PRADA Spring/Summer 2025 Womenswear Show

The Prada Spring/Summer 2025 Womenswear fashion show was held on September 19, 2024 inside the Deposito at Fondazione Prada, Milan.

FACE

Alexander starts by preparing the skin with Prada Skincare, employing Prada Augmented Skin The Essence as the first step. This transformative 2-in-1 toner and micro-peel essence optimizes and renews skin texture while gently exfoliating to prepare skin for the steps that follow. Next, Alexander applies Prada Augmented Skin The Serum, a cream to water serum to even and refine the skin tone. She then applies Prada Augmented Skin The Cream, ensuring its complete absorption before application of the new Prada Refine Blurring Extending Primer. The face primer instantly blurs pores and minimizes the appearance of fine lines. As a final step, Alexander applies the new Prada Reset Rebalancing Setting Powder to harmonize the complexion routine.
 

LIPS AND EYES

For several looks, Alexander adapts the use of Prada Dimensions Eyeshadow to frame the eyes and emphasize the natural arc of brows for a delicate yet intriguing look.

To prepare the lips, Alexander applies Prada Balm in Universal U000 as lip primer to moisturize and enhance the natural look of the lips. For select looks, she uses the new Prada Balm in Astral Pink for a unique, glowy finish. Alexander then utilizes the Prada Monochrome range to curate a variety of unique beauty looks. She applies the Prada Monochrome Nude Lipsticks for a hydrating, soft-matte finish that flatters all skin tones. The result is a uniform, diffused lip that perfectly complements a modern nude face. A particularly bold look stands out, pairing a striking eye look, using Prada Dimensions Eyeshadow in Profusion 02, with a daring lip, using Prada Monochrome Hyper Matte in Ultraviolet P57 and Prada Balm in Astral Pink as a final touch for a shiny effect.

Product List:

Face:

• Prada Augmented Skin The Essence
• Prada Augmented Skin The Serum
• Prada Augmented Skin The Cream
• Prada Refine Blurring Extending Makeup Primer
• Prada Reset Rebalancing Setting Powder

Lips and Eyes:

• Prada Balm U000, U001
• Prada Monochrome Lipstick B11, B13, B15, P57, P58, P59, B106, B107, B108, P158, P159
• Prada Dimensions Eyeshadow in Shades 01, 02

Steve Aoki Returns To Nyfw To Present Dim Mak X One Piece In Partnership With Toei Animation

Steve Aoki returned to New York Fashion Week this season with DIM MAK x ONE PIECE in partnership with Toei Animation to present a groundbreaking immersive runway experience on September 9th, 2024, at Artechhouse. The DIM MAK x ONE PIECE: Spring/Summer 2025 Collection was unveiled as part of Toei Animation's year-long celebration of the 25th anniversary of the iconic anime series. This collaboration, proudly presented by Steve Aoki's Dim Mak Collection and Toei Animation, represents a transformative moment for anime in the fashion world, where the bold and adventurous spirit of One Piece meets the cutting-edge designs of Dim Mak.

The DIM MAK x ONE PIECE: Spring/Summer 2025 Collection pays homage to the exhilarating world created by Eiichiro Oda, featuring designs inspired by the series' Egghead arc. The collection brings to life the vibrant personalities of beloved characters like Monkey D. Luffy and his Straw Hat crew. The immersive runway experience combined images and elements from the series, transporting guests into the world of One Piece in a way never before seen in fashion. This historic collaboration signifies the future of anime's influence on global fashion, merging storytelling with high design.

For the Spring/Summer 2025 season, DIM MAK x ONE PIECE introduced an array of dynamic silhouettes, pushing the boundaries of traditional anime-inspired fashion. The collection featured innovative new materials and bold design elements that reflected the adventurous essence of One Piece. Key pieces from the collection included a bomber jacket style which reappeared throughout several character-inspired looks including Zoro, Lilith, and GEAR5, a graphic printed athletic mesh jersey which were seen in the looks inspired by Bonney, Trafalgar Law, Franky, and York, and a standout tapestry-inspired embroidered jacket serving as the closing finale look for GEAR5. The brand's commitment to innovation was evident throughout the collection, seamlessly integrating the adventurous spirit of One Piece into each design. The collection's color palette drew inspiration from the bright and bold colors we see on the island of Vegapunk, incorporating vibrant hues and bold contrasts that mirrored the dynamic world of One Piece.

DIM MAK x ONE PIECE also expanded on product offerings with new accessories, including embroidered six panel caps, satin trucker hats, and faux fur-lined quilted satin trapper hats. Each piece reflected the collection's theme, blending functionality with bold design. The collection also introduced a molded silicone boot style directly inspired by the amine arc, a testament to the brand's commitment to pushing the boundaries of fashion and anime-inspired design in collaboration with Toei Animation, the runway presentation featured a fully immersive experience that brought the world of One Piece to life. The show incorporated unique and outlandish fashion themes, creating a dynamic environment that blurred the line between fashion and storytelling.

"This collaboration between Dim Mak and One Piece is a dream come true. It's a mashup of everything I love – fashion, music, and anime – all in one. As a huge fan of One Piece and Luffy, I'm super inspired by his drive, his fearless spirit, and how he turns obstacles into opportunities. This partnership is all about celebrating that energy with bold, dynamic fashion that captures the vibe of One Piece while repping the street style that Dim Mak is all about." - Steve Aoki

The runway show's casting featured a diverse lineup of models, including notables like Noah Lyles, the American track & field athlete and Olympian, and Junelle Bromfield, the Jamaican track & field athlete, who brought the collection to life on the runway.

About Toei Animation Inc.
Based in Los Angeles, Toei Animation Inc. manages the distribution of Toei Animation's top properties, including franchise series Dragon Ball, Sailor Moon, One Piece, Digimon, Saint Seiya and many others, to North America, Latin America, South Africa, Australia and New Zealand. Toei Animation's Los Angeles office also oversees all categories of consumer product licensing based on its film and television brands within these territories.

About One Piece
Produced by Toei Animation and based on the top-selling manga title of all time by creator Eiichiro Oda, the iconic episodic series "One Piece" debuted on Japanese TV in 1999 and features pirate Monkey D. Luffy and his Straw Hat crew on their epic quest to find "One Piece," the legendary treasure of the former King of the Pirates, Gol D. Roger. Now 25 years since the series' broadcast premiere, "One Piece" has taken its place as part of mainstream pop culture, attracting fans of all ages. Today, the franchise encompasses 15 feature films, numerous video games, a trading card game and a constantly expanding catalog of licensed apparel, footwear, accessories, toys & games, sporting goods, gifts & novelties, household goods, food & beverage and location-based entertainment.

Source DIM MAK

 

 

Ralph Lauren in the Hamptons: The Spring 2025 Fashion Show

"The Hamptons is more than a place. It's a natural world of endless blue skies, the ocean, green fields, and white fences, rusticity and elegance with a quality of light that drew artists here decades ago. It has been home, my refuge and always an inspiration," - Ralph Lauren

For Spring 2025, Ralph Lauren returns home to the Hamptons. This is a place of natural beauty, timeless elegance, and quiet sophistication. For over 50 years, the designer has found it as an unending inspiration and a backdrop to the many cinematic worlds he has created. From equestrians in the Polo fields to artists in their studios to children playing by the sea, the Hamptons brings together the best of Ralph Lauren's imagination into one iconic destination.

Set against the backdrop of a picturesque Hamptons estate, Ralph Lauren presents a timeless runway show that pays homage to the brand's enduring legacy and the Lauren family's history on the island. The Spring 2025 Fashion Show beautifully intertwines Ralph Lauren's iconic American style with intimate family moments that have shaped the designer's vision over the decades.

Ralph Lauren' History in the Hamptons

Ralph Lauren has long had a presence in the Hamptons. Beginning in the 1970s, the family spent summers vacationing in various locations, first Southampton, then Amagansett, East Hampton, and, finally, Montauk in the 90's. The first store opened in East Hampton in 1989, nearly 35 years ago.

"Every time I come into my house in Montauk, there is a smell of pine that I always remember. It's like the smell that says summer is here," the designer wrote in the 2023 book "Ralph Lauren: A Way of Living, Home, Design, Inspiration".

Today, there are four Ralph Lauren stores which include the East Hampton Double RL, Luxury, and Polo stores as well as the Southampton store.

• 1989: Ralph Lauren opened an independent Polo Country store in East Hampton. The store was 3,000 square feet and covered in white clapboard.
• 1992: The Ralph Lauren Country Store opened in East Hampton store opened on Main Street.
• 2007: A Ralph Lauren children's store opened in East Hampton. The structure that houses the children's store is the oldest surviving building in East Hampton.
• 2008: The Double RL store opened in East Hampton. That year, Ralph Lauren began a partnership with the East Hampton Historical Society of New York to underwrite the restoration of the barns and landscape of the historic Mulford Farm, one of America's most significant English Colonial farmsteads. As part of the partnership, Ralph Lauren designs product that celebrates the history of east Hampton, and 100% of the proceeds benefit Mulford Farm's restoration.
• 2013: A Polo Ralph Lauren store opened in East Hampton.

Source: Central Marketing Group

 

HIROMI ASAI SS25 collection unveiled at New York Fashion Week

New York based fashion brand, HIROMI ASAI, has been trying to revive the essence of Japanese Kimono for modern luxury fashion. The designer, Hiromi Asai, first presented authentic Kimonos on runway at the New York Fashion Week in 2016. Subsequently, HIROMI ASAI has been developing men's wears made of Japanese Kimono textiles, which were presented at Pitti Uomo, New York, Miami, and Paris Fashion Weeks every season since 2017. HIROMI ASAI gets international acclaims for its unique styles and concepts, and outstanding qualities.

HIROMI ASAI presents Spring/Summer 2025 (SS25) collection on runway at Flying Solo New York Fashion Week Show, starting at 3pm ET on September 9, 2024. The collection title is "TRANSITIONING SEASONS", which represents the sequence of seasons and unveils once-in-a-lifetime encounter clothing. Different from the previous collections, this collection features patchworks and vivid colors. Japanese traditional motifs are excellently integrated in this collection, which implies the course of nature during the transitional seasons. HIROMI ASAI always respects Japanese tradition and evolves traditional Japanese textiles to worldwide high fashion by progressive forms with all details inspired by Kimono. Japanese craftsmen, who usually manufacture textiles for authentic Kimono, and Hiromi Asai developed new textiles for this collection. The collection was tailored by Japanese unparalleled techniques. HIROMI ASAI SS25 collection could be recognized as treasures created by Japanese artisanship.

"This collection is different from any of our previous collections. Please take notice of variety of colors, which represents the transitioning seasons," Ms. Hiromi Asai said. "The essence of Kimono stays in the fabrics rather than in its forms. We are evolving Japanese traditional textiles to luxury high fashion for all over the world."

HIROMI ASAI SS25 collection is also unveiled during the Milan Fashion Week on September 22, 2024 and the Paris Fashion Week on September 30, 2024 After these premier debuts, this collection will be available at the boutique and showroom in New York.

Source HIROMI ASAI - Mode & Classic LLC

 

Coach Introduces Fall Campaign, "Unlock Your Courage"

Coach today launches "Unlock Your Courage," a campaign starring new global ambassadors Elle Fanning, Charles Melton, Nazha and Storm Reid, and returning Coach Family members Jayson Tatum, Kōki, and Youngji Lee. The campaign introduces Coach's Fall 2024 collection in a series of stories about having the courage to choose authentic self-expression over the idea of perfection, and is the newest exploration of "The Courage to Be Real," Coach's purpose-grounded platform inspiring people to express the many sides of who they are.

Coach's "Unlock Your Courage" campaign reshapes the brand's talent constellation with the addition of exciting new ambassadors —a global group uniquely aligned with Coach's grounding purpose, the Courage to Be Real. In their own ways, each of these individuals display the kind of authenticity, courageous spirit, talent and style that make them stand-outs in their fields, and strong examples of how to confidently explore the many facets of one's identity. 

The Fall campaign reflects the ways today's generation can sometimes feel constrained by their own expectations of perfection. Starting from this initial place of vulnerability, the campaign stories then flip the narrative, with each character unlocking their inner courage to break free from their ideas of perfection and instead celebrate their unique self-expression.

"My approach to the "Unlock Your Courage," campaign matched my design process for the Fall collection," said Creative Director Stuart Vevers. "We focused on the tension between something romantic and picturesque and something very real and spontaneous; a sense of the lived in but compelling aesthetic that typifies the spirit of New York. Elaine's dynamic shots of our friends of the house all amplify that message of authenticity and the beauty that comes from embracing the imperfections of a well-lived life in well-loved fashion."

In the campaign films directed by Camille Summers-Valli, Coach bags act as a catalyst for the characters' transformations, animating with a life of their own to help each individual tap into their inner confidence. Elle Fanning portrays a young woman preparing for an audition, who then gets a burst of confidence from the Brooklyn bag she carries with her. Charles Melton's character is arriving at a first date when his Hitch backpack helps him show up as his authentic self. In Nazha's film, she plays a young woman walking up to a crowded party, and her Times Square Tabby bag gives her the assurance to arrive as only she could. The new ambassadors are joined in the campaign films by returning Coach Family member, rapper Youngji Lee, playing a young woman who initially feels self-conscious at a family gathering, before her Tabby bag pulls her out of her shell. These films are complemented by a series of photographs by British photographer Elaine Constantine, which capture carefree moments of inner liberation and feature the full cast, including Storm Reid, who makes her debut with the brand in eyewear, and Jayson Tatum, for eyewear and watches, along with Kōki, featuring the new Times Square Tabby. Constantine worked closely with each individual to achieve a natural, uninhibited style of portraiture that evokes spontaneity and human emotion.

"Self-expression is one of the key pillars of the Courage to Be Real, our purpose here at Coach," says Coach Global Chief Marketing Officer and Tapestry Chief Growth Officer Sandeep Seth. "We've found again and again that the chase for perfection can hold us back from expressing ourselves authentically. 'Unlock Your Courage' is meant to inspire our consumers to break from that impossible standard and embrace the many facets of who they are."

Another star of the campaign is Coach's iconic Tabby bag, which appears in new silhouettes and finishes with the debut of the Times Square Tabby. Alongside the new Brooklyn bag, this latest iteration of the Tabby is a highlight of the Coach Fall 2024 collection, inspired by Creative Director Stuart Vevers' vision of youthful interpretations of Coach's American design language. The campaign also features tailored silhouettes and ready-to-wear essentials including denim trousers, tops and knitwear, along with an array of New York-inspired charms such as yellow taxis, postcards and the Statue of Liberty.

"Unlock Your Courage" follows Coach's "Find Your Courage" and "Wear Your Shine" campaigns grounded in Expressive Luxury, Coach's vision of a new kind of luxury focused on self-expression as defined by today's generation.

SOCIAL MEDIA: @Coach; #CoachNY, #CourageToBeReal 

ABOUT COACH  Coach is a global fashion house founded in New York in 1941. Inspired by the vision of Creative Director Stuart Vevers and the inclusive and courageous spirit of its hometown, the brand makes beautiful things, crafted to last—for you to be yourself in.

Coach is a Tapestry, Inc. brand.  Tapestry is publicly listed on the New York Stock Exchange under the ticker TPR.

Source Coach

Pickleball Clothing Company, Stack Athletics, Launches New Summer 2024 Collection

Stack Athletics, the industry leader in pickleball-specific performance apparel, launched their summer 2024 performance collection, a 14-piece capsule that combines Stack's defiant and unapologetic style with new technology built for pickleballers. Known for making performance apparel for pickleball players who want to wear a cult brand with a streetwear edge, Stack's new collection is the result of almost a year of sourcing and testing materials specifically for the speed and intensity of the game pickleball while unleashing the punk attitude of pickleball and inspiring self-expression on the court.

The new collection includes new colors and patterns in favorites from Stack, including the Courtside Dress and the Rally Tank, and introduces new pieces with all-new technology, like the Men's Flowstate Zip Tee, Women's Rush Skirt, and Men's Tourney Short. Players who take their personal style as seriously as their pickleball game will benefit from new technology that regulates body temperature while keeping players quick on their feet with lightweight fabric.

Key New Technology Features from Stack:

• MellowMesh* Liner: Our built-in Feather Sport* short liner provides a like-nothing milky smooth feel while giving the perfect amount of stretch, support, and breathability
• Caddy Pocket*: Built to hold two pickleballs so you never have to chase a ball again
• Flowstate* Micromesh: Our proprietary super-soft, quick-drying, microvented blend helps your body stay cool and self-regulate through long matches

Stack's new collection was inspired by their team of professional pickleball players – Tyler Loong, Michael Lloyd, Christine Maddox, Brandon Nsekpong, Angie & Alex Walker, and DJ Young – who can be seen on the PPA & APP Tour(s) wearing the new Summer 2024 collection. Stack's line of performance gear is co-signed by the best in pickleball while still being accessible to those who are learning the game and want to feel like a winner before stepping onto the court.

