, the campaign captures VSX's elevated designs through movement, featuring megawatt talent including Gigi Hadid, Imaan Hammam, Jeneil Williams, Mayowa Nicholas, Paloma Elsesser and Taylor Hill. Select talent featured in the campaign will also be featured in the 2024 Victoria's Secret Fashion Show this fall.

The collection offers groundbreaking, elevated styles that redefine sport – bringing the perfect combination of fierce silhouettes and comfortable, innovative fabrics in Sports Bras, Leggings, and more to take your workout to the next level. Meticulously crafted, refined contour designs and the fashion - forward selection of apparel and sportswear are made to dominate any arena and turn heads with street- style outfitting.

The VSX collection introduces made-to-be-seen Sports Bra silhouettes with light support starting at $49.95, VSX Elevate^™ Leggings featuring XDefine^™ performance fabric from $69.95, and ready-to-wear apparel including trench coats, catsuits and t-shirts from $44.95– with a size range of XS-XXL and 32B-44DDD.

In celebration of VSX, the brand has also launched a new Instagram handle, @VSXOfficial, to create a dedicated platform to showcase the brand's lifestyle and further foster the VSX sport community.

"VSX is more than a Sport collection – it's a lifestyle at the intersection between performance and fashion. The world-class designs leverage body mapping and superior fabrics that celebrate the curves of women's bodies, created to empower confidence, support, and ease as you live your life from day to night with next-level style." – Kira Fisher, VP Brand Design, VS&CO.

"I'm thrilled to be a part of this VSX campaign because it captures the multifaceted nature of strength and performance. Movement plays an important role in my life and my definition is always evolving – from striving to be the best athlete I can be while boxing or playing volleyball, to walking the runway, and keeping up with my three-year-old. This collection is such a chic one-stop shop that covers it all, with pieces that can support me through a workout or tie together a chic-yet-comfortable off-duty look." - Gigi Hadid, VS Talent Partner.

The collection is available online at VictoriasSecret.com and in all Victoria's Secret stores nationwide on Thursday, September 12th. The collection will also be available in international retail locations and online, launch dates per region to be announced.

Victoria's Secret & Co. (NYSE: VSCO) is a specialty retailer of modern, fashion-inspired collections including signature bras, panties, lingerie, casual sleepwear, athleisure and swim, as well as award- winning prestige fragrances and body care. VS&Co is comprised of market leading brands, Victoria's Secret and Victoria's Secret PINK, that share a common purpose of supporting women in all they do, and Adore Me, a technology-led, digital-first innovative intimates brand serving women of all sizes and budgets at all phases of life.

We are committed to empowering our more than 30,000 associates across a global footprint of approximately 1,350 retail stores in approximately 70 countries. We strive to provide the best products to help women express their confidence, sexiness and power and use our platform to create connection and community while celebrating the extraordinary diversity of women's experiences.

Source Victoria's Secret

 

 

Award-Winning Documentary "Taking the Fight" Now Streaming on Major Platforms

Taking the Fight, the compelling documentary that follows the remarkable journey of Stuart Warren Dansby, is now available for streaming on platforms including iTunes / Apple TV+, Google Play, and Amazon Prime Video. This inspiring film chronicles Dansby, who at 56 years old, steps into the kickboxing ring for the first time, challenging opponents half his age.

Directed by Carlos Arrieta, CEO of ROAR Post, and co-produced by Dansby, this documentary spans six years, capturing the highs and lows of Dansby's pursuit a becoming a kickboxing champion as viewers are invited to immerse themselves in his life, witnessing his battles against career-threatening injuries, family dynamics, and the emotional toll that comes with competing against much younger fighters.

"This film is more than just a tale of physical combat," Dansby explained. "It's about love—love for the sport, the team, and the dream. Through these fights, the documentary imparts a universal message of overcoming obstacles, doubts, and fears."

Filmed in Miami, Taking the Fight began as a spontaneous project when Arrieta, intrigued by Dansby's story, picked up a camera during a conversation. "I thought Stuart was crazy to take these fights," Arrieta recalled. "But as I listened to his story, I quietly started recording. Eight years later, we have this incredible narrative that will resonate across generations."

The film has garnered significant recognition, being screened at 26 film festivals in 2023 and winning over 30 awards across categories like Best Feature Documentary, Best Inspirational Documentary, and Best First-Time Director.

Taking the Fight is poised to be a cultural phenomenon, sparking conversations and challenging conventions as it continues to inspire audiences of all ages and backgrounds.
For more information, visit Taking The Fight's website or view the trailer on YouTube.

About ROAR Post
ROAR Post is an award-winning full-service multilingual video production and postproduction company. From concept to finished product, ROAR Post is a complete branding, content development, design, photography, HD video production and post-production company that provides a tenacious focus on delivering powerfully impactful high-end productions in an intensely creative and business friendly culture for our clients.

About Stuart Warren Dansby,
In 2010 he and his wife Stella created, directed, wrote and produced the nationally syndicated television show Livin' La Vida with Stella & Stuart. He's the Partnership Manager for Glanbia Performance Nutrition which owns the sports nutrition brands Optimum Nutrition, BSN, Isopure and more. He's also a motivational speaker & mentor. He holds a blackbelt in American Kickboxing and is still a competitive athlete at 64 years of age.

Source Taking The Fight, LLC