Pacsun x Rare Impact Fund: Exclusive Denim Collection for a Cause

Pacsun is excited to announce a meaningful collaboration with the Rare Impact Fund, founded by Selena Gomez, through the launch of the Rare DNM Edit collection. This exclusive line of denim for both men and women not only offers style-forward designs but also supports an essential cause—youth mental health. Launched on November 1, the collection donates 10% of its proceeds to the Rare Impact Fund, which is committed to providing accessible mental health services worldwide. Pacsun’s partnership with the Rare Impact Fund merges fashion with purpose, making a powerful statement that goes beyond just a clothing line. Let’s dive into what makes this collection so special, from its unique styles to the impact it aims to make.

A Denim Collection That Speaks Style and Purpose

The Rare DNM Edit collection showcases Pacsun's signature denim aesthetics, including baggy fits, trendy embellishments, and versatile washes that range from light to dark tones. For men, the collection features classic blue, black, and brown jeans, as well as carpenter-style pieces with studded details. Priced between $80-$95, these jeans offer options for every style, with sizes spanning from 28W-36W and lengths up to 32 inches. Complementary men’s gas jackets, available for $100, complete the look, adding a stylish outerwear choice to the collection.

For women, the line offers low-rise and high-rise baggy jeans, plus a selection of patchwork designs and bow embellishments. Sizes range from 22 to 34, with a shorter inseam option for added versatility. The collection also includes a chic denim skirt and jacket set, priced for affordability and crafted to mix and match effortlessly. By choosing these styles, customers not only embrace current trends but also contribute directly to a critical cause, supporting youth mental health across the globe.

A Night of Radiance & Reflection: The Collection’s Grand Debut

The Rare DNM Edit collection was officially introduced at the Rare Impact Fund Benefit: A Night of Radiance & Reflection on October 24, 2024, in Los Angeles. This annual event, hosted by Selena Gomez, brought together a community of mental health experts, celebrities, and advocates to support youth mental health initiatives. Attendees were given an exclusive first look at the denim collection, with some even receiving select pieces as gifts to commemorate the evening. The event, which raised substantial funds for youth mental health resources, highlighted the urgency of mental health issues and celebrated Pacsun’s commitment to making a difference.

This event solidified Pacsun’s role in the mental health space and reinforced the brand’s dedication to advocating for young people. By showcasing the Rare DNM Edit collection at this high-profile event, Pacsun not only boosted awareness but also underscored its passion for merging fashion with social good. The collection has since become a stylish symbol of support for mental health initiatives and a reminder of the power of collective action.

Fashion with a Mission: Pacsun’s Ongoing Commitment to Mental Health

“At Pacsun, we believe fashion can be a force for good,” said Brie Olson, CEO of Pacsun. Through its collaboration with the Rare Impact Fund, Pacsun has emphasized the brand's core values of purpose-driven fashion and social responsibility. The Rare DNM Edit collection exemplifies Pacsun's belief that style can go hand in hand with positive impact. By donating 10% of sales to the Rare Impact Fund, Pacsun is directly supporting the expansion of mental health resources for youth, aligning with its mission to inspire and uplift young people through meaningful actions.

The Rare Impact Fund, which supports 26 mental health organizations across five continents, has already reached over a million young people, providing critical resources and mental health services. Elyse Cohen, EVP of Social Impact & Inclusion at Rare Beauty and President of the Rare Impact Fund, expressed her gratitude, noting that “Pacsun’s partnership will help us continue to fund our global network of mental health organizations, who provide lifesaving tools and support to youth worldwide.”

Final Thoughts

The Rare DNM Edit collection by Pacsun and the Rare Impact Fund represents the powerful synergy of fashion and philanthropy. Each purchase from this collection not only adds a stylish, high-quality piece to your wardrobe but also makes a real difference in the lives of young people worldwide. By supporting youth mental health, Pacsun and the Rare Impact Fund are demonstrating the true impact of purposeful fashion. If you’re looking for denim that makes a statement—both in style and substance—look no further than the Rare DNM Edit collection. Available in select Pacsun stores and online, this collection won’t last long, so be sure to grab your favorite piece and join the movement.

ABOUT PACSUN
Pacsun is a purpose-driven, leading specialty retailer offering a cross section of emerging brands and trending fashion through the lens of youth culture. Delivering the latest contemporary, streetwear, and activewear, Pacsun partners with the best brands at the intersection of fashion, music, art, and sport to offer curated collections, rare and exclusive products, and creative collaborations on every level to inspire the next generation. Founded in 1980 in Newport, CA, Pacsun is now co-created in Los Angeles.  

