Trashie Partners With Steve Madden On Recycling Program

Trashie, the recycling and rewards platform, announced today that it has partnered with Steve Madden, the renowned footwear, accessories and apparel company, to bring Trashie's Take Back Bag and recycling infrastructure to Steve Madden customers. The partnership is indicative of how circularity and sustainable behavior are becoming more and more mainstream across the United States.

Steve Madden customers can now purchase Trashie's Take Back Bag for $20 from stevemadden.com, fill it with the old clothes and shoes cluttering their closets, and send it back to Trashie's recycling facility using a pre-paid shipping label. In exchange, customers will receive $25 off their next Steve Madden online purchase.

"I'm incredibly excited to announce our partnership with Trashie, which marks a key step in our efforts to support end-of-life management for our products," said Gregg Meyer, Chief Sustainability Officer, Steven Madden, Ltd. "As we look to 2024 and beyond, a key part of our sustainability journey involves creating a holistic, circular approach to fashion across our supply chain. Trashie's innovative platform aligns perfectly with this vision, allowing us to offer our customers an opportunity to responsibly and easily give new life to their used fashion and footwear. We're eager to see how this partnership will empower our customers and drive positive change in the years to come," he continued.

Everything sent to Trashie's recycling facility is assigned to one of 253 grades with a specific category, size, quality, and fabrication to ensure each item finds its next best home, whether via re-use, downcycling, or fiber-to-fiber recycling. Up to 95% of collected items are kept out of landfills.

"It is wonderful to see a mainstream brand like Steve Madden making such a meaningful commitment to circularity," said Kristy Caylor, founder & CEO of Trashie. "We are proud to partner with the Steve Madden team to deliver a fun and inspiring way for their customers to engage with recycling. Our goal is to ease our partners' transition to a more circular future by leveraging our proven consumer model and back-end recycling logistics to drive measurable and lasting impact for the brand."

Trashie, which recently announced that its Take Back Bag sales surpassed 500K over the past 12 months, meaning they diverted 8.4 million items totaling 4.3 million lbs from landfills, works with partners small and large, including ThirdLove, Bombas, Marine Layer, and Walmart.

About Trashie
Trashie gives people an easy and convenient way to recycle unwanted clothing, shoes, accessories, linens, and more, keeping waste out of landfills for as long as possible and helping drive impact. Its iconic Take Back Bag can be filled with items in almost any condition and sent back via mail in exchange for TrashieCash, which can be redeemed for rewards to use at a wide range of retailers across dining, travel, clothing, beauty, wellness, home goods and more. Trashie is the latest innovation from the team behind For Days, which was founded in 2018. For more information, visit www.trashie.io and follow @trashie on Instagram and TikTok.

Source Trashie

LOTTO Welcomes Chicago Fire FC's Kellyn Acosta to Roster of Global Athletes & Launches Iconic Lifestyle Footwear at DICK's Sporting Goods

WHP Global, owner of the LOTTO® brand, announced today the addition of Chicago Fire FC midfielder Kellyn Acosta to its roster of athletes, which includes New England Revolution defender Tim Parker, Seattle Reign FC and U.S. Women's National Team member Sofia Huerta and over 300 professional soccer players globally. Acosta, a member of the 2022 FIFA World Cup U.S. Men's National Team, will wear LOTTO footwear on and off the pitch and will promote the brand through social media and live appearances throughout the year.

"LOTTO is a storied brand with a rich soccer history. LOTTO's Stadio OG is my favorite cleat –
I love its premium leather and the Italian craftsmanship shines through," said Acosta. "Fashion and streetwear are such an important aspect of American culture and I'm excited to highlight some of the brand's timeless lifestyle classics off the pitch like the soccer-inspired Brasil Select shoes."

In conjunction with Acosta's signing, WHP Global also announced the launch of LOTTO's lifestyle footwear collection – LOTTO Leggenda – with retailer DICK'S Sporting Goods. Starting soon, U.S. consumers will be able to purchase LOTTO Leggenda footwear at brick-and-mortar retail stores for the first time.

