1664 and André Saraiva Unveil New Collaboration And World Tour

The esteemed French beer brand 1664 is thrilled to announce an exciting collaboration with the globally renowned artist André Saraiva, also known as Mr. A.

The collaboration with 1664 will feature a "creative takeover" of the beer's labels and packaging, showcasing André's graffiti style as if spray-painted directly onto the existing 1664 bottles and merch. The collaboration is envisioned as a global "world tour" bringing André's unique artistic style to 1664's key markets. The partnership, "1664 x André", will become a global celebration of creative industry and free spirits.

The French-Swedish graffiti-artist and entrepreneur, André Saraiva, has captivated the world with his playful and iconic character, Mr. A. This character, known for its cheerful round face, wide smile, and winking eye, often rendered in vibrant pink, has become a staple in urban landscapes across the globe. Saraiva's innovation, "Love Graffiti," further showcases his creativity by personalizing graffiti with individuals' names in pop colors, commissioned by their loved ones.

Instead of transitioning from street art to gallery exhibitions, André has chosen to integrate his artistic vision into the nightlife scene. He has decorated numerous clubs and nightlife venues in major cities such as Paris, New York, and Tokyo, infusing these spaces with a sense of utopian friendliness and vibrant energy. His artistic contributions have made significant impacts on the atmosphere and culture of nightlife across these metropolitan areas, and the artist has become synonymous with a free-spirited mash up of art, fashion, style and fun.

To mark the collaboration, a special limited edition of a winery beer 'Blanc de Blanc' was launched, designed by André Saraiva. The collaboration kicked off in August at Copenhagen Fashion Week when the doors opened to a local 1664 Kiosk inspired by the small, charming kiosks that are an integral part of Copenhagen's cityscape. Here, fashion enthusiasts and visitors from all over the world experienced a delightful blend of Danish hygge, and a curated selection of essential kiosk staples, 1664 x André merch, and of course, cold beers.

In collaboration with Copenhagen Fashion Week, 1664 created a strong connection to Denmark's dynamic and democratic fashion and cultural scene. The kiosk provided a community space where guests experienced the brand's playful spirit and saw new interpretations of its stylish identity.

In addition, André has created an outstanding mural in the center of Copenhagen where the color, sensibility and style of the André x 1664, can be experienced.

About 1664:

1664, is an iconic Parisian beer brand that is renowned for its great taste, premium quality and rich heritage. The brand strives to show up where other beer brands do not by captivating consumers with one of a kind cultural collaborations that celebrate bold individuality and expression within fashion and the arts.

Source André Saraiva

HIROMI ASAI SS25 collection unveiled at New York Fashion Week

New York based fashion brand, HIROMI ASAI, has been trying to revive the essence of Japanese Kimono for modern luxury fashion. The designer, Hiromi Asai, first presented authentic Kimonos on runway at the New York Fashion Week in 2016. Subsequently, HIROMI ASAI has been developing men's wears made of Japanese Kimono textiles, which were presented at Pitti Uomo, New York, Miami, and Paris Fashion Weeks every season since 2017. HIROMI ASAI gets international acclaims for its unique styles and concepts, and outstanding qualities.

HIROMI ASAI presents Spring/Summer 2025 (SS25) collection on runway at Flying Solo New York Fashion Week Show, starting at 3pm ET on September 9, 2024. The collection title is "TRANSITIONING SEASONS", which represents the sequence of seasons and unveils once-in-a-lifetime encounter clothing. Different from the previous collections, this collection features patchworks and vivid colors. Japanese traditional motifs are excellently integrated in this collection, which implies the course of nature during the transitional seasons. HIROMI ASAI always respects Japanese tradition and evolves traditional Japanese textiles to worldwide high fashion by progressive forms with all details inspired by Kimono. Japanese craftsmen, who usually manufacture textiles for authentic Kimono, and Hiromi Asai developed new textiles for this collection. The collection was tailored by Japanese unparalleled techniques. HIROMI ASAI SS25 collection could be recognized as treasures created by Japanese artisanship.

"This collection is different from any of our previous collections. Please take notice of variety of colors, which represents the transitioning seasons," Ms. Hiromi Asai said. "The essence of Kimono stays in the fabrics rather than in its forms. We are evolving Japanese traditional textiles to luxury high fashion for all over the world."

HIROMI ASAI SS25 collection is also unveiled during the Milan Fashion Week on September 22, 2024 and the Paris Fashion Week on September 30, 2024 After these premier debuts, this collection will be available at the boutique and showroom in New York.

Source HIROMI ASAI - Mode & Classic LLC

 

New Era Cap Joins Team Usa And La28 With Multi-Year Official Product Agreement

New Era Cap, LLC, the international sports and lifestyle brand, announced a multi-year "Official Product" agreement with the U.S. Olympic and Paralympic Teams, joining an elite group of licensees in creating exclusive sportswear for Team USA for the Olympic & Paralympic Games Paris 2024, Olympic & Paralympic Winter Games Milan 2026 and the LA28 Games including LA28 Games product.

New Era will provide exclusive headwear to U.S. Olympians and Paralympians, beginning with the moment they make the U.S. Olympic and Paralympic Teams through their experiences in Paris. This new agreement with New Era Cap represents Team USA's first-ever official product deal with a headwear-focused brand.

"We are excited to be expanding our relationship with Team USA, reflecting not only New Era's legacy in the American sporting scene, but our brand's global influence on fashion and culture," said Todd Sokolowski, Director of Licensed Products at New Era Cap. "The honor of earning the title 'Olympian' or 'Paralympian' is a moment fit for glory, and New Era is proud to equip the inspiring U.S. team with headwear and apparel as they chase the podium in Paris."

Throughout the spring and into the summer, athletes have received special Team USA-branded New Era caps with the phrase "Made It" embroidered on the underside of the visor upon making the Olympic and Paralympic teams.

At the Team USA Welcome Experience at the Paris Games, athletes will receive three additional New Era caps – a bucket hat, a beret, and a trucker-style cap – that are exclusive to Olympians and Paralympians.

"The athletes have been waiting their entire lives for this moment and we don't take that lightly," said Peter Zeytoonjian, SVP, Consumer Products of the U.S. Olympic & Paralympic Properties (USOPP) and LA28. "It is our responsibility to make the experience as special as possible with the best brands, like New Era, to help us support them achieve their dreams."

New Era's collaboration with LA28 will bring a fresh look to the first summer Olympic and Paralympic Games held in the United States in more than three decades when the Games arrive in Los Angeles in 2028.

New Era also announced its six brand ambassadors for the 2024 Paris Olympics: Claire Curzan (Swimming), Shawnti Jackson (Track and Field), Ilona Maher (Rugby), Gerek Meinhardt (Fencing), Fred Richard (Gymnastics) and Jayson Tatum (Basketball).

Fans can secure their own Team USA limited edition caps and apparel from New Era. The cap collection features a wide array of silhouettes including the 59FIFTY, 39THIRTY, 9FIFTY Snapback, 9FIFTY Trucker, 9FORTY, 9TWENTY adjustable, 9SEVENTY stretch, 9SEVENTY trucker, 39THIRTY stretch and bucket caps. The apparel collection includes Team USA T-shirts and hoodies.


ABOUT NEW ERA CAP

Since 1920, New Era has been hand-crafting the finest headwear in the world. Today, with an expansive portfolio of global licenses, the addition of apparel and accessories lines, and 1,000+ worldwide retail store network, the brand is a market leader rooted in sports and an influencer of street and lifestyle culture around the world. The Company is headquartered in Buffalo, N.Y., and its products are sold in more than 125 countries.

About LA28 Olympic and Paralympic Games

The LA28 Games will mark Los Angeles' third time to host the Olympic Games, previously hosted in 1984 and 1932, and first time to host the Paralympic Games. Los Angeles will host the world's most elite athletes in 2028 as it welcomes Paralympians and Olympians from around the world to compete on the biggest stage in sports. The LA28 Games are independently operated by a privately funded, non-profit organization with revenue from corporate partners, licensing agreements, hospitality and ticketing programs and a significant contribution from the International Olympic Committee.

About USOPC

Founded in 1894 and headquartered in Colorado Springs, Colorado, the United States Olympic and Paralympic Committee serves as both the National Olympic Committee and National Paralympic Committee for the United States. The USOPC is focused on protecting, supporting and empowering America's athletes, and is responsible for fielding U.S. teams for the Olympic, Paralympic, Youth Olympic, Pan American and Parapan American Games, and serving as the steward of the Olympic and Paralympic movements in the U.S. For more information, visit TeamUSA.org.

Source New Era Cap LLC

Pacsun Team USA Streetwear Collection Celebrates the Olympic and Paralympic Games Paris 2024

Pacsun celebrates the Olympic and Paralympic Games Paris 2024 with the launch of its new Pacsun Team USA Collection. Building on the success of its 2021 Olympic Games inspired collection, the dual-gender assortment celebrates the spirit of the Olympic and Paralympic Games with a fresh, yet nostalgic retro twist. The collection will officially launch on June 20, with pre-orders available starting May 30. The new collection highlights the Olympic Games heritage with contemporary style, offering fans a unique blend of historical homage and modern fashion. Athleisure-inspired, the curated selection bridges the gap between sports and everyday wear, aligning with Pacsun's mission to provide versatile and stylish activewear and further solidifying Pacsun as a go-to retailer for a range of sports-inspired lifestyle apparel.

