Tuesday, September 24, 2024

Justice Flies High In Newest Collaboration Inspired By "Wicked"

Justice Flies High In Newest Collaboration Inspired By "Wicked"

Justice, the leading fashion and lifestyle brand for tween girls, is excited to announce their new collaboration with the upcoming cinematic event Wicked – from Universal Pictures. Together, Wicked x Justice will launch an exclusive fashion collection celebrating the generation-defining film.


Justice Flies High In Newest Collaboration Inspired By Wicked


Just in time for the film's release on November 22, the limited-edition collection aims to celebrate the beautiful story of friendship and individuality that the movie portrays. The collection, which will be sold exclusively at Walmart stores online and nationwide, melds the story's two iconic shades, Glinda's pink and Elphaba's green, with Justice's playful takes on Wicked, including butterflies, iconic logos, and so much more.

The new collab has more than 25 SKUs across accessories, sleep, and apparel, priced at $8- $32. Wicked fans can purchase jewelry, hair accessories, mini bags, robes and pajamas, sweaters, denim, fleece, tees, socks and more to celebrate the movie's release.

Kat DePizzo, President of Justice Design Lab, is ecstatic about the limited-edition collection's launch, sharing: "At Justice, we are beyond thrilled to announce our latest collaboration with Universal Products & Experiences for the upcoming 'Wicked' movie. This collab represents a magical alignment of our shared values and commitment to supporting tween girls and their families. By blending the beloved world of 'Wicked' with the playful spirit of Justice, we aim to create inspiring and imaginative experiences that resonate deeply with young hearts and minds. We are dedicated to delivering exceptional products and exciting collaborations that uplift, empower, and spark the creativity of the next generation."

At its core, the collection aims to inspire young girls with the magical world of Oz. Empowering them to be themselves and break through norms, the Wicked x Justice collaboration is a form of self-expression, further driving Justice's position in Walmart stores nationwide as a safe space for tween girls to shop and find their personal style.

ABOUT JUSTICE
Justice is the leading tween clothing brand, empowering young girls to express their individuality through fashion. With a commitment to inclusivity, creativity, and confidence, the collaboration with Wicked  continues Justice's mission of encouraging and supporting tween girls and redefining fashion. Justice is managed by Bluestar Alliance.  Additional information about Bluestar Alliance can be found by visiting the corporate website, bluestaralliance.com.

ABOUT WICKED
After two decades as one of the most beloved and enduring musicals on the stage, Wicked makes its long-awaited journey to the big screen as a spectacular, generation-defining cinematic event this holiday season. Wicked flies into theaters November 22, 2024.

Wicked, the untold story of the witches of Oz, stars Emmy, Grammy and Tony winning powerhouse Cynthia Erivo (Harriet, Broadway's The Color Purple) as Elphaba, a young woman, misunderstood because of her unusual green skin, who has yet to discover her true power, and Grammy-winning, multi-platinum recording artist and global superstar Ariana Grande as Glinda, a popular young woman, gilded by privilege and ambition, who has yet to discover her true heart.

The two meet as students at Shiz University in the fantastical Land of Oz and forge an unlikely but profound friendship. Following an encounter with The Wonderful Wizard of Oz, their friendship reaches a crossroads and their lives take very different paths. Glinda's unflinching desire for popularity sees her seduced by power, while Elphaba's determination to remain true to herself, and to those around her, will have unexpected and shocking consequences on her future. Their extraordinary adventures in Oz will ultimately see them fulfill their destinies as Glinda the Good and the Wicked Witch of the West.

The film also stars Oscar® winner Michelle Yeoh as Shiz University's regal headmistress Madame Morrible; Jonathan Bailey (Bridgerton, Fellow Travelers) as Fiyero, a roguish and carefree prince; Tony nominee Ethan Slater (Broadway's Spongebob Squarepants, Fosse/Verdon) as Boq, an altruistic Munchkin student; Marissa Bode in her feature-film debut as Nessarose, Elphaba's favored sister; and pop culture icon Jeff Goldblum as the legendary Wizard of Oz.

The cast of characters includes Pfannee and ShenShen, two conniving compatriots of Glinda played by Emmy nominee Bowen Yang (Saturday Night Live) and Bronwyn James (Harlots), and a new character created for the film, Miss Coddle, played by Tony nominee Keala Settle (The Greatest Showman). 

Directed by acclaimed filmmaker Jon M. Chu (Crazy Rich Asians, In the Heights), Wicked is the first chapter of a two-part immersive, cultural celebration. Wicked Part Two is scheduled to arrive in theaters on November 21, 2025.

Wicked is produced by Marc Platt (La La Land, The Little Mermaid), whose films, television shows and stage productions have earned a combined 46 Oscar® nominations, 58 Emmy nominations and 36 Tony nominations, and by multiple Tony winner David Stone (Kimberly Akimbo, Next to Normal), with whom Platt produced the blockbuster Wicked stage musical. The executive producers are David Nicksay, Stephen Schwartz and Jared LeBoff. 