About Rare Impact Fund
Founded by Selena Gomez, the Rare Impact Fund aims to expand access to mental health services and resources for young people around the world. The Rare Impact Fund is raising $100M to support direct service organizations focused on strengthening mental health services and education for young people. The Rare Impact Fund is a fiscally sponsored project of the Hopewell Fund, a 501(c)(3) public charity. 

Smashbox and ILKA Team Up for Limited-Edition Fashion Collab

Get ready, beauty and fashion lovers! Smashbox Cosmetics has partnered with Mexico City-based fashion brand ILKA for an exciting limited-edition collection, blending Smashbox’s iconic aesthetic with ILKA’s signature style. This exclusive line, previewed at Mercedes-Benz Fashion Week Mexico City, marks Smashbox’s first venture into the world of fashion accessories. Both brands have infused their unique flair, bringing out the best of beauty and fashion in this creative collaboration. With designs that exude personality and style, these pieces are crafted to make a bold statement. Here’s a closer look at this unique partnership and the incredible accessories it’s bringing to the scene.

The Perfect Match: When Smashbox Meets ILKA

"When beauty and fashion meet, surprising things happen," says Rosine Kalach, co-founder of ILKA. This collaboration is the result of a shared vision between Smashbox and ILKA to create something truly special. From the very first preview at Fashion Week, the collection drew attention for its bold and seamless fusion of Smashbox’s modern branding with ILKA’s best-selling designs. The Smashbox x ILKA collection is all about striking a balance between elegance and attitude, with pieces that reflect both brands’ creative energy. Attendees at the launch event were thrilled by the bags’ unique look, showcasing how well the two brands complement each other.

Inspiration from Mexico City’s Vibrant Creative Scene

The inspiration behind this collaboration started with a visit to Mexico City by Smashbox leaders Felix Backhaus and Lauren Aja. Drawn to Mexico City’s dynamic arts and culture, they were eager to connect with local talent and build something meaningful. “We were inspired by the creativity we encountered in Mexico City and saw an opportunity to collaborate with local talent,” Aja shared. In June, Smashbox hosted a Sephora masterclass with the actress Ela Velden, which further strengthened ties with the Mexican beauty scene. For Smashbox, this partnership with ILKA isn’t just about fashion; it’s a celebration of creativity, community, and cross-border collaboration.

A Launch Event to Remember: Stars and Influencers Unite

The official launch event on October 18, 2024, turned into a star-studded affair, bringing out some of Mexico City’s most prominent names in entertainment and social media. Telenovela star Grettell Valdez and actress Ana Paula Capetillo joined influencers and style icons, all eager to see and celebrate the new collection. The event was filled with excitement as attendees got their first look at the collection’s four standout designs, each embodying a mix of form, function, and fabulousness. Smashbox’s Global Pro Lead Artist, Lori Taylor Davis, expressed her enthusiasm: "Smashbox has always used its platform to spotlight emerging talent across fashion, art, and music. This collection is no exception—it’s our way of celebrating beauty in all forms."

Final Thoughts

The Smashbox x ILKA collaboration goes beyond a simple fashion collection; it represents a shared passion for innovation, creativity, and community. With stylish shapes, bold branding, and ILKA’s unique fringe detailing, these limited-edition pieces are designed for anyone looking to elevate their style game. Each bag in this collection is more than an accessory—it’s a piece of art that reflects the collaboration between two brands dedicated to pushing creative boundaries. Whether you’re a Smashbox fan, a fashion enthusiast, or both, this collection brings something fresh and exciting. So, don’t wait! Head to ILKA’s store or website and grab your favorite piece before they’re gone.

ABOUT SMASHBOX COSMETICS:
"Everything carries out of the studio into reality." – Davis Factor

Born in a Los Angeles photo studio in 1990 by acclaimed celebrity and fashion photographer Davis Factor, Smashbox very quickly became a creative hub for world-class photographers, actors, models and musicians. The creative energy on set showed no signs of slowing down – except when the team had to stop for makeup touch ups. In 1996, Smashbox Cosmetics was officially born.

In 2000, Davis created Photo Finish Smooth & Blur, our original long-lasting primer. Now a cult-favorite, the formula helps makeup look flawless, feel better, and last longer—all day, every day, on set, and long after the shoot wraps.

