Shein Debuts New 'Evolushein X Anitta' Collection Spotlighting Eight Independent Fashion Designers

Global fashion and lifestyle online retailer SHEIN has partnered with Brazilian pop superstar and fashion icon Anitta to launch their newest purposeful product collection, evoluSHEIN X Anitta. Anitta selected eight independent designers from SHEIN X, SHEIN's program to support independent brands, artists, and designers to co-design the collection. This collection marks a significant milestone under SHEIN's evoluSHEIN by Design initiative, showcasing the company's ambition to empower creative talent, support inclusive self-expression, and drive sustainable innovation.

The 75-piece collection, which was previewed last evening at an intimate gathering in NYC, is available in extended sizes and features dresses, two-piece sets, skirts, bodysuits, tops, and bottoms. The evoluSHEIN X Anitta collection merges Anitta's electric style with SHEIN's trendy designs to create party-ready pieces you can wear to any event. Inspired by Anitta's electric personality, the collection highlights an array of different fabrics, bold patterns, sleek silhouettes, and daring cut-outs.

"Through this collaboration, I wanted to show that fashion can be simultaneously stylish, sustainable, and accessible as a reflection of what's most important to me," said Anitta. "How we dress is an expression of who we are, and it has been so exciting to work with this diverse group of designers, bringing different cultures and artistic visions together to create a stunning collection. I want my fans to feel empowered to express themselves as freely as I do with these pieces."

The collection features styles from eight independent fashion designers from around the world who champion SHEIN X's goal of celebrating the power of creativity and design: Kaori Semaj (US), Lauren Flagg (US), Valeria Cortes (MX), Raúl Orozco (MX), Victor Manuel Fernández Fuentes (ES), Mel Dorey (UK), Maria Silva (BR), Jheni Ferriera (BR).  Anitta selected this international cohort of independent designers to craft styles with SHEIN X following the evoluSHEIN by Design initiative, which requires designers to realize their creative visions using preferred materials and responsible manufacturing processes.

Together, these independent designers at SHEIN X have created a collection representative of Anitta's vibrant style and joyful spirit. The evoluSHEIN X Anitta collection also exemplifies SHEIN's drive to build a more circular fashion future. For the first time, SHEIN has incorporated next-generation viscose materials into a globally available collection, with 22 styles featuring Regracell® - a soft, breathable fiber made from 50% recycled cotton scraps. The collection also showcases limited-edition pieces crafted from rescued deadstock fabrics as part of SHEIN's partnership with circular economy leader Queen of Raw, leveraging their advanced software to source high-quality surplus materials that would otherwise go to waste. All items follow the evoluSHEIN by Design Standard, containing at least 30% preferred materials, among other criteria. The collection's extended size range embraces inclusivity and body positivity, and all pieces are shipped in recycled packaging.

As part of this launch, SHEIN will support with a monetary donation to Central Única Das Favelas (CUFA), an important Brazilian non-profit that Anitta passionately supports. Together, SHEIN and Anitta are excited to contribute to CUFA's mission of empowering children, adolescents, youth, and creating non-profit social programs for thousands of residents of various favelas (slums) in Brazil.

The evoluSHEIN X Anitta collection is now available on SHEIN.com.

About SHEIN
SHEIN is a global online fashion and lifestyle retailer offering SHEIN-branded apparel and products from a global network of vendors, all at affordable prices. Headquartered in Singapore, SHEIN is committed to making the beauty of fashion accessible to all, promoting its industry-leading, on-demand production methodology for a smarter, future-ready industry.

About SHEIN X
SHEIN X is the program under SHEIN––the global fashion and lifestyle online retailer––that collaborates with independent brands, artists and designers to launch exclusive collections. Each release showcases the originality of talented creators worldwide and marries the essence of upscale fashion with affordability, giving a designer touch to all styles.

