Sunday, September 22, 2024

COACH Introduces Spring 2025 Collection With Runway Show On The High Line

COACH Introduces Spring 2025 Collection With Runway Show On The High Line

Coach debuted its Spring 2025 collection with a runway show on the Spur of New York City's High Line, a portion of elevated park adjacent to the house's global headquarters. The newest iteration of Creative Director Stuart Vevers' vision of American classics as interpreted by the new generation, the presentation emphasized the appeal of personality and self-expression and offered a new interpretation of what "luxury" can really mean.


 

Continuing Vevers' exploration of archetypal pieces as seen through the eyes of young people today, Spring 2025 mixed elements of classical tailoring and couture-inspired cocktail dresses with more casual pieces pulled from the counter-cultural vocabulary of skate, heavy metal and new wave. American sportswear icons like navy blazers, chinos and pinstripe suiting were tweaked and exaggerated to create unexpected fits and proportions, while '60s inspired dresses in candy-colored palettes were made new with very short, dropped hems. The art of "re-loving," or reimagining the end-of-life for pieces already in circulation, is also prominently featured on the runway. Denim trousers, moto skirts and aviator jackets were crafted from post-consumer garments artfully repurposed to create something new, a celebration of the house's rich legacy of craft, as well as the inherent charm of pieces with history. Vevers expands here on Coach's popular (Re)Loved program, which restores and resells vintage Coach pieces using craft and customization.

Graphic T-shirts with playful interpretations of New York pop and rock 'n' roll iconography were layered under distressed moto jackets and paired with stovepipe denim trousers, while another selection of white T-shirts were embroidered and embellished with hand-crafted words and phrases, emulating both souvenir garments of the 1940s and a DIY punk aesthetic. The collection also evolved on key concepts from the last two seasons, including new interpretations of the cardigan jacket in upcycled leather and suede, and fresh takes on tuxedo jackets and pajama-style pants, this time creased and faded for added character.

In leathergoods, the Spring 2025 collection marked the debut of the Chain Tabby 26, a new interpretation of Coach's iconic Tabby bag. Crafted in soft-grain leather and available in a range of colors, the new bag features a metallic chain strap with details inspired by leathercraft. The collection also featured new variations on Winter's Frame bag, including top handle versions in exaggerated sizes, a menswear-inspired Portfolio shape, an oversized backpack, and several silhouettes that apply iconic Coach Frame hardware, first designed for the brand by Bonnie Cashin in the 1960s, to Vevers' popular family of Shape bags, in heart, star and dinosaur shapes.

The presentation also featured Coach's new Soho Sneaker. Inspired by the cross-training sneakers of the late '80s and early '90s, the sneaker references these classic styles while remaining iconic in its own right. The Soho was distressed specifically for the runway collection and embellished with stickers, as well as a series of resin charms depicting taxi cabs, cassette tapes, and other ephemera. Featuring an upper crafted with regenerative leather, this newest style captures the house's commitment to expanding its vision of sustainability to multiple categories on the runway.

"My vision for Spring was to show real clothes in a real, relevant, urban environment," said Vevers. "But we're redesigning these clothes, keeping in mind the values of a new generation that is discovering these pieces for the first time."

"So many elements of this collection come down to personality," said Vevers. "We've taken very archetypal pieces and made them unique to the wearer, with the proportions, with the styling, and with very playful embellishments that call into question the idea of traditional 'luxury.' I think what's more valuable today is something that's personal."

Inspired by the energy of the New York City, where different people and styles mix and merge, the runway show was held on the High Line's Spur, an elevated park in the beating heart of the city. Guests at the event were able to take in the latest collection within the context of the environment that helped inform it. Show content echoed the presentation's urban theme and setting, with dynamic views of the High Line and surrounding streets and a series of moving portraits with hand-drawn elements. Special guests included stars of Coach's new "Unlock Your Courage" campaign Charles Melton, Nazha, Storm Reid, Jayson Tatum and Youngji Lee.

A curated selection of pieces from Spring 2025, including the Chain Tabby and the Soho Sneaker, are available now to buy online and at Coach Soho and Coach House on Fifth Avenue.

About Coach
Coach is a global fashion house founded in New York in 1941. Inspired by the vision of Creative Director Stuart Vevers and the inclusive and courageous spirit of its hometown, the brand makes beautiful things, craft to last—for you to be yourself in.

Coach is a Tapestry, Inc. brand. Tapestry is publicly listed on the New York Stock Exchange under the ticker TPR.

