From Armani White to SEVENTEEN's Hoshi: YOUNG POSSE's New Single 'ATE THAT' is Making Waves with Star-Studded Support

YOUNG POSSE, an artist that is under DSP Media and Beats Entertainment, is taking the K-pop scene by storm with their latest single "ATE THAT," garnering enthusiastic support from global stars.

The group, consisting of Jung Sunhye, Wi Yeonjung, Jiana, Doeun, and Han Jieun, has successfully made their comeback with their third EP, "ATE THAT." The title track's dance challenge video has amassed over 38 million views on official social media channels.

Participants in the "ATE THAT" dance challenge include notable figures such as KARD's Jeon So-min and MIRAE's Son Dong-pyo, senior labelmates as well as Pentagon's Hui and Kiss of Life's Natty & Haneul. The challenge combines a catchy melody with intricate hip-hop steps, offering a fresh and captivating visual experience.

Particularly noteworthy is the support from American rapper Armani White, who gained global fame with "BILLIE EILISH." White's video cheering for YOUNG POSSE has become a hot topic across online communities and social media. Previously, YOUNG POSSE had incorporated White's lyrics into their second EP's title track, "XXL," featuring the memorable line, "Big t-shirts, not Billie, just POSSE," showcasing their unique connection.

SEVENTEEN's Hoshi also shared the music video link for "ATE THAT" on his personal social media, praising it as "Check out the music video. It's truly the best—YOUNG POSSE!, " and expressing his respect for the group. Hoshi described YOUNG POSSE as a team with impressive planning abilities. He said, "I truly respect them," and encouraged them to continue pushing forward.

YOUNG POSSE has continued to make their mark with tracks rooted in traditional hip-hop, following their debut track "MACARONI CHEESE" and "XXL." With ongoing support from both local and international stars, their growth trajectory is accelerating.

The third EP "ATE THAT" represents YOUNG POSSE's ambition to dominate the K-pop scene after "eating" their way through "MACARONI CHEESE" and growing to "XXL" size. The title track, a genre-blending gem of G-funk, reinterprets the sounds of 90s American hip-hop icons Dr. Dre and Snoop Dogg while presenting choreography in a modern twist, earning significant acclaim.

Thanks to this momentum, YOUNG POSSE has also received focused coverage from the British music magazine NME and achieved a notable victory at their debut awards by winning Best Music Video. The music video for "ATE THAT" has surpassed 25 million views just six days after its release.

Source DSP Media; BEATS ENTERTAINMENT

Edifier Teams Up with NBA Stars Donte DiVincenzo and Jared McCain

Edifier, a leading innovator in premium audio solutions, is thrilled to announce an exciting new collaboration with NBA players Donte DiVincenzo and Jared McCain. This dynamic partnership brings together two basketball stars who share a deep passion for music, perfectly aligning with the high-quality audio experience that Edifier's W830NB over-ear headphones deliver.

 

A Fusion of Performance and Passion

Donte DiVincenzo, known for his explosive energy on the court and his love for rhythm off the court, and Jared McCain, the rising star whose creative flair extends beyond basketball into music, are the perfect ambassadors for the W830NB headphones. Both athletes are celebrated not only for their skill in the game but also for their authentic love of music, which plays a vital role in their lives both on and off the court.

"I've always believed that music fuels my performance," says Donte DiVincenzo. "The W830NB headphones deliver the perfect sound quality that lets me dive deep into the beats that keep me going, whether I'm prepping for a game or just relaxing."

Jared McCain explains, "Music is a huge part of my life. It's how I express myself, how I unwind. The journey within is where it all begins. Edifier W830NB headphones is my music companion".

 

Elevate Your Sound Experience with the W830NB Series

The W830NB over-ear headphones are designed for the true audiophile who demands nothing but the best in sound quality. Featuring -45db advanced noise cancellation technology, 94 hours long-lasting battery life, and a sleek, comfortable design, these headphones are engineered to enhance every note, beat, and lyric with crystal-clear precision.

"At Edifier, we are dedicated to creating products that resonate with our customers' passions," says Frank HE, marketing director at Edifier. "Donte and Jared embody the spirit of our W830NB series – they're passionate, driven, and deeply connected to the music they love. We couldn't be more excited to have them on board."

Join the Movement

Edifier is set to host an exclusive showroom event in New York this September, featuring special appearances by NBA players Donte DiVincenzo and Jared McCain. Attendees will gain insight into how these sports stars integrate music into their everyday lives, showcasing the impact of Edifier's W830NB headphones in keeping them connected to their love for sound.

The W830NB over-ear headphones are now available for purchase at Amazon•com, with a special limited-time offer.

