Fan Reveals Human Mobile Devices As Global Partner Of Fc Barcelona

Flick, Romeu, Victor, Olmo, Roebuck… there have been plenty of high-profile new arrivals at FC Barcelona in recent months, and today, a new supporter is announced to join the masses of fans out there. That supporter is Human Mobile Devices (HMD), a European mobile phone innovator that prides itself on doing things differently – a trait made abundantly clear in the new partnership reveal.

Dropping on the HMD and FC Barcelona social channels, the partnership reveal video sees Lamine Yamal's hairdresser, Saul Peregrina, shave the world-famous FC Barcelona crest next to the HMD logo on the back of the culer's head to announce a three-year partnership deal, and it also gives a sneak peek of the new HMD Skyline in Blue Topaz. The intricate artwork took two hours to complete.

Saul Peregrina, hairdresser to the stars, recently cut Lamine Yamal's hair and the La Masia graduate's reaction video on TikTok has clocked up 7.5 million views. This time HMD put fan Iñigo in Saul's barber seat to recreate a stunning piece of shaved art combining the two brands' logos.

Sure to cause a stir on social media, the fan-led short film focuses on a young 20-something male Barca fan, who in true Catalonian style, steps into a traditional neighborhood Barber Shop to have his hair cut and talk all things football.

Dressed in relaxed jeans and the new FC Barcelona home shirt, the young man shows the barber - Saul Peregrina - a picture as if to say 'this is what I want,' before the barber intricately gets to work with his clippers. After a series of close-up shots, the camera pans out to reveal the finished 'do' which shows the HMD logo and FC Barcelona crest shaved into the back of the young man's head.

The barber holds up a mirror to show off his handywork and the young man gives a nod of approval before they both take out their HMD Skyline smartphones and take selfies to share with their friends.

The initial three-year deal, which sees HMD become a Global Partner of FC Barcelona and Official Mobile Phone Partner of FC Barcelona, is designed to raise awareness of HMD – a company not yet 10 years-old but already Europe's largest manufacturer of smartphones – primarily through digital advertising opportunities at the Olympic Stadium and then at the Spotify Camp Nou when it reopens later in the season. The partnership between the two brands extends beyond football as it will also cover the FC Barcelona basketball, futsal, handball and roller hockey teams.

Commenting on the announcement of the partnership, Lars Silberbauer, Global Chief Marketing Officer at Human Mobile Devices (HMD), said;

"When it comes to creativity and innovation in sport you simply cannot look past FC Barcelona. The club has always championed fresh thinking, beauty, and flair, and we have the same mindset when it comes to technology. And just like FC Barcelona brings people together – it's more than a club obviously – we're the same. Every device we make is designed to enhance people's lives and build connectivity. I've been a FC Barcelona fan for a long time, ever since Michael Laudrup joined the club back in 1989. I'm still a fan, and pleased to announce HMD as a supporter too. We can't wait to work with the club, and the culers, to do some amazing things together."

Away from the stadiums, HMD will have a significant presence across FC Barcelona's digital platforms (which at last count numbered 468 million) and over the course of the coming months and years the two brands will collaborate on a number of impressive digital-first content pieces to excite fans and keep partnership visibility levels high.

Juli Guiu, vice-president of the FC Barcelona Marketing Area, comments:

"We are very proud to take a new step forward in our commercial strategy by incorporating the HMD company as a new Global Partner. We feel very aligned with them in terms of brand values because theirs is an honest, transparent vision of technology that makes a priority of waste disposal and responsible use, with special consideration for the welfare of future generations. HMD and Barça are, from now on, two brands that go hand in hand from the present but looking to the future."

HMD Skyline in Blue Topaz – a new era of smartphone design that you can repair at home

HMD is known for its human-first, innovative and fun-packed devices; from creating dumbphones to give people a digital break, to unveiling beautiful repairable smartphones including HMD Skyline – a 5G¹ smartphone now in an all-new colorway, Blue Topaz, that stars in the FC Barcelona reveal film.

HMD Skyline is a premium handset that has been developed for the creators. It has a 108 MP camera and 50 MP selfie camera, great for capturing epic shots. It merges remarkable functionality with unrivalled repairability² and cutting-edge design, and costs just $499 USD.

The 8/128GB version of HMD Skyline will be coming to the U.S. this September, in three colors: Neon Pink, Twisted Black, and Blue Topaz.

About Human Mobile Devices
We are Human Mobile Devices, and we start by tuning into what people really want. Our consumers are passionate about the planet, often feel swamped by digital overload, and are keeping a close eye on their budget. That's why we are thrilled to be Europe's largest smartphone maker, championing repair-at-home phones, and a go-to for much needed digital time out. Coming this year, you can expect to see a new portfolio of Human Mobile Devices original mobile devices, as well as Nokia phones and exciting new partnerships.

Sobre el FC Barcelona
FC Barcelona is considered the greatest multisports club in the world and in 2024 it turns 125 years of history. It was founded in 1899 and it is owned by its members. Rooted in its city and country its outlook is global, and it has official headquarters in cities in three different continents: Barcelona, Hong Kong and New York. Barça seeks to change the world through sporting excellence. This also reaches the world of knowledge and innovation via the Barça Innovation Hub. The club is also renowned for its commitment to social causes, which it channels through the FC Barcelona Foundation, and for its work to educate boys and girls in the positive values of sport. Barça's growth in recent years means it now is one of the most beloved sport clubs in the world and one of the most followed on social media.