Based on the bestselling novel by Gregory Maguire, Wicked is adapted for the screen by the stage production's book writer Winnie Holzman and by legendary Grammy and Oscar® winning composer and lyricist Stephen Schwartz. The Broadway stage musical is produced by Universal Stage Productions, Marc Platt, the Araca Group, Jon B. Platt and David Stone.

SOURCE Justice

Shein Debuts New 'Evolushein X Anitta' Collection Spotlighting Eight Independent Fashion Designers

Shein Debuts New 'Evolushein X Anitta' Collection Spotlighting Eight Independent Fashion Designers

Global fashion and lifestyle online retailer SHEIN has partnered with Brazilian pop superstar and fashion icon Anitta to launch their newest purposeful product collection, evoluSHEIN X Anitta. Anitta selected eight independent designers from SHEIN X, SHEIN's program to support independent brands, artists, and designers to co-design the collection. This collection marks a significant milestone under SHEIN's evoluSHEIN by Design initiative, showcasing the company's ambition to empower creative talent, support inclusive self-expression, and drive sustainable innovation.


Shein Debuts New 'Evolushein X Anitta' Collection Spotlighting Eight Independent Fashion Designers


The 75-piece collection, which was previewed last evening at an intimate gathering in NYC, is available in extended sizes and features dresses, two-piece sets, skirts, bodysuits, tops, and bottoms. The evoluSHEIN X Anitta collection merges Anitta's electric style with SHEIN's trendy designs to create party-ready pieces you can wear to any event. Inspired by Anitta's electric personality, the collection highlights an array of different fabrics, bold patterns, sleek silhouettes, and daring cut-outs.

"Through this collaboration, I wanted to show that fashion can be simultaneously stylish, sustainable, and accessible as a reflection of what's most important to me," said Anitta. "How we dress is an expression of who we are, and it has been so exciting to work with this diverse group of designers, bringing different cultures and artistic visions together to create a stunning collection. I want my fans to feel empowered to express themselves as freely as I do with these pieces."

The collection features styles from eight independent fashion designers from around the world who champion SHEIN X's goal of celebrating the power of creativity and design: Kaori Semaj (US), Lauren Flagg (US), Valeria Cortes (MX), Raúl Orozco (MX), Victor Manuel Fernández Fuentes (ES), Mel Dorey (UK), Maria Silva (BR), Jheni Ferriera (BR).  Anitta selected this international cohort of independent designers to craft styles with SHEIN X following the evoluSHEIN by Design initiative, which requires designers to realize their creative visions using preferred materials and responsible manufacturing processes.

Together, these independent designers at SHEIN X have created a collection representative of Anitta's vibrant style and joyful spirit. The evoluSHEIN X Anitta collection also exemplifies SHEIN's drive to build a more circular fashion future. For the first time, SHEIN has incorporated next-generation viscose materials into a globally available collection, with 22 styles featuring Regracell® - a soft, breathable fiber made from 50% recycled cotton scraps. The collection also showcases limited-edition pieces crafted from rescued deadstock fabrics as part of SHEIN's partnership with circular economy leader Queen of Raw, leveraging their advanced software to source high-quality surplus materials that would otherwise go to waste. All items follow the evoluSHEIN by Design Standard, containing at least 30% preferred materials, among other criteria. The collection's extended size range embraces inclusivity and body positivity, and all pieces are shipped in recycled packaging.

As part of this launch, SHEIN will support with a monetary donation to Central Única Das Favelas (CUFA), an important Brazilian non-profit that Anitta passionately supports. Together, SHEIN and Anitta are excited to contribute to CUFA's mission of empowering children, adolescents, youth, and creating non-profit social programs for thousands of residents of various favelas (slums) in Brazil.

The evoluSHEIN X Anitta collection is now available on SHEIN.com.

About SHEIN
SHEIN is a global online fashion and lifestyle retailer offering SHEIN-branded apparel and products from a global network of vendors, all at affordable prices. Headquartered in Singapore, SHEIN is committed to making the beauty of fashion accessible to all, promoting its industry-leading, on-demand production methodology for a smarter, future-ready industry.

About SHEIN X
SHEIN X is the program under SHEIN––the global fashion and lifestyle online retailer––that collaborates with independent brands, artists and designers to launch exclusive collections. Each release showcases the originality of talented creators worldwide and marries the essence of upscale fashion with affordability, giving a designer touch to all styles.

About Central Única das Favelas
The Central Única das Favelas (CUFA) is an organization that has been active in Brazil's favelas for over 20 years, promoting social integration through cultural, sporting, educational, and citizenship activities. Founded by Celso Athayde, CUFA has expanded to all Brazilian states and 34 countries, including a headquarters in New York. Among its main projects are the Favela Cup and the Favela Innovation Expo. During the pandemic, CUFA has impacted more than 17 million people with donations. In 2024, it launched the G20 Favelas, a series of conferences in 3,000 Brazilian favelas and 41 countries.

Source SHEIN

Adanola Unveils Fall 2024 Campaign Featuring Tina Kunakey

Adanola Unveils Fall 2024 Campaign Featuring Tina Kunakey

Adanola announces the launch of its Fall 2024 campaign, which is fronted by internationally recognized French model, Tina Kunakey. The campaign celebrates the brand's best-selling style, the Ultimate Leggings. The campaign spotlights the leggings that 'launched the brand' with over one million pairs sold since the launch in 2020.