About Edifier:

Edifier specializes in the design and manufacture of premium audio solutions that showcase technological innovation and design excellence. Founded in 1996 and headquartered in Beijing, China, Edifier delivers outstanding sound experience through a wide range of audio systems for personal entertainment and professional use. Renowned for its award-winning design philosophy, expertise and innovation in acoustic technology, and superior manufacturing standards, Edifier is one of today's leading innovators of audio electronics. 

Source Edifier

 

 

Vans Celebrates New York's Skate Community with a Block Party in Brooklyn

Vans' core mission is to celebrate skateboarding's impact on culture and champion the skateboarding world's creatives who are "Always Pushing" progression. Part of that uplifting of the skate community includes throwing events globally — like a memorable music and skate installation at the Sacré Coeur during Paris Fashion Week and sponsorship of The Bunt Jam 2024, a raucous celebration of Toronto's skateboarding culture — and now Vans is set to touch down at Vans Skate Space 198 in Bushwick, Brooklyn for an all-day block party.

Occurring right in the middle of New York Fashion Week on September 7, the party is a celebration of the brand's long-standing support of NYC skate culture and an opportunity to bring together the individuals, brands, and shops in New York that, just like Vans, are "Always Pushing."

During the day, there will be an open skate session at Vans Skate Space 198's extensive concrete park and a prize-filled skate jam with a cash-for-tricks component and gift card giveaways from skate shops KCDC, Labor, and Tenant. For those newer to the world of skating, KCDC and Sk8Babes will also host free skate lessons. Sign up here for skate lessons.

Accompanying the skating will be a community-focused "Off the Wall" market from Vans family members like LQQK Studio, Quartersnacks, PunkandYo, Homerun, Star Team, EC Melodi, FTI, Nayfandwavey and more. Vans Skateboarding team members like Beatrice Domond, Ben Kadow, Dick Rizzo, Shiloh Catori, Rowan Zorilla, Zion Wright, Curren Caples, and Efron Danzig will be in attendance. Additionally, there will be DJs throughout the day, including LQQK Studios, Ben Kadow, and King Marie, as well as food and beverage vendors.

The good times don't end when the sun goes down either, as Vans will transform the space into a "skate rave" at night. After a Skate Session with the Vans Skateboarding team, the venue will turn the lights down and the bass up, featuring fresh ghettotech from Detroit's HiTech and New York's Jubilee.

About Vans

Vans®, a VF Corporation (NYSE: VFC) brand, is the leading skateboarding and original action sports footwear, apparel, and accessories brand. Vans® authentic collections are sold in more than 100 countries through a network of subsidiaries, distributors, and international offices. Vans® has more than 2,000 retail locations globally including owned, concession and partnership doors. The Vans® brand inspires and empowers everyone to live "Off The Wall" embodying the youthful spirit of freedom, non-conformity, and relentless drive to push culture across action sports, music, art and design.

Source Vans

H&M Unveils A/W 2024 Collection with Star-Studded Cast

A new vision of style. H&M reignites its fashion sensibility with A/W 2024, starring Charli xcx, Arca, Lila Moss, Loli Bahia, Sage Elsesser and Sega Bodega.

A/W 2024 marks a refresh of H&M's fashion spirit. Full of rich tones, intriguing details and design-focused silhouettes, this season brings a very special collection for H&M. The A/W 2024 collection will be available in select stores worldwide and online at hm . com beginning September 12th.

"This collection is full of many special inspirations and quality materials. The leather, the knits, the sparkly separates – together the pieces showcase the strength of H&M's fashion ability. It's all about great clothes: real wardrobe icons. The campaign lets the fashion shine," says Eliana Masgalos, Womenswear Design Director, H&M.

Each piece within the assortment tells a unique story. The collection is inspired by the eternal glamour and versatility of mid-century design, the deep and sophisticated hues of wood and retro interiors, the lingering beauty of Hollywood cinema sirens, and the cycle of styles across key fashion eras.

The A/W 2024 campaign features an array of musicians, models, and cultural leaders. Created by photographer Sam Rock and director Albert Moya, it is a celebration of fashion, individuality, and personal style. The cast of contemporary icons, including Charli xcx, Arca, Lila Moss, Ajus Samuel, Loli Bahia, Wali Deutsch, Okay Kaya, Bibi Breslin, Alewya, Sage Elsesser, Sega Bodega, and Lux Gillespie, embodies H&M's commitment to embracing fashion and self-expression.

