Shein Debuts New 'Evolushein X Anitta' Collection Spotlighting Eight Independent Fashion Designers

Global fashion and lifestyle online retailer SHEIN has partnered with Brazilian pop superstar and fashion icon Anitta to launch their newest purposeful product collection, evoluSHEIN X Anitta. Anitta selected eight independent designers from SHEIN X, SHEIN's program to support independent brands, artists, and designers to co-design the collection. This collection marks a significant milestone under SHEIN's evoluSHEIN by Design initiative, showcasing the company's ambition to empower creative talent, support inclusive self-expression, and drive sustainable innovation.

The 75-piece collection, which was previewed last evening at an intimate gathering in NYC, is available in extended sizes and features dresses, two-piece sets, skirts, bodysuits, tops, and bottoms. The evoluSHEIN X Anitta collection merges Anitta's electric style with SHEIN's trendy designs to create party-ready pieces you can wear to any event. Inspired by Anitta's electric personality, the collection highlights an array of different fabrics, bold patterns, sleek silhouettes, and daring cut-outs.

"Through this collaboration, I wanted to show that fashion can be simultaneously stylish, sustainable, and accessible as a reflection of what's most important to me," said Anitta. "How we dress is an expression of who we are, and it has been so exciting to work with this diverse group of designers, bringing different cultures and artistic visions together to create a stunning collection. I want my fans to feel empowered to express themselves as freely as I do with these pieces."

The collection features styles from eight independent fashion designers from around the world who champion SHEIN X's goal of celebrating the power of creativity and design: Kaori Semaj (US), Lauren Flagg (US), Valeria Cortes (MX), Raúl Orozco (MX), Victor Manuel Fernández Fuentes (ES), Mel Dorey (UK), Maria Silva (BR), Jheni Ferriera (BR).  Anitta selected this international cohort of independent designers to craft styles with SHEIN X following the evoluSHEIN by Design initiative, which requires designers to realize their creative visions using preferred materials and responsible manufacturing processes.

Together, these independent designers at SHEIN X have created a collection representative of Anitta's vibrant style and joyful spirit. The evoluSHEIN X Anitta collection also exemplifies SHEIN's drive to build a more circular fashion future. For the first time, SHEIN has incorporated next-generation viscose materials into a globally available collection, with 22 styles featuring Regracell® - a soft, breathable fiber made from 50% recycled cotton scraps. The collection also showcases limited-edition pieces crafted from rescued deadstock fabrics as part of SHEIN's partnership with circular economy leader Queen of Raw, leveraging their advanced software to source high-quality surplus materials that would otherwise go to waste. All items follow the evoluSHEIN by Design Standard, containing at least 30% preferred materials, among other criteria. The collection's extended size range embraces inclusivity and body positivity, and all pieces are shipped in recycled packaging.

As part of this launch, SHEIN will support with a monetary donation to Central Única Das Favelas (CUFA), an important Brazilian non-profit that Anitta passionately supports. Together, SHEIN and Anitta are excited to contribute to CUFA's mission of empowering children, adolescents, youth, and creating non-profit social programs for thousands of residents of various favelas (slums) in Brazil.

The evoluSHEIN X Anitta collection is now available on SHEIN.com.

About SHEIN
SHEIN is a global online fashion and lifestyle retailer offering SHEIN-branded apparel and products from a global network of vendors, all at affordable prices. Headquartered in Singapore, SHEIN is committed to making the beauty of fashion accessible to all, promoting its industry-leading, on-demand production methodology for a smarter, future-ready industry.

About SHEIN X
SHEIN X is the program under SHEIN––the global fashion and lifestyle online retailer––that collaborates with independent brands, artists and designers to launch exclusive collections. Each release showcases the originality of talented creators worldwide and marries the essence of upscale fashion with affordability, giving a designer touch to all styles.

