Saturday, August 31, 2024

McDonald's USA Invites Fans to Elevate Black Fashion Designers with Call to 'Show Up and Show Out in Black'

 Did you know that only 7.3% of fashion designers in the U.S. are Black? [1] McDonald's USA understands the significance of this issue and has called for change through its Black & Positively Golden (B&PG) Change of Fashion program, an initiative that pairs five rising Black designers with five fashion industry insiders for career-shifting mentorship and more.

The Golden Arches is now doubling down on the cause by bringing Change of Fashion to one of the industry's biggest stages, New York Fashion Week (NYFW). The fashion industry and fans nationwide are invited to Show Up and Show Out in Black-owned brands by supporting and shopping Black fashion designers during the month of September and beyond.

 

"Having witnessed the challenges and underrepresentation that Black designers face in the fashion industry, I am thrilled to advocate for their incredible talent through McDonald's Black & Positively Golden Change of Fashion program," said journalist, NYT bestselling author, TV host and founder for the birth FUND, Elaine Welteroth. "During New York Fashion Week, a highly coveted time on the fashion calendar, I look forward to seeing fans join the Show Up and Show Out in Black movement by using their style and platforms to support Black designers. It's time to celebrate the community's contributions and drive meaningful change towards a more inclusive fashion industry." 

Join the "Show Up and Show Out in Black" Initiative
In partnership with Black Owned Everything – an organization on a mission to elevate the visibility of Black-owned brands – McDonald's invites fans to shop the collections of the Change of Fashion designers and raise awareness of underrepresentation in the fashion industry by donning a "Show Up and Show Out" badge.


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