Thursday, September 5, 2024

Saks and LOEWE Celebrate Fall/Winter 2024 Collection with Exclusive Edit and New York Flagship Takeover

Saks and LOEWE Celebrate Fall/Winter 2024 Collection with Exclusive Edit and New York Flagship Takeover

Saks and LOEWE are joining forces for the first time to debut an exclusive edit of the Spanish luxury house's highly anticipated Fall/Winter 2024 collection, available today on Saks•com and at select Saks Fifth Avenue stores. To celebrate the collaboration, LOEWE is taking over the iconic Saks Fifth Avenue New York flagship with immersive visual installations and unique offerings inspired by the collection. The partnership comes to life throughout the store, from the garden-themed displays in Saks' legendary Fifth Avenue windows, to an in-store juice bar and towering vegetable sculptures featuring designs from the collection. To further celebrate the partnership, Jonathan Anderson, Creative Director of LOEWE, will co-host a launch event with Tracy Margolies, Chief Merchandising Officer of Saks, on Saturday, September 7 during New York Fashion Week. Additionally, digital content showcasing the collaboration will be featured on Saks•com and across both brand's social media channels.



"Jonathan Anderson is a visionary and a changemaker, and Saks has been mesmerized by his innovative and boundary-pushing approach from the start of his journey at LOEWE," said Tracy Margolies, Chief Merchandising Officer at Saks. "We are thrilled to mark an important milestone in our partnership with Jonathan and LOEWE with this exclusive edit. With this collaboration, we are delighted to celebrate Jonathan's unique voice and remarkable creativity, and we look forward to bringing our customers inspiring fashion and experiences they can't find anywhere else from one of the most iconic names in luxury."



"It's exciting to be working on a collaboration that echoes the craft and innovation of the LOEWE Fall Winter 2024 collections that is centered on two great, but very distinct American artists, Richard Hawkins and Albert York, as well as historic English ceramics," noted Jonathan Anderson, Creative Director of LOEWE. "These collaborations are invigorating, encouraging us to look at what we do in new ways and reminding us to always be curious, and it's brilliant to be able to celebrate the moment with Saks."



THE SAKS-EXCLUSIVE EDIT
In celebration of the partnership, LOEWE curated a distinctive edit of women's and men's ready-to-wear and accessories from the Fall/Winter 2024 collection, available only at Saks. The edit features five limited-edition styles of the iconic LOEWE Squeeze Bag, boasting intricate beaded designs. Notably, more than 20,000 beads were hand sewn onto each Squeeze Bag using a caviar beading technique to achieve a 3D texture. The assortment includes ethereal floral print dresses and beaded women's Campo Biker Boots inspired by the work of American painter Albert York, as well as two new colorways of the Gala Sandal. Men's styles include an artful printed dress shirt, a hooded jacket and matching sweatpants and a striped sweater inspired by the work of American artist Richard Hawkins, along with a new colorway of the coveted LOEWE Flow Runner Sneaker.

The edit and additional styles from the LOEWE Fall/Winter 2024 collection are available for purchase now on Saks•com and at select Saks Fifth Avenue stores including Atlanta, Bal Harbour, Beverly Hills, Houston and New York.



NEW YORK FLAGSHIP TAKEOVER
Now through September 23, customers can discover garden-themed visual installations at Saks Fifth Avenue New York, inspired by the distinctive floral and vegetable motifs featured throughout the LOEWE Fall/Winter 2024 collection. In Saks' famed windows on Fifth Avenue, looks from the exclusive edit are presented against a bold backdrop of towering hand-painted vegetables surrounded by brilliant green beading. Inside the store, vegetable sculptures showcasing the collection can be found on the main floor housing handbags, leather goods and accessories and on the third floor featuring women's designer ready-to-wear.

On Friday, September 6 and Saturday, September 7 from 1:00 p.m. to 5:00 p.m., the LOEWE juice bar will be available while supplies last on Saks' renowned women's shoe floor, 10022-SHOE, located on the eighth level of the store. The activation will offer complimentary fresh juices in co-branded Saks and LOEWE biodegradable cups, and Issue 4 of the LOEWE Magazine will be distributed to guests on a first-come, first-served basis.

ABOUT SAKS FIFTH AVENUE
Saks Fifth Avenue is the leading name in luxury shopping. Since 1924, the brand has maintained a reputation for delivering an expertly curated assortment of fashion and highly personalized service. The Saks Fifth Avenue experience offers seamless all-channel shopping through an elevated digital platform and in-person services provided by an extraordinary network of 38 Saks Fifth Avenue stores across North America.

ABOUT LOEWE
Founded in Spain in 1846, LOEWE has been one of the world's major luxury houses for over 178 years. Under the creative direction of Jonathan Anderson since 2013, the brand's latest chapter redefines it as a house focused on craft and culture; demonstrated by an intellectual yet playful approach to fashion, a bold and vibrant take on the Spanish lifestyle, and unmatched leather expertise.

Source Saks•com LLC

 

 

Wednesday, September 4, 2024

Orkin Unveils New Uniforms Through Partnership with Savannah College of Art and Design

Orkin Unveils New Uniforms Through Partnership with Savannah College of Art and Design

Orkin and SCADpro today announced their recent partnership resulting in the rollout of new Orkin uniforms for more than 10,000 employees.