Adanola Unveils Fall 2024 Campaign Featuring Tina Kunakey


"What felt like a slow start for Adanola quickly became the start of our journey, and the Ultimate Legging catapulted the brand into the success we've since achieved," states Hyrum Cook, Founder of Adanola. "We've seen triple-digit growth since 2020 - it's been incredible to witness that we're filling a void in the market for buttery, functional leggings."

The fabric incorporates recycled polyamide, which is generated from a combination of used yarns, recycled garments, as well as from discarded fishing nets. They are intentionally designed using a light, four-way stretch fabric, without a front seam, and with a higher waistline for extra support and to contour the body.

The Ultimate Leggings are available in multiple silhouettes including the standard Ultimate Leggings, the Ultimate Wrap Over Leggings, Ultimate Pocket Leggings, Ultimate Yoga Pants, and Ultimate Stirrup Leggings, and they come in eight colors. The Ultimate Leggings are designed to be as versatile as your lifestyle, and to make you feel your very best self whether you're in a fitness class or running errands. Since launch, Adanola has attracted a celebrity and industry fanbase through fitness community involvement and hosting activations in cities like Los Angeles and New York City.

Adanola's Ultimate Leggings are priced between £39.99 to £49.99 and available in sizes XXS – XXXL.

About Adanola

Adanola is a Manchester-based clothing brand renowned for its versatile activewear and wardrobe essentials that prioritize style and comfort. With a commitment to redefining fashion norms, Adanola empowers individuals to embrace their unique identities while making environmentally conscious choices. Each piece is meticulously designed to adapt seamlessly to various lifestyles, reflecting Adanola's belief that fashion should be as versatile as the people who wear it.

Source Adanola

Thursday, September 5, 2024

Infantino Introduces Trendy 'My 1st Tumbler' for Toddlers

Infantino Introduces Trendy 'My 1st Tumbler' for Toddlers

Infantino, a leading baby and parenting lifestyle brand, proudly debuts My 1st Tumbler, a first-to-market tumbler invented specifically for babies and toddlers. The adorable 9-ounce tumbler is perfectly sized for tiny hands and thoughtfully designed to be a safe, trendy and affordable option for little ones as they learn to drink independently.

 


Merging style and practicality, this tiny tumbler promises to make everyday hydration both fun and functional with an easy-to-grasp handle for convenient carrying and a versatile size that fits most strollers and car seat cup holders. Now available on Amazon for pre-order and launching at Hobby Lobby and Walmart.com Sept. 15 in seven charming colorways —Aqua, Bubble Gum, Ocean, Creamsicle, Lilac, Alpine and Citrus—this tumbler offers parents a high-quality option at an affordable price. My 1st Tumbler will be available at additional retailers Meijer and Indigo Oct. 1 and Walmart stores Nov. 1.

Inspired by the wave of tumblers transforming hydration habits, Infantino introduced My 1st Tumbler to let little ones join in on the trend. Rooted in the idea that babies learn best by imitation, this tumbler invites babies and toddlers to enjoy their first precious sips of baby-friendly beverages—such as water, juice and even warm milk—mimicking the grown-ups in their lives while fostering early learning and independence.

"We wanted to design a household staple with My 1st Tumbler," said Gretchen Tyker, Chief Commercial Officer at Infantino. "We noticed that everyone had a tumbler to help them stay hydrated, and thought little ones should be no exception. Our goal was to create a safe tumbler that helps babies learn to drink while letting them join in the fun. With features like a leak-resistant straw and easy-to-clean components, My 1st Tumbler is a testament to our dedication to making parenting easier and more enjoyable."

Infantino's My 1st Tumbler is crafted from lightweight, soft premium silicone, making it ideal for tiny hands eager to practice drinking on their own. With its adorable design and user-friendly features, this tumbler makes hydration fun and easy for babies while providing parents with peace of mind.

Key Features of My 1st Tumbler:

  • Baby-Friendly & Stylish: The tumbler is crafted from lightweight, soft premium silicone, perfectly tailored for little hands and mess-free learning. Its vibrant colors and fashionable look make it a delightful accessory that encourages independent drinking and ensures your baby stays hydrated in style.
  • Leak-Resistant Straw: Equipped with a soft silicone tip and a smart valve, the straw provides a consistent liquid flow while preventing spills—even when the tumbler is turned upside down. Designed for durability, the no-pull-out straw is secured from curious little fingers yet can be easily disassembled by parents for thorough cleaning.
  • Easy-to-Hold Handle: The tumbler features an ergonomic handle that is perfect for little ones to carry around. It is lightweight and fits seamlessly into most stroller and car seat cup holders, making it an ideal companion for playtime and outings.
  • Effortless Cleaning: Simplify your cleaning routine with components that are easy to separate. The My 1st Tumbler can be washed with warm, soapy water or placed on the top rack of your dishwasher, saving you time and effort.