A mid-century mood is visible in the suiting, including boxy jackets and micro skirts. There are flashes of vintage-styles seen in the leather dresses and heirloom-style mesh dresses. Premium materials such as leather and suede add to the opulent feel of the collection. Knits include skirt suits in stretch wool, and must-have matching vests and shorts. The color palette features an array of browns, from caramel to deep mahogany. Oxblood and green add to the archival feel, complemented by black and white as accent statements. Accessories include heeled pumps with a round toe, studded loafers, and furry slip-ons. Bags are slick and structural. Jewelry ranges from minimal and angular to offbeat and earthy. Belts help complete the mood of assertive femininity, emphasizing shapes and lines.

For men, the mood is tailored classicism, matched with opulence. Tailoring in oxblood and cool steel tones create elevated statement pieces, such as a leather trench cut at a mid-length and a lurex tweed workwear jacket. Items combine a spirit of utility with individuality – a message central to the H&M ethos of great fashion for everyone.

"The A/W 2024 collection is all about the joy of great fashion. Music is an area where experimentation, individuality and flair have always thrived, so it makes perfect sense for H&M to be paying tribute to the intersection between style, sound and self-expression." - Jörgen Andersson, Creative Director, H&M  

H&M will kick off the global celebrations of its much-anticipated A/W 24 collection with a spectacular party in London. A multi-faceted celebration of music, fashion and individuality, the event will feature a special performance by Charli xcx and DJ sets by Jamie xx and Sherelle. In keeping with the spirit of inclusivity that defines H&M, the invite will be open to all, with customers able to sign up for the chance to attend via social media and through members competitions.

SOURCE H&M

Gap Launches Fall 'Get Loose' Campaign Starring GRAMMY®-Nominated Global Pop Star Troye Sivan

Gap debuts its Fall 2024 campaign, featuring dancers and artists showcasing the brand's fall denim collection as a canvas for creativity. The campaign champions originality through fashion, music, and dance.

The campaign, titled "Get loose," stars GRAMMY®-nominated global pop star Troye Sivan and the dance group CDK Company, with direction and choreography by Sergio Reis. Set to Thundercat's viral hit "Funny Thing," the film, shot by Dan Martensen, reunites Sivan and Reis and features original choreography showcasing dancers in baggy and loose fit denim, inspiring free movement and personal style.

"This fall, we are celebrating Gap's 55-year heritage in denim with a collection of loose styles that allow for self-expression," said Mark Breitbard, President and CEO, Gap. "Our new campaign featuring Troye Sivan perfectly captures the spirit of this moment with an attitude that showcases the movement of our denim and delivers fashion as entertainment."

Gap's fall denim collection offers endless opportunities for self-expression. The cast of performers showcase the versatility of Gap's new denim assortment, styled in head–to-toe looks that celebrate both a fit and "get loose" mindset:

HEYDUDE Announces Sydney Sweeney as their Global Spokesperson

What does it mean to be a Dude? Those who know, know: being a Dude is a way of life. Specifically, the way of your life. Being comfortable in your own shoes and encouraging others to do the same.

HEYDUDE, the popular footwear brand, and Sydney Sweeney are joining forces to enlighten the masses on what it means to be a Dude. Today the brand and multi-talented entertainer announced a long-term, global partnership and unveiled HEYDUDE's new brand campaign to create a movement of Dudes.

Grunge Revival: Ripped Tees and Band Logos Make a Comeback

Calling all flannel-clad rebels and band tee enthusiasts! Get ready to unleash your inner Kurt Cobain (minus the tragic ending, hopefully) because grunge is back, baby! Yes, that's right, the era of ripped jeans, mosh pits, and enough flannel to clothe a lumberjack convention is making a comeback on the glorious canvas of T-shirt design. So, dig out your old band tees from the back of your closet (or, you know, buy some new ones – adulting is weird, right?), and get ready to embrace the glorious messiness of grunge fashion (because sometimes, looking effortlessly cool requires a little effort… in the form of strategically placed rips and a healthy dose of nonchalance).

But Why Grunge Now?

Good question, my fellow fashion rebels. There are a few theories. Maybe it's a reaction to the overly polished styles of recent years. Maybe it's a collective yearning for a simpler time (even if that simpler time involved dial-up internet and limited music streaming options). Or maybe, just maybe, it's because ripped tees and band logos are just plain cool. Whatever the reason, grunge is back, and it's here to stay (at least for a little while. Fashion is fickle, after all).