About Central Única das Favelas
The Central Única das Favelas (CUFA) is an organization that has been active in Brazil's favelas for over 20 years, promoting social integration through cultural, sporting, educational, and citizenship activities. Founded by Celso Athayde, CUFA has expanded to all Brazilian states and 34 countries, including a headquarters in New York. Among its main projects are the Favela Cup and the Favela Innovation Expo. During the pandemic, CUFA has impacted more than 17 million people with donations. In 2024, it launched the G20 Favelas, a series of conferences in 3,000 Brazilian favelas and 41 countries.

Source SHEIN

Women's Wear Daily Celebrates National Hispanic Heritage Month with High Impact Campaign in Partnership with OUTFRONT

Women's Wear Daily released a special issue of WWD's Digital Daily announcing a high visibility month-long campaign to celebrate National Hispanic Heritage Month (NHHM). In partnership with OUTFRONT, one of the largest out of home media companies in the United States, the campaign brings to life the 2024 NHHM theme "Pioneers of Change: Shaping the Future Together," showcasing the talent, creativity and unity that defines the Hispanic experience, and inspiring the next generation of Hispanic creatives. The 10 designers selected by WWD to be featured in the campaign represent true pioneers and innovators in the fashion community.

"This is a phenomenal opportunity for us to be able to promote the work of amazing designers who are incredibly influential in pushing the industry forward," said Amanda Smith, Chief Executive Officer, Fairchild Media Group. "We are thrilled that the OUTFRONT team is committed to using the power of their outdoor media to amplify diverse and important voices who are paving the way for change and excited to showcase the impact of this group in shaping the Hispanic community's creative future."

"We are so honored to spotlight this group of Hispanic designers who are indelibly shaping fashion and making their communities proud along the way," said Eugenia Richman, Editor-in-Chief, WWD. "They represent the richness of our cultures, the power of our talents, and the best of what Hispanic creatives are bringing to the United States and the world."  

"This collaboration with WWD during National Hispanic Heritage Month is about more than visibility — it's about celebrating the stories, creativity and leadership of these trailblazers who are driving change in the fashion industry," said Jodi Senese, Chief Marketing Officer, OUTFRONT Media. "We take pride in using our platform to elevate these impactful voices and inspiring future generations by showcasing the beauty and power of diversity."

The 10 selected fashion designers and corresponding story features are as follows:

• Sara Beltrán
• Willy Chavarria
• Maria Cornejo
• Gabriela Hearst
• Raul Lopez
• Narciso Rodriguez
• Alejandra Alonso Rojas
• Mónica Sordo
• Silvia Tcherassi
• Elena Velez

About WWD

For 100+ years WWD, a property of Fairchild Fashion Media, has been the daily media of record— and THE industry voice of authority—for senior executives in the global women's and men's fashion, retail and beauty communities, while also keeping informed the consumer media that cover the market. Often referred to as "the fashion bible," WWD provides a balance of timely, credible business news and key fashion trends to a dedicated readership of retailers, designers, manufacturers, marketers, financiers, Wall Street analysts, international moguls, media executives, ad agencies, socialites, and trend-makers. As an increasingly complex marketplace heightens the need for information and competitive intelligence, WWD delivers with frequency, integrity, independence, spirited coverage, and a long tradition that demands staffers get the story right and that they also get it first.

About OUTFRONT Media Inc.

OUTFRONT leverages the power of technology, location and creativity to connect brands with consumers outside of their homes through one of the largest and most diverse sets of billboard, transit, and mobile assets in the United States. Through its technology platform, OUTFRONT will fundamentally change the ways advertisers engage audiences on-the-go.

Source OUTFRONT Media Inc.

eBay Launches its First-Ever Pre-Loved Fashion Week in New York and London

Today, eBay announces its inaugural Pre-Loved Fashion Week, in partnership with the Council of Fashion Designers of America (CFDA) and British Fashion Council (BFC). A live, shoppable runway show, "Endless Runway," will feature pre-loved looks from designers like Khaite, Off-White, Christopher Kane and Simone Rocha. The shows will precede the SS2025 Official New York and London Fashion Week schedules – followed by daily drops on eBay curating the best pre-loved fashion from top designers.

