Adanola Unveils Fall 2024 Campaign Featuring Tina Kunakey

Adanola announces the launch of its Fall 2024 campaign, which is fronted by internationally recognized French model, Tina Kunakey. The campaign celebrates the brand's best-selling style, the Ultimate Leggings. The campaign spotlights the leggings that 'launched the brand' with over one million pairs sold since the launch in 2020.

"What felt like a slow start for Adanola quickly became the start of our journey, and the Ultimate Legging catapulted the brand into the success we've since achieved," states Hyrum Cook, Founder of Adanola. "We've seen triple-digit growth since 2020 - it's been incredible to witness that we're filling a void in the market for buttery, functional leggings."

The fabric incorporates recycled polyamide, which is generated from a combination of used yarns, recycled garments, as well as from discarded fishing nets. They are intentionally designed using a light, four-way stretch fabric, without a front seam, and with a higher waistline for extra support and to contour the body.

The Ultimate Leggings are available in multiple silhouettes including the standard Ultimate Leggings, the Ultimate Wrap Over Leggings, Ultimate Pocket Leggings, Ultimate Yoga Pants, and Ultimate Stirrup Leggings, and they come in eight colors. The Ultimate Leggings are designed to be as versatile as your lifestyle, and to make you feel your very best self whether you're in a fitness class or running errands. Since launch, Adanola has attracted a celebrity and industry fanbase through fitness community involvement and hosting activations in cities like Los Angeles and New York City.

Adanola's Ultimate Leggings are priced between £39.99 to £49.99 and available in sizes XXS – XXXL.

About Adanola

Adanola is a Manchester-based clothing brand renowned for its versatile activewear and wardrobe essentials that prioritize style and comfort. With a commitment to redefining fashion norms, Adanola empowers individuals to embrace their unique identities while making environmentally conscious choices. Each piece is meticulously designed to adapt seamlessly to various lifestyles, reflecting Adanola's belief that fashion should be as versatile as the people who wear it.

Source Adanola

National Football League announces New Era Cap as official outfitter of NFL Scouting Combine

The National Football League and New Era Cap, LLC, the international sports and lifestyle brand, today announced a multiyear agreement making New Era the Official Outfitter of the NFL Scouting Combine beginning in 2025.

New Era will provide all performance apparel and headwear used by NFL Combine participants including outerwear, baselayer, compression wear, fleece, pants, shorts, caps, knits, headbands, socks and more.

The agreement expands the NFL's partnership with New Era, which has been the league's official on-field cap provider since 2012. In addition to designing and producing the NFL's high-profile Sidelines Collection, New Era also creates unique cap collections for several league initiatives and moments including Crucial Catch, Salute to Service, Inspire Change, NFL Draft and Super Bowl Championship celebrations.

"New Era was born in Buffalo – a football town through and through. This game is proudly part of our hometown's identity, and we couldn't be more excited to deepen our relationship with the NFL," said Chris Koch, 4th generation CEO of New Era. "For more than a decade, New Era Cap has been at the center of some of the biggest moments in NFL athletes' careers – from the caps they wear when their name is called on Draft Day to the ones that top off a Super Bowl Championship. We're excited to now have the opportunity to outfit the NFL Combine and play a part in another key milestone during athletes' NFL journeys."

As part of the agreement, New Era will hold retail rights to a variety of NFL Scouting Combine products. Next year, fans will be able to shop the look the athletes will wear along with NFL Combine collections in team colors and designs including t-shirts, hoodies, shorts and polo shirts.

The 2025 NFL Scouting Combine, which will be held Feb. 24 through March 3, brings together more than 300 of the best college football players who are invited to participate in four days of training at Lucas Oil Stadium in Indianapolis, Indiana, for evaluation by all 32 NFL teams in advance of the NFL Draft.

"New Era Cap has been a key longtime partner of the NFL, and we are excited to expand the partnership by designating them as our official NFL Scouting Combine outfitter," said Joe Ruggiero, senior vice president of consumer products at the NFL. "The Combine marks a transformative moment in a prospect's football career. New Era will now be integral to that experience, offering high-performance apparel, helping to enable prospects to perform at their full potential."

Official Combine products will be available to fans beginning in April 2025 with team-specific offerings on sale in June 2025, just in time for training camps. Fans can follow New Era social media channels for the latest updates.

About New Era Cap
Since 1920, New Era has been hand-crafting the finest headwear in the world. Today, with an expansive portfolio of global licenses, the addition of apparel and accessories lines, and 1,000+ worldwide retail store network, the brand is a market leader rooted in sports and an influencer of street and lifestyle culture around the world. The Company is headquartered in Buffalo, N.Y., and its products are sold in 110+ countries.

Source New Era Cap LLC

Lane Bryant Celebrates 120 Years Of Dressing Curves

Lane Bryant today announced the kickoff of a celebration to honor the 120th anniversary of the brand. Established in 1904 by founder Lena Himmelstein Bryant, Lane Bryant continues to serve as a beacon of inclusivity, innovation, and fit in plus size fashion and intimate apparel. The brand will honor that legacy with its associates and customers through a number of in store and online events.

Lena Bryant's passion for dressing curves paved the way for inclusive outfitting for women, no matter their means. Her determination to cultivate a space for her customer in society laid the groundwork for Lane Bryant's first store on Fifth Avenue in New York City. Starting before women even had the right to vote, Lane Bryant became a welcoming outlet for women to access stylish and thoughtfully designed apparel in one place while inspiring a feeling of true community amongst her customers.

Innovation has always been in Lane Bryant's DNA as Lena moved ahead of the curve. Along with her team, she developed a proprietary size-grading system that prioritized proper fit in each garment no matter the size on the tag. Lane Bryant's recently introduced Fit for You initiative continues to reinforce Lena's commitment to fit today, intentionally designing collections that feel custom made to fit each customer's curves.

A true trailblazer who championed an underserved, well-deserving market, ensuring her customers felt seen and celebrated, Lena's can-do spirit and unwavering focus on the customer remain at the heart of Lane Bryant today, and are threaded throughout the brand's product and plans to celebrate its milestone anniversary.

"While there are several American fashion brands started by women, for women, none have been in existence since 1904," said EVP and Chief Merchandising Officer of Lane Bryant Mary Castilow. "We're here today thanks to the love, loyalty, and support shown to Lane Bryant over the decades by our incredible community of customers, associates, and friends. And we look forward to celebrating with everyone."

Anniversary celebrations begin today in store and on LaneBryant.com, where customers can shop an exclusive Forever Faves Collection: a curated assortment of timeless "wardrobe heroes" loved by customers including an any occasion wrap dress and a feminine satin blouse, all grounded in an autumnal deep green. Lane Bryant also will host an Anniversary Party in stores on Saturday, September 7, 2024, where those who shop will have the chance to win product giveaways and receive a gift – a limited-edition Anniversary bracelet – with a qualifying purchase (exclusions apply).

Lane Bryant invites all friends and fans of the brand to share their favorite Lane Bryant memories and Forever Fave pieces on social media by joining our 120th Anniversary Celebration.

About Lane Bryant®:

 
Lane Bryant is an American fashion brand that offers a unique combination of elevated and casual apparel in sizes 10-40. The Lane Bryant assortment dresses customers from weekday to weekend, offering apparel that includes denim, pants, skirts, tops, dresses, jackets, and outerwear. Lane Bryant also offers footwear in sizes 7W-12W and accessories.

Lane Bryant's Cacique® intimate apparel brand offers impeccably designed everyday panties, bras and sleep, lounge, and swimwear, as well as Seriously Sexy lingerie. Bras are offered in 97 sizes, in band sizes in 34-54 and cup sizes B-K.

Lane Bryant fashions and Cacique Intimates are available nationwide at 400 Lane Bryant stores and online at lanebryant•com.

SOURCE Lane Bryant