About Central Única das Favelas
The Central Única das Favelas (CUFA) is an organization that has been active in Brazil's favelas for over 20 years, promoting social integration through cultural, sporting, educational, and citizenship activities. Founded by Celso Athayde, CUFA has expanded to all Brazilian states and 34 countries, including a headquarters in New York. Among its main projects are the Favela Cup and the Favela Innovation Expo. During the pandemic, CUFA has impacted more than 17 million people with donations. In 2024, it launched the G20 Favelas, a series of conferences in 3,000 Brazilian favelas and 41 countries.

Source SHEIN

WorldSkills Lyon 2024: Talented Winners, Long-lasting Legacy

After an intense week of competition, the 47th WorldSkills Competition has officially wrapped up, marking the end of a thrilling journey for 1,400 young professionals from around the globe. For four days, participants representing nearly 70 countries and regions competed fiercely in 59 diverse skill areas, transforming Lyon's Eurexpo into a vibrant hub of craftsmanship and international talent.

From day one, the atmosphere was charged with energy as competitors showcased their expertise in sectors ranging from Manufacturing and Engineering to Fashion, Digital Technology, and Healthcare. The level of dedication and precision demonstrated throughout the week was a testament to the profound commitment these young professionals have to their trades, as well as their determination to showcase their nation's worth on the global stage.

Last night, the closing ceremony of WorldSkills Lyon 2024, held at Groupama Stadium, brought the event to an emotional close with the announcement of medalists in each skill category. Four medals were awarded in each skill: Gold Medal, Silver Medal, Bronze Medal, and the Medallion for Excellence. This ceremony underscored the core belief of the WorldSkills movement: excellence is found in diversity – diversity of profiles, backgrounds, expertise, and techniques.

What's next?

The impact of WorldSkills Lyon 2024 extends far beyond the event itself. As the competition unfolded, and millions of people followed it in person or through media, WorldSkills Lyon 2024 spotlighted the crucial role of vocational education in today's world and in shaping our shared future. By celebrating excellence, the competition highlighted the incredible ability of youth to drive the change our world needs through their energy and dedication. The legacy of this event lies in every vocation it has sparked and every future career it has inspired. This 47th edition has once again shown the world that where there is skill, there is a way.

Pacsun Enters The Octagon In Las Vegas For Ufc 306: Riyadh Season Noche Ufc With An Exclusive Merchandise Drop

UFC continues a great tradition in combat sports of holding big fights around Mexican Independence Day to celebrate and honor the remarkable contributions of Mexican fighters to combat sports.  UFC will take the celebration to an unprecedented level as UFC 306 At Riyadh Season Noche UFC will become the first sports event at Sphere, the revolutionary entertainment venue in Las Vegas.

To commemorate the highly anticipated fight, Pacsun has once again teamed up with UFC for an exclusive collection – UFC 306 At Riyadh Season Noche UFC. Available today, the 6-piece line features the iconic fighters who will be competing at the groundbreaking event. This weekend, Pacsun will return to Sin City for the second time this year to showcase its new merchandise and celebrate the Mexican Fighting Spirit.

The new capsule features an exclusive soccer jersey and six event-specific t-shirts with designated styles for the fighters on the card, including Sean O'Malley and Merab Dvalishvili. Fans can now represent their favorite fighters and take part in the excitement around the special event. The dedicated line underscores Pacsun's ongoing commitment to combining fashion, sports, and culture through relevant collaborations.

"At Pacsun, we're always looking for ways to connect with our community," said Richard Cox, Pacsun Chief Merchandising Officer. "As UFC continues to grow, Pacsun aims to involve its audience by creating accessible merchandise for fans to support their favorite fighters. It's the first sports event at Sphere and we're excited to help celebrate this historic occasion."

To kick off the weekend, the partnership will take over the retailer's storefront at Fashion Show Mall in Las Vegas to build excitement for locals and visitors. The new collection will be displayed front and center with eye-catching, inviting signage.