My 1st Tumbler is now available for pre-order at Amazon. Learn more about Infantino at infantino•com.

About Infantino: Infantino is a pioneer in creating innovative and smartly designed products that make parenting easier and more enjoyable. Founded in 1978, Infantino is a leading baby and parenting lifestyle brand offering intentionally designed, innovative, safe and affordable products with fun and safety in mind to create incredible moments for parents and babies. Infantino's product offerings include baby carriers, sensory and learning toys, gear, nursing pillows, feeding tools and more. Infantino puts safety first, using harm-free materials in all of its products to ensure the health and happiness of little customers and parents.

Source Infantino

LOTTO Welcomes Chicago Fire FC's Kellyn Acosta to Roster of Global Athletes & Launches Iconic Lifestyle Footwear at DICK's Sporting Goods

LOTTO Welcomes Chicago Fire FC's Kellyn Acosta to Roster of Global Athletes & Launches Iconic Lifestyle Footwear at DICK's Sporting Goods

WHP Global, owner of the LOTTO® brand, announced today the addition of Chicago Fire FC midfielder Kellyn Acosta to its roster of athletes, which includes New England Revolution defender Tim Parker, Seattle Reign FC and U.S. Women's National Team member Sofia Huerta and over 300 professional soccer players globally. Acosta, a member of the 2022 FIFA World Cup U.S. Men's National Team, will wear LOTTO footwear on and off the pitch and will promote the brand through social media and live appearances throughout the year.


"LOTTO is a storied brand with a rich soccer history. LOTTO's Stadio OG is my favorite cleat –
I love its premium leather and the Italian craftsmanship shines through," said Acosta. "Fashion and streetwear are such an important aspect of American culture and I'm excited to highlight some of the brand's timeless lifestyle classics off the pitch like the soccer-inspired Brasil Select shoes."

In conjunction with Acosta's signing, WHP Global also announced the launch of LOTTO's lifestyle footwear collection – LOTTO Leggenda – with retailer DICK'S Sporting Goods. Starting soon, U.S. consumers will be able to purchase LOTTO Leggenda footwear at brick-and-mortar retail stores for the first time.

LOTTO Leggenda takes the brand's iconic shoes from '70s, '80s and '90s and turns them into fashion masterpieces honoring the legends that made lasting impact in the history of their sport. The soccer-inspired LOTTO Brasil Select is now available for men and women, while the tennis-inspired LOTTO Autograph and LOTTO Signature is available exclusively in men's and women's sizing respectively. The LOTTO Leggenda lifestyle models pay homage to the brand's unrivaled sporting soul while featuring the brand's latest innovations to maximize comfort outside of sporting competition.

"Kellyn is the perfect fit as we continue to grow our soccer presence and influence in the U.S.," said Effy Zinkin, COO at WHP Global. "His on-field performance as a player coupled with his style off the pitch make this an ideal partnership as our lifestyle footwear becomes available to U.S. consumers at DICKS."

Acosta joins a stellar group of LOTTO athlete partners in the U.S. including 2013 MLS MVP Mike Magee, who is LOTTO's head of talent for its U.S. soccer division and was responsible for bringing in Acosta, Seattle Reign FC star defender Sofia Huerta, New England Revolution star defender Tim Parker, FOX Sports host and former MLS and U.S. Men's National Team standout Stu Holden, Brooklyn Aces pickleball star Pablo Tellez, and pickleball pro Jhonnatan Medina Alvarez. Acosta is 12-year MLS veteran, playing for FC Dallas, the Colorado Rapids, LAFC and currently Chicago Fire FC, and has made 58 appearances for the U.S. Men's National Team, where he was a member of the 2017 and 2021 CONCACAF Gold Cup winning teams.

In July 2023, LOTTO announced a partnership with DICK'S Sporting Goods to serve as the U.S. anchor retail partner for LOTTO's soccer and racquet sport products. In July 2024, LOTTO expanded its collection of soccer and tennis offerings with the new pickleball collection including equipment, footwear and apparel for men and women. For more information and to check out LOTTO's latest footwear and apparel.

About LOTTO


LOTTO, a premier Italian sports brand established in 1973, is world-renowned for its innovative, performance-driven footwear, apparel, and accessories, which feature its iconic logo of a tennis court over a soccer field. Rich in soccer history, LOTTO has been worn by professional soccer teams A.C. Milan and Juventus F.C., elite soccer players Dino Zoff, Ruud Gullit, and Andriy Shevchenko, and top athletes including tennis Grand Slam champions Martina Navratilova, Francesca Schiavone, Marion Bartoli and Boris Becker. Today, LOTTO is distributed in over 100 countries and is currently worn by more than 40 soccer teams, over 300 professional soccer players, and more than 200 professional tennis players.

About DICK'S Sporting Goods


DICK'S Sporting Goods creates confidence and excitement by inspiring, supporting and personally equipping all athletes to achieve their dreams. Founded in 1948 and headquartered in Pittsburgh, the leading omnichannel retailer serves athletes and outdoor enthusiasts in more than 850 DICK'S Sporting Goods, Golf Galaxy, Public Lands, Going Going Gone! and Warehouse Sale stores, online, and through the DICK'S mobile app. DICK'S also owns and operates DICK'S House of Sport and Golf Galaxy Performance Center, as well as GameChanger, a youth sports mobile platform for live streaming, scheduling, communications and scorekeeping.