The Orkin Marketing team approached the Savannah College of Art and Design (SCAD) to engage SCADpro, the university's collaborative innovation studio that generates business solutions for the world's most influential brands, with a design challenge to reimagine the company's uniforms. The SCADpro team consisted of 16 talented students and two faculty leads representing top-ranked SCAD degree programs, including fashion, fashion marketing and management, graphic design, art history, animation, illustration, film and television, luxury and brand management, and more. The students worked in two groups, a graphics team and fashion team, to effectively meet the needs of the design brief.

The updated uniforms are anchored in white, red, and black with classic khaki — a return to a classic color palette inspired by Orkin's brand identity and heritage. The uniforms have changed in fit, form, and functionality, but have maintained a professional look as part of Orkin's core values. The execution of these design efforts was informed by the team's in-depth understanding of the need to improve utility and fabric choices to make Orkin Pros, specifically women, more comfortable and productive on the job.

"The opportunity to work with Orkin allowed SCAD students to see their thoughtful work launch into the world and positively impact both the consumer and employee experience," said Paul Stonick, vice-president of SCADpro. "By implementing strategies in areas including textile sourcing, corporate social responsibility, and integrated marketing, students successfully delivered the Orkin uniform to look professional and represent Orkin's tradition and storied background."

"We are proud to have partnered with SCADpro to reimagine the iconic Orkin uniform that is professional, practical, and cost effective," said Pat Chrzanowski, President Orkin USA. "Our new Orkin Pro uniforms are just that — a modern take on the iconic Orkin residential and commercial uniforms, while retaining our brand's values and strong visual identity."

New Uniform Design


The new uniform design was focused on updating the traditional Orkin uniform by elevating and modernizing the design. This shirt design, although simple in concept, is an updated design to the current Orkin uniform. The shirt is more comfortable and functional while maintaining the traditional and recognizable elements of the current design.

 Uniform Shirt

  • The new shirt features a poly spandex blend material that is breathable and stretches for comfort while working.
  • The residential shirt's red epaulets have been updated to red shoulder stripes for a more modern look.
  • The shirt design also includes one pocket with a pen holder, which offers more utility.
  • The new design also features darting on the women's shirts to improve fit.

Uniform Pants
  • Orkin's uniform pants were updated with performance fabric that offers wrinkle resistance and a four-way stretch for comfort and mobility. The new pants also provide breathability in summer months.
  • The design features a device pocket on one side and cargo pocket on the other, on both men's and women's pants. The pants pockets were also moved to the front for a more modern look.
  • On the women's pants, elastic has been added in the back waist to improve fit, while maintaining a flat front look.
  • The new design also features a belt made of nylon woven with a locking slide for improved fit, a more modern look, and increased durability.

From the beginning, the goal for the new Orkin uniform was to stay true to the heritage of the Orkin brand, —– from top to bottom, while making it more comfortable and better meeting the needs of every Orkin Pro. The new uniform design has minor silhouette changes; but is elevated with more sophisticated and versatile textile choices and thoughtful utility details.

About Orkin, LLC

Founded in 1901, Atlanta-based Orkin aspires to be the world's best service company. As an industry leader in essential pest control services, Orkin offers protection against termite damage, rodents, and insects, providing a safe place for people to live, work, and play. Orkin has more than 360 owned-and-operated branch offices and more than 45 franchise locations in the U.S. and international franchises and subsidiaries in Canada, Europe, Central America, South America, the Caribbean, the Middle East, Asia, the Mediterranean, Africa, and Mexico. Through its values of safety, integrity, innovation, professionalism, and empathy, Orkin is committed to protecting public health by helping prevent and control pests as well as educating consumers on the potential health risks posed by these pests. As such, since 2020, Orkin has partnered with the American Red Cross to inform the public about the health threats of mosquitoes while boosting our country's blood supply through monetary contributions and blood donations. Orkin is committed to hiring the world's best to deliver the peace of mind only a service-minded Orkin Pro can provide. Learn more about careers at Orkin.

About SCADpro

SCADpro is the Savannah College of Art and Design's collaborative innovation studio that generates business solutions for the world's most influential brands. SCADpro is recognized as the preeminent university partner in higher education and among design agencies worldwide. Unlike other agencies and university programs, SCADpro invites clients to engage in every step of the ideation and creative process and to work directly with student designers, professors, and alumni focused on clients' desired outcomes. For more information on SCADpro, visit scadedu/scadpro.

SCAD: The University for Creative Careers

SCAD is a private, nonprofit, accredited university, offering 100 graduate and undergraduate degree programs across locations in Atlanta and Savannah, Georgia; Lacoste, France; and online via SCADnow. SCAD enrolls more than 17,500 undergraduate and graduate students from more than 120 countries. The future-minded SCAD curriculum engages professional-level technology and myriad advanced learning resources, affording students opportunities for internships, professional certifications, and real-world assignments with corporate partners through SCADpro, the university's renowned research lab and prototype generator. SCAD has earned top rankings for degree programs in interior design, architecture, film, fashion, digital media, and more. Career success is woven into every fiber of the university, resulting in a superior alumni employment rate. A 2023 study found that 99% of SCAD graduates were employed, pursuing further education, or both within 10 months of graduation. SCAD provides students and alumni with ongoing career support through personal coaching, alumni programs, a professional presentation studio, and more. Visit scadedu.

Source Orkin, LLC