Smashbox and ILKA Team Up for Limited-Edition Fashion Collab

Get ready, beauty and fashion lovers! Smashbox Cosmetics has partnered with Mexico City-based fashion brand ILKA for an exciting limited-edition collection, blending Smashbox’s iconic aesthetic with ILKA’s signature style. This exclusive line, previewed at Mercedes-Benz Fashion Week Mexico City, marks Smashbox’s first venture into the world of fashion accessories. Both brands have infused their unique flair, bringing out the best of beauty and fashion in this creative collaboration. With designs that exude personality and style, these pieces are crafted to make a bold statement. Here’s a closer look at this unique partnership and the incredible accessories it’s bringing to the scene.

The Perfect Match: When Smashbox Meets ILKA

"When beauty and fashion meet, surprising things happen," says Rosine Kalach, co-founder of ILKA. This collaboration is the result of a shared vision between Smashbox and ILKA to create something truly special. From the very first preview at Fashion Week, the collection drew attention for its bold and seamless fusion of Smashbox’s modern branding with ILKA’s best-selling designs. The Smashbox x ILKA collection is all about striking a balance between elegance and attitude, with pieces that reflect both brands’ creative energy. Attendees at the launch event were thrilled by the bags’ unique look, showcasing how well the two brands complement each other.

Inspiration from Mexico City’s Vibrant Creative Scene

The inspiration behind this collaboration started with a visit to Mexico City by Smashbox leaders Felix Backhaus and Lauren Aja. Drawn to Mexico City’s dynamic arts and culture, they were eager to connect with local talent and build something meaningful. “We were inspired by the creativity we encountered in Mexico City and saw an opportunity to collaborate with local talent,” Aja shared. In June, Smashbox hosted a Sephora masterclass with the actress Ela Velden, which further strengthened ties with the Mexican beauty scene. For Smashbox, this partnership with ILKA isn’t just about fashion; it’s a celebration of creativity, community, and cross-border collaboration.

A Launch Event to Remember: Stars and Influencers Unite

The official launch event on October 18, 2024, turned into a star-studded affair, bringing out some of Mexico City’s most prominent names in entertainment and social media. Telenovela star Grettell Valdez and actress Ana Paula Capetillo joined influencers and style icons, all eager to see and celebrate the new collection. The event was filled with excitement as attendees got their first look at the collection’s four standout designs, each embodying a mix of form, function, and fabulousness. Smashbox’s Global Pro Lead Artist, Lori Taylor Davis, expressed her enthusiasm: "Smashbox has always used its platform to spotlight emerging talent across fashion, art, and music. This collection is no exception—it’s our way of celebrating beauty in all forms."

Final Thoughts

The Smashbox x ILKA collaboration goes beyond a simple fashion collection; it represents a shared passion for innovation, creativity, and community. With stylish shapes, bold branding, and ILKA’s unique fringe detailing, these limited-edition pieces are designed for anyone looking to elevate their style game. Each bag in this collection is more than an accessory—it’s a piece of art that reflects the collaboration between two brands dedicated to pushing creative boundaries. Whether you’re a Smashbox fan, a fashion enthusiast, or both, this collection brings something fresh and exciting. So, don’t wait! Head to ILKA’s store or website and grab your favorite piece before they’re gone.

ABOUT SMASHBOX COSMETICS:
"Everything carries out of the studio into reality." – Davis Factor

Born in a Los Angeles photo studio in 1990 by acclaimed celebrity and fashion photographer Davis Factor, Smashbox very quickly became a creative hub for world-class photographers, actors, models and musicians. The creative energy on set showed no signs of slowing down – except when the team had to stop for makeup touch ups. In 1996, Smashbox Cosmetics was officially born.

In 2000, Davis created Photo Finish Smooth & Blur, our original long-lasting primer. Now a cult-favorite, the formula helps makeup look flawless, feel better, and last longer—all day, every day, on set, and long after the shoot wraps.

Today, Smashbox carries that legacy with studio-grade, high-performance makeup that makes artistry easy—and always camera-ready.

H&M Unveils A/W 2024 Collection with Star-Studded Cast

A new vision of style. H&M reignites its fashion sensibility with A/W 2024, starring Charli xcx, Arca, Lila Moss, Loli Bahia, Sage Elsesser and Sega Bodega.

A/W 2024 marks a refresh of H&M's fashion spirit. Full of rich tones, intriguing details and design-focused silhouettes, this season brings a very special collection for H&M. The A/W 2024 collection will be available in select stores worldwide and online at hm . com beginning September 12th.

"This collection is full of many special inspirations and quality materials. The leather, the knits, the sparkly separates – together the pieces showcase the strength of H&M's fashion ability. It's all about great clothes: real wardrobe icons. The campaign lets the fashion shine," says Eliana Masgalos, Womenswear Design Director, H&M.

Each piece within the assortment tells a unique story. The collection is inspired by the eternal glamour and versatility of mid-century design, the deep and sophisticated hues of wood and retro interiors, the lingering beauty of Hollywood cinema sirens, and the cycle of styles across key fashion eras.

The A/W 2024 campaign features an array of musicians, models, and cultural leaders. Created by photographer Sam Rock and director Albert Moya, it is a celebration of fashion, individuality, and personal style. The cast of contemporary icons, including Charli xcx, Arca, Lila Moss, Ajus Samuel, Loli Bahia, Wali Deutsch, Okay Kaya, Bibi Breslin, Alewya, Sage Elsesser, Sega Bodega, and Lux Gillespie, embodies H&M's commitment to embracing fashion and self-expression.

A mid-century mood is visible in the suiting, including boxy jackets and micro skirts. There are flashes of vintage-styles seen in the leather dresses and heirloom-style mesh dresses. Premium materials such as leather and suede add to the opulent feel of the collection. Knits include skirt suits in stretch wool, and must-have matching vests and shorts. The color palette features an array of browns, from caramel to deep mahogany. Oxblood and green add to the archival feel, complemented by black and white as accent statements. Accessories include heeled pumps with a round toe, studded loafers, and furry slip-ons. Bags are slick and structural. Jewelry ranges from minimal and angular to offbeat and earthy. Belts help complete the mood of assertive femininity, emphasizing shapes and lines.

For men, the mood is tailored classicism, matched with opulence. Tailoring in oxblood and cool steel tones create elevated statement pieces, such as a leather trench cut at a mid-length and a lurex tweed workwear jacket. Items combine a spirit of utility with individuality – a message central to the H&M ethos of great fashion for everyone.

"The A/W 2024 collection is all about the joy of great fashion. Music is an area where experimentation, individuality and flair have always thrived, so it makes perfect sense for H&M to be paying tribute to the intersection between style, sound and self-expression." - Jörgen Andersson, Creative Director, H&M  

H&M will kick off the global celebrations of its much-anticipated A/W 24 collection with a spectacular party in London. A multi-faceted celebration of music, fashion and individuality, the event will feature a special performance by Charli xcx and DJ sets by Jamie xx and Sherelle. In keeping with the spirit of inclusivity that defines H&M, the invite will be open to all, with customers able to sign up for the chance to attend via social media and through members competitions.

SOURCE H&M