Driven by its belief that sports have the power to change lives, DICK'S has been a longtime champion for youth sports and, together with its Foundation, has donated millions of dollars to support under-resourced teams and athletes through the Sports Matter program and other community-based initiatives. Additional information about DICK'S business, corporate giving, sustainability efforts and employment opportunities.

Source WHP Global

 

 

Wednesday, September 4, 2024

Lafc And Pacsun Announce Second Collaborative Collection

Lafc And Pacsun Announce Second Collaborative Collection

The Los Angeles Football Club (LAFC) and California-based youth lifestyle retailer Pacsun will drop their second collaborative apparel collection on Wednesday, July 3.

The new four-piece unisex collection features a hoodie and three new T-shirt designs combining L.A. Streetwear and soccer culture. The pieces each feature fresh designs interweaving LAFC's crest and iconic black & gold colors.


The complete collection will be available to purchase online at pacsun.com and select Pacsun retail locations nationwide on July 3. Pricing ranges from $25 – $60 and the collection offers a gender-neutral fit in small – X-large sizes.

LAFC fans will be able to purchase the new collection at the July 4 rivalry matchup vs. the Galaxy at the historic Rose Bowl Stadium, including a special edition tee designed exclusively for the game.

"LAFC and Pacsun are both known for delivering authentic styles that merge culture, lifestyle and sport," said LAFC Co-President & CBO Larry Freedman. "We are excited to continue inspiring our community and the next generation of youth together and I can't wait to see the new LAFC x Pacsun collaborative collection on fans and creators nationwide."

Fans will also be able to shop the collection at LAFC HQ at BMO Stadium starting July 13.

Pacsun also plans to host an LAFC player appearance on July 14 at the Glendale Pacsun store.

Building on the success of the partnership in 2023, LAFC and Pacsun officially announced the continuation of their community outreach partnership last month. Reinforcing the joint commitment to community engagement, the partners will continue their support of the Bresee Youth Center, providing Los Angeles students with necessary apparel and school supplies. Pacsun will also participate in LAFC's pre-game Fan Fest activations, starting at the game vs Columbus Crew on July 13.

"Our collaboration with LAFC perfectly mixes Los Angeles streetwear and soccer culture. This collection, especially the special edition tee featuring roses for the July 4th match at the Rose Bowl, highlights our dedication to providing unique and meaningful apparel fans want to wear. We're excited to give our communities new styles to represent their favorite team," said Richard Cox, VP of Men's and Global Partnerships at Pacsun.

LOS ANGELES FOOTBALL CLUB (LAFC)


The 2022 MLS Cup Champion Los Angeles Football Club has represented the greater Los Angeles area in Major League Soccer since 2018. The two-time Supporters' Shield Champions, LAFC is dedicated to building a world-class soccer Club that represents the diversity of Los Angeles and is committed to delivering an unrivaled experience for fans. LAFC's ownership group comprises local leaders and industry innovators with intellectual capital, financial prowess, operations expertise, and success in entertainment, sports, technology, and media. LAFC is invested in the world's game and Los Angeles, constructing, and developing the 22,000-seat BMO Stadium and a top-flight training center on the campus of Cal State Los Angeles.

ABOUT PACSUN


Pacsun is a purpose-driven, leading specialty retailer offering a cross section of emerging brands and trending fashion through the lens of youth culture. Delivering the latest contemporary, streetwear, and activewear, Pacsun partners with the best brands at the intersection of fashion, music, art, and sport to offer curated collections, rare and exclusive products, and creative collaborations on every level to inspire the next generation. Founded in 1980 in Newport, CA, Pacsun is now co-created in Los Angeles.

Source Pacsun

Perry Ellis and Original Penguin Announce Partnership Expansion with University of Miami Athletics

Perry Ellis and Original Penguin Announce Partnership Expansion with University of Miami Athletics

Perry Ellis, the globally renowned fashion brand, and Original Penguin, a renowned lifestyle brand recognized for its timeless style, are excited to announce the expansion of their partnership with University of Miami Athletics. This continued collaboration highlights the brands' steadfast commitment to promoting athletic excellence while cultivating community partnerships in their hometown. Through this partnership, Perry Ellis, Original Penguin and the Miami Hurricanes set the stage to achieve significant milestones in collegiate sports through new fan-focused initiatives at various events throughout the year.




"We're incredibly excited to continue our support of the University of Miami Athletics through new collaborations that will bring us closer to the greater campus community," said Oscar Feldenkreis, CEO of Perry Ellis International. "As a longtime Hurricane partner, I'm pleased to align our brands with the resilience and determination of the University of Miami's student-athletes."

As part of the collaboration, the brands will serve as Official Partners of University of Miami Athletics and will expand their presence at Miami Hurricane athletic events including football, basketball and baseball games, tennis matches and more.