 

Today, eBay announces its inaugural Pre-Loved Fashion Week, in partnership with the Council of Fashion Designers of America (CFDA) and British Fashion Council (BFC). A live, shoppable runway show, "Endless Runway," will feature pre-loved looks from designers like Khaite, Off-White, Christopher Kane and Simone Rocha. The shows will precede the SS2025 Official New York and London Fashion Week schedules – followed by daily drops on eBay curating the best pre-loved fashion from top designers.

"eBay has been a driving force in promoting more sustainable fashion," said Kirsty Keoghan, eBay's GM of Fashion. "With the launch of Pre-Loved Fashion Week, we're showing up on fashion's biggest stage and demonstrating that authentic designer fashion doesn't have to be out of reach."

eBay's Commitment to Circular Fashion

Nearly $50 billion (roughly £40 billion) worth of secondhand luxury products were sold worldwide in 20231, fueled by younger consumers looking for accessible entry points into the traditionally exclusive luxury market. On eBay, pre-loved and refurbished makes up 40% of eBay's gross merchandise volume, and in June 2024, global eBay users searched for "vintage" over 1000 times a minute, on average. This demand for pre-loved has created a groundswell of support for circular fashion initiatives and Pre-Loved Fashion Week demonstrates how easy it can be to find high-quality, authentic pre-loved designer fashion on eBay.

"New York Fashion Week showcases the best of American fashion and beyond, and it is amazing how eBay brings together such a stellar selection of vintage, archival, and coveted items from these brands," said Steven Kolb, CEO of the CFDA. "eBay Pre-Loved Fashion Week and its Endless Runway live show connects the past, present and future – and delivers a powerful reminder that the future of fashion is circular."

"As we celebrate 40 years of London Fashion Week, we are excited to partner with eBay to showcase the incredible British brands and designers that have played such an important part of London Fashion Week over the past four decades," said Caroline Rush, CEO of the British Fashion Council. "The Endless Runway catwalk will bring new life to archival pieces while making fashion week accessible to a wider audience and empowering consumers to prioritize sustainable and circular fashion choices."

eBay Endless Runway: New York's first Pre-Loved Fashion Show

Curated and styled by fashion creative Wisdom Kaye and co-hosted by fashion writer Liana Satenstein, the eBay Endless Runway presentation in New York will feature immediately shoppable items (via eBay Live) from previous collections and archival pieces from designers showing during NYFW – from Toteme to Brandon Maxwell to Eckhaus Latta to Ralph Lauren. Endless Runway will be the first entirely pre-loved runway show at NYFW. eBay will continue to showcase its unparalleled selection by releasing daily drops every day of NYFW that feature pre-owned pieces from top designers showing their new collections in New York.

"Working with eBay to bring Endless Runway to life has been so creatively rewarding," said Wisdom Kaye, Fashion Creative represented by IMG Models and WME. "When I style my own outfits, the goal is always to break through conformity, to create something that's totally one-of-a-kind – and choosing pre-loved gives me limitless possibilities. Plus, it's the most sustainable way to actually own the designer items you love but feel unattainable."

Shoppers can tune in to watch the eBay Endless Runway on September 5, 2024, at 12 PM ET exclusively on eBay Live, eBay's live shopping platform accessible via the eBay app. The daily drops of additional pre-owned pieces will be released every day of NYFW at 6 PM ET beginning September 5 through 11 at ebay.com/pre-lovedfashionweek.

eBay Endless Runway: Celebrating 40 Years of London Fashion Week

Curated by eBay's Pre-Loved Style Director Amy Bannerman and co-hosted by model and presenter Leomie Anderson, the eBay Endless Runway presentation in London will feature immediately shoppable items from past collections and archival pieces from the iconic designers and brands that have shaped the last four decades of London Fashion Week – from Christopher Kane to Molly Goddard – available exclusively on eBay Live. Following the show, eBay will share additional curated edits of the very best coveted pre-owned pieces from top British designers showing at London Fashion Week in the past 40 years.

