Donna Karan New York Unveils Iconic "Reflections On Women" Campaign For Fall 2024

Continuing its iconic revival, Donna Karan New York unveils its Fall 2024 Campaign, "Reflections on Women," with a powerful message that celebrates the multi-faceted nature of modern women.

This past spring, Donna Karan New York relaunched the brand with the "In Women We Trust" campaign, breathing new life into its story and legacy. The campaign featured multiple generations of women as brand storytellers, resonating deeply with a broad audience and giving the brand immediate relevance. Building on its success this past spring, Donna Karan enhances its storytelling for Fall 2024 by embracing women's dimensional nature—strong yet sensual, powerful, and passionate. This deep emotional connection has always been a brand strength, offering a unique opportunity for further distinction. From apparel to accessories, the line exudes glamour, elegance, and versatility in equal measure, and reflects an accessible luxury positioning that is in step with the needs of women today. Beyond its broader generational appeal, Donna Karan New York assumes a forward-leaning sensibility, recognizing how an empowered yet effortless style speaks clearly to our time.

The Fall 2024 Collection explores some of the defining characteristics of New York, an endless source of inspiration. The urban landscape emerges through various elements, whether the predominantly black and gray palette punctuated with vibrant accents or the liquid satin emulating wet pavement. As the line-up shifts to a series of looks in olive green and gold, there is the sense of leaves changing color as the sun glows through the trees. Burnout fabrics, textured jacquards, supple leather and suede further emphasize the season. Architectural lines take shape in dresses with angles, and cutouts that contour and enhance the body. In this vision of New York after dark, expanses of black are illuminated by gleaming streaks of gold.

The campaign, "Reflections on Women," introduces an iconic group of eight women who share a rich history with the brand and embody Donna Karan's past, present and future: Christy Turlington, Amber Valletta, Alek Wek, Karen Elson, Imaan Hammam, Eva Herzigova, Edie Campbell, and Liu Wen. Set against modern reflective gold and mirrors, this group is captured in various combinations by photographer Mikael Jansson, each reflecting a different element of womanhood. Jansson, one of the world's leading fashion image makers, has a 25+ year relationship with the brand and understands its DNA inherently.

"It's an amazing group of women, and I love the throughline of Donna Karan in us all," states Christy Turlington.

The Donna Karan New York campaign will roll out on all Donna Karan social channels today, highlighting this new group of iconic women sharing their individual stories. The campaign will be amplified with a 360-degree approach across North America through a diversified media mix of high-visibility digital, print, and premium outdoor. The Fall 2024 collection will be available in North America in select retailers on August 15, 2024 and on DonnaKaran•com.

ABOUT G-III APPAREL GROUP, LTD.

G-III Apparel Group, Ltd. (NasdaqGS: GIII), a global leader in fashion with expertise in design, sourcing and marketing, owns and licenses a portfolio of over 30 preeminent brands. The Company is differentiated across unique brand propositions, product categories and consumer touch points. G-III owns ten iconic brands including, DKNY, Karl Lagerfeld, Donna Karan and Vilebrequin, and licenses over 20 brands, including Calvin Klein, Tommy Hilfiger, Nautica, Halston and National Sports leagues, among others.

DKNY Fall 2024: Kaia Gerber Stars in NYC-Inspired Campaign

In a bold move that captures the spirit of today's generation, DKNY announces that Kaia Gerber will continue as the face of the brand, bringing an authentic edge to the Fall 2024 Campaign.

This past spring, DKNY began a new chapter, channeling iconic American style inspired by the New York energy that keeps the brand timeless. Turning the page to Fall 2024, DKNY deepens its storytelling, exploring the city's endless capacity to inspire. From iconic classic literature to music from every genre, New York breathes creativity into every corner of culture. Such diversity of expression has become a catalyst for DKNY as it enters this next era.

"We are thrilled to have Kaia as the global face of DKNY for the second season. Her vibrant energy comes to life as our campaign ties back to the core values of the brand and resonates with our consumers while building more global visibility for the brand," says Jeff Goldfarb, EVP at G-III Apparel Group.

Captured by leading fashion photographer Mikael Jansson and styled by Alastair McKimm, the campaign images are set against the backdrop of New York City, while passages from iconic books that take place in the city play an ever-present role. Among the selection are quotes from "Just Kids" by Patti Smith, "The Great Gatsby" by F. Scott Fitzgerald, and "Bright Lights, Big City" by Jay McInerney. Jansson taps into these stories to arrive at a fresh vision of the collection, with Kaia asserting her unique and youthful allure. Beyond the fashion, Jansson uses the color palette to make an instant impression.

"Kaia personally is an avid reader and book lover, with a vibrant growing online community through her Book Club. The concept of the campaign was an inspiring opportunity to connect DKNY's love of all things New York with Kaia's love of literature in a pure authentic way," states Trey Laird, Founder and Chief Creative Officer at Team Laird.

Fall 2024 explores Kaia, New York, and the collection in a real, raw, and authentic light. With a global outlook rooted in New York's distinctive energy, DKNY infuses international influences with a contemporary edge, offering a fusion of timeless style and modern individuality that epitomizes the brand's iconic attitude and forward-thinking mindset. Empowering individuals who view the streets as their runway to boldly signal their unique style, each look can be endlessly remixed.

Featured throughout the campaign is DKNY's 35th anniversary collection, DKNY est. 1989, which reflects the enduring legacy of chic style that resonates from one generation to the next. Drawing inspiration from the archives, the DKNY est. 1989 collection delivers a cross-section of pieces that are at once recognizable and reimagined. From statement coats worn with a streetwear sensibility to cropped puffers paired with pleated skirts, the DKNY attitude plays out with heightened self-expression. Throughout, rebellious twists underscore the DKNY ethos and ignite inspiration among those discovering the brand all over again.

"As DKNY evolves, the Fall 2024 campaign marks a defining moment, reflecting the brand's commitment to creativity, authenticity, and accessibility. The campaign launches today on @DKNY social channels and globally through a diverse media mix of digital, print, premium outdoor, along with high caliber social/influencer partnerships," says Jacki Bouza, SVP, Global Marketing + Communications at G-III Apparel Group.

ABOUT G-III APPAREL GROUP, LTD.

G-III Apparel Group, Ltd. (NasdaqGS: GIII), a global leader in fashion with expertise in design, sourcing and marketing, owns and licenses a portfolio of over 30 preeminent brands. The Company is differentiated across unique brand propositions, product categories and consumer touch points. G-III owns ten iconic brands including, DKNY, Karl Lagerfeld, Donna Karan and Vilebrequin, and licenses over 20 brands, including Calvin Klein, Tommy Hilfiger, Nautica, Halston and National Sports leagues, among others.

Source G-III Leather Fashions, Inc