Pacsun Enters The Octagon In Las Vegas For Ufc 306: Riyadh Season Noche Ufc With An Exclusive Merchandise Drop

UFC continues a great tradition in combat sports of holding big fights around Mexican Independence Day to celebrate and honor the remarkable contributions of Mexican fighters to combat sports.  UFC will take the celebration to an unprecedented level as UFC 306 At Riyadh Season Noche UFC will become the first sports event at Sphere, the revolutionary entertainment venue in Las Vegas.

To commemorate the highly anticipated fight, Pacsun has once again teamed up with UFC for an exclusive collection – UFC 306 At Riyadh Season Noche UFC. Available today, the 6-piece line features the iconic fighters who will be competing at the groundbreaking event. This weekend, Pacsun will return to Sin City for the second time this year to showcase its new merchandise and celebrate the Mexican Fighting Spirit.

The new capsule features an exclusive soccer jersey and six event-specific t-shirts with designated styles for the fighters on the card, including Sean O'Malley and Merab Dvalishvili. Fans can now represent their favorite fighters and take part in the excitement around the special event. The dedicated line underscores Pacsun's ongoing commitment to combining fashion, sports, and culture through relevant collaborations.

"At Pacsun, we're always looking for ways to connect with our community," said Richard Cox, Pacsun Chief Merchandising Officer. "As UFC continues to grow, Pacsun aims to involve its audience by creating accessible merchandise for fans to support their favorite fighters. It's the first sports event at Sphere and we're excited to help celebrate this historic occasion."

To kick off the weekend, the partnership will take over the retailer's storefront at Fashion Show Mall in Las Vegas to build excitement for locals and visitors. The new collection will be displayed front and center with eye-catching, inviting signage.

Pacsun also curated an exclusive UFC weekend for two content creators and brand ambassadors to immerse themselves in the once-in-a-lifetime event. Carson Genal and Koriee Mckennedy will serve as Pacsun correspondents, offering their followers and the Pacsun community an insider's view of the excitement and activities leading up to the first-ever sports event at Sphere. They'll take an interactive tour of the UFC Performance Institute, watch the ceremonial weigh-ins held outside Sphere, and have prime seats to the main event. Collaborating with the sports-loving friends who represent the authentic Pacsun consumer underscores Pacsun's understanding of its audience and exemplifies how the brand strives to resonate with their interest through sports partnerships and accessible merchandise.

The UFC 306 AT RIYADH SEASON NOCHE Collection is available now in-stores and online with pricing ranging from $40-$60 and sizes XS-XXL.

Soure Pacsun

 

 

Gen.G Launches Official 2024 Summer Jersey with LIBILLY

Global esports organization Gen.G announces their newest apparel collaboration with LIBILLY, a Seoul streetwear culture-based brand led by rapper Changmo. The "2024 Gen.G x LIBILLY Collection" represents icons of youth and passion in cross-cultural scenes; the two brands are teaming up to promote K-culture worldwide, beyond Korea's domestic stage.

"Every year, we are proud that we get to be a part of some of the biggest esports moments in the world," said Arnold Hur, CEO of Gen.G Esports "This year, we are excited to partner with Changmo and the team at LIBILLY to introduce a new kit during such a historic season."

The new collection with LIBILLY consists of six pieces, including the official jersey and jacket as well as short-sleeved t-shirts, sweatshirts and ball caps featuring both organizations' logos. The official jersey, accented in Gen.G's signature gold color, is designed to be breathable and comfortable for both players and fans to wear. Gen.G's iconic slogan "Change the Game" is printed on it to encourage fans to collect. LIBILLY is the latest in a series of successful lifestyle collaborations for Gen.G, with brands like The Hundreds, PUMA, and Heron Preston in past years.

The lifestyle apparel features a mashup of Gen.G adorable mascot 'Genrang' wearing clothes with LIBILLY's symbol '031' logo, among other cobranded apparel items. Images of the Gen.G League of Legends team, currently competing in Riyadh for the 2024 Esports World Cup, have captured the hearts and minds of fans since they first leaked.

"I'm excited to wear new uniforms this season through our collaboration with the hip and young brand LIBILLY," said Gen.G Chovy Jeong Ji-hoon. "It was fun to try out and shoot content in a different look than we did before, so I hope the fans enjoy it as much as we enjoyed this process."

"We are thrilled to be collaborating with Gen.G, a representative of the esports scene," said rapper Changmo, head of LIBILLY. "We hope that this collection, which reinterprets the passionate brand image of Gen.G from our perspective and expresses it in a new dimension, will be a meaningful gift to Gen.G fans around the world. We also look forward to the various collaborative activities that Gen.G and LIBILLY will continue to launch."

The collection, which marks the first collaboration between Gen.G and LIBILLY, will be on sale for US based fans on July 16, 2024 on the Gen.G US Shop.

Meanwhile, the Gen.G League of Legends team is the undisputed top team in Korea and continues to make history in the esports scene, having achieved the LCK's first ever four-peat and winning 2024's MSI in Shanghai. The official 2024 Gen.G x LIBILLY jerseys were worn by the players for the first time at the Esports World Cup.

Fans in the Los Angeles area are invited to the Gen.G HQ in Santa Monica, CA, for their Gen.G Night Market Watch Party, sponsored by Turtle Beach, to watch the team back in action as they start the LCK Summer Split against Dplus Kia. The match starts at 11 pm PT with doors opening at 10 pm PT on July 12. Fans can also expect exclusive merch items & discounted TigerNation apparel, complimentary food & beverages, Turtle Beach peripheral giveaways, raffles, and a photobooth. Fans must RSVP here to attend.

Source Gen.G