Pacsun is excited to announce a meaningful collaboration with the Rare Impact Fund, founded by Selena Gomez, through the launch of the Rare DNM Edit collection. This exclusive line of denim for both men and women not only offers style-forward designs but also supports an essential cause—youth mental health. Launched on November 1, the collection donates 10% of its proceeds to the Rare Impact Fund, which is committed to providing accessible mental health services worldwide. Pacsun’s partnership with the Rare Impact Fund merges fashion with purpose, making a powerful statement that goes beyond just a clothing line. Let’s dive into what makes this collection so special, from its unique styles to the impact it aims to make.
A Denim Collection That Speaks Style and Purpose
The Rare DNM Edit collection showcases Pacsun's signature denim aesthetics, including baggy fits, trendy embellishments, and versatile washes that range from light to dark tones. For men, the collection features classic blue, black, and brown jeans, as well as carpenter-style pieces with studded details. Priced between $80-$95, these jeans offer options for every style, with sizes spanning from 28W-36W and lengths up to 32 inches. Complementary men’s gas jackets, available for $100, complete the look, adding a stylish outerwear choice to the collection.
For women, the line offers low-rise and high-rise baggy jeans, plus a selection of patchwork designs and bow embellishments. Sizes range from 22 to 34, with a shorter inseam option for added versatility. The collection also includes a chic denim skirt and jacket set, priced for affordability and crafted to mix and match effortlessly. By choosing these styles, customers not only embrace current trends but also contribute directly to a critical cause, supporting youth mental health across the globe.
A Night of Radiance & Reflection: The Collection’s Grand Debut
The Rare DNM Edit collection was officially introduced at the Rare Impact Fund Benefit: A Night of Radiance & Reflection on October 24, 2024, in Los Angeles. This annual event, hosted by Selena Gomez, brought together a community of mental health experts, celebrities, and advocates to support youth mental health initiatives. Attendees were given an exclusive first look at the denim collection, with some even receiving select pieces as gifts to commemorate the evening. The event, which raised substantial funds for youth mental health resources, highlighted the urgency of mental health issues and celebrated Pacsun’s commitment to making a difference.
This event solidified Pacsun’s role in the mental health space and reinforced the brand’s dedication to advocating for young people. By showcasing the Rare DNM Edit collection at this high-profile event, Pacsun not only boosted awareness but also underscored its passion for merging fashion with social good. The collection has since become a stylish symbol of support for mental health initiatives and a reminder of the power of collective action.
Fashion with a Mission: Pacsun’s Ongoing Commitment to Mental Health
“At Pacsun, we believe fashion can be a force for good,” said Brie Olson, CEO of Pacsun. Through its collaboration with the Rare Impact Fund, Pacsun has emphasized the brand's core values of purpose-driven fashion and social responsibility. The Rare DNM Edit collection exemplifies Pacsun's belief that style can go hand in hand with positive impact. By donating 10% of sales to the Rare Impact Fund, Pacsun is directly supporting the expansion of mental health resources for youth, aligning with its mission to inspire and uplift young people through meaningful actions.
The Rare Impact Fund, which supports 26 mental health organizations across five continents, has already reached over a million young people, providing critical resources and mental health services. Elyse Cohen, EVP of Social Impact & Inclusion at Rare Beauty and President of the Rare Impact Fund, expressed her gratitude, noting that “Pacsun’s partnership will help us continue to fund our global network of mental health organizations, who provide lifesaving tools and support to youth worldwide.”
Final Thoughts
The Rare DNM Edit collection by Pacsun and the Rare Impact Fund represents the powerful synergy of fashion and philanthropy. Each purchase from this collection not only adds a stylish, high-quality piece to your wardrobe but also makes a real difference in the lives of young people worldwide. By supporting youth mental health, Pacsun and the Rare Impact Fund are demonstrating the true impact of purposeful fashion. If you’re looking for denim that makes a statement—both in style and substance—look no further than the Rare DNM Edit collection. Available in select Pacsun stores and online, this collection won’t last long, so be sure to grab your favorite piece and join the movement.
ABOUT PACSUN
Pacsun is a purpose-driven, leading specialty retailer offering a cross section of emerging brands and trending fashion through the lens of youth culture. Delivering the latest contemporary, streetwear, and activewear, Pacsun partners with the best brands at the intersection of fashion, music, art, and sport to offer curated collections, rare and exclusive products, and creative collaborations on every level to inspire the next generation. Founded in 1980 in Newport, CA, Pacsun is now co-created in Los Angeles.
About Rare Impact Fund
Founded by Selena Gomez, the Rare Impact Fund aims to expand access to mental health services and resources for young people around the world. The Rare Impact Fund is raising $100M to support direct service organizations focused on strengthening mental health services and education for young people. The Rare Impact Fund is a fiscally sponsored project of the Hopewell Fund, a 501(c)(3) public charity.