Source HMD

Orkin Unveils New Uniforms Through Partnership with Savannah College of Art and Design

Orkin and SCADpro today announced their recent partnership resulting in the rollout of new Orkin uniforms for more than 10,000 employees.

The Orkin Marketing team approached the Savannah College of Art and Design (SCAD) to engage SCADpro, the university's collaborative innovation studio that generates business solutions for the world's most influential brands, with a design challenge to reimagine the company's uniforms. The SCADpro team consisted of 16 talented students and two faculty leads representing top-ranked SCAD degree programs, including fashion, fashion marketing and management, graphic design, art history, animation, illustration, film and television, luxury and brand management, and more. The students worked in two groups, a graphics team and fashion team, to effectively meet the needs of the design brief.

The updated uniforms are anchored in white, red, and black with classic khaki — a return to a classic color palette inspired by Orkin's brand identity and heritage. The uniforms have changed in fit, form, and functionality, but have maintained a professional look as part of Orkin's core values. The execution of these design efforts was informed by the team's in-depth understanding of the need to improve utility and fabric choices to make Orkin Pros, specifically women, more comfortable and productive on the job.

"The opportunity to work with Orkin allowed SCAD students to see their thoughtful work launch into the world and positively impact both the consumer and employee experience," said Paul Stonick, vice-president of SCADpro. "By implementing strategies in areas including textile sourcing, corporate social responsibility, and integrated marketing, students successfully delivered the Orkin uniform to look professional and represent Orkin's tradition and storied background."

"We are proud to have partnered with SCADpro to reimagine the iconic Orkin uniform that is professional, practical, and cost effective," said Pat Chrzanowski, President Orkin USA. "Our new Orkin Pro uniforms are just that — a modern take on the iconic Orkin residential and commercial uniforms, while retaining our brand's values and strong visual identity."

New Uniform Design

The new uniform design was focused on updating the traditional Orkin uniform by elevating and modernizing the design. This shirt design, although simple in concept, is an updated design to the current Orkin uniform. The shirt is more comfortable and functional while maintaining the traditional and recognizable elements of the current design.

 Uniform Shirt

• The new shirt features a poly spandex blend material that is breathable and stretches for comfort while working.
• The residential shirt's red epaulets have been updated to red shoulder stripes for a more modern look.
• The shirt design also includes one pocket with a pen holder, which offers more utility.
• The new design also features darting on the women's shirts to improve fit.

Uniform Pants

• Orkin's uniform pants were updated with performance fabric that offers wrinkle resistance and a four-way stretch for comfort and mobility. The new pants also provide breathability in summer months.
• The design features a device pocket on one side and cargo pocket on the other, on both men's and women's pants. The pants pockets were also moved to the front for a more modern look.
• On the women's pants, elastic has been added in the back waist to improve fit, while maintaining a flat front look.
• The new design also features a belt made of nylon woven with a locking slide for improved fit, a more modern look, and increased durability.

From the beginning, the goal for the new Orkin uniform was to stay true to the heritage of the Orkin brand, —– from top to bottom, while making it more comfortable and better meeting the needs of every Orkin Pro. The new uniform design has minor silhouette changes; but is elevated with more sophisticated and versatile textile choices and thoughtful utility details.

About Orkin, LLC

Founded in 1901, Atlanta-based Orkin aspires to be the world's best service company. As an industry leader in essential pest control services, Orkin offers protection against termite damage, rodents, and insects, providing a safe place for people to live, work, and play. Orkin has more than 360 owned-and-operated branch offices and more than 45 franchise locations in the U.S. and international franchises and subsidiaries in Canada, Europe, Central America, South America, the Caribbean, the Middle East, Asia, the Mediterranean, Africa, and Mexico. Through its values of safety, integrity, innovation, professionalism, and empathy, Orkin is committed to protecting public health by helping prevent and control pests as well as educating consumers on the potential health risks posed by these pests. As such, since 2020, Orkin has partnered with the American Red Cross to inform the public about the health threats of mosquitoes while boosting our country's blood supply through monetary contributions and blood donations. Orkin is committed to hiring the world's best to deliver the peace of mind only a service-minded Orkin Pro can provide. Learn more about careers at Orkin.

About SCADpro

SCADpro is the Savannah College of Art and Design's collaborative innovation studio that generates business solutions for the world's most influential brands. SCADpro is recognized as the preeminent university partner in higher education and among design agencies worldwide. Unlike other agencies and university programs, SCADpro invites clients to engage in every step of the ideation and creative process and to work directly with student designers, professors, and alumni focused on clients' desired outcomes. For more information on SCADpro, visit scad•edu/scadpro.

SCAD: The University for Creative Careers

SCAD is a private, nonprofit, accredited university, offering 100 graduate and undergraduate degree programs across locations in Atlanta and Savannah, Georgia; Lacoste, France; and online via SCADnow. SCAD enrolls more than 17,500 undergraduate and graduate students from more than 120 countries. The future-minded SCAD curriculum engages professional-level technology and myriad advanced learning resources, affording students opportunities for internships, professional certifications, and real-world assignments with corporate partners through SCADpro, the university's renowned research lab and prototype generator. SCAD has earned top rankings for degree programs in interior design, architecture, film, fashion, digital media, and more. Career success is woven into every fiber of the university, resulting in a superior alumni employment rate. A 2023 study found that 99% of SCAD graduates were employed, pursuing further education, or both within 10 months of graduation. SCAD provides students and alumni with ongoing career support through personal coaching, alumni programs, a professional presentation studio, and more. Visit scad•edu.

Source Orkin, LLC