"We are excited to celebrate the Olympic and Paralympic Games Paris 2024 with our new Pacsun Team USA Collection," said Richard Cox, vice president of men's and global partnerships at Pacsun. "Our goal was to create a collection that pays tribute to the heritage of the Olympic and Paralympic movements and also resonates with the style of today's youth. By combining nostalgic elements with more modern looks, we're offering our customers a versatile collection that can be worn during the games and beyond." The collection will feature three distinct capsules: International Olympic Committee Heritage, USA Heritage, and Team USA. The IOC Heritage capsule pays tribute to the Olympic Games Stockholm 1956 and the Olympic Games London 1948, and the USA Heritage capsule brings to life the vibrant spirit of the Olympic Games Los Angeles 1984 and the Olympic Games Atlanta 1996 with retro-inspired silhouettes and graphics. The Team USA capsule presents a trend-relevant approach, allowing fans to engage with the Olympic and Paralympic Games Paris 2024 from home. "The Pacsun Team USA Collection is a testament to our commitment to deliver innovative and fashion-forward offerings under our key pillars, one being sports," said Addie Rintel, vice president of women's merchandising and design at Pacsun. "With this collection, we wanted to capture the spirit of the Olympics while bringing it to life in a way that feels fresh and relevant. There is something for everyone to enjoy and celebrate in style." Women's styles offer nods to track, tennis, soccer, and gymnastics, anchored by iconic leisure sets. The new fabrications feature lightweight knits, technical active fabrics, and staple fleece items. The men's collection introduces exciting new styles, including new cargo sweatpants, heavier weight fleece, and improved quality varsity pieces. To accompany the apparel, accessories including hats and bags will also be featured under the collection. Available at Pacsun, the collection ranges from $25 for accessories to $150 for apparel in sizes S-XL for men and XS-XL for women, with select styles offered only online. A second women's drop will be available to pre-order in early June and available to purchase later that month. A variety of Olympic-themed styles will also launch under Pacsun's Kids line, making the collection a great fit for the entire family. Source Pacsun

Vans Celebrates New York's Skate Community with a Block Party in Brooklyn

Vans' core mission is to celebrate skateboarding's impact on culture and champion the skateboarding world's creatives who are "Always Pushing" progression. Part of that uplifting of the skate community includes throwing events globally — like a memorable music and skate installation at the Sacré Coeur during Paris Fashion Week and sponsorship of The Bunt Jam 2024, a raucous celebration of Toronto's skateboarding culture — and now Vans is set to touch down at Vans Skate Space 198 in Bushwick, Brooklyn for an all-day block party.

Occurring right in the middle of New York Fashion Week on September 7, the party is a celebration of the brand's long-standing support of NYC skate culture and an opportunity to bring together the individuals, brands, and shops in New York that, just like Vans, are "Always Pushing."

During the day, there will be an open skate session at Vans Skate Space 198's extensive concrete park and a prize-filled skate jam with a cash-for-tricks component and gift card giveaways from skate shops KCDC, Labor, and Tenant. For those newer to the world of skating, KCDC and Sk8Babes will also host free skate lessons. Sign up here for skate lessons.

Accompanying the skating will be a community-focused "Off the Wall" market from Vans family members like LQQK Studio, Quartersnacks, PunkandYo, Homerun, Star Team, EC Melodi, FTI, Nayfandwavey and more. Vans Skateboarding team members like Beatrice Domond, Ben Kadow, Dick Rizzo, Shiloh Catori, Rowan Zorilla, Zion Wright, Curren Caples, and Efron Danzig will be in attendance. Additionally, there will be DJs throughout the day, including LQQK Studios, Ben Kadow, and King Marie, as well as food and beverage vendors.

The good times don't end when the sun goes down either, as Vans will transform the space into a "skate rave" at night. After a Skate Session with the Vans Skateboarding team, the venue will turn the lights down and the bass up, featuring fresh ghettotech from Detroit's HiTech and New York's Jubilee.

About Vans

Vans®, a VF Corporation (NYSE: VFC) brand, is the leading skateboarding and original action sports footwear, apparel, and accessories brand. Vans® authentic collections are sold in more than 100 countries through a network of subsidiaries, distributors, and international offices. Vans® has more than 2,000 retail locations globally including owned, concession and partnership doors. The Vans® brand inspires and empowers everyone to live "Off The Wall" embodying the youthful spirit of freedom, non-conformity, and relentless drive to push culture across action sports, music, art and design.

Source Vans