National Football League announces New Era Cap as official outfitter of NFL Scouting Combine

The National Football League and New Era Cap, LLC, the international sports and lifestyle brand, today announced a multiyear agreement making New Era the Official Outfitter of the NFL Scouting Combine beginning in 2025.

New Era will provide all performance apparel and headwear used by NFL Combine participants including outerwear, baselayer, compression wear, fleece, pants, shorts, caps, knits, headbands, socks and more.

The agreement expands the NFL's partnership with New Era, which has been the league's official on-field cap provider since 2012. In addition to designing and producing the NFL's high-profile Sidelines Collection, New Era also creates unique cap collections for several league initiatives and moments including Crucial Catch, Salute to Service, Inspire Change, NFL Draft and Super Bowl Championship celebrations.

"New Era was born in Buffalo – a football town through and through. This game is proudly part of our hometown's identity, and we couldn't be more excited to deepen our relationship with the NFL," said Chris Koch, 4th generation CEO of New Era. "For more than a decade, New Era Cap has been at the center of some of the biggest moments in NFL athletes' careers – from the caps they wear when their name is called on Draft Day to the ones that top off a Super Bowl Championship. We're excited to now have the opportunity to outfit the NFL Combine and play a part in another key milestone during athletes' NFL journeys."

As part of the agreement, New Era will hold retail rights to a variety of NFL Scouting Combine products. Next year, fans will be able to shop the look the athletes will wear along with NFL Combine collections in team colors and designs including t-shirts, hoodies, shorts and polo shirts.

The 2025 NFL Scouting Combine, which will be held Feb. 24 through March 3, brings together more than 300 of the best college football players who are invited to participate in four days of training at Lucas Oil Stadium in Indianapolis, Indiana, for evaluation by all 32 NFL teams in advance of the NFL Draft.

"New Era Cap has been a key longtime partner of the NFL, and we are excited to expand the partnership by designating them as our official NFL Scouting Combine outfitter," said Joe Ruggiero, senior vice president of consumer products at the NFL. "The Combine marks a transformative moment in a prospect's football career. New Era will now be integral to that experience, offering high-performance apparel, helping to enable prospects to perform at their full potential."

Official Combine products will be available to fans beginning in April 2025 with team-specific offerings on sale in June 2025, just in time for training camps. Fans can follow New Era social media channels for the latest updates.

About New Era Cap
Since 1920, New Era has been hand-crafting the finest headwear in the world. Today, with an expansive portfolio of global licenses, the addition of apparel and accessories lines, and 1,000+ worldwide retail store network, the brand is a market leader rooted in sports and an influencer of street and lifestyle culture around the world. The Company is headquartered in Buffalo, N.Y., and its products are sold in 110+ countries.

Source New Era Cap LLC

Rally Cry Takes College Football 25 On The Road With The Rally Cry Championship Tour

Rally Cry, a gaming technology company that builds inclusive gaming experiences for players of all ages and skill levels, today announced the formation of the Rally Cry Championship Tour that features a College Football 25 online league and a mobile gaming truck visiting college campuses weekly across the country to compete in-person for a piece of the prize pool and the custom championship trophy. Rally Cry is partnering with Twitch, ACC, and Raycom to bring the hybrid online and in-person tournament nationally.

 

"For nearly five years, Rally Cry has been producing some of the biggest events behind the scenes, and we're pumped to step in the spotlight to bring this innovative college football tour with the one of the most talked about games on the planet," said Adam Rosen, founder of Rally Cry. "Fans all across the country will be able to show off their skills online and join us at iconic stadiums throughout the season to play in person. It's definitely going to add another layer to the college gameday experience."

The in-person tour launches on September 7 before the kick-off of the Duke's Mayo Classic at Bank of America Stadium in Charlotte, NC, featuring a top 25 clash between No. 24 NC State and No. 14 University of Tennessee. Beginning at Noon ET, fans can enjoy free play on the mobile gaming truck along with a DJ within the FanFest before the featured match between two students from NC State and Tennessee followed by a Celebrity Showmatch. Free play will continue until 6 pm ET. This format will be featured at each college campus tour stop.

Fans can also tune into Twitch, twitch•tv/twitchsports, the broadcast partner of the Rally Cry Championship Tour supported by California Almonds, the Air National Guard and HEYDUDE, for the online tournament, the live broadcast during the college campus tour stops and post-produced highlight content each week.

"We are thrilled to partner with Rally Cry for this season-long championship tour, and be part of this innovative approach that will bring a new level of entertainment to college football for our schools and fans," stated ACC Commissioner Jim Phillips, Ph.D. "In addition to the tour stops, we thank Rally Cry and our partners at Raycom/ACCDN, in providing the 'ACC Game of the Week' stream that will offer our fans even more exciting opportunities to cheer on their favorite ACC teams every week."