The partnership will feature a range of unique initiatives including an immersive ambassador program featuring student-athlete brand ambassadors from a variety of Hurricane athletic teams. The enhanced collaboration will also include a Community Suits program, an initiative that looks to outfit students with professional attire to ensure they are dressed for success off the field and off campus.

In conjunction with University of Miami Athletics, Perry Ellis and Original Penguin will develop robust fan engagement programs including pre-game and in-game activations such as fashion makeovers for fans, tailgate experiences before games and a stimulating Fan Zone experience for fans of all ages.

During the football season, Perry Ellis and Original Penguin will add a new twist to the pre-game tailgate with the introduction of a pickleball court outside of Hard Rock Stadium. The innovative activation will provide fans with a unique and exciting opportunity to play pickleball while experiencing Perry Ellis and Original Penguin's rich sports heritage and ties to the South Florida community.

"We're thrilled to be continuing this relationship with the Perry Ellis family," said Chris Maragno, Senior Vice President of Global Partnership for Miami Hurricanes. "With the help of Perry Ellis and Original Penguin we're looking forward to the continued development of our program for our student-athletes and the elevation of fan experiences that will continue to make the Miami Hurricanes' fan experience unforgettable. We look forward to an exciting 2024-2025 athletic season."

About An Original Penguin® by Munsingwear®

In 1955, Minneapolis-based Munsingwear – an underwear and military supply company – ironically became the touchstone of suburban sport with the introduction of the first iconic golf shirt to America – an ORIGINAL PENGUIN. Known for its unique, humorous and detail-oriented clothing, Original Penguin offers a full range of men's, women's and children's clothing, accessories and fragrances. Original Penguin is present in North, Central and South Americas, Europe as well as India and the Philippines. There are over 1,250 points of sale, more than 99 Original Penguin stores worldwide and two dedicated e-commerce websites: originalpenguin•com and originalpenguin•co•uk.

About Legends

Founded in 2008, Legends is a premium experiences company with six divisions operating worldwide – Global Planning, Global Sales, Global Partnerships, Hospitality, Global Merchandise, and Global Technology Solutions – offering clients and partners a 360-degree data and analytics fueled service solution platform to elevate their brand and execute their vision. Currently, Legends works with marquee clients across business verticals including professional sports; collegiate; attractions; entertainment; and conventions and leisure. We are the industry leaders in designing, planning and realizing exceptional experiences in sports and entertainment. For more information, visit Legends.net and follow us on Facebook, Twitter and Instagram @TheLegendsWay.

About Perry Ellis International

Perry Ellis International, Inc. is a leading designer, distributor, and licensor of a broad line of high quality men's and women's apparel, accessories, and fragrances. The company's collection of dress and casual shirts, golf sportswear, sweaters, dress pants, casual pants and shorts, jeans wear, active wear, dresses, and men's and women's swimwear is available through all major levels of retail distribution. The company, through its wholly owned subsidiaries, owns a portfolio of nationally and internationally recognized brands, including: Perry Ellis®, An Original Penguin by Munsingwear®, Laundry by Shelli Segal®, Rafaella®, Cubavera®, Ben Hogan®, Savane®, Grand Slam®, John Henry®, Manhattan®, Axist® and Farah®. The company enhances its roster of brands by licensing trademarks from third parties, including: Nike® for swimwear, and Callaway®, PGA TOUR®, and Jack Nicklaus® for golf apparel. Additional information on the company is available at pery•com.

University of Miami Athletics

The University of Miami's Department of Intercollegiate Athletics, a member of the National Collegiate Athletic Association (NCAA) and the Atlantic Coast Conference (ACC), supports more than 400 student-athletes across 18 sports. Miami has won 21 team national championships and 85 individual national championships in its storied history. UM Athletics is dedicated to developing and supporting its student-athletes in their efforts to achieve personal, academic and athletic excellence, resulting in the highest standards of achievement. For more information visit miamihurricanes•com.

Source Perry Ellis International

Tuesday, September 3, 2024

New Era Cap Joins Team Usa And La28 With Multi-Year Official Product Agreement

New Era Cap Joins Team Usa And La28 With Multi-Year Official Product Agreement

New Era Cap, LLC, the international sports and lifestyle brand, announced a multi-year "Official Product" agreement with the U.S. Olympic and Paralympic Teams, joining an elite group of licensees in creating exclusive sportswear for Team USA for the Olympic & Paralympic Games Paris 2024, Olympic & Paralympic Winter Games Milan 2026 and the LA28 Games including LA28 Games product.

New Era will provide exclusive headwear to U.S. Olympians and Paralympians, beginning with the moment they make the U.S. Olympic and Paralympic Teams through their experiences in Paris. This new agreement with New Era Cap represents Team USA's first-ever official product deal with a headwear-focused brand.

"We are excited to be expanding our relationship with Team USA, reflecting not only New Era's legacy in the American sporting scene, but our brand's global influence on fashion and culture," said Todd Sokolowski, Director of Licensed Products at New Era Cap. "The honor of earning the title 'Olympian' or 'Paralympian' is a moment fit for glory, and New Era is proud to equip the inspiring U.S. team with headwear and apparel as they chase the podium in Paris."

