Gap debuts its Fall 2024 campaign, featuring dancers and artists showcasing the brand's fall denim collection as a canvas for creativity. The campaign champions originality through fashion, music, and dance.
The campaign, titled "Get loose," stars GRAMMY®-nominated global pop star Troye Sivan and the dance group CDK Company, with direction and choreography by Sergio Reis. Set to Thundercat's viral hit "Funny Thing," the film, shot by Dan Martensen, reunites Sivan and Reis and features original choreography showcasing dancers in baggy and loose fit denim, inspiring free movement and personal style.
"This fall, we are celebrating Gap's 55-year heritage in denim with a collection of loose styles that allow for self-expression," said Mark Breitbard, President and CEO, Gap. "Our new campaign featuring Troye Sivan perfectly captures the spirit of this moment with an attitude that showcases the movement of our denim and delivers fashion as entertainment."
Gap's fall denim collection offers endless opportunities for self-expression. The cast of performers showcase the versatility of Gap's new denim assortment, styled in head–to-toe looks that celebrate both a fit and "get loose" mindset:
