H&M Collaborates With Anamika Khanna And Brings Contemporary Indian Style And Craft To A Global Audience

The new H&M collaboration with Anamika Khanna celebrates the Indian designer's signature eclecticism and flair for fusing glamour and craftsmanship with contemporary tailoring and luxe loungewear. Inspired by the sartorial codes of India, Anamika Khanna reimagines traditional silhouettes with a fresh and modern take. The collection comprises of womenswear, menswear, jewelry and accessories and will launch online at hm•com on September, 5th 2024.

 

"I've always felt Indian fashion gets lost when interpreted by the rest of the world. Often, our fashion — in terms of the culture, the heritage of craft and textile embroideries — is regarded as costume or not wearable or modern enough. Things have changed a lot, and this collection with H&M allows me to take something Indian and make it global and contemporary," said Anamika Khanna.

The eye-catching collaboration is replete with vibrant and unique styles, alive with vivid colour, pattern, and hand-embroidered embellishment. The womenswear collection is underpinned by an effortless elegance, with draped skirts, airy kaftans with asymmetrical and high-low hemlines, and silk pyjama ensembles. For men, traditional cuts are refreshed with graphic prints, painterly motifs, and carefree sportswear shapes.

Anamika Khanna's dazzling adornment featuring an array of intricate jewelry, including earrings, cuffs and necklaces cast from reclaimed metal and made locally in India, will also be available.

"Anamika designs clothes to encourage the wearer to express themselves. The silhouettes are fluid and draped, often in a way that can be personalized. The prints are also intriguing. She integrates many fully printed looks, combining traditional colour elements with something more graphic," said Ann-Sofie Johansson, Creative Advisor at H&M.

Source H&M

Chipotle And Spirit Halloween Bring Memes To Life With Exclusive First-Ever Costume Collection

Chipotle Mexican Grill (NYSE: CMG) today announced a new costume collection in collaboration with Spirit Halloween, North America's largest Halloween retailer, inspired by popular memes on both brands' social channels. Chipotle is the first brand to create meme-inspired costumes with Spirit Halloween.

Chipotle's Costume Collection's Origin Story
One of the great modern traditions of Halloween is social media users creating their own unique costume ideas, featuring the iconic Spirit Halloween costume bag. Two years ago, Chipotle hopped on the viral trend and posted a fictional "Chipotle Fork" bodysuit. The brand followed up with a "Chipotle Napkin" costume concept, resulting in over 700,000 fan engagements. Now, Chipotle and Spirit Halloween are teaming up to reawaken      these two memorable memes and bring them to life along with three entirely new looks for Halloween. The first official Chipotle costumes are sold individually and range in size from adult small to XL. Each bodysuit retails for $39.99 in the U.S. and Canada.

"Our popular Halloween tradition, Boorito, began with a burrito-themed costume contest and now we're taking it to the next level with the launch of our first-ever costume collection in collaboration with Spirit Halloween," said Chris Brandt, Chief Brand Officer at Chipotle. "In addition to these bodysuits, we will be treating fans to a scarily great offer next month."

Starting September 6, the five-costume collection will be available exclusively on spirithalloween•com for customers in the U.S. and Canada and at select Spirit Halloween retail locations in Chicago, Denver, Egg Harbor Township, N.J., Los Angeles, and New York, while supplies last. 

• Chipotle Fork
• Chipotle Napkin
• Chipotle Water Cup
• Chipotle Burrito
• Chipotle To-Go Bag

"We're no strangers to memes at Spirit Halloween. Year after year, we are blown away by the passion and creativity we see from fans sharing their take on popular Spirit Halloween memes – and we're beyond thrilled to be teaming up with Chipotle to bring some of those creations to life," added Kym Sarkos, Executive Vice President at Spirit Halloween.

Fans' Obsession with Chipotle's Meme Products
This isn't the first time Chipotle has turned online conversation into a real product. In August 2022, the brand introduced a limited-edition lemonade-scented soy candle designed to look like a Chipotle water cup. Some Chipotle fans have been known to "accidentally" fill their complimentary water cups with lemonade at the restaurant's beverage stations. In response to many fan social posts on the topic, Chipotle has acknowledged these "accidents" in a series of tweets over the years and even published a description of the Chipotle water cup candle on X in December of 2019.

ABOUT CHIPOTLE
Chipotle Mexican Grill, Inc. (NYSE: CMG) is cultivating a better world by serving responsibly sourced, classically-cooked, real food with wholesome ingredients without artificial colors, flavors or preservatives. There are over 3,500 restaurants as of June 30, 2024, in the United States, Canada, the United Kingdom, France, Germany, and Kuwait and it is the only restaurant company of its size that owns and operates all its restaurants in North America and Europe. Chipotle is ranked on the Fortune 500 and is recognized on Fortune's Most Admired Companies 2024 list and Time Magazine's Most Influential Companies. With over 120,000 employees passionate about providing a great guest experience, Chipotle is a longtime leader and innovator in the food industry. Chipotle is committed to making its food more accessible to everyone while continuing to be a brand with a demonstrated purpose as it leads the way in digital, technology and sustainable business practices.

ABOUT SPIRIT HALLOWEEN
Spirit Halloween is the largest Halloween retailer in North America. With 1,525 seasonal locations in strip centers and malls across North America, Spirit is the one-stop destination for all things Halloween. For more than four decades, Spirit has created immersive and interactive experiences for shoppers, complete with a unique and vast assortment of costumes and accessories for infants, toddlers, children, 'tweens, teens, and adults, along with exclusive décor and animatronics you won't find anywhere else.

Source Chipotle Mexican Grill