"eBay is the first brand to show up at fashion week with an entirely pre-owned offering on the main schedule, which feels like the perfect way to mark 40 years of London Fashion Week," said model and eBay Live host Leomie Anderson. "Being able to shop pre-loved and vintage items on eBay has been crucial to developing my style over the years, and eBay Pre-Loved Fashion Week and the Endless Runway shows how anything and everything you are searching for can be found on eBay."

Shoppers can tune in to watch the eBay Endless Runway on Thursday September 12, 2024, at 6.00pm BST exclusively on eBay Live, eBay's live shopping platform accessible via the eBay app. The daily drops of additional pre-owned pieces will be released every day of London Fashion Week beginning September 12 through 17 at ebay.co.uk.

About eBay

eBay Inc. (Nasdaq: EBAY) is a global commerce leader that connects people and builds communities to create economic opportunity for all. Our technology empowers millions of buyers and sellers in more than 190 markets around the world, providing everyone the opportunity to grow and thrive. Founded in 1995 in San Jose, California, eBay is one of the world's largest and most vibrant marketplaces for discovering great value and unique selection. In 2023, eBay enabled more than $73 billion of gross merchandise volume.

About CFDA

The Council of Fashion Designers of America, Inc. (CFDA) is a not-for-profit trade association founded in 1962 with a membership of more than 420 of America's foremost womenswear, menswear, jewelry, and accessory designers. Pillars include Diversity, Equity, and Inclusion through the IMPACT initiative, as well as Sustainability in Fashion. The organization provides its Members with timely and relevant thought-leadership and business development support. Emerging designers and students are supported through professional development programming and numerous grant and scholarship opportunities. In addition to hosting the annual CFDA Fashion Awards, the organization owns the Fashion Calendar and is the organizer of the Official New York Fashion Week Schedule. The CFDA Foundation, Inc. is a separate, not-for-profit organized to mobilize the membership to raise funds for charitable causes and engage in civic initiatives.

About British Fashion Council

The British Fashion Council (BFC), formed in 1983, is a not-for-profit organisation focused on the relentless innovation, responsible growth and local and global amplification of the British fashion industry. Its mission is to champion British fashion on the world stage by pioneering world class programmes that unlock and elevate British creative talent. This is fuelled by an extraordinary diverse and inspiring community of advocates, icons, experts, and fans.

The BFC amplifies excellence in creativity and its role in the UK's cultural influence through The Fashion Awards and London Fashion Week. The BFC prepares businesses for positive change through relentless innovation with a focus on Diversity, Equity, Inclusion and Belonging (DEI&B), Web 3.0 and pivotal areas of the UK Circular Fashion Eco-system through the Institute of Positive Fashion (IPF). The BFC enables responsible growth through a dynamic, inclusive, and unified community that advocates for creativity, innovation and collectively supports the industry to grow and talent to gain access.

The BFC Foundation (Registered Charity Number: 11852152) was created in 2019 for charitable purposes and grant giving; attracting, developing, and retaining talent through education and business mentoring. The BFC Foundation offers support to designers through four talent prizes: BFC/Vogue Designer Fashion Fund, BFC/GQ Designer Fashion Fund, BFC NEWGEN and the BFC Fashion Trust. With the support of the BFC Colleges Council, the BFC Foundation offers BA and MA scholarships to students, as well as links with industry through design competitions and Graduate Preview Day. The Fashion Awards is the primary fundraiser for the BFC Foundation.

 

McDonald's USA Invites Fans to Elevate Black Fashion Designers with Call to 'Show Up and Show Out in Black'

 Did you know that only 7.3% of fashion designers in the U.S. are Black? ^[1] McDonald's USA understands the significance of this issue and has called for change through its Black & Positively Golden (B&PG) Change of Fashion program, an initiative that pairs five rising Black designers with five fashion industry insiders for career-shifting mentorship and more.

The Golden Arches is now doubling down on the cause by bringing Change of Fashion to one of the industry's biggest stages, New York Fashion Week (NYFW). The fashion industry and fans nationwide are invited to Show Up and Show Out in Black-owned brands by supporting and shopping Black fashion designers during the month of September and beyond.