Source Coach

Thursday, September 5, 2024

Coach Introduces Fall Campaign, "Unlock Your Courage"

Coach Introduces Fall Campaign, "Unlock Your Courage"

Coach today launches "Unlock Your Courage," a campaign starring new global ambassadors Elle Fanning, Charles Melton, Nazha and Storm Reid, and returning Coach Family members Jayson Tatum, Kōki, and Youngji Lee. The campaign introduces Coach's Fall 2024 collection in a series of stories about having the courage to choose authentic self-expression over the idea of perfection, and is the newest exploration of "The Courage to Be Real," Coach's purpose-grounded platform inspiring people to express the many sides of who they are.


Coach's "Unlock Your Courage" campaign reshapes the brand's talent constellation with the addition of exciting new ambassadors —a global group uniquely aligned with Coach's grounding purpose, the Courage to Be Real. In their own ways, each of these individuals display the kind of authenticity, courageous spirit, talent and style that make them stand-outs in their fields, and strong examples of how to confidently explore the many facets of one's identity. 


The Fall campaign reflects the ways today's generation can sometimes feel constrained by their own expectations of perfection. Starting from this initial place of vulnerability, the campaign stories then flip the narrative, with each character unlocking their inner courage to break free from their ideas of perfection and instead celebrate their unique self-expression.



"My approach to the "Unlock Your Courage," campaign matched my design process for the Fall collection," said Creative Director Stuart Vevers. "We focused on the tension between something romantic and picturesque and something very real and spontaneous; a sense of the lived in but compelling aesthetic that typifies the spirit of New York. Elaine's dynamic shots of our friends of the house all amplify that message of authenticity and the beauty that comes from embracing the imperfections of a well-lived life in well-loved fashion."



In the campaign films directed by Camille Summers-Valli, Coach bags act as a catalyst for the characters' transformations, animating with a life of their own to help each individual tap into their inner confidence. Elle Fanning portrays a young woman preparing for an audition, who then gets a burst of confidence from the Brooklyn bag she carries with her. Charles Melton's character is arriving at a first date when his Hitch backpack helps him show up as his authentic self. In Nazha's film, she plays a young woman walking up to a crowded party, and her Times Square Tabby bag gives her the assurance to arrive as only she could. The new ambassadors are joined in the campaign films by returning Coach Family member, rapper Youngji Lee, playing a young woman who initially feels self-conscious at a family gathering, before her Tabby bag pulls her out of her shell. These films are complemented by a series of photographs by British photographer Elaine Constantine, which capture carefree moments of inner liberation and feature the full cast, including Storm Reid, who makes her debut with the brand in eyewear, and Jayson Tatum, for eyewear and watches, along with Kōki, featuring the new Times Square Tabby. Constantine worked closely with each individual to achieve a natural, uninhibited style of portraiture that evokes spontaneity and human emotion.



"Self-expression is one of the key pillars of the Courage to Be Real, our purpose here at Coach," says Coach Global Chief Marketing Officer and Tapestry Chief Growth Officer Sandeep Seth. "We've found again and again that the chase for perfection can hold us back from expressing ourselves authentically. 'Unlock Your Courage' is meant to inspire our consumers to break from that impossible standard and embrace the many facets of who they are."



Another star of the campaign is Coach's iconic Tabby bag, which appears in new silhouettes and finishes with the debut of the Times Square Tabby. Alongside the new Brooklyn bag, this latest iteration of the Tabby is a highlight of the Coach Fall 2024 collection, inspired by Creative Director Stuart Vevers' vision of youthful interpretations of Coach's American design language. The campaign also features tailored silhouettes and ready-to-wear essentials including denim trousers, tops and knitwear, along with an array of New York-inspired charms such as yellow taxis, postcards and the Statue of Liberty.



"Unlock Your Courage" follows Coach's "Find Your Courage" and "Wear Your Shine" campaigns grounded in Expressive Luxury, Coach's vision of a new kind of luxury focused on self-expression as defined by today's generation.

SOCIAL MEDIA: @Coach; #CoachNY, #CourageToBeReal 

ABOUT COACH  Coach is a global fashion house founded in New York in 1941. Inspired by the vision of Creative Director Stuart Vevers and the inclusive and courageous spirit of its hometown, the brand makes beautiful things, crafted to last—for you to be yourself in.

Coach is a Tapestry, Inc. brand.  Tapestry is publicly listed on the New York Stock Exchange under the ticker TPR.

Source Coach

Tuesday, September 3, 2024

Hudson Jeans Announces Partnership With Brooks Nader, Launching Spring 2025

Hudson Jeans Announces Partnership With Brooks Nader, Launching Spring 2025

Hudson Jeans, a leading premium denim lifestyle brand, announces a new partnership and collaboration with supermodel and actress Brooks Nader, launching in Spring 2025.