"We're excited to host the Rally Cry Championship Tour at the Duke's Mayo Classic FanFest in Charlotte," said Will Lawson, Director of Partnerships at the Charlotte Sports Foundation. "We know Tennessee and NC State fans are going to enjoy this addition to their game day experience and can't wait to see the head-to-head matchups between supporters of these two amazing teams!"

Rally Cry Championship Tour continues on September 28 when Coach Deion "Prime Time" Sanders brings the University of Colorado to Orlando to take on the University of Central Florida, and then on October 5, it heads to Colorado Springs for the showdown between the Navy Midshipmen and Air Force Falcons in a rivalry that dates back to 1960.

The remainder of the in-person mobile gaming truck schedule will be announced at a later date.

About Rally Cry
Rally Cry powers community-focused gaming experiences for players of all ages and skill levels. Founded by esports industry veterans, the company is creating organized ways for gamers to connect, play, and compete with each other. Rally Cry's world class competitive platform powers epic community gaming experiences for premier game publishers in addition to youth, collegiate, military, and amateur communities. Rally Cry partners with organizations such as the US Air Force, Riot Games, LEARFIELD, and the National Football League.

About the ACC
The Atlantic Coast Conference, in its 72nd year and 18 members strong, stands as one of the most competitive and revered intercollegiate conferences in the nation. ACC members including Boston College, Cal, Clemson, Duke, Florida State, Georgia Tech, Louisville, Miami, North Carolina, NC State, Notre Dame, Pitt, SMU, Stanford, Syracuse, Virginia, Virginia Tech, and Wake Forest are dedicated to upholding the league's founding values of academic excellence, athletic competition at the highest level, and integrity. The ACC supports 28 NCAA sports, with 15 for women and 13 for men, and its member institutions span 12 states. In August 2019, the ACC and ESPN partnered to launch ACC Network (ACCN), a 24/7 national network exclusively devoted to ACC sports and original programming.

About Charlotte Sports Foundation
The mission of the Charlotte Sports Foundation (CSF), a 501(c)(3), is to provide leadership for sports-based initiatives that result in a positive impact on the economy and quality of life in the Charlotte region. CSF was created in the spring of 2013 as a combined entity of Charlotte's two primary sports development groups, Charlotte Collegiate Football and the Charlotte Regional Sports Commission. Its origins can be traced to the vision of Charlotte civic leaders after the very successful hosting of the 1994 NCAA Men's Final Four.

The Foundation also provides support for recruitment and operation of other local sporting events, and spearheads Charlotte's continued growth as a preferred host for premier national and regional sporting events. The events include college basketball's Jumpman Invitational presented by Novant Health, the Ally Tipoff, college football's Duke's Mayo Bowl, ACC Football Championship Game and Duke's Mayo Classic, and the Meck Mile presented by Albemarle.

The Board of Directors that guides the Charlotte Sports Foundation boasts a dynamic roster of top Charlotte civic and business leaders.

Source Rally Cry

 

NFL Star Brock Purdy Joins Ariat as Brand Ambassador

Ariat International, the leader in innovative western and work footwear and apparel, announces a multi-year partnership with Brock Purdy, starting quarterback for the National Football League's San Francisco 49ers. As Ariat's newest brand ambassador, Purdy will appear in national TV and social campaigns to engage fans and build awareness for Ariat.

Purdy is a living example of Ariat's core values. A fierce competitor who has earned success through hard work and commitment to his craft, Purdy's underdog journey from being the last player selected in the NFL draft to becoming a top quarterback has inspired fans around the world. An Ariat fan since high school, Purdy still wears the Ariat brand to this day, whether he's traveling to the stadium on game day or harvesting crops on his wife's family farm during a bye week.

"Brock connected with Ariat last fall when he wanted to give his NFL offensive linemen Ariat boots as a holiday thank you gift. We helped size and fit the guys and found that we (Ariat and Brock) strongly shared common values of teamwork, integrity, and hard work. We've been impressed with what he's accomplished so early in his career and who he is as a person. He's thoughtful and genuine, and is committed to supporting his teammates and family," said Susan Alcala, Vice President of Partnership Marketing for Ariat International.

"I've worn Ariat boots and clothing since I was a teenager, and they were the first brand that came to mind last year when I was purchasing gifts for our offensive linemen. Ariat doesn't just make the best boots and apparel for hard-working people; the brand symbolizes the values that are most important to me and so many other people across the world. It's a privilege and honor to represent Ariat," Purdy said.

Ariat will feature Purdy in an inspirational campaign highlighting his journey to the NFL and his shared values with Ariat. Purdy will be featured on Ariat's social media and website so fans can learn how he has approached and overcome challenges during his career. Additionally, the campaign will have a presence in Ariat brand shops across the country.

About Ariat International, Inc.

Founded in 1993 as "The New Breed of Boot," Ariat was the first to integrate athletic footwear technology into boots for equestrian athletes. Today, Ariat develops innovative and award-winning performance footwear and apparel for all types of demanding outdoor and work environments. The company takes its name from Secretariat, the greatest racehorse of all time.

Source Ariat International, Inc.