LOTTO Leggenda takes the brand's iconic shoes from '70s, '80s and '90s and turns them into fashion masterpieces honoring the legends that made lasting impact in the history of their sport. The soccer-inspired LOTTO Brasil Select is now available for men and women, while the tennis-inspired LOTTO Autograph and LOTTO Signature is available exclusively in men's and women's sizing respectively. The LOTTO Leggenda lifestyle models pay homage to the brand's unrivaled sporting soul while featuring the brand's latest innovations to maximize comfort outside of sporting competition.

"Kellyn is the perfect fit as we continue to grow our soccer presence and influence in the U.S.," said Effy Zinkin, COO at WHP Global. "His on-field performance as a player coupled with his style off the pitch make this an ideal partnership as our lifestyle footwear becomes available to U.S. consumers at DICKS."

Acosta joins a stellar group of LOTTO athlete partners in the U.S. including 2013 MLS MVP Mike Magee, who is LOTTO's head of talent for its U.S. soccer division and was responsible for bringing in Acosta, Seattle Reign FC star defender Sofia Huerta, New England Revolution star defender Tim Parker, FOX Sports host and former MLS and U.S. Men's National Team standout Stu Holden, Brooklyn Aces pickleball star Pablo Tellez, and pickleball pro Jhonnatan Medina Alvarez. Acosta is 12-year MLS veteran, playing for FC Dallas, the Colorado Rapids, LAFC and currently Chicago Fire FC, and has made 58 appearances for the U.S. Men's National Team, where he was a member of the 2017 and 2021 CONCACAF Gold Cup winning teams.

In July 2023, LOTTO announced a partnership with DICK'S Sporting Goods to serve as the U.S. anchor retail partner for LOTTO's soccer and racquet sport products. In July 2024, LOTTO expanded its collection of soccer and tennis offerings with the new pickleball collection including equipment, footwear and apparel for men and women. For more information and to check out LOTTO's latest footwear and apparel.

About LOTTO

LOTTO, a premier Italian sports brand established in 1973, is world-renowned for its innovative, performance-driven footwear, apparel, and accessories, which feature its iconic logo of a tennis court over a soccer field. Rich in soccer history, LOTTO has been worn by professional soccer teams A.C. Milan and Juventus F.C., elite soccer players Dino Zoff, Ruud Gullit, and Andriy Shevchenko, and top athletes including tennis Grand Slam champions Martina Navratilova, Francesca Schiavone, Marion Bartoli and Boris Becker. Today, LOTTO is distributed in over 100 countries and is currently worn by more than 40 soccer teams, over 300 professional soccer players, and more than 200 professional tennis players.

About DICK'S Sporting Goods

DICK'S Sporting Goods creates confidence and excitement by inspiring, supporting and personally equipping all athletes to achieve their dreams. Founded in 1948 and headquartered in Pittsburgh, the leading omnichannel retailer serves athletes and outdoor enthusiasts in more than 850 DICK'S Sporting Goods, Golf Galaxy, Public Lands, Going Going Gone! and Warehouse Sale stores, online, and through the DICK'S mobile app. DICK'S also owns and operates DICK'S House of Sport and Golf Galaxy Performance Center, as well as GameChanger, a youth sports mobile platform for live streaming, scheduling, communications and scorekeeping.

Driven by its belief that sports have the power to change lives, DICK'S has been a longtime champion for youth sports and, together with its Foundation, has donated millions of dollars to support under-resourced teams and athletes through the Sports Matter program and other community-based initiatives. Additional information about DICK'S business, corporate giving, sustainability efforts and employment opportunities.

Source WHP Global

 

 

HEYDUDE Announces Sydney Sweeney as their Global Spokesperson

What does it mean to be a Dude? Those who know, know: being a Dude is a way of life. Specifically, the way of your life. Being comfortable in your own shoes and encouraging others to do the same.

HEYDUDE, the popular footwear brand, and Sydney Sweeney are joining forces to enlighten the masses on what it means to be a Dude. Today the brand and multi-talented entertainer announced a long-term, global partnership and unveiled HEYDUDE's new brand campaign to create a movement of Dudes.