 

Ripped, Not Ruined: The Art of the Distressed Tee

The cornerstone of any good grunge outfit is the ripped tee. But here's the thing: there's a fine line between "artfully distressed" and "looking like you got attacked by a rabid badger." Here are a few tips for rocking the ripped tee look:

• Start Small: Don't go all "human cheese grater" on your favorite band tee. Begin with a few small rips on the neckline or sleeves. You can always add more later if you're feeling particularly rebellious.
• DIY or Pre-Ripped? That is the question. If you're feeling crafty, grab a pair of scissors and unleash your inner demolition artist (just be careful not to destroy a vintage treasure). Otherwise, plenty of stores sell pre-ripped tees that save you the hassle (and potential tears… in your shirt, not your eyes).
• Balance is Key: Pair your ripped tee with something more polished on the bottom. Think dark wash jeans, a denim skirt, or even a pair of (gasp!) dress pants (because grunge can be surprisingly versatile, you know).

Band Tees: A Walking Playlist (and Conversation Starter)

Band tees are the ultimate expression of your musical taste (or at least your desire to look like you listen to cool music). Here's how to choose the perfect one:

• Do You Actually Like the Band?: While rocking a random band tee for the aesthetic is tempting, there's something to be said about repping music that resonates with you. Plus, it can lead to some awesome conversations with fellow music lovers.
• Vintage Vibes: Hunting down a vintage band tee at a thrift store is a true treasure hunt. Not only will you look cool, but you'll also be rocking a piece of musical history (and potentially saving some cash).
• Go Beyond the Obvious: Sure, Nirvana and Pearl Jam are grunge staples, but don't be afraid to explore lesser-known bands. You might just discover your new musical obsession (and a unique conversation starter).

Beyond the Basics: Embracing the Full Grunge Experience

Ripped tees and band logos are a great start, but there's more to grunge than just those two elements. Here are a few ways to fully embrace the grunge revival:

• Flannel Frenzy: Flannel shirts are the ultimate grunge layering piece. Wear it unbuttoned over your ripped tee, or tie it around your waist for that classic "just rolled out of bed, but still look kinda cool" look.
• Combat Boots for Stompin': Replace your dainty sandals with some chunky combat boots. They'll add an edge to your outfit and make you feel like you could conquer the world (or at least the mosh pit).
• Don't Forget the Accessories: A beanie, a choker, or a pair of ripped skinny jeans can take your grunge look to the next level. Just remember, the key is to avoid looking too costume-y. Grunge is about effortless cool, not forced rebellion.

Grunge Revival: More Than Just a Fashion Trend

The grunge revival isn't just about ripped tees and flannel shirts. It's about embracing a certain attitude – a rejection of the mainstream, a celebration of individuality, and a willingness to question the status quo. It's about channeling the raw energy and DIY spirit of the early 90s music scene. Sure, it might look a little messy at times, but that's part of the beauty of grunge. It's a middle finger to perfection, a celebration of imperfection, and a reminder that sometimes, the coolest things in life are a little bit rough around the edges (just like your favorite ripped tee).

Grunge for Grown-Ups (Because Adulting is a Thing Now):

Let's face it, most of us aren't teenagers anymore. Our days of diving headfirst into a mosh pit are probably (hopefully?) behind us. But that doesn't mean we can't still embrace the grunge revival in a way that's age-appropriate and comfortable. Here are a few tips:

• Comfort is Key: Gone are the days of squeezing into those ultra-tight skinny jeans. Choose ripped tees and flannel shirts that fit you well and allow you to move freely (because let's be honest, adulting often involves activities like chasing toddlers or carrying groceries, and nobody wants to do that in restrictive clothing).
• Embrace Quality: Invest in a few high-quality pieces that will last. A well-made ripped tee and a classic flannel shirt can be wardrobe staples for years to come.
• Mix and Match: Grunge doesn't have to be head-to-toe flannel and ripped jeans. Pair your ripped tee with a midi skirt or your favorite pair of dark wash jeans. The key is to find a balance between the grunge aesthetic and your own personal style.

So, Unleash Your Inner Grunge (But Maybe Leave the Safety Pins at Home):

The grunge revival is a chance to tap into your rebellious spirit, express yourself through fashion, and celebrate the raw energy of the 90s music scene. Don't be afraid to experiment, have fun, and remember, a little bit of grunge goes a long way. Just maybe skip the safety pins this time around – your parents will thank you (and your skin will probably appreciate it too).

Bonus Tip: Pair your grunge outfit with a healthy dose of self-deprecating humor. There's something undeniably charming about a grown adult rocking a ripped Nirvana tee and a pair of comfy sneakers. It shows you can appreciate the music and the style without taking yourself too seriously.

Now get out there, grunge warriors, and show the world that you can still be cool, comfortable, and effortlessly rebellious (even if your idea of rebellion now involves getting to bed before 10 pm). Rock on!