Wolverine and Old Rip Van Winkle Distillery Unveil Batch IV Of Their Collaboration 1000 Mile Boot

Elevating the art of craftsmanship to new heights, Wolverine®, the 141-year-old boot and clothing company, has once again joined forces with Old Rip Van Winkle Distillery just in time for Bourbon Heritage Month. Through their mutual dedication to superior quality, these two brands proudly unveil Batch IV of their Wolverine 1000 Mile x Old Rip Van Winkle Boot.

Inspired by the caramel and wood notes of Old Rip Van Winkle 10 Year bourbon, the Batch IV boot was built on the silhouette of Wolverine's iconic 1000 Mile. First introduced in 1914, the 1000 Mile provides the perfect canvas for the continued partnership of Wolverine and Old Rip as they pour their distinct blend of heritage, craftmanship and quality into each product iteration.

"Working with the team at Old Rip continues to be a highlight of our year," stated Lauren King, Senior Director of Marketing at Wolverine Boots. "We constantly inspire each other through our unique, yet shared, brand ethos and design. Each pair of boots we've launched together has created a new take on our heritage product, drummed up energizing ways to connect to our audiences, and ignited enduring consumer demand. Batch IV is no different."

Tailored for the ultimate bourbon enthusiast, the Wolverine 1000 Mile x Old Rip Van Winkle Batch IV Boot is designed to age gracefully, much like the fine bourbon at Old Rip Van Winkle Distillery. Each pair of these limited-edition boots features all the timeless 1000 Mile qualities:

• Lux leather uppers in a rich hue inspired by the full-bodied flavor profile of Old Rip Van Winkle 10-year.
• Built from the iconic 1000 Mile silhouette and finished with the added comfort, support, and style of a wedge sole.
• Uniquely labeled with hand-numbered Old Rip Van Winkle woven label on the tongue.
• Designed in Michigan and handcrafted in Arkansas, supporting American workers and manufacturing.

Combining their shared passion for supporting the hard-working hands behind handcrafted, a portion of proceeds from each pair of Wolverine x Old Rip Van Winkle Batch IV boots sold will be donated to SkillsUSA, the number one workforce development organization for students.

"It's always a pleasure working with the Wolverine Team," stated Preston Van Winkle, member of the Van Winkle Bourbon Family. "Wolverine is a brand that truly embodies our shared passion of quality craftsmanship behind the creation of every boot, much like the dedication we pour into our bourbon. This collaboration not only celebrates our mutual dedication to quality, but also underscores our joint support for continuing to champion America's workforce."

ABOUT WOLVERINE
Wolverine, the 141-year-old boot and clothing company, is on a mission to honor the spirit and tenacity of the American worker and build the next generation of skilled trades people. Taking pride in crafting durable boots with unrivaled craftsmanship and the highest quality materials, Wolverine is dedicated to serving hardworking people all over the world. Through Project Bootstrap, Wolverine has contributed over $2 million to organizations in support of the skilled trades. For more information, visit www.wolverine.com. Wolverine is a division of Wolverine World Wide, Inc. (NYSE: WWW)

ABOUT OLD RIP VAN WINKLE
The Old Rip Van Winkle Distillery has a four-generation history, starting in the late 1800s with Julian P. "Pappy" Van Winkle Sr., and continuing today with Julian III and Preston Van Winkle. From its early roots as the Stitzel-Weller Distillery in South Louisville to the selling of the Distillery in 1972 while resurrecting the Old Rip Van Winkle label at the same time, and following with new, original expressions in the early 1980s, the Van Winkle story has been one of perseverance and survival. In 2002 the Van Winkles joined forces with Buffalo Trace Distillery in Franklin County, Frankfort, KY. All of the Van Winkle's whiskey production now takes place at Buffalo Trace Distillery under the same strict guidelines the family has always followed. For more information on the Van Winkle family of bourbon please visit oldripvanwinkle.com.

Source Wolverine

Gen.G Launches Official 2024 Summer Jersey with LIBILLY

Global esports organization Gen.G announces their newest apparel collaboration with LIBILLY, a Seoul streetwear culture-based brand led by rapper Changmo. The "2024 Gen.G x LIBILLY Collection" represents icons of youth and passion in cross-cultural scenes; the two brands are teaming up to promote K-culture worldwide, beyond Korea's domestic stage.

"Every year, we are proud that we get to be a part of some of the biggest esports moments in the world," said Arnold Hur, CEO of Gen.G Esports "This year, we are excited to partner with Changmo and the team at LIBILLY to introduce a new kit during such a historic season."

The new collection with LIBILLY consists of six pieces, including the official jersey and jacket as well as short-sleeved t-shirts, sweatshirts and ball caps featuring both organizations' logos. The official jersey, accented in Gen.G's signature gold color, is designed to be breathable and comfortable for both players and fans to wear. Gen.G's iconic slogan "Change the Game" is printed on it to encourage fans to collect. LIBILLY is the latest in a series of successful lifestyle collaborations for Gen.G, with brands like The Hundreds, PUMA, and Heron Preston in past years.

The lifestyle apparel features a mashup of Gen.G adorable mascot 'Genrang' wearing clothes with LIBILLY's symbol '031' logo, among other cobranded apparel items. Images of the Gen.G League of Legends team, currently competing in Riyadh for the 2024 Esports World Cup, have captured the hearts and minds of fans since they first leaked.

"I'm excited to wear new uniforms this season through our collaboration with the hip and young brand LIBILLY," said Gen.G Chovy Jeong Ji-hoon. "It was fun to try out and shoot content in a different look than we did before, so I hope the fans enjoy it as much as we enjoyed this process."

"We are thrilled to be collaborating with Gen.G, a representative of the esports scene," said rapper Changmo, head of LIBILLY. "We hope that this collection, which reinterprets the passionate brand image of Gen.G from our perspective and expresses it in a new dimension, will be a meaningful gift to Gen.G fans around the world. We also look forward to the various collaborative activities that Gen.G and LIBILLY will continue to launch."

The collection, which marks the first collaboration between Gen.G and LIBILLY, will be on sale for US based fans on July 16, 2024 on the Gen.G US Shop.

Meanwhile, the Gen.G League of Legends team is the undisputed top team in Korea and continues to make history in the esports scene, having achieved the LCK's first ever four-peat and winning 2024's MSI in Shanghai. The official 2024 Gen.G x LIBILLY jerseys were worn by the players for the first time at the Esports World Cup.

Fans in the Los Angeles area are invited to the Gen.G HQ in Santa Monica, CA, for their Gen.G Night Market Watch Party, sponsored by Turtle Beach, to watch the team back in action as they start the LCK Summer Split against Dplus Kia. The match starts at 11 pm PT with doors opening at 10 pm PT on July 12. Fans can also expect exclusive merch items & discounted TigerNation apparel, complimentary food & beverages, Turtle Beach peripheral giveaways, raffles, and a photobooth. Fans must RSVP here to attend.

Source Gen.G