BRUNT Workwear Introduces the USA Marin Welted Work Boot

BRUNT Workwear, the fast-growing workwear brand known for its innovative and durable boots and apparel, today introduces the USA Marin Welted - BRUNT's first ever work boot Built in the USA. The USA Marin Welted is assembled in San Antonio, Texas with domestic and global components from best-in-class suppliers around the world, including waterproof leathers sourced from American cattle. The durable Goodyear welt construction and BRUNT's signature comfort system make the USA Marin Welted a great option for trade workers on the most demanding job sites who value Built in the USA products.

"Ever since the launch of BRUNT, our team has been working towards including Built in the USA products in our assortment," said Eric Girouard, founder and CEO at BRUNT Workwear. "We've finally taken an important first step with the launch of the USA Marin Welted. We'll also be adding additional Built in the USA work boots to our product line starting next year, and remain committed to bringing the right mix of products to the hard working men and women across the country who get up and grind every day to build this country."

In addition to its heavy-duty welted construction that provides enhanced stability on the job, the USA Marin Welted comes equipped with a fully waterproof build, soft and nano composite safety toe options, and an innovative slip, oil, and high heat-resistant outsole that protects up to 572º F.

BRUNT's best-selling Marin product line is named after Matt Marin - a union drywall superintendent and childhood friend of founder and CEO, Eric Girouard. Based on Matt's experience and BRUNT's expertise, together they created a boot that is affordable, comfortable, and equipped with the features trade workers need to be safe and compliant at work.

The USA Marin Welted is available on BRUNT's website beginning today - and launches in a classic dark brown colorway, with additional limited-edition and in-line colors to follow.

• The USA Marin Welted Soft Toe Version will be available in sizes 7-16 for $259.00
• The USA Marin Welted Comp Toe Version will be available in sizes 7-16 for $269.00

About BRUNT
Launched in 2020, BRUNT Workwear is retooling the way the workwear industry works by collaborating with trade workers to develop boots and apparel that provide the best performance, durability and comfort hard-earned money can buy. BRUNT products are developed to provide solutions that make real workers' lives easier, a mission brought to life by the fact that each signature product is named after a real worker who inspired the design. In addition to the bestselling The Marin boot, BRUNT's lineup includes a range of waterproof, comp toe, soft toe, and job site-approved work boots for every worker, as well as a selection of apparel and accessories.

SOURCE BRUNT Workwear

Old Navy Celebrates 30 Years of Inviting Everyone to Play with Style

For 30 years, Old Navy has been woven into the fabric of America, uniting generations with iconic products and memorable fashion moments. In celebration of the brand's anniversary, we're  inviting everyone to come play with style by bringing back and modernizing some of our greatest hits from the '90s, reconnecting with longtime fans, and welcoming new tastemakers into the brand.

Old Navy has cemented itself as an iconic American brand, famous for the democratization of fashion and an irreverent take on style, inviting everyone from Carrie Donovan to RuPaul into the brand over its 30 year history. Today, Old Navy is one of North America's largest apparel brands, with more than 1,200 company-owned and franchise stores.

"To mark our 30^th year, we're celebrating our heritage while creating new history and reasserting our place in culture," said Haio Barbeito, CEO of Old Navy. "It's such an iconic American brand, that it's hard to find someone who has not bought something from Old Navy. As we head into our next chapter, we're focused on inviting customers to play with style by delivering amazing experiences and products that meet them where they are." 

"At Old Navy it's not just about the fashion, but the joy we experience in it," said Zac Posen, Chief Creative Officer, Old Navy. "If we look back at the '90s, it was a moment of moving from possibilities to reality, the juxtaposition of pop culture meeting indie culture, meeting hip hop. It was a time that allowed people to express themselves and their self identity – and that's what the team has re-created with the '94 Reissue collection. Come play and reimagine style with us."

Timed to its 30th anniversary celebration, the brand is unlocking core memories and reconnecting with longtime fans, as well as welcoming new friends into the brand by:

LAUNCHING A LIMITED EDITION COLLECTION that brings it back to 1994.
From deep in the vault: the '94 Reissue is a feel-good, limited-edition collection that brings NOWstalgia to life by modernizing Old Navy's iconic '90s designs while staying true to the brand's heritage as an iconic American retailer.