Pacsun also curated an exclusive UFC weekend for two content creators and brand ambassadors to immerse themselves in the once-in-a-lifetime event. Carson Genal and Koriee Mckennedy will serve as Pacsun correspondents, offering their followers and the Pacsun community an insider's view of the excitement and activities leading up to the first-ever sports event at Sphere. They'll take an interactive tour of the UFC Performance Institute, watch the ceremonial weigh-ins held outside Sphere, and have prime seats to the main event. Collaborating with the sports-loving friends who represent the authentic Pacsun consumer underscores Pacsun's understanding of its audience and exemplifies how the brand strives to resonate with their interest through sports partnerships and accessible merchandise.

The UFC 306 AT RIYADH SEASON NOCHE Collection is available now in-stores and online with pricing ranging from $40-$60 and sizes XS-XXL.

Soure Pacsun

 

 

Torrid Announces Winner Of 2024 Nationwide Model Casting Call

Torrid Holdings Inc. ("Torrid" or the "Company") (NYSE: CURV), a direct-to-consumer apparel, intimates, and accessories brand in North America for women sizes 10 to 30, announced Essence Sugar, a 29-year-old mechanical engineer from Jacksonville, Fla., as the grand prize winner of the 2024 Torrid Model Casting Call. This was the brand's largest ever nationwide model search with more than 11,000 applicants across U.S. and Canada.

"Essence impressed us all from the minute we met her at the Los Angeles Casting Event. Even with zero modeling experience, she is so natural and comfortable in front of the camera—and more importantly her vibrancy and authenticity really emulate the core values of Torrid," said Vivian Alhorn, Chief Marketing Officer. "We are absolutely thrilled to introduce her to the world as the newest member of the Torrid family."

The casting call lasted six months with in-store events at over 100 various mall locations nationwide and a selective review process. Initially narrowed down to a top 30, candidates were publicly voted to the top 10. The finalists traveled to Los Angeles last month for a professional model boot camp featuring a full day modeling mentorship and content creation workshop, where Sugar showcased her modeling abilities and secured the winning spot.

"I feel so overwhelmed with joy and excitement," said Essence Sugar, 2024 Torrid Model Casting Call winner, "to have this opportunity to continue to work with Torrid—and create spaces where I see people that look like me. There's this rare feeling you get when you are able to be comfortable and confident in yourself. If I can contribute to other people feeling this way, what more can I do with my life? I am just so grateful."

Sugar will be featured in a Torrid 2025 campaign photoshoot, receive a $2,000 cash prize and a full year's wardrobe from Torrid (valued at $15,000). She also has the opportunity to be signed with a global talent management agency. To learn more about Sugar and the 2024 Torrid Model Casting Call, please visit Torrid•com/CastingCall2024.

"We can't wait to work with Essence and continue to highlight the other finalists in our marketing. This has been such an amazing experience for all of us here at Torrid," said CMO Vivian Alhorn. "The positive feedback we've received from the Casting Call has been incredible, and we're already looking ahead to 2025…so stay tuned!"

About Torrid

Torrid is a direct-to-consumer brand of apparel, intimates and accessories in North America aimed at fashionable women who are curvy and wear sizes 10 to 30. Torrid is focused on fit and offers high quality products across a broad assortment that includes tops, bottoms, denim, dresses, intimates, activewear, footwear, and accessories.

Source Torrid

Coofandy and Ekouaer's New York Fashion Week Debut Kickstart Global Expansion Plans

Leading international menswear brand Coofandy, and women's sleepwear label Ekouaer are set to make their debut at New York Fashion Week with a runway presentation at the iconic landmark building Cipriani at 25 Broadway on the evening of Sunday, September 8, 2024. This event will showcase their modern philosophy in both design and business.

Launched in 2015 with an Amazon storefront, Coofandy began as a startup offering accessible style for menswear aficionados, the initial collection range of de rigeur business shirts and suits soon expanded to include casual knitwear, tuxedos, and even beachwear. The brand's rapid ascent saw revenues surge from $6 million in its first year to a staggering $200 million by 2023. This explosive growth propelled Coofandy's expansion across European markets, focusing on the business shirts and suits category.