Nader brings her one-of-a-kind aesthetic to the 17-piece collection that was designed to represent things she would want in her own closet. The offering has an elevated variety of denim and fashion silhouettes that also pair back to the essential basics in the line to take the Hudson woman from day to night.




"Brooks embodies what we look for in a partner. The platform and community she has built is incredible and the authentic love she has for the Hudson brand makes this a special collaboration. We are excited about the next chapter of the brand," said Jason Rabin, Chief Executive Officer, Centric Brands.

Nader's connection with the brand dates back when she was a teenager. She fondly remembers wearing Hudson during some of her favorite memories like riding horses with her sisters on their farm in Louisiana and wearing them for special milestones throughout her upbringing.

"Each piece in this collection has its own unique style and flair," says Brooks Nader. "We aimed to create more than just a selection of styles; we wanted a curated capsule of my personal closet must-haves. I designed each piece to be mixed and matched with one another; you can't make a mistake when pairing any of the pieces! The end result is a stunning array of wardrobe essentials that effortlessly blend into everyone's closet."

Nader worked closely with the Hudson team to bring her vision to life. As part of her collection, Nader collaborated to include a new denim fit, The Beth Straight featuring the Hudson signature Flap Pocket design.

The collection will launch in March 2025 with Nader featured in the campaign which includes outdoor advertising in major cities, an extensive digital program and a live shopping launch tied to the brand's e-commerce site. The partnership will also be celebrated with a launch event in Los Angeles. In addition to HudsonJeans.com, the collection will be sold at select global retailers.

Hudson Jeans is part of the Centric Brands portfolio. Centric Brands is a leading lifestyle collective that designs, sources, markets, and sells high-quality products in the kid's, men's and women's apparel, accessories, beauty, and entertainment categories.

About Hudson Jeans Founded in 2002, Hudson strives to create denim that transcends trends and improves with wear over time. Designer-led, Hudson is a Los Angeles based premium denim brand designing quality jeans and more for women, men, and kids. This irreverent, edgy and effortless cross-generational brand is available coast to coast at fine department stores and specialty boutiques in the USA and internationally throughout Europe, Asia, Canada and Australia. Website: hudsonjeans•com // Instagram: @hudsonjeans

About Brooks Nader Brooks Nader is a supermodel and actress, known for her impeccable style and captivating presence. Through campaigns, runway shows, branded partnerships, strategic collaborations, and more, Nader's career has continued to skyrocket since she made her debut in the 2019 edition of Sports Illustrated Swimsuit. Throughout her career, Nader has worked with esteemed brands including but not limited to, Charlotte Tilbury, Clarins, Covergirl, Dolce & Gabbana, Stuart Weitzman, Victoria's Secret, and alice + olivia. Most recently, in May 2024, she was named a Sports Illustrated Swimsuit Legend, and featured on the cover of the magazine for the second time, in celebration of the magazine's 60th Anniversary.

About Centric Brands LLC. Centric Brands LLC is a global leading lifestyle brand collective that has unparalleled expertise in product design, development and sourcing, retail and digital commerce, marketing, and brand building. Centric designs, sources, markets, and sells high-quality products in the kids, men's and women's apparel, accessories, beauty, and entertainment categories. The Company's portfolio includes licenses for more than 100 iconic brands, including Airwalk®, Calvin Klein®, Tommy Hilfiger®, Nautica®, Spyder®, and Under Armour® in the kid's category; Joe's Jeans®, Buffalo®, Hervé Léger®, and IZOD® in the men's and women's apparel category; Coach®, Kate Spade®, Michael Kors®, All Saints®, Frye®, Timberland®, Hunter®, and Jessica Simpson® in the accessories category; and in the entertainment category, Disney®, Marvel®, Nickelodeon®, and Warner Brothers® among many others. The Company also owns and operates Zac Posen®, Hudson®, Robert Graham®, Avirex®, Fiorelli®, and Taste Beauty® and operates a joint venture brand, Favorite Daughter, with Sara and Erin Foster. The Company's products are sold through leading mass-market retailers, specialty and department stores, and online. The Company is headquartered in New York City, with U.S. offices in Los Angeles and Greensboro, and international offices in Asia, Europe, Montreal, and Toronto. Centric Brands social impact efforts are centered around our commitment to serve and uplift the communities where we live and do business. Through our collective volunteerism and contributions, we are dedicated to making a caring and lasting impact on the world around us.


Source Hudson Jeans