The nostalgic collection revives Old Navy's most iconic pieces from the brand's golden era: from baby tees, baggy jeans and cargos, to matching tracksuits, bucket hats and the beloved Performance Fleece.

The collection, which launches Friday, September 13 offers nearly 200 styles for the entire family (across men's, women's, kids, toddler, and baby) and will be available on oldnavy com and select Old Navy stores.

CELEBRATING IN STYLE, OLD NAVY AND THE CUT HOST 90S THROWBACK PARTY
Hosted by Zac Posen, Chief Creative Officer of Old Navy, and Lindsay Peoples, Editor-in-Chief of The Cut, Old Navy and The Cut will celebrate the 30th anniversary of Old Navy and The Cut's Fall Fashion issue with a '90s throwback party. The New York Fashion Week event, held at Webster Hall, will showcase the '94 Reissue collection and will also include special performances by Ja Rule, En Vogue and HANSON!

REINVIGORATING THE BRAND WITH THE "ONCE MORE '94" CAMPAIGN
A feel-good celebration across all consumer touch points including in-store, and out of home placements in New York City,  digital media, social, and Old Navy brand channels. Additionally, a limited-edition, '90s-inspired "zine" will be available both digitally at OldNavy.com, and printed in stores for consumers to further experience the collection.

 

Pickleball Clothing Company, Stack Athletics, Launches New Summer 2024 Collection

Stack Athletics, the industry leader in pickleball-specific performance apparel, launched their summer 2024 performance collection, a 14-piece capsule that combines Stack's defiant and unapologetic style with new technology built for pickleballers. Known for making performance apparel for pickleball players who want to wear a cult brand with a streetwear edge, Stack's new collection is the result of almost a year of sourcing and testing materials specifically for the speed and intensity of the game pickleball while unleashing the punk attitude of pickleball and inspiring self-expression on the court.

The new collection includes new colors and patterns in favorites from Stack, including the Courtside Dress and the Rally Tank, and introduces new pieces with all-new technology, like the Men's Flowstate Zip Tee, Women's Rush Skirt, and Men's Tourney Short. Players who take their personal style as seriously as their pickleball game will benefit from new technology that regulates body temperature while keeping players quick on their feet with lightweight fabric.

Key New Technology Features from Stack:

• MellowMesh* Liner: Our built-in Feather Sport* short liner provides a like-nothing milky smooth feel while giving the perfect amount of stretch, support, and breathability
• Caddy Pocket*: Built to hold two pickleballs so you never have to chase a ball again
• Flowstate* Micromesh: Our proprietary super-soft, quick-drying, microvented blend helps your body stay cool and self-regulate through long matches

Stack's new collection was inspired by their team of professional pickleball players – Tyler Loong, Michael Lloyd, Christine Maddox, Brandon Nsekpong, Angie & Alex Walker, and DJ Young – who can be seen on the PPA & APP Tour(s) wearing the new Summer 2024 collection. Stack's line of performance gear is co-signed by the best in pickleball while still being accessible to those who are learning the game and want to feel like a winner before stepping onto the court.

"At Stack, we embrace pickleball as loud, unapologetic, and disruptive, and we wanted our line to reflect that," said Jeremy Nef, President of Stack Athletics. "In this new collection, every detail down to the drawstring length and ball pockets has been thought of, so players can focus on keeping the intensity up and the game loud. And to all the tennis players out there, thanks for the courts!"

About Stack Athletics:

Founded in 2020 by pickleball addicts, Stack creates a defiant alternative for pro-level quality pickleball apparel. We love pickleball for its short courts, drop shots, and loud pop. All Stack clothing is inspired by our team of pro players, blending durability and function with unique design. Stack is committed to delivering apparel that's not just built to help you move better on the court but to move differently in curated colors and innovative materials.


Source Stack Athletics

Hudson Jeans Announces Partnership With Brooks Nader, Launching Spring 2025

Hudson Jeans, a leading premium denim lifestyle brand, announces a new partnership and collaboration with supermodel and actress Brooks Nader, launching in Spring 2025.

Nader brings her one-of-a-kind aesthetic to the 17-piece collection that was designed to represent things she would want in her own closet. The offering has an elevated variety of denim and fashion silhouettes that also pair back to the essential basics in the line to take the Hudson woman from day to night.