Today, Smashbox carries that legacy with studio-grade, high-performance makeup that makes artistry easy—and always camera-ready.

Ekouaer Debuts Collection at New York Fashion Week

Ekouaer made a stunning debut at New York Fashion Week on 8 September, unveiling two exquisite collections that captivated the audience with their unique take on women's loungewear. Adding to the allure of the event, supermodel Helena Christensen graced the runway, bringing an extra layer of sophistication and star power to the show.

Held at the iconic Cipriani 25 Broadway in New York, the show set the stage for a presentation that was as calming as it was elegant—perfectly encapsulating Ekouaer's mission to create a utopia of freedom, relaxation, and health.

The first collection, designed by Ekouaer's in-house team, emphasized a "less is more" philosophy, showcasing the beauty of simplicity and the power of understated elegance. Every piece was thoughtfully crafted to offer an "oxygen space" in the world of clothing—a sanctuary where women could forget life's troubles, escape work pressures, and rejuvenate their tired bodies. The luxurious, soft fabrics were carefully chosen not just for their comfort, but for their ability to gently embrace the wearer's inner essence, reminding them of the tranquility that Ekouaer strives to infuse into every garment.

The overarching theme was a return to authenticity—a call to escape the chaos of the outside world and reconnect with oneself. This collection was not merely about aesthetics but also about fostering a lifestyle where simplicity and comfort reign supreme. Each design was a cherished addition to any wardrobe, offering a tangible connection to Ekouaer's core values of authenticity, comfort, and inner peace. It was a celebration of the comfort found in being true to oneself—a reflection of Ekouaer's dedication to guiding people back to a long-lost sense of authenticity and leisure.

The second collection was the result of a collaboration with Isabella Cortese, the co-founder of Nube Studio in Barcelona. An Italian designer with an impressive background, Cortese graduated from the prestigious IED Moda Milano and has built a career that includes notable roles such as apparel graphic designer at Moncler and head graphic designer at A Better Mistake. Her collaboration with Ekouaer brought a fresh perspective to the show, blending her rich imagination with the brand's commitment to timelessness.

Cortese's designs were deeply inspired by nature, with flowers serving as the central motif. The collection beautifully captured three distinct moments of blooming during the spring-summer journey: the early morning mist, the golden sunset, and the serene midnight. Each piece was not just a garment but an invitation to savor life's quieter moments—a core mission of Ekouaer.

Through delicate floral prints, Cortese expressed the passage of time and the evolving emotions that accompany it. The result was a range that felt both deeply personal and universally appealing, syncing the wearer's breath with the rhythm of nature and offering a moment of tranquility amid the busyness of daily life. These designs were more than just fashion statements; they were an embodiment of Ekouaer's vision of creating an oasis of calm and authenticity in a fast-paced world.

The models on the runway embodied this natural elegance, with floral elements seamlessly integrated into their looks. Their graceful postures and the subtle yet impactful designs highlighted the quiet strength and charm that the collection sought to evoke.

Whether at home or on the road, these pieces offered a connection to nature and a reminder of the beauty that can be found in simplicity—a true testament to Ekouaer's dedication to crafting an "oxygen space" in fashion.

Ekouaer's debut at New York Fashion Week was more than just a fashion show—it was a celebration of inner peace, authenticity, and the timeless allure of nature. With these two collections, the brand has successfully introduced a new kind of luxury that speaks to the soul and resonates deeply with those seeking comfort and style in their everyday lives.

This momentous occasion in Ekouaer's journey towards global recognition highlighted the brand's commitment to its mission: to inspire and connect with audiences worldwide by offering them a sanctuary of tranquility in the form of fashion.

Source Ekouaer

Hudson Jeans Announces Partnership With Brooks Nader, Launching Spring 2025

Hudson Jeans, a leading premium denim lifestyle brand, announces a new partnership and collaboration with supermodel and actress Brooks Nader, launching in Spring 2025.

Nader brings her one-of-a-kind aesthetic to the 17-piece collection that was designed to represent things she would want in her own closet. The offering has an elevated variety of denim and fashion silhouettes that also pair back to the essential basics in the line to take the Hudson woman from day to night.

"Brooks embodies what we look for in a partner. The platform and community she has built is incredible and the authentic love she has for the Hudson brand makes this a special collaboration. We are excited about the next chapter of the brand," said Jason Rabin, Chief Executive Officer, Centric Brands.

