Gen.G Launches Official 2024 Summer Jersey with LIBILLY

Global esports organization Gen.G announces their newest apparel collaboration with LIBILLY, a Seoul streetwear culture-based brand led by rapper Changmo. The "2024 Gen.G x LIBILLY Collection" represents icons of youth and passion in cross-cultural scenes; the two brands are teaming up to promote K-culture worldwide, beyond Korea's domestic stage.

"Every year, we are proud that we get to be a part of some of the biggest esports moments in the world," said Arnold Hur, CEO of Gen.G Esports "This year, we are excited to partner with Changmo and the team at LIBILLY to introduce a new kit during such a historic season."

The new collection with LIBILLY consists of six pieces, including the official jersey and jacket as well as short-sleeved t-shirts, sweatshirts and ball caps featuring both organizations' logos. The official jersey, accented in Gen.G's signature gold color, is designed to be breathable and comfortable for both players and fans to wear. Gen.G's iconic slogan "Change the Game" is printed on it to encourage fans to collect. LIBILLY is the latest in a series of successful lifestyle collaborations for Gen.G, with brands like The Hundreds, PUMA, and Heron Preston in past years.

The lifestyle apparel features a mashup of Gen.G adorable mascot 'Genrang' wearing clothes with LIBILLY's symbol '031' logo, among other cobranded apparel items. Images of the Gen.G League of Legends team, currently competing in Riyadh for the 2024 Esports World Cup, have captured the hearts and minds of fans since they first leaked.

"I'm excited to wear new uniforms this season through our collaboration with the hip and young brand LIBILLY," said Gen.G Chovy Jeong Ji-hoon. "It was fun to try out and shoot content in a different look than we did before, so I hope the fans enjoy it as much as we enjoyed this process."

"We are thrilled to be collaborating with Gen.G, a representative of the esports scene," said rapper Changmo, head of LIBILLY. "We hope that this collection, which reinterprets the passionate brand image of Gen.G from our perspective and expresses it in a new dimension, will be a meaningful gift to Gen.G fans around the world. We also look forward to the various collaborative activities that Gen.G and LIBILLY will continue to launch."

The collection, which marks the first collaboration between Gen.G and LIBILLY, will be on sale for US based fans on July 16, 2024 on the Gen.G US Shop.

Meanwhile, the Gen.G League of Legends team is the undisputed top team in Korea and continues to make history in the esports scene, having achieved the LCK's first ever four-peat and winning 2024's MSI in Shanghai. The official 2024 Gen.G x LIBILLY jerseys were worn by the players for the first time at the Esports World Cup.

Fans in the Los Angeles area are invited to the Gen.G HQ in Santa Monica, CA, for their Gen.G Night Market Watch Party, sponsored by Turtle Beach, to watch the team back in action as they start the LCK Summer Split against Dplus Kia. The match starts at 11 pm PT with doors opening at 10 pm PT on July 12. Fans can also expect exclusive merch items & discounted TigerNation apparel, complimentary food & beverages, Turtle Beach peripheral giveaways, raffles, and a photobooth. Fans must RSVP here to attend.

Source Gen.G

DKNY Fall 2024: Kaia Gerber Stars in NYC-Inspired Campaign

In a bold move that captures the spirit of today's generation, DKNY announces that Kaia Gerber will continue as the face of the brand, bringing an authentic edge to the Fall 2024 Campaign.

This past spring, DKNY began a new chapter, channeling iconic American style inspired by the New York energy that keeps the brand timeless. Turning the page to Fall 2024, DKNY deepens its storytelling, exploring the city's endless capacity to inspire. From iconic classic literature to music from every genre, New York breathes creativity into every corner of culture. Such diversity of expression has become a catalyst for DKNY as it enters this next era.

"We are thrilled to have Kaia as the global face of DKNY for the second season. Her vibrant energy comes to life as our campaign ties back to the core values of the brand and resonates with our consumers while building more global visibility for the brand," says Jeff Goldfarb, EVP at G-III Apparel Group.

Captured by leading fashion photographer Mikael Jansson and styled by Alastair McKimm, the campaign images are set against the backdrop of New York City, while passages from iconic books that take place in the city play an ever-present role. Among the selection are quotes from "Just Kids" by Patti Smith, "The Great Gatsby" by F. Scott Fitzgerald, and "Bright Lights, Big City" by Jay McInerney. Jansson taps into these stories to arrive at a fresh vision of the collection, with Kaia asserting her unique and youthful allure. Beyond the fashion, Jansson uses the color palette to make an instant impression.

"Kaia personally is an avid reader and book lover, with a vibrant growing online community through her Book Club. The concept of the campaign was an inspiring opportunity to connect DKNY's love of all things New York with Kaia's love of literature in a pure authentic way," states Trey Laird, Founder and Chief Creative Officer at Team Laird.

Fall 2024 explores Kaia, New York, and the collection in a real, raw, and authentic light. With a global outlook rooted in New York's distinctive energy, DKNY infuses international influences with a contemporary edge, offering a fusion of timeless style and modern individuality that epitomizes the brand's iconic attitude and forward-thinking mindset. Empowering individuals who view the streets as their runway to boldly signal their unique style, each look can be endlessly remixed.

Featured throughout the campaign is DKNY's 35th anniversary collection, DKNY est. 1989, which reflects the enduring legacy of chic style that resonates from one generation to the next. Drawing inspiration from the archives, the DKNY est. 1989 collection delivers a cross-section of pieces that are at once recognizable and reimagined. From statement coats worn with a streetwear sensibility to cropped puffers paired with pleated skirts, the DKNY attitude plays out with heightened self-expression. Throughout, rebellious twists underscore the DKNY ethos and ignite inspiration among those discovering the brand all over again.

"As DKNY evolves, the Fall 2024 campaign marks a defining moment, reflecting the brand's commitment to creativity, authenticity, and accessibility. The campaign launches today on @DKNY social channels and globally through a diverse media mix of digital, print, premium outdoor, along with high caliber social/influencer partnerships," says Jacki Bouza, SVP, Global Marketing + Communications at G-III Apparel Group.

ABOUT G-III APPAREL GROUP, LTD.

G-III Apparel Group, Ltd. (NasdaqGS: GIII), a global leader in fashion with expertise in design, sourcing and marketing, owns and licenses a portfolio of over 30 preeminent brands. The Company is differentiated across unique brand propositions, product categories and consumer touch points. G-III owns ten iconic brands including, DKNY, Karl Lagerfeld, Donna Karan and Vilebrequin, and licenses over 20 brands, including Calvin Klein, Tommy Hilfiger, Nautica, Halston and National Sports leagues, among others.

Source G-III Leather Fashions, Inc