Trashie Partners With Steve Madden On Recycling Program

Trashie, the recycling and rewards platform, announced today that it has partnered with Steve Madden, the renowned footwear, accessories and apparel company, to bring Trashie's Take Back Bag and recycling infrastructure to Steve Madden customers. The partnership is indicative of how circularity and sustainable behavior are becoming more and more mainstream across the United States.

Steve Madden customers can now purchase Trashie's Take Back Bag for $20 from stevemadden.com, fill it with the old clothes and shoes cluttering their closets, and send it back to Trashie's recycling facility using a pre-paid shipping label. In exchange, customers will receive $25 off their next Steve Madden online purchase.

"I'm incredibly excited to announce our partnership with Trashie, which marks a key step in our efforts to support end-of-life management for our products," said Gregg Meyer, Chief Sustainability Officer, Steven Madden, Ltd. "As we look to 2024 and beyond, a key part of our sustainability journey involves creating a holistic, circular approach to fashion across our supply chain. Trashie's innovative platform aligns perfectly with this vision, allowing us to offer our customers an opportunity to responsibly and easily give new life to their used fashion and footwear. We're eager to see how this partnership will empower our customers and drive positive change in the years to come," he continued.

Everything sent to Trashie's recycling facility is assigned to one of 253 grades with a specific category, size, quality, and fabrication to ensure each item finds its next best home, whether via re-use, downcycling, or fiber-to-fiber recycling. Up to 95% of collected items are kept out of landfills.

"It is wonderful to see a mainstream brand like Steve Madden making such a meaningful commitment to circularity," said Kristy Caylor, founder & CEO of Trashie. "We are proud to partner with the Steve Madden team to deliver a fun and inspiring way for their customers to engage with recycling. Our goal is to ease our partners' transition to a more circular future by leveraging our proven consumer model and back-end recycling logistics to drive measurable and lasting impact for the brand."

Trashie, which recently announced that its Take Back Bag sales surpassed 500K over the past 12 months, meaning they diverted 8.4 million items totaling 4.3 million lbs from landfills, works with partners small and large, including ThirdLove, Bombas, Marine Layer, and Walmart.

About Trashie
Trashie gives people an easy and convenient way to recycle unwanted clothing, shoes, accessories, linens, and more, keeping waste out of landfills for as long as possible and helping drive impact. Its iconic Take Back Bag can be filled with items in almost any condition and sent back via mail in exchange for TrashieCash, which can be redeemed for rewards to use at a wide range of retailers across dining, travel, clothing, beauty, wellness, home goods and more. Trashie is the latest innovation from the team behind For Days, which was founded in 2018. For more information, visit www.trashie.io and follow @trashie on Instagram and TikTok.

Source Trashie

iGaming Platform BC•GAME Signs $40 Million Deal to Become Principal Partner of Leicester City

The iGaming platform BC•GAME has signed a landmark $40 million deal to become the "Official Principal Partner" of English football club Leicester City, according to an announcement from Leicester City on July 5. This partnership marks one of the most significant in Leicester City's history, with BC•GAME's branding set to prominently feature on the shirt-fronts of Leicester City's Men's First Team and adult replica shirts starting from the 2024/25 season.

As part of the expansion, BC•GAME will introduce its proprietary cryptocurrency, $BC, a native token of the BC•GAME platform designed to provide unique value to both token holders and platform users through a variety of incentives and practical features. $BC serves not only as the governance token but also as the utility token for the game products on BC•GAME.

Introducing $BC: Elevating the iGaming Experience

has introduced $BC, a new cryptocurrency designed to elevate the player experience on its platform. Responding to extensive community feedback, $BC aims to provide users with a more integrated and rewarding experience. This token will be at the heart of the gaming ecosystem, enabling transactions for in-game purchases, access to exclusive features, and more.

The launch of $BC marks a significant step forward in the platform's development. The cryptocurrency will not only enhance the gaming experience but also foster a sense of community among players. By integrating $BC into the platform, BC•GAME ensures that users can enjoy seamless transactions and exclusive benefits that were previously unavailable.

BC•GAME has been a significant supporter of the Bitcoin Lightning Network since 2019, demonstrating its commitment to advancing the crypto space. Reflecting this support, BC•GAME has innovatively transformed the 'B' in its logo on the jerseys to '₿'. According to the rankings on 1ml•com, BC•GAME's node is positioned at 16th, further showcasing its prominent role in the crypto community.

Robust Tokenomics and Growth Strategies

To support the growth of $BC, BC•GAME plans to implement community airdrops, liquidity mining, and comprehensive marketing strategies. These initiatives, underpinned by a robust tokenomics framework, are expected to create a vibrant market and deliver consistent value to users. The community airdrop will reward early supporters and active participants, while liquidity mining will ensure that $BC remains a stable and valuable asset.

BC•GAME's comprehensive marketing strategy includes collaborations with influencers, partnerships with other platforms, and targeted advertising campaigns. These efforts aim to increase the visibility and adoption of $BC, ensuring its success in the competitive crypto market.

Strategic Partnership with Leicester City Football Club

has also entered a notable partnership with Leicester City Football Club, running from August 2024 to May 2026. As part of this agreement, BC•GAME's logo will be featured on Leicester City's team jerseys, significantly enhancing the platform's global visibility.

Leicester City celebrated for its unexpected Premier League victory in 2016 and its FA Cup win in 2021, is a club with a rich history and a passionate fan base. This partnership aligns with BC•GAME's strategy to connect with prestigious sports entities and leverage the club's international appeal. The collaboration will not only boost brand recognition for BC•GAME but also provide Leicester City fans with exciting new opportunities to engage with the team.