Nader's connection with the brand dates back when she was a teenager. She fondly remembers wearing Hudson during some of her favorite memories like riding horses with her sisters on their farm in Louisiana and wearing them for special milestones throughout her upbringing.

"Each piece in this collection has its own unique style and flair," says Brooks Nader. "We aimed to create more than just a selection of styles; we wanted a curated capsule of my personal closet must-haves. I designed each piece to be mixed and matched with one another; you can't make a mistake when pairing any of the pieces! The end result is a stunning array of wardrobe essentials that effortlessly blend into everyone's closet."

Nader worked closely with the Hudson team to bring her vision to life. As part of her collection, Nader collaborated to include a new denim fit, The Beth Straight featuring the Hudson signature Flap Pocket design.

The collection will launch in March 2025 with Nader featured in the campaign which includes outdoor advertising in major cities, an extensive digital program and a live shopping launch tied to the brand's e-commerce site. The partnership will also be celebrated with a launch event in Los Angeles. In addition to HudsonJeans.com, the collection will be sold at select global retailers.

Hudson Jeans is part of the Centric Brands portfolio. Centric Brands is a leading lifestyle collective that designs, sources, markets, and sells high-quality products in the kid's, men's and women's apparel, accessories, beauty, and entertainment categories.

About Hudson Jeans Founded in 2002, Hudson strives to create denim that transcends trends and improves with wear over time. Designer-led, Hudson is a Los Angeles based premium denim brand designing quality jeans and more for women, men, and kids. This irreverent, edgy and effortless cross-generational brand is available coast to coast at fine department stores and specialty boutiques in the USA and internationally throughout Europe, Asia, Canada and Australia. Website: hudsonjeans•com // Instagram: @hudsonjeans

About Brooks Nader Brooks Nader is a supermodel and actress, known for her impeccable style and captivating presence. Through campaigns, runway shows, branded partnerships, strategic collaborations, and more, Nader's career has continued to skyrocket since she made her debut in the 2019 edition of Sports Illustrated Swimsuit. Throughout her career, Nader has worked with esteemed brands including but not limited to, Charlotte Tilbury, Clarins, Covergirl, Dolce & Gabbana, Stuart Weitzman, Victoria's Secret, and alice + olivia. Most recently, in May 2024, she was named a Sports Illustrated Swimsuit Legend, and featured on the cover of the magazine for the second time, in celebration of the magazine's 60th Anniversary.

About Centric Brands LLC. Centric Brands LLC is a global leading lifestyle brand collective that has unparalleled expertise in product design, development and sourcing, retail and digital commerce, marketing, and brand building. Centric designs, sources, markets, and sells high-quality products in the kids, men's and women's apparel, accessories, beauty, and entertainment categories. The Company's portfolio includes licenses for more than 100 iconic brands, including Airwalk®, Calvin Klein®, Tommy Hilfiger®, Nautica®, Spyder®, and Under Armour® in the kid's category; Joe's Jeans®, Buffalo®, Hervé Léger®, and IZOD® in the men's and women's apparel category; Coach®, Kate Spade®, Michael Kors®, All Saints®, Frye®, Timberland®, Hunter®, and Jessica Simpson® in the accessories category; and in the entertainment category, Disney®, Marvel®, Nickelodeon®, and Warner Brothers® among many others. The Company also owns and operates Zac Posen®, Hudson®, Robert Graham®, Avirex®, Fiorelli®, and Taste Beauty® and operates a joint venture brand, Favorite Daughter, with Sara and Erin Foster. The Company's products are sold through leading mass-market retailers, specialty and department stores, and online. The Company is headquartered in New York City, with U.S. offices in Los Angeles and Greensboro, and international offices in Asia, Europe, Montreal, and Toronto. Centric Brands social impact efforts are centered around our commitment to serve and uplift the communities where we live and do business. Through our collective volunteerism and contributions, we are dedicated to making a caring and lasting impact on the world around us.


Source Hudson Jeans

Wrangler® x Barbie® Launch Matching Denim Collection

Wrangler® and Barbie® Launch Collection of Coordinating Denim, Jackets, Tops, Tees, and Dresses for Women and Girls.

Global denim brand and the leading authority in western fashion, Wrangler® today announced its collaboration with Mattel, Inc.'s Barbie, the #1 fashion doll brand inspiring a cultural phenomenon. The Wrangler x Barbie collection celebrates two brands with similar heritage, united in the desire to encourage women and girls to be strong, confident, free and fearlessly chase their dreams.