"Brooks embodies what we look for in a partner. The platform and community she has built is incredible and the authentic love she has for the Hudson brand makes this a special collaboration. We are excited about the next chapter of the brand," said Jason Rabin, Chief Executive Officer, Centric Brands.

Nader's connection with the brand dates back when she was a teenager. She fondly remembers wearing Hudson during some of her favorite memories like riding horses with her sisters on their farm in Louisiana and wearing them for special milestones throughout her upbringing.

"Each piece in this collection has its own unique style and flair," says Brooks Nader. "We aimed to create more than just a selection of styles; we wanted a curated capsule of my personal closet must-haves. I designed each piece to be mixed and matched with one another; you can't make a mistake when pairing any of the pieces! The end result is a stunning array of wardrobe essentials that effortlessly blend into everyone's closet."

Nader worked closely with the Hudson team to bring her vision to life. As part of her collection, Nader collaborated to include a new denim fit, The Beth Straight featuring the Hudson signature Flap Pocket design.

The collection will launch in March 2025 with Nader featured in the campaign which includes outdoor advertising in major cities, an extensive digital program and a live shopping launch tied to the brand's e-commerce site. The partnership will also be celebrated with a launch event in Los Angeles. In addition to HudsonJeans.com, the collection will be sold at select global retailers.

Hudson Jeans is part of the Centric Brands portfolio. Centric Brands is a leading lifestyle collective that designs, sources, markets, and sells high-quality products in the kid's, men's and women's apparel, accessories, beauty, and entertainment categories.

About Hudson Jeans Founded in 2002, Hudson strives to create denim that transcends trends and improves with wear over time. Designer-led, Hudson is a Los Angeles based premium denim brand designing quality jeans and more for women, men, and kids. This irreverent, edgy and effortless cross-generational brand is available coast to coast at fine department stores and specialty boutiques in the USA and internationally throughout Europe, Asia, Canada and Australia. Website: hudsonjeans•com // Instagram: @hudsonjeans

About Brooks Nader Brooks Nader is a supermodel and actress, known for her impeccable style and captivating presence. Through campaigns, runway shows, branded partnerships, strategic collaborations, and more, Nader's career has continued to skyrocket since she made her debut in the 2019 edition of Sports Illustrated Swimsuit. Throughout her career, Nader has worked with esteemed brands including but not limited to, Charlotte Tilbury, Clarins, Covergirl, Dolce & Gabbana, Stuart Weitzman, Victoria's Secret, and alice + olivia. Most recently, in May 2024, she was named a Sports Illustrated Swimsuit Legend, and featured on the cover of the magazine for the second time, in celebration of the magazine's 60th Anniversary.

About Centric Brands LLC. Centric Brands LLC is a global leading lifestyle brand collective that has unparalleled expertise in product design, development and sourcing, retail and digital commerce, marketing, and brand building. Centric designs, sources, markets, and sells high-quality products in the kids, men's and women's apparel, accessories, beauty, and entertainment categories. The Company's portfolio includes licenses for more than 100 iconic brands, including Airwalk®, Calvin Klein®, Tommy Hilfiger®, Nautica®, Spyder®, and Under Armour® in the kid's category; Joe's Jeans®, Buffalo®, Hervé Léger®, and IZOD® in the men's and women's apparel category; Coach®, Kate Spade®, Michael Kors®, All Saints®, Frye®, Timberland®, Hunter®, and Jessica Simpson® in the accessories category; and in the entertainment category, Disney®, Marvel®, Nickelodeon®, and Warner Brothers® among many others. The Company also owns and operates Zac Posen®, Hudson®, Robert Graham®, Avirex®, Fiorelli®, and Taste Beauty® and operates a joint venture brand, Favorite Daughter, with Sara and Erin Foster. The Company's products are sold through leading mass-market retailers, specialty and department stores, and online. The Company is headquartered in New York City, with U.S. offices in Los Angeles and Greensboro, and international offices in Asia, Europe, Montreal, and Toronto. Centric Brands social impact efforts are centered around our commitment to serve and uplift the communities where we live and do business. Through our collective volunteerism and contributions, we are dedicated to making a caring and lasting impact on the world around us.


Source Hudson Jeans