Throughout the spring and into the summer, athletes have received special Team USA-branded New Era caps with the phrase "Made It" embroidered on the underside of the visor upon making the Olympic and Paralympic teams.

At the Team USA Welcome Experience at the Paris Games, athletes will receive three additional New Era caps – a bucket hat, a beret, and a trucker-style cap – that are exclusive to Olympians and Paralympians.

"The athletes have been waiting their entire lives for this moment and we don't take that lightly," said Peter Zeytoonjian, SVP, Consumer Products of the U.S. Olympic & Paralympic Properties (USOPP) and LA28. "It is our responsibility to make the experience as special as possible with the best brands, like New Era, to help us support them achieve their dreams."

New Era's collaboration with LA28 will bring a fresh look to the first summer Olympic and Paralympic Games held in the United States in more than three decades when the Games arrive in Los Angeles in 2028.

New Era also announced its six brand ambassadors for the 2024 Paris Olympics: Claire Curzan (Swimming), Shawnti Jackson (Track and Field), Ilona Maher (Rugby), Gerek Meinhardt (Fencing), Fred Richard (Gymnastics) and Jayson Tatum (Basketball).

Fans can secure their own Team USA limited edition caps and apparel from New Era. The cap collection features a wide array of silhouettes including the 59FIFTY, 39THIRTY, 9FIFTY Snapback, 9FIFTY Trucker, 9FORTY, 9TWENTY adjustable, 9SEVENTY stretch, 9SEVENTY trucker, 39THIRTY stretch and bucket caps. The apparel collection includes Team USA T-shirts and hoodies.


ABOUT NEW ERA CAP

Since 1920, New Era has been hand-crafting the finest headwear in the world. Today, with an expansive portfolio of global licenses, the addition of apparel and accessories lines, and 1,000+ worldwide retail store network, the brand is a market leader rooted in sports and an influencer of street and lifestyle culture around the world. The Company is headquartered in Buffalo, N.Y., and its products are sold in more than 125 countries.

About LA28 Olympic and Paralympic Games

The LA28 Games will mark Los Angeles' third time to host the Olympic Games, previously hosted in 1984 and 1932, and first time to host the Paralympic Games. Los Angeles will host the world's most elite athletes in 2028 as it welcomes Paralympians and Olympians from around the world to compete on the biggest stage in sports. The LA28 Games are independently operated by a privately funded, non-profit organization with revenue from corporate partners, licensing agreements, hospitality and ticketing programs and a significant contribution from the International Olympic Committee.

About USOPC

Founded in 1894 and headquartered in Colorado Springs, Colorado, the United States Olympic and Paralympic Committee serves as both the National Olympic Committee and National Paralympic Committee for the United States. The USOPC is focused on protecting, supporting and empowering America's athletes, and is responsible for fielding U.S. teams for the Olympic, Paralympic, Youth Olympic, Pan American and Parapan American Games, and serving as the steward of the Olympic and Paralympic movements in the U.S. For more information, visit TeamUSA.org.

Source New Era Cap LLC

Reese Cooper Unveils RCOS Collection in partnership with Pacsun, Bridging Streetwear and Outdoor Exploration

Reese Cooper Unveils RCOS Collection in partnership with Pacsun, Bridging Streetwear and Outdoor Exploration

Reese Cooper is pleased to introduce RC Outdoor Supply (RCOS), a new line under the Reese Cooper label made possible with the support of retailer Pacsun. Inspired by his appreciation of the beauty and inclusiveness of California's outdoor culture, the origin of the RCOS collection traces back to late 2021 when Cooper began quietly developing a line of outdoor products in addition to his runway collections. Founded on a shared enthusiasm for adventure and the outdoors, Cooper and Pacsun saw an opportunity to bring Cooper's design aesthetic to the Pacsun community at an accessible price point, infusing the spirit of exploration into clothing.



"At Pacsun, we believe in the power of co-creation to inspire, connect, and make a positive impact," said Richard Cox, VP of Men's Merchandising and Global Partnerships at Pacsun. "Our collaboration with Reese explores fashion inspired by the outdoor lifestyle and technical innovation, while also nodding to Americana and the fits that resonate with our customers." A percentage of sales of RCOS products sold by Pacsun and Cooper's own channels will be donated to a network of partners and organizations that encourage outdoor exploration and nature preservation such as One Tree Planted, an organization Cooper has consistently partnered with.

The first release under the RCOS label lays a framework for future collections of the brand by creating systems of dressing and inspired by Cooper's collaborators. The in-studio lookbook was shot by friends of the brand, Cam Hicks & Juliana Salazar. Rooted in the duality of lifestyles of city dwellers and nature lovers, the collection takes inspiration from both to create garments that are viable in both environments. The brand's visual campaign follows this same ethos; shot by photographer Stefan Kohli alongside Reese and a group of friends on a six day road trip along the Pacific Coast, the images tell an honest story of enthusiasts having fun and exploring nature.