"At Stack, we embrace pickleball as loud, unapologetic, and disruptive, and we wanted our line to reflect that," said Jeremy Nef, President of Stack Athletics. "In this new collection, every detail down to the drawstring length and ball pockets has been thought of, so players can focus on keeping the intensity up and the game loud. And to all the tennis players out there, thanks for the courts!"

About Stack Athletics:

Founded in 2020 by pickleball addicts, Stack creates a defiant alternative for pro-level quality pickleball apparel. We love pickleball for its short courts, drop shots, and loud pop. All Stack clothing is inspired by our team of pro players, blending durability and function with unique design. Stack is committed to delivering apparel that's not just built to help you move better on the court but to move differently in curated colors and innovative materials.


Source Stack Athletics

Pacsun and Anna Sitar Debut Swim Collection Inspired by Midwest Summers

Following the success of their first collaboration, Pacsun and Anna Sitar, podcast host and content creator, announced the launch of their second exclusive swimwear collection. This new line under ANNAXPACSUN is inspired by the warm, sun-soaked days of a Midwest summer, paying homage to Anna's Michigan roots.

Reflecting on the inspiration behind her new collection, Anna shares, "My first collection was inspired by the sunrise and sunset of the California Coast, somewhere I have grown to love unconditionally. For this collection, I wanted to return to my roots. When we knew this drop would be in August, the first thing that came to mind was how much I would have loved these suits in Michigan during that season while I lived there. The lakes would be warm from two full months of sunshine, and we'd be planning getaways to go camping, floating down the river, and climbing the sand dunes. The inspiration built itself once I knew exactly where I could see myself wearing a perfect, Midwest summer collection."

Anna carried forward key elements from the first drop that resonated with her audience, including popular styles and colors, including ombre, ribbed lettuce edges, bralette tops, and tie side bottoms, Anna's new collection also offers fresh colors and prints, including yellow, green, florals, as well as eco suits with more sustainably sourced materials, aligning with her commitment to sustainability. The swimsuits are available in sizes XXS - XXL, and prices range $26.95 to $32.95 for separates and $49.95 for the onepiece.

Choosing Michigan as the shoot location was a natural decision for Anna since it's home to her. The setting allowed her to paint the story of where she pictured herself in the suits and capture content that mirrored the color scheme and style, including the lake, pier, lighthouses, and ice cream shops.

Collaborating with Pacsun has been a dream come true for Anna. "It has been such a blessing to work with such a powerhouse of a brand like Pacsun. They not only produce affordable, quality suits but have a wonderful infrastructure for someone like me who has dreamed of creating swimsuits. They have so much experience to help me bring my dreams to life."

"We're delighted to continue our partnership with Anna Sitar," said Abbie Hutzler, Divisional Merchandise Manager at Pacsun. "Her creative vision and deep connection to her roots add an original touch to this collection. Anna retains elements that consumers loved from the first line while introducing unique features. We're proud to support her journey and offer our community even more styles designed by Anna."

ABOUT PACSUN

Pacsun is a purpose-driven, leading specialty retailer offering a cross section of emerging brands and trending fashion through the lens of youth culture. Delivering the latest contemporary, streetwear, and activewear, Pacsun partners with the best brands at the intersection of fashion, music, art, and sport to offer curated collections, rare and exclusive products, and creative collaborations on every level to inspire the next generation. Founded in 1980 in Newport, CA, Pacsun is now co-created in Los Angeles.

ABOUT ANNA SITAR

At 27 years old, Anna Sitar has an undergraduate degree in Engineering, a Masters in TV/Film Production, and is a digital megastar with over 13 million followers. Originally from Marshall, Michigan, she moved to Los Angeles in 2019 and downloaded TikTok to practice her storytelling while she was in school. Her relatable content, including her "I Don't Want It" series and lifestyle vlogs, has since garnered a loyal following and earned her the title of one of TikTok's fastest-growing stars. Now, Anna is further expanding her influence into fashion design and merchandising with her recently launched exclusive swimwear collection – ANNAXPACSUN. Anna is also expanding into the audio space with her recently launched podcast, Anna's Guide. She sees her platform as a way to share her authentic self and hopes to inspire others to find their confidence and tap into their creativity.

Source Pacsun