"As someone who has always been in awe of the outdoors, especially living in California, I wanted this collection to be as accessible as possible like the environments it is inspired by," said Cooper. "Designed and influenced with my friends in mind, the ethos of RCOS is to create product that holds up in all environments, for any activity, whether that's running around in the city or on a mountain. These products are for any and everyone. This is stuff you're supposed to get dirty, and most importantly, have fun while doing so. When it comes to outdoor activities, l'm an enthusiast, not a professional. I strongly believe it's important to explore new things, learn new places, get out of your comfort zone. I wanted this collection to give you the tools to help you do that."

With an emphasis on exploration and activity, each piece is created with careful attention to detail and quality materials. The collection offers a wide range of styles from taped-seam shell pieces, insulated outerwear, and cargo pants to graphic tees, hoodies, sweatpants and more. Made with technical fabrics like nylon, sherpa fleece, waffle knits, heavyweight cottons and compression. Cooper's trademarked Hook is also featured on a number of pieces, along with a detailed and unique trim system, including custom rock pullers, zippers and speed belts, as well as special branded buttons, toggles and labels inside each garment. These designs are an accumulation of years of previously unrealized experimentation and ideation that could now be realized through the Pacsun partnership.

The RCOS collection will be available in a complete range of sizes from XXS to XXL, opening up the path for anyone to journey in.

RCOS will be available from August 9, 2024 at Pacsun.com and Pacsun stores nationwide, and through Cooper's new website for the brand, rcoutdoorsupplycom. Select global retailers will also carry a selection of pieces, extending the reach of the label and desire to explore.

About Reese Cooper

Founded in 2016, Reese Cooper is the designer's namesake brand known for its tailored take on classic American outdoor and utility wear with a focus on material quality and construction. Raised in Atlanta & London, Cooper moved to Los Angeles at the age of 18 to learn the ins and outs of garment manufacturing firsthand. In 2019, the brand was awarded runner up in the CFDA/Vogue Fashion Fund in 2019, making him the youngest ever finalist and Reese was included in Forbes 30 Under 30 in the following year. Cooper has collaborated with esteemed industry giants like Levi's and Merrell. As a continued commitment to environmental reforestation, Reese Cooper contributes to the One Tree Planted initiative for every item sold.

About Pacsun:

Pacsun is a purpose-driven, leading specialty retailer offering a cross section of emerging brands and trending fashion through the lens of youth culture. Delivering the latest contemporary, streetwear, and activewear, Pacsun partners with the best brands at the intersection of fashion, music, art, and sport to offer curated collections, rare and exclusive products, and creative collaborations on every level to inspire the next generation. Founded in 1980 in Newport, CA, Pacsun is now co-created in Los Angeles.

Source Pacsun

Monday, September 2, 2024

Nayrouz Olarte Launches Global Fashion Trade Organization

Nayrouz Olarte Launches Global Fashion Trade Organization

Nayrouz Olarte Announces the Formation of International Fashion Federation, a Global Trade Organization for all Stakeholders in Fashion, Tourism and Hospitality.

Multi-passionate entrepreneur and philanthropist Nayrouz Olarte, known for her transformative leadership as the former President of the Board of Orlando International Fashion Week and founder of the HER Foundation, is proud to announce the launch of the International Fashion Federation (IFF). This groundbreaking global trade organization is dedicated to uniting stakeholders in fashion, tourism and hospitality committed to a mission that enhances the cities of tomorrow through the synergistic power of fashion.

 

While other leading fashion organizations focus on global trade, designer recognition through awards, and education and resources for support with things like materials, supply chain and manufacturing, IFF will focus on the connection between the fashion industry and the business interests of a thriving city.

"By propelling fashion into a cultural conversation, we can form a collective interest and impact communities just as the performing arts have done for centuries. I believe that fashion can bring the world together because it's a universal language of self-expression; it's the art of our everyday lives. Infusing fashion into the fabric of a city has a profound impact on its culture, tourism, and luxury markets. Florida is the second most valuable real estate market in the country, and we envision matching that value from an art, fashion, and cultural perspective. I've seen firsthand how an emphasis on fashion can revitalize a city, and I'm passionate about expanding this work throughout Florida and then into other parts of the world," said Nayrouz Olarte.

Nayrouz's past experience in her culinary career, serving her community in a pivotal role at Orlando International Fashion Week, and as founder of HER Foundation set the stage for this vision to come to life. Olarte's focus for the past several years has been in the non-profit space. She launched HER Foundation and hosted an inaugural HER Gala where she partnered with Jackie Siegel and Victoria's Voice Foundation. That fashion show gala event caught the attention of the board of directors at Orlando International Fashion Week and she was later named CEO. She has shown the city of Orlando how powerful the intersection of fashion, luxury lifestyle, hospitality and tourism can be. Her first project upon launching the International Fashion Federation will be called Glamour for Good, a show to benefit NonPareil students with Autism. 

Business leaders, city planners, and innovators are invited to join the IFF as founding trustees or members, shaping a future where fashion plays a central role in urban development and cultural enrichment. This is an unparalleled opportunity to be at the forefront of a movement that leverages fashion as a catalyst for social transformation and economic growth.

Source: International Fashion Federation